The document discusses various aspects of localization for global businesses, including:
- Definitions of key terms like translation, localization, internationalization, and globalization. Localization requires adapting more than just language, including cultural factors.
- Internationalization primarily focuses on developing software that supports features for different languages and locales.
- An effective internationalization strategy separates static site elements like code from dynamic localized elements like text and regional offerings.
This whitepaper discusses how recent updates to internet standards now allow for special characters to be displayed in URLs, improving localization of web content for languages that require these characters. This enables more targeted local SEO strategies for international businesses. Key points covered include how search engines can now better identify location based on language and characters used, the benefits for brands that can maintain their full names and identities online, and recommendations for international marketers to optimize their online assets for local search queries in different markets and languages.
An enterprise can easily offer its products to customers residing in different regions through its website and mobile app. But it cannot keep the users engaged and convert them into customers by communicating with them only in English.
Jim Washok, co-founder of Richmond-based OTAir and designer of effective mobile campaigns for hundreds of brands nationwide, will share the how-tos and success stories that will illustrate just how easy, fast and inexpensive mobile marketing is for you to take advantage of.
Learn how interactive mobile engagement can give your business:
- The kind of word of mouth every business wants.
- The ability to confirm interest in a product or service immediately.
- A chance to converse with your most loyal customers quickly and intimately.
- An inner circle of supporters ready and willing to take action upon request.
- Foot or site traffic inspired within minutes.
- An edge over your competitors.
- Double-digit increases in your sales and acceptance rates.
On March 10, HRAMA attendees joined us for a look at the future of marketing with interactive mobile engagement.
Jim Washok has an educational background in psychology, sociology, technology management and marketing. He began his career in application development and IT management, then shifted to entrepreneurship. Jim co-founded OTAir mobile marketing solutions in 2005 to provide comprehensive mobile marketing and mobile business communications services to companies in any vertical market throughout the United States and Canada.
OTAir specializes in powering the mobile solutions of many strategic partners as a flexible, privately labeled back end SaaS platform. OTAir clients include Landmark Communications, University Directories, Aspen Marketing Services, Fullhouse Interactive, ICF International, Digitas, Raycom Media stations and more. OTAir also directly services mobile needs for Alienware, Hershey, Miller Brewing Co., Funny Bone & Improv Comedy Clubs, and many colleges and universities.
F C Media is a software solutions provider based in India with offices in the US. It offers various services including software development, web solutions, multimedia solutions, and VOIP services. It has experience delivering enterprise solutions across industries. It has several divisions that focus on different areas such as a joint venture for long distance calling services in the US and Canada. The company aims to provide high quality and valuable solutions to its clients.
The document discusses mobile messaging solutions provided by OTAir LLC. It describes how SMS/text messaging can be used to quickly generate traffic, receive customer data, and improve customer service. OTAir provides a turnkey SMS platform and mobile web development to help companies interact with customers via text.
QuartSoft Corp is a web design and development company established in 1999 that provides services including web design, development, graphic design, search engine marketing, and technical support. It has received several awards and partnerships recognizing its work. The company's service range includes business analysis, design, development, management, and marketing for websites, ecommerce sites, mobile apps, and more. It has experience designing and developing cloud apps, mobile apps, and solutions for branding, landing pages, and banners.
QuartSoft Corp is a web design and development company established in 1999 that provides services including web design, development, graphic design, search engine marketing, and technical support. It has received several awards and partnerships recognizing its work. The company's service range includes business analysis, design, development, management, and marketing for websites, ecommerce sites, mobile apps, and more.
The document discusses globalization strategies and best practices. It provides an overview of globalization, internationalization, localization, and product culturation. The speaker aims to help organizations understand how to assess their current globalization efforts, create a strategic plan to improve processes, and determine options for international revenue growth. The presentation will cover globalization strategies, assessing an organization's infrastructure, and creating an action plan.
This whitepaper discusses how recent updates to internet standards now allow for special characters to be displayed in URLs, improving localization of web content for languages that require these characters. This enables more targeted local SEO strategies for international businesses. Key points covered include how search engines can now better identify location based on language and characters used, the benefits for brands that can maintain their full names and identities online, and recommendations for international marketers to optimize their online assets for local search queries in different markets and languages.
An enterprise can easily offer its products to customers residing in different regions through its website and mobile app. But it cannot keep the users engaged and convert them into customers by communicating with them only in English.
