This proposal suggests a guerrilla marketing campaign for Valentine's Day that promotes New Orleans' unique culture by creating "Whodoo You Love" voodoo dolls and accessories. The goals are to recapture feelings of giving/receiving Valentines, affirm goodwill between citizens, introduce non-residents to NOLA's romantic side, and show the city addressing crime head-on. Elements would include a logo, website, social media integration, profile pictures, dolls, accessories, and a life-size installation to spark interest and create an interactive viral movement around Mardi Gras season.

1. All you need is LOVE
Guerrilla Marketing
Campaign Proposal
January 2012
All material contained herein is the intellectual property of HERO|farm, LLC

2. We have a slight image problem.

3. We also have a sweet
opportunity...
Valentine’s Day is a
$16 BILLION Industry*
*Source: BusinessInsider.com
...Mostly overlooked
in preparation for
Mardi Gras.

4. Let’s bring them together.
Image by Steve Shook on Flickr

5. Tell me WhoDoo
You Love...
THEME:
This Valentine’s Day -
Forget romance, use magic...

6. CORE CONCEPT:
Change perceptions of the city through
something that is unique to the city -
Image by Rosiedawn on Flickr the Voodoo Doll

7. Image by Tracy and Joe on Flickr
GOALS:
-Recapture the feelings of
giving and receiving Valentines
-Affirm good will between
citizens
-Introduce non-residents to
NOLA’s romantic side
-Create a campaign that shows
the city addressing the crime
issue head-on Image by Lilsunshine09 on Flickr

8. HOW:
-Start a movement
-Create an interactive and
viral site
-Create a digital and personal
badge
-Use elements of the city of
NOLA to spark interest
Image by Bekah Diaz on Flickr

9. ELEMENT: logo

10. ELEMENT: website

11. ELEMENT: facebook &
twitter integration

12. ELEMENT: profile pic
#W
hodo
oYou
Love
Example:
“Stop SOPA campaign”

13. A movement of good will has
already begun, but it needs
direction.

14. ELEMENT: whodoo doll

15. ELEMENT: whodoo accessories

16. ELEMENT: life-size installation
Image by Mark Gstohl on Flickr

17. A reason to talk Getaways
A reason to talk Romance
A reason to talk Pralines
Image by Yoshiko314 on Flickr

18. RECENT CAMPAIGN: JoeShopping

19. Immediate Next Steps:
-Finalize with team
-Establish metrics
-Determine hashtag
-Deploy site
-Draft press release
Image by Charlie Barker on Flickr

20. Image by Doug88888 on Flickr
THANK YOU!