This is the short version of our business slide deck. A brief look at Lobster solution, market, competition and the team. We are growing, so please come visit us at the new address http://lobster.media and send me feedback to olga (at) lobster (dot) media. Always glad to hear and open to partnerships. Best Regards, Olga CEO

2. PROBLEM
Confidential. Please do not share without agreement.
SOCIAL MEDIA USERS CREATED 40B IMAGES JUST ON INSTAGRAM & FLICKR, BUT:
CREATIVE PROFESSIONALS NEED IMAGES, VIDEO & AUDIO BUT:
1. Photostock
too expensive [for smaller
agencies] and too standard
[for large agencies]
2. Social networks
post billions of great images
and videos from real people
(Instagram, Flickr) but can’t
find and use what you need
3. Agencies
sometimes copy social
content on Google, risking
their reputation and money
(up to $1.2 M)
1. Can’t monetise and get
praised
2. Get copied without
permission
3. Hard to ger discovered for
new talent

3. SOLUTION & CORE VALUE PROPOSITION
• find exactly the social media content he
needs
• immediately license from real people at
$1-3
• automatically request to buy from everyone
on social
• be rewarded and praised
• get discovered by creative
professionals
• protect and license automatically by
one-time sign up
CONTRIBUTOR BUYER

4. PRODUCT

5. ADDRESSABLE MARKET*
~ 1 B items of social
content per year
$2 B content sales
per year
$2 av.
pricex = =25%
$500 M commissions
per year
x
Target market segments in order of priority
3. News
industry
- Journalists
- Bloggers
- Online press
1. Advertising and
media professionals
- Large agencies
- SME agencies and
freelancers
Confidential. Please do not share without agreement.
$700M $500M
2. Consumers
via B2C platforms
- Wix, Weebly
- Fiverr
- Prezi & Other
$800M
$2 in photos, $5 B including graphics, video, audio and other media types

6. TEAM
Confidential. Please do not share without agreement.
Olga Egorsheva
CEO & Co-founder
Maria Iontseva
UX & Marketing Director & Co-founder
Previous: DHL Global Mail EEMEA &
Russia
Launched DHL Global Mail in Russia from
business plan to profitable growth
Previous: User Experience Specialist,
ABBYY UK
Created UI for ABBYY’s award winning
FineReader 10

7. Confidential. Please do not share without agreement.
Max Schulze
CTO
Previous: CTO and co-founder (Likeminds,
Project Hunters). Startup collaborator.
Andrey Dmitriev
Product & QA Director &
Co-founder
Previous: Head of product testing group,
ABBYY
Released six ABBYY Lingvo versions with
industry awards
TEAM

8. ADVISORS
Confidential. Please do not share without agreement.
Ben Maher
Advertising Director,
Mashable
14 years of experience in
digital media, social
networks and advertising
agencies. Entrepreneur.
Jean de Fougerolles
CEO,
Ascension Ventures
Invests in and grows digital media
businesses.
Kieran Garvey
Business Development,
Crowdcube
Experienced in crowdfunding (BBC)
and scaling platforms

9. Confidential. Please do not share without agreement.
Andrew Tobin
Director of Identity at TeleSign
& Ex CTO of O2 Money.
Expert in scaling platforms.
Freelance sports photographer,
Pete Marcus
Director at Harvard PR,
Professional in growth
hacking for tech consumer
brands like Sky & Fujitsu
ADVISORS

10. AFFORDAB
AUTHENT
COMPETITIVE LANDSCAPE

11. PARTNERSHIP STRATEGY
Confidential. Please do not share without agreement.
Current
Future

12. GROWTH STRATEGY VIA PARTNERSHIPS
Confidential. Please do not share without agreement.
Contributor acquisition
1. GOOGLE IMAGES & PINTEREST
to drive content buyers traffic
2. IP RIGHTS ORGANISATIONS
to create content access culture
3. MASS PLATFORMS (Weebly, Wix, Mailchimp)
to let consumers buy content
1. ONLINE & OFFLINE COMMUNITIES
to create awareness & compassion
2. LOCAL MEETUPS & PHOTO GROUPS
to engage with influencers
3. ‘SEARCH AND REQUEST’ FEATURE
to enable buyers invite contributors
Buyer acquisition

13. CONTACTS
Olga Egorsheva
CEO & Co-founder
Lobster IT Limited
Wayra UK Accelerator
2-10 Capper st, London
+447749907397
olga@ilobster.it
skype: egolya