Jim Washok, co-founder of Richmond-based OTAir and designer of effective mobile campaigns for hundreds of brands nationwide, will share the how-tos and success stories that will illustrate just how easy, fast and inexpensive mobile marketing is for you to take advantage of.
Learn how interactive mobile engagement can give your business:
- The kind of word of mouth every business wants.
- The ability to confirm interest in a product or service immediately.
- A chance to converse with your most loyal customers quickly and intimately.
- An inner circle of supporters ready and willing to take action upon request.
- Foot or site traffic inspired within minutes.
- An edge over your competitors.
- Double-digit increases in your sales and acceptance rates.
On March 10, HRAMA attendees joined us for a look at the future of marketing with interactive mobile engagement.
Jim Washok has an educational background in psychology, sociology, technology management and marketing. He began his career in application development and IT management, then shifted to entrepreneurship. Jim co-founded OTAir mobile marketing solutions in 2005 to provide comprehensive mobile marketing and mobile business communications services to companies in any vertical market throughout the United States and Canada.
OTAir specializes in powering the mobile solutions of many strategic partners as a flexible, privately labeled back end SaaS platform. OTAir clients include Landmark Communications, University Directories, Aspen Marketing Services, Fullhouse Interactive, ICF International, Digitas, Raycom Media stations and more. OTAir also directly services mobile needs for Alienware, Hershey, Miller Brewing Co., Funny Bone & Improv Comedy Clubs, and many colleges and universities.
F C Media is a software solutions provider based in India with offices in the US. It offers various services including software development, web solutions, multimedia solutions, and VOIP services. It has experience delivering enterprise solutions across industries. It has several divisions that focus on different areas such as a joint venture for long distance calling services in the US and Canada. The company aims to provide high quality and valuable solutions to its clients.
The document discusses mobile messaging solutions provided by OTAir LLC. It describes how SMS/text messaging can be used to quickly generate traffic, receive customer data, and improve customer service. OTAir provides a turnkey SMS platform and mobile web development to help companies interact with customers via text.
QuartSoft Corp is a web design and development company established in 1999 that provides services including web design, development, graphic design, search engine marketing, and technical support. It has received several awards and partnerships recognizing its work. The company's service range includes business analysis, design, development, management, and marketing for websites, ecommerce sites, mobile apps, and more. It has experience designing and developing cloud apps, mobile apps, and solutions for branding, landing pages, and banners.
QuartSoft Corp is a web design and development company established in 1999 that provides services including web design, development, graphic design, search engine marketing, and technical support. It has received several awards and partnerships recognizing its work. The company's service range includes business analysis, design, development, management, and marketing for websites, ecommerce sites, mobile apps, and more.
The document discusses globalization strategies and best practices. It provides an overview of globalization, internationalization, localization, and product culturation. The speaker aims to help organizations understand how to assess their current globalization efforts, create a strategic plan to improve processes, and determine options for international revenue growth. The presentation will cover globalization strategies, assessing an organization's infrastructure, and creating an action plan.
Building the business case for personalisation in Travel - Travel Technology ...Sagittarius
Presentation delivered by Nick Towers of Sagittarius, Chris Nash of Sitecore and Alexis Sitraropoulos of Contiki Holidays at Travel Technology Europe Exhibition 2016, Accelerate Theatre, Thursday 25th February 2016
Beyond Personalisation: The Customer Conversation with SitecoreSitecore
Key takeaways include:
- Aligning your personalisation and content strategies.
- How Sitecore’s personalisation compares to retrofit or overlay products and why that matters for omnichannel optimisation.
- How aggregators and disruptors win with personalisation.
- Measuring the impact of personalisation.
- Low-effort high-impact personalisation.
- Goals? Rules? How to understand the difference and when to use them!
Proof of Concept: Helping organizations overcome personalization paralysis an...Jill Grozalsky
The document outlines a presentation by Jill Grozalsky and Craig from Ecolab on their personalization proof of concept. They discuss how Ecolab wanted to overcome personalization paralysis and reach the promised land of personalization. They implemented a phased approach starting with customer research, then data and optimization, and technical integrations. For their proof of concept, they defined audiences, content, and rules for triggering personalization. They saw increased engagement metrics as a result and provided takeaways about starting small and learning from data.
