Loews Hotels / User-Generated Content Case Studies
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How Loews Hotels used real-life travel photography to drive engagement? More UGC cases on Lobster's blog: https://blog.lobster.media/topics/ugc-cases/ Sources: https://www.loewshotels.com/
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- 1. HOW LOEWS HOTELS USED REAL-LIFE TRAVEL PHOTOGRAPHY TO DRIVE ENGAGEMENT USER GENERATED CONTENT CASE STUDIES
- 2. LOEWS HOTELS: MADE BY HUMANS. CURATED BY TECHNOLOGY. OVER THE COMING WEEKS, WE’RE GOING TO SHARE A FEW CASE STUDIES OF SUCCESSFUL UGC USAGE. LOEWS HOTELS ASKED THEIR GUESTS TO POST PICTURES THAT WERE TAKEN DURING THEIR STAY USING A SPECIAL HASHTAG.
- 3. DETAILS OF THE CAMPAIGN - 2016 WHAT THEY’VE ACHIEVED WITH UGC: SOURCING PHOTOS ON INSTAGRAM WITH #TRAVELFORREAL HASHTAG 1. AUTHENTICITY AND HUMAN APPEAL, FIRST-PERSON, INTIMATE APPEAL AND STORY 2. EFFICIENCY IN MARKETING COSTS, REDUCING SPEND ON INEFFECTIVE STOCK PHOTOGRAPHY AND OWN PRODUCTION
- 4. MADE BY HUMANS. CURATED BY TECHNOLOGY. OUR GUESTS ARE AS COLORFUL, DIVERSE AND UNMISTAKABLY UNIQUE AS ANY OF OUR DESTINATIONS. BUT ABOVE ALL ELSE, THEY’RE REAL – AND AS THEY SHARE THEIR EXPERIENCES, THEY TELL THE LOEWS STORY BETTER THAN WE COULD EVER TELL IT OURSELVES. SO WE’RE USING THEIR AUTHENTIC, ORIGINAL CONTENT TO BE THE BASIS OF OUR NEW CAMPAIGN. “