1) Most people found advertising for films and TV to be effective but also annoying at times. 2) Without advertising, people would have no way of knowing about upcoming films and TV shows. 3) Film and media industries likely would not be as popular or successful without advertising to promote their products. 4) Companies spend billions on advertising each year to promote their brands and products in order to drive sales and awareness.

1. Different types of research:
- One of the types is to go out and ask different people how they feel towards your
chosen topic, If you do this you should try to get a mix of ages and ask in different
areas to see if it differs. Example: If you go around and ask people how much internet
they use in a week they will most likely be less time spent online the older you are.
- Another type of research method is a survey, this is where the investigator would
send out a series of questions to a around so that they would write down their
responses on that survey and then send them back. Example: If you made a survey
about how people feel towards different parts of the media, such as
T.V, newspaper, radio, mobile phones. You would then send it out and then later you
would receive them back and then make a conclusion about what you've learned.
-You could also use a already used archive such as a library, Library's have a large
amount of books which contain information on your chosen subject. Example: If you
wanted to find out about media habits in the past then you would find books about
technology or the internet in the past.

2. Quantitative: This is data which can be organised by using numbers,
Open Questions: These are questions that require more then a one word
response, these can sometimes be the same size as a paragraph or even
larger an essay.
Closed Questions: These can be answered with a simple “yes” or “no”, an
example of these questions could be “do you own a mobile phone?”
Qualitative: Research that is discussed with a group or one on one with the
subject and the researcher.
Research: Something that requires some investigating, this will give the
researcher a variety of different results. The more researching you do the
more results and variety that you will receive.
Bibliography: This is where the user would make a record of where he
collected different types of data from other people work.

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Demographics: The numbers relating to population
and particular group, example: The demographics
of students in media.
Psychographics: How to classify people according
to what their attitude, life goals and other
psychological needs are.
Class (A,B,C,D,E,F): These are classes such as the
working class, middle class and also class A which
is the upper class
Gender: This is what sex the person is whether it is
female or male, in research for different products
they would see which gender it would appeal to
most.

4. 1) What is a over the shoulder shot?
2) What is ethnography?
3) What is a broadsheet?
4) What is IRC?
5) What is melodrama?
6) What is word of mouth?
7) What is propaganda?
8) What is Abundance?
9) What is technophobia?
10)What is narration?

5. 1) Over shoulder shot, is thrown from over the shoulder
2) Ethnography is when a group of people gather to do important
research
3) Broadsheet is a type of newspaper
4) Internet relay chat
5)When you over act
6) When you tell something positive/negative about something to
another person
7) Propaganda is when a group of people use different methods such
as flyers and public speeches to convince people to think their way
8) Elimination of poverty and inequalities
9) A fear of technology
10) A person saying what is happening in the story

6. 
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Media books compared to using the internet, When I had to
find the definition about different words in the questionnaire I
found it easier to use the book to find them. This was because
the media book had a glossary which helped me find the
words easier.
But some questions needed me to go on the internet
because otherwise this would result in having to search
through the whole book for an answer. An example of this
was that I needed to find out what the name of the
production company.
Trying to find information in a book is a lot harder to do then
going on the internet to find it, when we had to answer
questions given by other people in our class it took at lot
longer to find the answers in the book compared to the
internet.

7. 
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Genre: Action, Crime, Thriller
Director: Marin Campbell, Made in 2006
Budget: $150,000,000 (estimated)
Opening week: £13,370,969
Gross: $167,007,184
Target Audience: The target audience will be men as its genre is
more aimed at them, women might still go and see it as they are
attracted to Daniel Craig the actor playing James Bond.
Demographics: They made a lot of money from this film, this means
that there must be a very large number of people that are fans to
this film.
Gender: This would most likely be more appealing to men as it is
more of their genre types being used in the film, Women might
watch it if they are into thriller or crime films as these two genres are
both appealing to both genders.

8. Film Poster Analysis 1
The main character
is in the dark
showing off the
crime genre of the
film.
New bond, seems
more sinister then the
other bonds
-His facial expression
shows him being serious
- Has he been effected
by events in the film
The title uses the O‟s
in it so the it can
make the word
007, this is very smart
as the main
characters code
name is 007.
There are also poker
chips on the table
this goes along with
the name of the film
„Casino‟ Royale.
There is a gun on the
table this shows that
there is going to be a
lot of action in this film.
- His trademark gun
Release date

9. 
http://www.imdb.com/title/tt0381061/?ref_=sr_1
This trailer shows just how dark and sinister the James Bond franchise
has become, This film is all about the first mission that James Bond is
sent on. This gives the viewer an insight on why he became a
womanising heartless man.
 The big change for the Bond franchise is that the enemy's went from
stereotypical bad guy thugs to more modern day terrorists.
 People will be very interested to go and see this film as they will
want to see why he‟s like that in the future and what caused him to
be like that. The film shows that death and danger are always a
threat when you are working as a special agent and this is what fans
want when they go to see these types of films