This document provides an overview of an IT startup company called KnowledgePartnerP based in Brisbane, Australia. The company offers various IT and digital services including mobile, web, and software development, HR/recruitment, digital marketing, and social media marketing. It has been operating for 2 years and has experience in the industry for 18+ years. The company has a team of around 10 employees and can access close to 100 resources globally. It prides itself on being a local, nimble, and economical one-stop-shop for all IT needs.
Chat and Checklist About Chatbot User Experience and Japanese DesignUltan O'Broin
The document discusses the design and production challenges of conversational user interfaces (CUI) using artificial intelligence. It covers several topics: intent discovery through research; an example conversational banking bot; natural language processing support across languages and domains; challenges of processing less common languages; new challenges involving cultural factors, emotions, and context; and best practices for developing global and localized CUIs.
A content strategy is a cornerstone of your company's inbound marketing effort. It is the plan for creating and presenting your content in a meaningful, useful and relevant context to optimize user experience (UX). Customers are hungry for information relevant to them and their needs.
DIGITAL MARKETING Language and affiliated servicesOlessia Skrla
Today, we would like to invite you for a journey across blue ocean of Digital Marketing aspects within this broad topic, bringing up core values of language content to open door to new markets, clients and business opportunities. Our goal is to go beyond limits of very well-known marketing strategies, improving your potential that enables you to target, attract and engage in the most effective way.
IVANNOVATION | Translation and Localization ServicesDarren Jansen
IVANNOVATION, LLC is a premier foreign language translation service for user interface, documentation, and marketing materials for the IT, software development, and manufacturing industries. Our company focuses on quality; our
translators are all native speakers of the target language and experts in translation of technical documents.
House industries annual report - Class Assessment smmay1
House Industries had a successful 2011, with revenue increasing 16% to $123.2 million and non-GAAP net income growing 18% to $32.6 million. The company continued executing its strategy of diversifying into high growth areas like e-readers, tablets, and automotive displays, with over 50% of revenue coming from the Display Imaging and Creative Professional businesses. Looking forward, House Industries aims to increase penetration in consumer electronics, strengthen its leadership in laser printers, and pursue complementary acquisitions.
Transcription helps in future reference and analysis. The majority of seminars and conferences are recorded so that they can be further utilized for research and reference purpose. Hence, it is very much essential to get the transcription done from the established transcription service provider.
Sitecore Helix is the recommended practices and guidelines for Sitecore Development.
Sitecore Commerce is a native integrated Commerce Engine to the Sitecore Experience Platform and development extends the Sitecore Helix guidelines in some areas.
Geoxis iHub Pvt Ltd is a software development and digital marketing company based in India that provides website design, development, graphics design, software development, and digital marketing services. The company was founded in 2019 and offers services including custom website design, WordPress and other CMS website development, mobile app development for Android and iOS, and web-based app development. Geoxis aims to help clients leverage technology for business growth through affordable and high-quality digital solutions.
The document discusses Microsoft's use of Sitecore for marketing purposes across various sites and business units. It provides an overview of the Sitecore Marketing Digital Services (SMDS) team and their services, platforms, and tools used including Sitecore, WordPress, and other technologies. It also describes the various marketing use cases, content management processes, and governance models for managing the sites.
Website Planning and strategy for Eig.Com v6.0Fjord
The document discusses planning for a global website redesign. It summarizes research on competitors' sites and recommendations. Key points include:
1. Interbrand has the best site but all competitors have flaws, while non-competitors like Capgemini have great sites. Providing a useful, usable experience will differentiate the company.
2. The basics of communicating the brand, work samples, services, offices, and careers should come first.
3. More complex aspects like new infrastructure, localization, content depth, and custom templates will significantly increase time and costs compared to the basics. Strategic decisions are needed on these aspects.
This document outlines a 10 step guide for effectively translating a website for the global market. The steps include: 1) deciding to go global, 2) researching target markets, 3) establishing a consistent global website structure, 4) using compatible tools, 5) maintaining a consistent yet flexible design, 6) determining what content needs translation, 7) partnering with professional translators, 8) properly integrating translated content, 9) conducting an online sign off test, and 10) measuring results and continuing to innovate. Partnering with an experienced translation company is key to successfully implementing each step and ensuring a quality user experience for global customers.
