Live Nation Company Profile

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The Sponsorship opportunities are as diverse as the performances Live Nation produces! Send me a message if you\'d like to see a custom idea for your brand.

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Live Nation Company Profile

  1. 1. Live Nation Company Profile 2009 The World’s Largest Concert Company
  2. 2. Live Nation Our Company Live Nation is the largest producer of live concerts in the world, annually producing over 22,000 concerts for 1,600 artists in 33 countries. • We're the most passionate and significant company in live music and are committed to serving our artists, the fans, our sponsors and our shareholders. • To artists, Live Nation is the most capable, respected and trusted partner in the live music industry. We deliver an unparalleled global platform that maximizes the artist's ability to perform and connect with their fans. • To the fans, Live Nation strives to connect the fan with their favorite artist before, during and after the show. • To our employees, Live Nation is a fun and dynamic place to work where the reward is driven by the satisfaction of access to the best live music experiences in the world. 2
  3. 3. Live Nation Mission  To maximize the live concert Our Core experience and sell every Purpose ticket 3
  4. 4. A Passion For Music • Music elicits a visceral response in all of us • 45% of young adults • Music reminds us of relationships, good times would give up food for with friends, a particular point in time a day rather than music • Music inspires us and ignites our imagination • 85% of adults listen to • Music is an expression of identity music for an average of • Music is immediate gratification 3 ½ hours everyday • Music is attitude and action, both a physical and emotional release • 64% of consumers say • Music represents modern diversity – many live music is their genres are enjoyed by all, regardless of who favorite way to or where they are experience music Source: Live Nation Research; Odyssey; Simmons Teens/Adults Study; RIAA Consumer Trends Study; MTV Research; Simmons NCS Adult Study; Pew Internet & American Life Project; 12 Month Release 4
  5. 5. The Growth of Music Marketing Spending on music tours, concert series, festivals, venues and other music- related properties is expected to total $1.08 billion in 2009. $1 Billion $1 $1.04 $1.08 Billion Billion Billion $867 $750 Million $754 Million Million $500 Million $250 Million 2005 2006 2007 2008 2009 Source: IEG Sponsorship Report 2009 5
  6. 6. Live Nation Concerts Live Nation produces and promotes over 22,000 concerts globally each year featuring a diversity of artists ranging from hot new emerging talent to international superstars! • Pop • R&B • Rock • Country • Urban • Latin • Hip Hop • International • Alternative • 22,000+ Concerts • 30+ North American Music Tours • 5 – 7 Global Tours • 1,600+ Artists 6
  7. 7. Live Nation Fans “I love to feel the energy of the Over 52 million tweens, teens and adults crowd and dance. If you were attend Live Nation music events each the only one there, would you be yelling? Probably not, but with year around the world. 5K people there, the energy gets you worked up and you just go North America Market with it.” • Our North American fans total 35 million –Austin music fan • Concert attendees go to 2 – 5 concerts per year • 63% say live music is the best form of entertainment • 83% prefer to attend with friends “I love being there in the presence of greatness and feeling the music throughout my body.” –Nashville music fan Source: Live Nation 2008 10K; Live Nation National Ticket Tracking; Live Nation Research Note: Quotes taken from Live Nation U.S. Consumer Segmentation Study 7
  8. 8. Live Nation Global Live Platform 8
  9. 9. Live Nation Global Live Platform: Venues The Live Nation venue portfolio provides a diverse range of live music experiences for a variety of audiences. Live Nation Music Venues 30+ Festivals 305 Arenas 63 Clubs & 52 Amphitheaters 12 House of Blues Worldwide (Third-Party) Theaters Large and Boutique Smaller Music Clubs Small to Mid-Size Countries include Large Size Venues Amphitheaters Clubs and Theaters US, UK, Belgium and Holland Capacity Capacity Capacity Capacity 5,000 - 30,000+ 1,000 - 2,000 1,000 - 6,500 Capacity 5,000 - 20,000 10,000 - 120,000 9
  10. 10. Live Nation Global Live Platform: Amphitheaters The ultimate outdoor experience of music, sound and fans. • 52 Amphitheaters in North America • Over 9 million tickets sold • 900+ annual shows Capacity: 5,000 – 30,000+ 10
  11. 11. Live Nation Global Live Platform: House of Blues House of Blues is one of the premier live entertainment brands founded with the mission of: • Celebrating the diversity and brotherhood of world culture • Promoting racial and spiritual harmony through love, peace, truth, righteousness and non-violence Nationally recognized brand with strong fan connection: HOB CLUBS • Aided national awareness: 80% • Anaheim • Las Vegas • Boston • Myrtle Beach • Unaided national awareness: 57% • Chicago • New Orleans • Cleveland • Orlando • Dallas • San Diego Capacity: 1,000 – 2,000 • Houston • West Hollywood 11
