LMC offers quality market research, marketing training and a range of other specialist consultancy services. This presentation unpacks our complete service to the market.

1. marketing services| marketing training| market research Consultancy services

2. What LMC does LMC works with business managers across all sectors to provide realistic, measurable marketing strategies and services that afford a cost-effective and demonstrable return on investment. Whether our clients' objectives are to raise their profile, discover what their customers think about products and services, gain penetration into new markets, draw more customers to their website or simply improve their own understanding and ability in marketing through personalised training, companies can rely on LMC for tailored advice that will help push their business forward in a positive fashion.

3. What LMC does. Consultancy services Strategic marketing analysis, advice and planning Analysis of current procedures with recommendations for improvements (egreferrals systems, customer retention activities, review of your integrated marketing communications) Operational marketing advice / assistance (copywriting, design of promotional material, etc.)

4. What LMC does. Specialist services Conference and event management and support Editorial services (eg editing, proofreading, writing in plain English, checking accessibility) Marketing for publishers / information service providers, e.g. libraries, universities Marketing support for aggregators and distributors

5. What LMC does. Training Lawson Marketing Consultancy offers a range of training for your staff, tailored to your needs. Proofreading for marketing professionals Successful promotional campaigns Marketing planning Social media Copywriting More

6. Lawson Marketing Consultancy can help with this important stage of new product development and on-going monitoring of your market. Research about similar products/services Researching your clients’ opinions of your products/services Research about market size and potential Research on your competitors (including secret shopper) What LMC does. Research

7. Benefits of using a consultant Consultancy can be a money-saver and a time-saver, allowing your staff to get on with other things. Our consultants can: fill a skills gap manage specialist or complex projects help you deal with workload issues work through your wish-list of tasks that never get done.

8. Personal benefits supplied Strong background, experience and qualifications in marketing and publishing Client-task focused = rapid turnaround Capable of various written styles Proven Presentation Prowess Using a consultant provides financial savings no need to pay NIC, pension contributions or other benefits associated with full-time staff Use a consultant only when required start and stop our services without any notice period or comeback

9. Suggestions for utilisation Writing vignettes/personas/case studies Get testimonials for products Preparation and delivery of presentations Providing training to your sales and marketing teams Collateral production (concept, through design, print, fulfilment, distribution and response monitoring) Customer profiling, gap analysis and list building Thorough competitor analysis Post-sales support and feedback mechanisms Exhibitions (manning a stand /giving on-stand product presentations / professional responses to calls for papers etc.) Organise and operate road shows and events Market research (bespoke surveys / focus groups / person visits to institutional libraries etc.)

10. Fees Dependent on service required (we work with clients to achieve an appropriate, acceptable fee) Concessions for volume/frequency of work Expenses charged where travel and/or overnight accommodation is required to complete a task Lawson Marketing is VAT registered (currently accepting 2011 training bookings at pre-budget rates) Please direct all enquiries to our accounts team

11. Background David Lawson has worked in publishing and marketing since 1994. Prior to the establishment of Lawson Marketing Consultancy he held the role of Strategic Marketing Manager at ProQuest, with responsibility for the global marketing of a range of product portfolios. Prior to that he was Journals Marketing Manager at CUP. He has also worked in charge of the Marketing Communications department for NST, Europe’s leading educational tour operator, with the responsibility of marketing direct to universities. David Lawson MCIM is a qualified proofreader and copy editor, and holds a first-class honours in Marketing and Business Psychology. With a strong background in marketing and publishing, David offers a productive mix of advice, help, training and specialist services, especially in the effective communication of information to the academic market.

12. More information Lawson Marketing Consultancy St John’s Innovation Centre Cowley Road Cambridge CB4 0WS www.lawsonmarketing.co.uk

13. marketing services| marketing training| market research Consultancy services