NectarBits inc ( http://www.nectarbits.com )
We are working with Agile and Scrum methodology and structure for development projects with DevOps for Automation testing. So it's very easy to track processes and update you every weekend or after completed decided sprints. Through that methodology save timing for development and also save the cost of the project. We only focus on your MVP(Minimum Viable Product).
#Applicationdevelopment #Websitedevelopment #iOS #Android #Wordpress #ObjectiveC #Foodorderingapplication #newsapplication #ecommercedevelopment #imageeditingapplication
Contact ME: sales@nectarbits.com
nectarbits@gmail.com
Skype: nectarbits.inquiry
LinkedIn: https://www.linkedin.com/in/nectarbits/
Icreative is a web design and development company that offers a range of services including website creation, e-commerce solutions, graphic design, printing, multimedia, and additional services like domain registration and email hosting. The company aims to provide high quality, cost-effective, reliable, and customer-oriented solutions. It has a dedicated team of professionals with skills in areas like web development, design, programming, and marketing.
What is the Cost Estimated for Architecting a Video Conferencing App?Shelly Megan
The demand for video conferencing apps has been high since the pandemic happened. Start-ups, entrepreneurs, and even giant players are looking forward to creating high-end video chat apps looking at this need of the hour. So, in this article, we have explained in detail what factors affect the cost of its development and how much can it cost to create such an app.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
More Related Content
Similar to Globalize Your Message with Localization by Meena Verma
Building the business case for personalisation in Travel - Travel Technology ...Sagittarius
Presentation delivered by Nick Towers of Sagittarius, Chris Nash of Sitecore and Alexis Sitraropoulos of Contiki Holidays at Travel Technology Europe Exhibition 2016, Accelerate Theatre, Thursday 25th February 2016
Beyond Personalisation: The Customer Conversation with SitecoreSitecore
Key takeaways include:
- Aligning your personalisation and content strategies.
- How Sitecore’s personalisation compares to retrofit or overlay products and why that matters for omnichannel optimisation.
- How aggregators and disruptors win with personalisation.
- Measuring the impact of personalisation.
- Low-effort high-impact personalisation.
- Goals? Rules? How to understand the difference and when to use them!
Proof of Concept: Helping organizations overcome personalization paralysis an...Jill Grozalsky
The document outlines a presentation by Jill Grozalsky and Craig from Ecolab on their personalization proof of concept. They discuss how Ecolab wanted to overcome personalization paralysis and reach the promised land of personalization. They implemented a phased approach starting with customer research, then data and optimization, and technical integrations. For their proof of concept, they defined audiences, content, and rules for triggering personalization. They saw increased engagement metrics as a result and provided takeaways about starting small and learning from data.
This document provides an overview of an IT startup company called KnowledgePartnerP based in Brisbane, Australia. The company offers various IT and digital services including mobile, web, and software development, HR/recruitment, digital marketing, and social media marketing. It has been operating for 2 years and has experience in the industry for 18+ years. The company has a team of around 10 employees and can access close to 100 resources globally. It prides itself on being a local, nimble, and economical one-stop-shop for all IT needs.
Chat and Checklist About Chatbot User Experience and Japanese DesignUltan O'Broin
The document discusses the design and production challenges of conversational user interfaces (CUI) using artificial intelligence. It covers several topics: intent discovery through research; an example conversational banking bot; natural language processing support across languages and domains; challenges of processing less common languages; new challenges involving cultural factors, emotions, and context; and best practices for developing global and localized CUIs.
A content strategy is a cornerstone of your company's inbound marketing effort. It is the plan for creating and presenting your content in a meaningful, useful and relevant context to optimize user experience (UX). Customers are hungry for information relevant to them and their needs.
DIGITAL MARKETING Language and affiliated servicesOlessia Skrla
Today, we would like to invite you for a journey across blue ocean of Digital Marketing aspects within this broad topic, bringing up core values of language content to open door to new markets, clients and business opportunities. Our goal is to go beyond limits of very well-known marketing strategies, improving your potential that enables you to target, attract and engage in the most effective way.
IVANNOVATION | Translation and Localization ServicesDarren Jansen
IVANNOVATION, LLC is a premier foreign language translation service for user interface, documentation, and marketing materials for the IT, software development, and manufacturing industries. Our company focuses on quality; our
translators are all native speakers of the target language and experts in translation of technical documents.