10. 
“The only thing missing from Casino Royale is a truly memorable theme song.
Otherwise, this has almost everything you could want from a Bond movie,
plus qualities you didn‟t expect they‟d even try for. It does all the locationhopping, eye-opening stunt stuff and lavish glamour expected of every bigscreen Bond, but also delivers a surprisingly faithful adaptation of Fleming‟s
short, sharp, cynical book with the post-WWII East-vs.-West backdrop
persuasively upgraded to a post 9/11 War on Terror” – Empire magazine

11. 
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16 year old boy
Enjoys the use of current tech (Ipad, Gaming console)
Interested in crime, action and thriller genres
Not much interest in sports news
Enjoys doing certain physical activities
Occasionally reads/ watches the news, keeps updated with
current events across the world
What films are coming out very soon
Enjoys going out with his friends
Watching actions films in the cinemas
Regular user of T.V and internet

12. 
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Enjoys the genre's of crime, thriller or action
Someone aged at around 12-30+ will probably enjoy this film the most
Targeted at people from class A – E
Should have a large budget as people will be expecting an well made film if
it‟s aimed at all classes
For people that are fans of Martian Campbell
People that enjoy the thrill of flashy cars, Games of poker and the ideas of
being in the spy world.
I asked 10 people if they would watch a film like Casino Royale, 7 people
said they would but 3 said that they wouldn‟t
Wants to see intense chases and other thrilling situations
Wants to watch the 21st film in the James Bond franchise
Would you watch
Wants to see the brand new Bond
Casino Royale?
Yes
No

13. 1) Which genre of film do you enjoy most?
A)_____________________________________________________________________________________________________
2) Do you enjoy mixed genre films?
A)_____________________________________________________________________________________________________
3) Do you think most films are made with one gender in mind? Why?
A)_____________________________________________________________________________________________________
4) Do you think action films are more popular than romance films? Why?
A)_____________________________________________________________________________________________________
5) Why is it that action films are targeted at male audiences?
A)_____________________________________________________________________________________________________
6) Would action films be as popular if the main character was a woman?
A)_____________________________________________________________________________________________________
7) Which genre do you think is most popular?
A)_____________________________________________________________________________________________________
8) Which age rating do you think is most popular?
A)_____________________________________________________________________________________________________
9) Do all popular films need to have a large budget?
A)_____________________________________________________________________________________________________
10) Do you think there should be more gender mixed genre films?
A)_____________________________________________________________________________________________________

14. Question 1
Action
Romance
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Q1 results: Out of the 10 people I asked, 5 people said they favourite genre is
action, 2 people said comedy, 1 said romance, 2 people said they prefer the
horror genre
Question 3
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Q2 results: Everyone said yes but that‟s depending on the mix
Action
Romance
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Q3 results: Again everyone said yes because romance films will be made
with women in mind, then with action films they said that they would be
made with men in mind
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Q4 results: 8 people said yes because they said there are a lot more of them
compared to romance films, but the other 2 said that there have been very
popular romance films such as titanic and the notebook
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Q5: Everyone went along the lines that they believed that it was because
men enjoy watching gunfights and explosions happen

15. 
Q6 results: 7 people said No they said that people are more used to seeing a
man in the role of the hero in action films, but 3 said Yes as they said that the
hunger games is one of the most popular films around and it has a female
lead
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Q7 results: 4 people said that it was Action and the other 4 said Sci-fi and
another 2 said that it was Horror
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Q8 results: Everyone said that it was between PG (Parental Guidance) and
12 as this is what most people would go to see at films as the movie will be
open to more people
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Q9 results: 9 people said that it would otherwise it wouldn‟t be popular, One
person said that when films were first made they weren‟t spending millions
and yet they were still considered popular
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Q10 results: 6 people said yes but 4 said no, they 4 that said no stated that
some films work better when aimed at only one audience

16. 
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To make the questionnaire on media I used a book which
had facts about all the different aspects, compared to the
internet I found this method to be slower as it was harder to
find what I was looking for. But when I did find it in the book I
found more information about the topic that I was looking at.
The internet was defiantly faster then using the book but I was
never sure if what I was reading was completely reliable, but
with the book it must have been true otherwise they wouldn‟t
have been able to publish the book.

17. 
The most popular research method could be the use of a
questionnaire, these are used to see what different peoples opinions are
towards a certain subject. For example a company could want to know how
much time people spend on the internet, they could also include how old
that person is to see how much time that a certain age group spends online.
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Another popular research method is going online to find certain types of
research from different sources so that you can get more of a variation of
what people think about these different subjects.
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The use of open and closed questions in questionnaires are most of the
reason why I believe that they are the best choice for finding out which
would be the best. Their use gives the researcher a insight into what people
think, by using a mix of open and closed you will be given a variation of long
and short answers to apply to your investigation.

