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Love Your Local Market
2015 Evaluation
Love Your Local Market is……
• A platform for start-ups
• Business support for traders
• A social hub for communities
• An ...
Introduction
Each year Love Your Local Market builds on a specific theme
• In 2012 it was to get as many markets participa...
Evaluation methodology
• Online and telephone registration survey
Operators where asked about previous LYLM activity, deta...
2015: The Facts
2015 Evaluation
The campaign continues to grow
2015
1,200
2014
926
2013
696
2012
221
16 countries
across the world
+
Participating
Markets
Concentrations of activity
• London
• South West
• Midland
• North West
• North East
Continuation in attracting new
markets to the campaign
Diversity of engagement
Management structures
Participation triggers
see the opportunity to promote the town &
market as a key driver
Objectives for participation
remain high for an increase in footfall &
support for town centers
No. of themed events
has remained static ……
73%
held a themed
event
at
4,000
No. of pitches offered
to start ups…….
3,500
25%
Increase on
2014
64%
Take up of
pitches
offered
Est. of successful start ups since 2012
1,500
25%
retention rate
in 2015
Digital engagement
• Promotion via own website, various social media platforms
(Facebook/Twitter/Instagram)
• Collect rent...
Focus for #LYLM2016…. suggestions
from the industry
• Celebrating the career trader
• Food miles or locality of traders
• ...
Some final stats
• 75 million impressions on Twitter
• 534,504 social reach for our Thunderclap on May 20th
• 20,000 hits ...
www.loveyourlocalmarket.org.uk
@loveurlocalmkt
Dates for Love Your Local Market between
2016 – 2018
have been set to refle...
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2015 Evaluation of Love Your Local Market

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Love Your Local Market is an international celebration of market, that started in the UK in 2012 when we faced the prospect of the decline on our high streets - and it takes place in May.

Since then over 2,000 markets have put on over 10,000 events and in the process have created an estimated 1,500 start ups businesses for entrepreneurs. Love Your Local Market is for every type of market and is co-ordinated by The National Association of British Market Authorities......if you are a market operator and would like to take part, it's free to sign up and we hope that you will think about celebrating markets with us in 2016.

Published in: Government & Nonprofit
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2015 Evaluation of Love Your Local Market

  1. 1. Love Your Local Market 2015 Evaluation
  2. 2. Love Your Local Market is…… • A platform for start-ups • Business support for traders • A social hub for communities • An incubation space to test trade • Promotion of fresh, affordable food • Opportunity to involve young people • An increase in digital literacy across the industry • A platform form from which to celebrate British creativity, innovation and regional distinctiveness Love Your Local Market takes places each May and in 2015 it was held between the 13th and 27th
  3. 3. Introduction Each year Love Your Local Market builds on a specific theme • In 2012 it was to get as many markets participating as possible • In 2013 the drive was for the Mary Portas 'Table for a Tenner’ • In 2014 the campaign achieved 100 youth markets being created across the UK. • The theme in May 2015 was digital with a view to an increase in digital literacy across the sector. For 2016 the theme will be specifically designed around traders though it is of note that while a new theme is developed each year, we still strive to build on previous aims and objectives.
  4. 4. Evaluation methodology • Online and telephone registration survey Operators where asked about previous LYLM activity, details of markets being registered, as well as what prompted them to register, aims and objectives, plans for the fortnight, details of any incentives to trade, attracting young people, how many pitches (if any) they were offering to start ups and details of digitizing the market place, amongst others • Follow up survey How many markets were registered, whether a special event was held, take up and retention of pitches offered, youth markets held, digital promotion and a focus for Love Your Local Market in 2016.
  5. 5. 2015: The Facts 2015 Evaluation
  6. 6. The campaign continues to grow 2015 1,200 2014 926 2013 696 2012 221 16 countries across the world + Participating Markets
  7. 7. Concentrations of activity • London • South West • Midland • North West • North East
  8. 8. Continuation in attracting new markets to the campaign
  9. 9. Diversity of engagement
  10. 10. Management structures
  11. 11. Participation triggers see the opportunity to promote the town & market as a key driver
  12. 12. Objectives for participation remain high for an increase in footfall & support for town centers
  13. 13. No. of themed events has remained static …… 73% held a themed event at 4,000
  14. 14. No. of pitches offered to start ups……. 3,500 25% Increase on 2014 64% Take up of pitches offered
  15. 15. Est. of successful start ups since 2012 1,500 25% retention rate in 2015
  16. 16. Digital engagement • Promotion via own website, various social media platforms (Facebook/Twitter/Instagram) • Collect rent by Chip and Pin • Some traders have their own websites and we hope to establish much better online media for the Central and satellite markets • Social media, website with a trader directory, events and blog • We are currently installing high speed fibre broadband and Wi- Fi throughout the town centre • We employ social media with a strong following of over 7,600 users on Twitter, Facebook and Instagram and have a website which is heavily used and user friendly • We have a new video display in the entrance to Durham Market Hall 64% ran a special promotion
  17. 17. Focus for #LYLM2016…. suggestions from the industry • Celebrating the career trader • Food miles or locality of traders • The variety of traders and possibly their background • Young entrepreneurs, new business set ups • How creative activities such as music and dance performances can attract people to markets by creating a special atmosphere and help shoppers to linger for longer • Promotion of existing traders • Maybe more on the quality and not the quantity of stalls at markets and the source of products? • Local arts and crafts • Market diversity in product range compare it to supermarkets • Was it like to see a push for more Wi-Fi enabled markets • Forming a strong links with the other elements of the High Street • Work with local tour operators to offer trips to markets
  18. 18. Some final stats • 75 million impressions on Twitter • 534,504 social reach for our Thunderclap on May 20th • 20,000 hits on the website • 7,637 downloads of the Campaign Pack • 3,123 downloads of the logo • 2,600 votes in our Photo and Video Competitions • 2,143 downloads of the customisable posters • 376 pins on Pinterest • 6 Teenage Markets held on the same day LEGACY East Riding of Yorkshire Council are seeking funding for Love Your Local Market Legacy project
  19. 19. www.loveyourlocalmarket.org.uk @loveurlocalmkt Dates for Love Your Local Market between 2016 – 2018 have been set to reflect LYLM activity in Europe and for each year the date will remain the same May 17 – 31 The Theme for #LYLM2016 is: ‘Traders’ Love Your Local Market UK is coordinated by The National Association of British Market Authorities

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