House industries annual report - Class Assessment smmay1
House Industries had a successful 2011, with revenue increasing 16% to $123.2 million and non-GAAP net income growing 18% to $32.6 million. The company continued executing its strategy of diversifying into high growth areas like e-readers, tablets, and automotive displays, with over 50% of revenue coming from the Display Imaging and Creative Professional businesses. Looking forward, House Industries aims to increase penetration in consumer electronics, strengthen its leadership in laser printers, and pursue complementary acquisitions.
Transcription helps in future reference and analysis. The majority of seminars and conferences are recorded so that they can be further utilized for research and reference purpose. Hence, it is very much essential to get the transcription done from the established transcription service provider.
Sitecore Helix is the recommended practices and guidelines for Sitecore Development.
Sitecore Commerce is a native integrated Commerce Engine to the Sitecore Experience Platform and development extends the Sitecore Helix guidelines in some areas.
Geoxis iHub Pvt Ltd is a software development and digital marketing company based in India that provides website design, development, graphics design, software development, and digital marketing services. The company was founded in 2019 and offers services including custom website design, WordPress and other CMS website development, mobile app development for Android and iOS, and web-based app development. Geoxis aims to help clients leverage technology for business growth through affordable and high-quality digital solutions.
The document discusses Microsoft's use of Sitecore for marketing purposes across various sites and business units. It provides an overview of the Sitecore Marketing Digital Services (SMDS) team and their services, platforms, and tools used including Sitecore, WordPress, and other technologies. It also describes the various marketing use cases, content management processes, and governance models for managing the sites.
Website Planning and strategy for Eig.Com v6.0Fjord
The document discusses planning for a global website redesign. It summarizes research on competitors' sites and recommendations. Key points include:
1. Interbrand has the best site but all competitors have flaws, while non-competitors like Capgemini have great sites. Providing a useful, usable experience will differentiate the company.
2. The basics of communicating the brand, work samples, services, offices, and careers should come first.
3. More complex aspects like new infrastructure, localization, content depth, and custom templates will significantly increase time and costs compared to the basics. Strategic decisions are needed on these aspects.
This document outlines a 10 step guide for effectively translating a website for the global market. The steps include: 1) deciding to go global, 2) researching target markets, 3) establishing a consistent global website structure, 4) using compatible tools, 5) maintaining a consistent yet flexible design, 6) determining what content needs translation, 7) partnering with professional translators, 8) properly integrating translated content, 9) conducting an online sign off test, and 10) measuring results and continuing to innovate. Partnering with an experienced translation company is key to successfully implementing each step and ensuring a quality user experience for global customers.
NectarBits inc ( http://www.nectarbits.com )
We are working with Agile and Scrum methodology and structure for development projects with DevOps for Automation testing. So it's very easy to track processes and update you every weekend or after completed decided sprints. Through that methodology save timing for development and also save the cost of the project. We only focus on your MVP(Minimum Viable Product).
#Applicationdevelopment #Websitedevelopment #iOS #Android #Wordpress #ObjectiveC #Foodorderingapplication #newsapplication #ecommercedevelopment #imageeditingapplication
Contact ME: sales@nectarbits.com
nectarbits@gmail.com
Skype: nectarbits.inquiry
LinkedIn: https://www.linkedin.com/in/nectarbits/
Icreative is a web design and development company that offers a range of services including website creation, e-commerce solutions, graphic design, printing, multimedia, and additional services like domain registration and email hosting. The company aims to provide high quality, cost-effective, reliable, and customer-oriented solutions. It has a dedicated team of professionals with skills in areas like web development, design, programming, and marketing.
What is the Cost Estimated for Architecting a Video Conferencing App?Shelly Megan
The demand for video conferencing apps has been high since the pandemic happened. Start-ups, entrepreneurs, and even giant players are looking forward to creating high-end video chat apps looking at this need of the hour. So, in this article, we have explained in detail what factors affect the cost of its development and how much can it cost to create such an app.
Similar to Globalize Your Message with Localization by Meena Verma (20)
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
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- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
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This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
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1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
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Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
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- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
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To gain an insight into how to effectively communicate global messaging across online platforms, markets and regions via localized languages.
To gradually progress through the Customer Experience Maturity Model to deliver the relevant personalized experience to your customers or buyers.
When something is “lost in translation,” it could have been due to a simple mistake or due to the fact that one language was not quite able to capture the essence of a word’s meaning in another language.