18. 
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Get at least 10 people that have seen the film and then ask them a
list of questions that relate to the how they think the film was and
how they think that it could improve.
Some of the questions could be:
- Do you think there‟s any major improvements to be made?
- Out of five how would you rate this film?
- What do you think the producers target audience is?
- Do you think that the age rating is right for this film?
From this I will be able to have some idea as to what people think
about the film, I will then know how the film managed to become
that popular in the time that it had been out. The critics reviewed
the film to be an unmissable masterpiece.

19. http://www.empireonline.com/reviews/reviewcomplete.asp?FID=10199
http://www.imdb.com/title/tt0381061/?ref_=sr_1
http://en.wikipedia.org/wiki/Advertising
http://en.wikipedia.org/wiki/Focus_group
http://en.wikipedia.org/wiki/Social_class

20. 
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My chosen topic of film media is going to be film advertising, I
have chosen this as this is a major part that effects how
popular films will be in the future as they will raise awareness
about when this film is coming out and what it is going to be
about. This will cause fans of that genre of film to want to go
and see it when it is released.
Advertising can be film posters, trailers or just adverts on the
TV. These allow people that are fans of that film to start on
planning on seeing it in the near future.
Film Advertising: This is where a company would send out
advertisements. E.g. ads in magazines/ on TV to promote
something that the company had released or is about to do.

21. 
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A focus group is a form of qualitative data which companies use to see how
certain groups would respond to their new product.
Bigger and more experienced companies might use more then one focus
group so that they can get more of an idea about their product. Companies
that are just starting would be most likely to use a focus group so that they
could have an idea of what the publics opinion would be of the product
that they released.
Advantages:
Companies that are just starting would be most likely to use a focus group so
that they could have an idea of what the publics opinion would be of the
product that they released.
They save time and money compared to having individual interviews.
Disadvantages:
The group can have disagreements that will lead them to going off the main
topic.
Some of the participants in the focus group will feel pressured to agree with
the main view.

22. 1)
2)
3)
4)
5)
6)
7)
8)
9)
10)
Do you think the use of film advertisement is effective?
A)__________________________________________________________________________________
Without advertisement how would people be able to find out about films or TV programmes coming
out in the future?
A)__________________________________________________________________________________
Do you think that film media would have been nearly as popular if there wasn‟t any advertisement?
A)__________________________________________________________________________________
Do you think that it‟s true that some company's spend billions on advertising their products?
A)__________________________________________________________________________________
Why do you think companies spend so much on advertising?
A)__________________________________________________________________________________
Should a company that‟s only just starting spend more on advertising or should a company that‟s
popular?
A)__________________________________________________________________________________
Do you think that the use of a focus group is important?
A)__________________________________________________________________________________
Do you think that a focus group is good? Why?
A)__________________________________________________________________________________
Do you think that most films won‟t be as popular without the use of advertising?
A)__________________________________________________________________________________
Do you think advertising is annoying?
A)__________________________________________________________________________________

23. 
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After having 5 people fill out my questionnaire I have found
out that 3 out of the 5 found that advertising was
annoying, they said that it got in the way of what they
wanted to watch. But they did say that it was helpful
because otherwise how would you know about anything
coming out in the future.
We read a book about the different types of media, part of
the book was about my topic of advertising. This helped me
get some definitions of key parts of advertising and also what
a focus group is.

24. 
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Advertising has been used for a long time it even goes as far
back as the late 18th century, When coca cola first came out
and they started to advertise it they would use posters to try
and influence people to buy their product.
Colour films were made around the time of the 1920s –
1930s, this is when films started to become more popular as
they were improved greatly compared to the older black
and white films.
The use of advertising on films and TV programmes now has
greatly increased and the more popular the film/ TV
programme the more that they will advertise
When I looked at YouTube for information I found that film
advertisement was all over the front cover, companies would
probably pay to have their film trailer put on the front cover
of the most popular video site in the world.

25. For the next few minutes I will be talking about Film
advertising, about what sort of effect it makes on our lives and
media. Advertising is a form of communication from a company to
the customer, Advertising is used to try and encourage or persuade
an audience.
 Focus groups are an important aspect for making a company work
because if they release something that people don‟t like then
nobody will buy it and the company won‟t succeed.
 In my research I found out that not many people are aware about
how much money is spent on advertising. When this was being used
in the late 18th century companies might spend a couple of
thousand to advertise their company but now some of the largest
companies will spend millions on advertising.
 I found that secondary research was the most helpful as it gave me
more information faster then primary.
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26. I felt that I had something for everything that we
needed to cover in this unit. One of the flaws that I
had was that I said that books were primary
research when they were actually secondary.
 I also feel that I spoke clearly and confidently, but I
didn‟t look at the audience much as I was trying to
focus on saying good information to the class.
 I managed to not say “Um” and pause in the
middle of my PowerPoint slide.
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