The document outlines a seminar focused on strategic thinking in a global and digital environment, specifically within open innovation and crowdsourcing-based business models. A case study involves Local Motors entering the Rwandan market with a new product, requiring participants to develop an entry strategy and present it via Facebook Live. Key points to address include product description, local market opportunities and challenges, and community engagement for success.

1. Seminar 6
Strategic Thinking in a
Global and Digital World
---
Open Innovation, Crowdsourcing-
based Business Models, and 3D
Printing
Robin Teigland
Michal Gromek
Stockholm School of Economics
September 2017

2. Seminar 6 Overview
2

3. The Firm
The Collectivevs
Ford
~ Built by employees within
organizational boundaries
Local Motors
~ Built by users and distributed
freely regardless of affiliation.
Models of Knowledge Creation

4. Local Motors Challenge
 It is now Summer 2018 and you have just graduated CEMS.
 You have been hired by Local Motors to work in Business Development.
In particular, LM management would like to enter Africa and has its eyes
on Rwanda as an entrance point.
 Your task is to develop an entry strategy with a new product to
be launched in Rwanda by January 2018.
 Prepare a max 3 minute pitch addressing the following points:
 Describe your new product/project to be launched.
 Which opportunities and challenges will you encounter on the local market?
 How will you motivate and manage the Local Motors’ community as well as
build a local Rwandan and greater African community to help you succeed with
your product/project?
 At 10:00 you will pitch your project through Facebook Live to the Local
Motors’ Reference Group situated across the globe.
 The Reference Group will decide which project to fund via a poll on the
Facebook Event page.
4
Good luck!!!