Ken Benson, President, P1 Research leads a presentation at Radio Days Europe in Copenhagen in March 2011, sharing the latest social media usage and research, social media's role in the Middle East Revolution and special guests, Ian Walker, Managing Director of JACK-FM UK, and Barbara Jung from Fritz Radio in Berlin share how their radio stations are using social media to increase sales and engage listeners.

1. KEN BENSON BARBARA JUNG
P1 Research Fritz Radio Berlin
JON JENSEN IAN WALKER
Freelance Journalist JACK FM UK

2. SOCIAL = friendly gathering.
MEDIA = form of communication.

3. "Rarely or Never" go to any radio
53% station Website
Belong to a social networking site like
79% Facebook
Social Networking users use their
78% network once a week or more
Social Networking users use their
58% network once a day or more
*P1 Research – Winter 2011

5. “Breaking news is no longer passive, but interactive.
Social media empowers anyone with a mobile phone
or Internet connection to access news and let them
share the information with the world”
Institute for Media Studies

6. JON JENSEN
Freelance Journalist
Live via
Cairo, Egypt
Talking to Jon Jensen:
How did it happen – a 30 year regime toppled in 18 days?
Could it have happened without Social Media?
What role does social media play in neighboring Middle East countries, and
in the gathering and dissemination of information for broadcast journalists?

10. CLICK HERE to WATCH

11. Total Users Worldwide
*
643,492,900
* March 13, 2011

12. 1. UK 28,940,400
2. TURKEY 26,428,300
3. FRANCE 21,040,560
4. ITALY 18,438,760
5. GERMANY 16,215,380

13. CHARLIE SHEEN Set a Guiness World Record
– Added 1 Million Twitter Followers in 25 Hours

14. “Twitter and Facebook have become the easiest,
quickest and most reliable way of keeping in touch
with relatives as well as providing emergency
numbers and information to those in stricken areas.”

15. Facebook has Become a Vital Communications Link –
Friend, John Boulos, couldn’t reach his son via telephone following
the Japanese earthquake. He heard his son was okay via Facebook.

16. Social Networks
/ Blogs 13m 36s

17. WHEN YOU A PAGE
 You are Making a Connection
 The Connection is Displayed in your Profile and on your Wall
 You may be connected to advertisements and/or social plugins
 News Feed and/or Messages may be received from The Page
 Less than 60% of all Facebook users have “Liked” a page –
Respect the Relationship

18. When a brand is “Liked” on Facebook,
there is an 84% chance it is actively
consumed by the user.
*DDB and Opinion Way October 2010

19. MEDIA AND
ENTERTAINMENT
Is the most “Liked”
sector on Facebook

20. FACEBOOK PAGES
FRANCE UK DENMARK
1. Crêpe + Nutella 1. Skittles 1. Guaraná Antarctica
2. Oasis Fun Page 2. BBC EastEnders 2. Captain Morgan Denmark
3. Disneyland® Paris 3. Cadbury Creme Egg 3. Volkswagen Denmark
source www.socialbakers.com

21. Some of Europe’s most “Like”d Radio Brands
620,148 689,321
284,220 202,172

22. 44,637
5000+ Texts a Day
 Launched in February 2010 and is the #1 Station in
Edmonton, Canada – A City of 1.1 Million People.
 Now! Radio integrates social media into every
aspect of its brand. Visit them on the web at
www.1023nowradio.com

23. #1 Lack of interest
#2 Published info too frequently

24. IAN WALKER
VP Programming & Operations
JACK FM UK
Ian.Walker@jackfm.co.uk

25. DISTRIBUTION
It powers the fundamentals of the business – it changes everything

27. AFGHANISTAN MICROSITE
• Social Media Integrated Website
• Every New Blog post will Autopost to all Social Media Outlets
• Generates Exposure Far and Wide
• This Activity has Generated Over £15,000

28. FACEBOOK PAGE INTERACTION
Unique Users Unique users increasing from 20-30
per day to over 1000 per day during
their time in Afghanistan
Unique
Increase in daily likes and comments
Interactions
per day during their time in
Afghanistan due to great content!

29. CLICK HERE to Listen to
David Cameron’s first Tweet
“….consider yourself twittered!”

30. SOCIAL MEDIA IS ANOTHER TRANSMITTER
The effect on
online traffic that
snow has. Up to
date news
driven through
social media
and on air
content.
Here’s what happens when you use social media to tell
people to listen to your station for information
JACK FM in Top 20 of all UK
radio stations in terms of
Twitter followers

31. KEY CLIENTS
EMBRACING THE DIGITAL FUTURE!

32. DIGITAL SEMINAR
Online Solutions, SEO, Apps, Online, Google
AdWords, Content Hubs/Business to Business.
13% of Total Revenue
Now from the Digital Space

33. Barbara Jung
Head of Online
Content/Multimedia
Radio Fritz, Berlin
barbara.jung@rbb-online.de

34. The Facebook Experience – Social Communities and Radio

35. The Facebook Experience – Social Communities and Radio
• 1993 – Fritz was Founded
• Rbb – Public Broadcasting Corporation
• Specialisation: New Music
• Youth Radio Station (14-29)
• Social Community Start in 2008

36. The Facebook Experience – Social Communities and Radio
FRITZ & SOCIAL COMMUNITIES
• 2009: Facebook Start
• 2010: Community Manager
• 2010: Online-Editors Manage Social Communities
• 2011: Most Succesful Community = Facebook

37. The Facebook Experience – Social Communities and Radio
HOW DID IT GET TO THIS POINT?

38. The Facebook Experience – Social Communities and Radio
CIRCUMSTANCES
• No Facebook Connect
• No Embedded Like-buttons
• No Advertising
• No Games
• Post-monitoring
• Continuous Deletion Of Data

39. The Facebook Experience – Social Communities and Radio
FRIENDSHIP

40. The Facebook Experience – Social Communities and Radio
FRIENDSHIP

41. The Facebook Experience – Social Communities and Radio
FUN

42. The Facebook experience – Social communities and radio
FUN

43. The Facebook experience – Social communities and radio
FAST

44. The Facebook experience – Social communities and radio
FIND TIME

45. The Facebook experience – Social communities and radio
FLUCTUATION

46. Relaunch fritz.de / 31. August 2010
CONCLUSION
1. FRIENDSHIP: Be a friend of your user
2. FUN: Entertain and use your radio potential
3. FAST: Try to be the fastest
4. FIND TIME: Social Media needs time
5. FLUCTUATION: Look at your statistics

47. Social Media shouldn’t play a role in direct selling, it
should instead influence viral conversations, build
brand awareness, improve customer service and
engage with your target as a “friend”.

48. 1. Understand your Audience
2. What’s your Purpose?
3. Define your Goals
4. Allocate Resources
5. Open accounts on the platforms your audience uses.
6. Listen to what your audience is saying on those platforms.
7. Respond to their concerns.
8. Provide content that they value.
9. Measure the results
10. Repeat Steps #1 to 9

49. FREE GUIDES FROM P1 RESEARCH
Creating Deeper Engagement
Grow Your Online Community
Contact me on Facebook:
Kenbradio or P1 Research
ken@p1research.com