Location Analytics for SAP Lumira by Galigeo. Webinar June 16th 2015 Olivia Sedant & Thomas Lejars

1. Location Intelligence for SAP
June 2015 | SAP
Kirk Wohlers, kirk.wohlers@sap.com
Olivia Sedant, ost@galigeo.com
Thomas Lejars, tlejars@galigeo.com
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2. Kirk Wohlers
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Role Sr Partner Manager
Team Strategic Ecosystem & Business
Development
Location Seattle WA
Key Partner Galigeo
SAP Years 6, 20+ Software Industry
Galigeo | Confidential

3.  We are providing Rich Location Analytics “Extensions” for
BI Solutions like SAP Lumira, WebIntelligence, Design Studio
and Dashboards.
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By and Large…
Build your Business Apps Understand your environment

4. Some Facts and Trends
• Explosion of mobile / spatial data
• People: 49% of US online adults are always addressable customers (1)
• Places Outdoor: public Wi-Fi hotspots from 5 to 6.5 million WW in 2013 (2)
• Places Indoor: Nokia has mapped more than 50,000 buildings in 65 countries. +1000 buildings per quarter (3)
• Devices: Between 50 and 75 billion connected devices in 2020
• The 2014 Gartner Hype Cycle for Emerging Technologies states that LI has finally reached the
Slope of Enlightenment and is about to enter the Plateau of Productivity.
• Geospatial and Location Intelligence is
among 5 newly added must have
capabilities by Gartner for data discovery (4)
http://www.directionsmag.com/entry/the-big-four-make-big-waves-in-
location-intelligence/409449
(1) North American Technographics online Benchmark Survey, 2013
(2) Wireless Broadband Alliance Industry Report, 2013
(3) Find your ways indoors with Here, 2013
(4) Gartner Survey Analysis: Customers Rate Their BI Platform Functionality,
2014
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5. Value of [Galigeo+SAP] Partnership
 We have been the leader in Location Intelligence for 10+ years
 We know business and users needs and the corresponding
features to be delivered. Already tested in BO Dashboard, Crystal
Web Intelligence, Design Studio, Lumira
 Self-sufficient geo technology compatible with the main geo
providers
 200 customers in 30 countries with 100 of which based on SAP
BO products
 A strong knowledge of the Sales & Marketing use case with
Global references (Heineken, GE, Carrefour, Orange, Vodafone,
AT&T, Nestlé…)
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And others…

6. A complete vision for Location Analytics
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 Map point marker from XY data
 Clustering
 Heatmaps
 Choropleth maps
 Select and Filter BI
 Access master data or bring
your own
Visualization
Location
Analytics
Actionable Location
Analytics
 Geo spatial Hierarchy
 Drill down
 More visualization with
infographics
 Spatial temporal analysis
 Drive time/distance
 Predictive location analytics
 Modeling through API and R
 Alerts and recommendations
 Select and launch custom actions
 Simple Geo fencing for X,Y
 Collaborate
 Territory Management
 Create your own territories and
Points of Interest
Galigeo | Confidential

7. #1: Sales & Marketing for Food & Beverages, Retail, Pharma, B2B:
• Operations, Site Selection
• Sales Performance and Territory Management
#2: Government Agencies (Local, State, Federal) + Police
#3: Utilities (Water, Electrical Grids, Telco)
#4: Insurance (Sales & Marketing, Risk Analysis)
#5: Healthcare
Industries: The Opportunity Ahead of Us
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galigeo.com

8. Needs
• Analysis need - The client needed to acquire a location tool that would enable
them to gain a better understanding of the correlation between sales performance
and geographical factors to improve their ability to plan production and forecast
financial risks
• Equip sales force with an operational tool to support the sale representatives in
their daily activities
• Integrate the location intelligence solution with the company’s CRM application
Client
With a presence in 178 countries, more than 80,000 employees, and sales of 21 billion
dollars, this market leading global brewery owns 250 brands worldwide and produces
16 000 million liters of beverage per year
Challenge
Although the consumption of beverage has increased in several regions/countries, the
client’s sales had remained stable in this area. Consequently, the client wanted to
analyze the reasons for this low growth from a geographical perspective
Case Study:
Sales force optimization
Galigeo | Confidential8
Territory Management and
optimization
Sales performance analysis

9. Case Study:
Insurance Company
Use Case:
Insurance Company with improved results from fields such as: Car
insurance, House insurance, Health Insurance, Business Insurance ...
 3.5 million customers (Domestic and Corporate)
 Revenue: $4 Billion Dollars and 1600 agencies
Needs
 Tracking of customer turnover
 Target business objectives for Agencies
 Precise geo market conditions
Benefits
 Reporting for 1600 Managers in both domestic and corporate
markets
 First analysis regarding business impacts of climate changes
 Optimization of local risks
 Optimization of sales territories and mailing actions
 Innovation through geo products.
Minimizing the Cumulative Risk for
Underwriting
Context
• What is my portfolio risk for the oncoming storm?
• Where are my inspectors and adjusters located?
• Am I receiving fraudulent claims?
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10. Case Study:
Healthcare
Admissions & Discharges in order to be able to visualize
and map distribution of clinic admissions & discharges by
both location and date/time
 Mapping use-case is to create a Time-Slider visualization of
admissions/discharges by clinic location & also by patient address
information
 Benefit: Be able to see where & when resources are needed, as well as
historical trends and patterns for data discovery.
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Where do the patients come
from?
Average time access to hospitals
Mapping of affiliations with other Hospitals over the US
to reinforce partnerships by specialty
Patient Origination Dashboard
 Analyze Patient by targeted Population / By specialty / zip code
or census zone / Duration of Hospital Stay
 Recruit more Physicians in Low penetration areas to increase the
Referral rate + Identify gaps in coverage
3 Use Cases

11. for SAP BI
Galigeo for WebI
Galigeo for DashboardsGaligeo for Design Studio
Galigeo for Lumira
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12. Product Demonstration: for Lumira
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Market Analysis

13. HANA, BW, Database, ERP,…
Background Maps (ArcGIS online, OSM…)
and WebServices (Drivetime…)
GIS Server
Broad range of Geodata Connectivity
SAP BI
Galigeo
for
SAP BI
Web Intelligence
Dashboard
Design Studio
Local Files Galigeo
Online
(+ArcGIS online)
Oracle, Postgres
Direct
Access
Cloud
Existing spatial database (S2 2015)
Business Intelligence
Lumira GIS connector
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14. Try it, like it!
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Product demonstrations & videos here
Want to show Galigeo to your colleagues (or friends)?
Galigeo | Confidential
Free product download: G4Lumira here
Trial for G4WebI & G4Dashboards here
Add the power of geography to SAP BI
Contact us :
Kirk kirk.wohlers@sap.com
Thomas tlejars@galigeo.com (America)
Or Olivia osedant@galigeo.com
Tel: +1 (646) 375 2392 Mobile : +1 929 444 8396