- What is UGC? - What kinds of UGC you can buy and search via Lobster? - How we can help a creative agency thrive with free search and affordable images, videos, gifs from Instagram, Flickr, YouTube, Google and Facebook

1. CAPABILITY DECK
LOBSTER
2016

2. OUR FOCUS
TODAY, TECHNOLOGY ALLOWS EVERYONE TO AUTHOR QUALITY CONTENT. THE TERM ‘UGC’ NO LONGER
REFERS TO GRAINEY,
POORLY CAPTURED IMAGERY - BUT STYLISED, CRAFTED NUGGETS OF SOMEONE’S PERSONAL EXISTENCE. IF
EVERYONE IS A PHOTOGRAPHER, WHY ARE WE STILL GETTING STOCK IMAGES FROM POOR QUALITY SOURCES?
WE BELIEVE THAT QUALITY USER GENERATED CONTENT SHOULD BE EASY TO FIND AND TO LICENSE.
THE COMMS TASK FOR AGENCIES IS SHIFTING FROM A FILM-CENTRIC ONE, TO SOMETHING THAT IS ABOUT
TELLING REAL STORIES, IN REAL WAYS, TO MAKE PEOPLE FEEL REAL EMOTIONS.
AGENCIES TRYING TO TELL REAL STORIES NEED A RELIABLE SOURCE OF REAL IMAGES, CREATED BY REAL
PEOPLE TO HELP CONVEY THEIR IDEAS.
CONTENT CREATORS DESERVE TO BE PAID FAIRLY, THAT’S WHY WE GIVE 75% OF THE COST STRAIGHT TO THEM.
WORK
HARD
&
BE NICE
TO PEOPLE

3. OUR CONTENT PARTNERS

4. HOW WE HELP AGENCIES USE UGC
OUR IMAGE BANGS USE SOCIAL SCRAPES TO PROVIDE IMAGES AND VIDEOS
THAT ARE EASY TO LICENSE AND CHEAPER THAN GALLERIES SUCH AS CORBIS
OR GETTY. WE BELIEVE AGENCIES SHOULD HAVE ACCESS TO THE SORT OF
IMAGES WE SOURCE AT ALL STAGES OF THE CREATIVE PROCESS.
EASY SEARCH FUNCTIONALITY / UX. USERS CAN SEARCH BY LOCATION,
HASHTAGS AND KEYWORDS.
GET AUTHENTIC AUTHOR AND LOCATION INFORMATION.

5. UGC IN 2016

6. TESTIMONIALS
"I BELIEVE LOBSTER IS BUILDING AN HONEST PLACE FOR CREATIVE PROFESSIONALS TO
ACCESS SOCIAL MEDIA CONTENT AND REWARD PEOPLE."
BEN MAHER, MASHABLE
“THIS IS A PERFECT TOOL FOR NOT ONLY CREATIVES, BUT AGENCIES IN GENERAL. WE
HAVE ONE GOAL - TO GO AFTER REAL. NO ONE IS INTERESTED IN FAKE COMMS. WE
NEED TO ENGAGE WITH REAL TO EMULATE IT. STOCK IMAGERY ISN’T REAL. STOCK IS
DEAD, AS FAR AS I’M CONCERNED.”
RENWICK MCASLAN, BBH