  12. 12. Live Nation Global Live Platform: Theaters/Clubs • Represents a tradition and history that defined rock ‘n roll and shaped the music industry • Expanding locations, creating new legends and moments for fans and artists • Live Nation promotes in our 63 Theaters and Clubs globally Capacity: 1,000 – 6,500 FILLMORE CLUBS • San Francisco • Miami • Denver • Charlotte* • New York • Silver Spring* • Detroit *Opening Soon 12
  13. 13. Live Nation Global Live Platform: International Venues In Europe and the UK, Live Nation is the largest owner and operator of Music venues and Theaters with nearly 40 venues. • 20 Music venues including Wembley Arena, Sheffield Arena, The O2 Dublin and 12 O2 Academy theaters across the UK • 25+ year unrivalled track record working with local European authorities • International venue support services including property and estate management, marketing partnerships, new media and VIP corporate hospitality Capacity: 1,000 – 13,000 13
  14. 14. Live Nation Global Live Platform: Festivals Live Nation is the largest owner of multi-artist music festivals in the world. • 30+ Festivals Globally • Countries include US, UK, Italy, Holland, Belgium, France and Germany • Live Nation operates or participates in 12 of the top 20 European festivals 14
  15. 15. Live Nation Ticketing Since its launch in 2009, Live Nation Ticketing has sold over 5,000,000 tickets globally through its ticketing platforms. • Markets launched include U.S., Netherlands, Finland, Sweden, Hungary and Poland • Artists sold include AC/DC, Coldplay, Madonna, No Doubt and Lenny Kravitz • Innovative select-a-seat functionality, cross selling and bundling, sponsorship integration and promotional tools 15
  16. 16. Live Nation Online LiveNation.com • Launched March 2006 as the premier concert search engine and ticketing destination • The Live Nation Online Network owns/ operates nearly 1,000 event, fan club, store and ticketing online properties globally – 150+ venue pages – 700+ online stores – 90+ fan clubs – 30+ festival sites in 9 countries • Global fan database of 26 million+ • Over 70 million unique visitors to LiveNation.com in 2008 16
  17. 17. Live Nation Music Sponsorship Live Nation provides its more than 800 corporate partners with a marketing platform that leverages the universal consumer passion point of music. • Targeted reach based on market and audience demographic • Media exposure via traditional and non- traditional channels • Face-to-face consumer interaction • Promotional programming leveraged at retail or online that offers valuable incentives and rewards • Access to desirable music themed content • Unique hospitality and entertaining opportunities for trade incentives 17
  18. 18. Live Nation Marketing Live Nation conducts national, regional and local media campaigns to promote our live events to music fans across the world. • Annually spend $187MM in media • Approximately 12 billion brand impressions per year 18
  19. 19. Live Nation Artist Services Live Nation provides a full range of marketing and merchandising solutions to connect with music fans before, during and after the show. Manufacturing and sales of high quality authentic artist merchandise, VIP fan services and fan club management Artist fan clubs, ticket access and artist merchandise distribution Advertising and promotional creative services for our artist partners and tour managers 19
  20. 20. Live Nation Global Studios • 80 Live Nation venues throughout the U.S., Canada and Europe have been transformed into next generation “wired” studios to deliver state of the art live content through a variety of distribution channels (e.g., TV, online, mobile, CD/DVD, radio, on-demand, etc.) • A world leader in live concert recording with more than 250,000 CDs and digital downloads sold by over 150 artists performing at 950 shows • Pioneered the delivery of live concert programming to 3G mobile phones in the U.S. producing over 500 shows 20
  21. 21. Legal Disclaimer CONFIDENTIAL AND PROPRIETARY NATURE OF PROPOSAL: This proposal is proprietary to Live Nation and its affiliates (collectively “Live Nation”). Live Nation reserves all rights in such proposal. Accordingly Sponsor agrees to protect the confidentiality of all information contained in this document, except as may be required by any applicable law, government order or regulation, or by order or decree of any court of Competent jurisdiction. Sponsor shall not, without prior written consent of Live Nation, publicly divulge, announce or in any manner disclose to any unrelated third party, any information or matters revealed herein, or any of the specific terms and conditions of this proposal, and each party shall do all such things as are reasonably necessary to prevent any such information from becoming known to any party other than the parties to this proposal. Live Nation and Sponsor understand that there will be additional details, including but not limited to legal and financial details, which will require further negotiation and discussion between the parties. It is understood that Live Nation will not be obligated to Sponsor or any other entity until a written agreement approved by Live Nation’s corporate office has been executed by both parties. 21

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