What makes words powerful is our ability to associate meaning with them.
Localization – In addition to just the translation of written text, Localization is a means of adapting a product or service to the needs of the local consumers.
40% of respondents in a 2015 Lionbridge survey said translation quality was the most important aspect of website localization. Yet 56% of global companies surveyed said translation quality was also their biggest localization challenge.
Internationalization primarily pertains to how the software code should be written so that future versions in other languages could be created with greater ease, reduced cost and time for localization, and result into an overall lower-cost of ownership for different product versions.
Learning about and respecting other cultures is one of the core concept of localization.
Only when we are sensitive and aware of the cultural conditioning of target languages, a true localization can be achieved.
Consider this - In some Eastern European countries nodding your head "yes" means "no," whereas shaking your head "no" means "yes." Yes, so confusing, no?
Would you engage with a website which is promoting winter jackets in 100 degrees’ heat wave or promoting a local event in China while you are based in London? Won’t you just rather click over to the competition who know your pain points, and speaks your language?
Nescafé US site features a simplistic design geared towards Western market. The home page greets visitors with a static logo and short paragraph tailored towards Western ideals.
Whereas, the Chinese site design is targeted towards a market which more interest in descriptions and images than simplicity.
The main function of internationalization is to ensure that the source content is multiple languages-ready.
Unicode:
Contains all major living scripts
For an efficient internationalization process, it is important to accurately identify the static and dynamic site elements first. More variables mean longer and harder internationalize process, but it makes future localization projects easier and efficient.
Internationalization significantly affects the ease of the product's localization. Remember the Millennium bug, Y2K, and the pain points it took trying to fix two-digits year fields to make the year 2000 distinguishable from 1900?
Globalization Is All Around Us. Being global is no longer an option, it has become a norm. We live and breathe in the global economy. Look around you and you will find that your everyday kitchen gadgets could be made in Japan, while the car you drive could be manufactured in Germany, your computer from China and your clothes from Philippines or India.
*TMS - translation management system
A significant component of making a site visible to search engines is by developing of a search engine friendly site structure.
With Dynamic Meta Tag Optimization, an automated system for dynamic meta tags was put in place that adds Keywords rich meta titles and meta descriptions to all content items.
Alpha also put in place an automated content items naming convention process. This was done to put in place a keywords rich documents naming convention for enhanced user experience and documents searchability. A code/rule based content naming convention is enforced for the underlying files resulting in a consistent automated system that is far more efficient, UX friendly, SEO friendly and help utilize an optimal resource management.
A similar structure is also utilized to optimize the SEO efforts for all documents/media items in the site. Alpha’s media items showcase optimal navigation title information along with the accurate document header information and document names.
Do you know there are countries where Google is second or even third in rank when it comes to search engine preferences? In China, Baidu is the number one. In Japan, it is Yahoo Japan, while Yandex is the top search engine in Russia, whereas Naver is the preferred search engine for South Korea.
Translate for languages that tend to have lower level of English Proficiency first
Factor in the fact that more than half of all internet users are based in Asia/Pacific, it becomes a no-brainer that localizing your website is not a choice anymore. Better reach brings in more shares, more mentions and more links resulting in better engagement and improved SEO of the site.
When it comes to your website localization, it’s about how many internet users speak certain languages, rather than how many people there are that speak that language in the world.
TM is among the most valuable cost-saving tools available to you and your localization team.
Translation memories store text segments as language pairs (source and target); these may consist of a sentence or an entire paragraph depending on the scenario.
This database is updated for each translation performed during a project and continuously used as a resource for future translation work.
This information is reused by the system to ensure the same sentence does not have to be manually translated multiple times. The more this database is built-up during projects, the faster your future translations will be.
Use MT for content items that might not otherwise get translated, such as large volumes of content pieces used for knowledge bases, large technical documents, or where exact translations are not required, such as web chat or other user-generated content.
Using MT tools can be a threat to confidential information. To protect your intellectual property, you will need to choose a professional translation services.
Whenever possible, avoid embedding text within the graphics. Be sure to keep the text layer(s) separate from the graphic elements within your design source files so that the entire graphic doesn’t need to be rebuilt for translations.
When possible, avoid using jargons, slangs, clichés, idioms, culturally specific terms, and abbreviations when writing for translation.