The document describes an automated marketplace called Lobster.Media that allows users to purchase photos and videos from social media users for $0.99-2.99 each, which provides worldwide royalty-free licensing. The marketplace aims to value individual creativity over expensive stock photos by sourcing content directly from Instagram and Flickr users with their permission. Lobster.Media is run by a creative startup team and mentor from Mashable who want to disrupt how online content is sourced in 2015 by allowing searches across 250,000 photos filtered by keywords, usernames, locations, and dates.