Magacin El Nuevo Dia

1. 2015

2. Our Women’s Market
18+ Population Women in Puerto Rico
Scarborough PR Study R1-2015 | Base: 2,821,402 18+
{ 2,821,402 } { 1,493,528 } = 52.9%

3. (Cume/Women)
Newspaper Readership
{ 789,120 }
70.1%
{ 619,200 }
55%
{ 2,142,926 } { 1,125,618 } = 52.5%
TOTAL
Newspaper
Market
Women
Reading
Newspapers
Monday to Friday
Scarborough PR Study R1-2015 | Base: 1,125,618
Women 18+ Reading Any Daily Newspaper Edition
{ 287,968 }
25.6%

4. 705,310
20,214 15,966 6,438
El Nuevo Día San Juan Star New York Times Puerto Rico Daily
Sun
Sunday
(Cume/Women)Weekends
Newspaper Readership
Scarborough PR Study R1-2015 | Base: 591,228 Women
18+ Reading Any Saturday Newspaper Edition Base: 709,066 Women 18+ Reading Any Sunday Newspaper Edition
424,054
302,262
El Nuevo Día Primera Hora
Saturday

5. Internet Media Consumption
Internet Reach in Women
in Puerto Rico
64.7% 54.2%
Internet Reach
in Puerto Rico
{ 1,825,496 }
= Internet Audience
{ 989,032 }
Accessed Internet in the past 30 days
Scarborough PR Study R1-2015 | Base: 2,821,402 Adults 18+ years

6. Digital Audience
48%
53%
Gender
31%
24%
20%
15%
10%
Age - Women
15-24 25-34
35-44 45-54
55+
{ 893,806 }
Internet Audience
Comscore Media Metrix (L3M Feb-15)
{ F }
{ M }

7. Digital Audience
51%
49%
Gender
28%
18%
22%
19%
13%
Age - Women
15-24 25-34
35-44 45-54
55+
GFR Media Total Audience
GFR Media has greater
penetration in women 35+
to the general Internet audience
Comscore Media Metrix (L3M Feb-15)
{ F }
{ M }

8. Internet Media ConsumptionWomen’s Preferences and Habits
50% of
ONLINE
SHOPPERS
are Women.
{ 566,100 }
spend an average
of $100.1
Items / services most bought in the last 12 months2:
BooksClothing &
Accessories
Health &
Beauty Items
Concert Tickets
Airline Tickets / Hotels
/ Car Rentals
Music DownloadsMobile device
Apps
Airlines Tickets
Scarborough PR Study R1-2015 | Bases: 1= Adults 18+ years 2=Women 18+ years who buy online.

9. Women’s Media Preferences
Media used for shopping and buying decisions
1,027,628
605,460
498,814
447,772
268,376
226,710
198,676
176,168
81,302 77,532
35,632
Weekly shoppers Newspaper Local TV InternetPromotions or visual displaysRadio Cable or
satellite TV
Magazines Outdoor media Mobile Movie theater
Scarborough PR Study R1-2015 | Base: Women 18+ years

10. 5%
4%
8%
14%
12%
17%
20%
21%
31%
24%
24%
29%
54%
51%
57%
Men's business clothing
Sports equipment
Fine jewelry
Other athletic clothing
Women's business clothing
Men's shoes
Infants' clothing
Costume jewelry
Athletic shoes
Men's casual clothing
Toys
Children's clothing
Cosmetics, perfumes, or skin care…
Women's shoes
Women's casual clothing
Women’s Consumer Habits
What do women buy? Articles purchased by women in the last 12 months
Scarborough PR Study R1-2015 | Base: Women 18+ years

11. Women’s Consumer Habits
What is her opinion on issues related to purchasing process?
OPINION %
I always look for offers and discounts 86.3%
Buy products produced in my own country 83.9%
Buy from companies committed to society 71.9%
If I find a brand I like, I stay with it 71.8%
Worthwhile to pay more for quality product 71.2%
Ask others opinions before I buy a new item 60.9%
I enjoy any kind of purchase 60.1%
Buy products from ethical companies 59.6%
Buy favorite brand over lower priced brand 51.6%
People ask my opinion before buying items 50.0%
Refuse to buy a product from company I dislike 49.0%
Often buy a new brand to find out how it is 38.9%
Scarborough PR Study R1-2015 | Base: Women 18+ years

14. Family
Sunday Edition Special Editions
Lifestyle Magazine Online Presence

15. Family
Sunday Edition
Our Sunday edition multi platform
product for the affluent market.
It’s a luxury oriented content product
addressed to A-B socio-economic
group.

16. Reach
Reader profile:
Women 18+
Almost 30% has a A/AB socioeconomic level
90% of Magacín readers are satisfied with the product***
Fuentes:
*Alliance for Audited Media Certified Audit of Circulation
**Scarborough PR Study 2014-2 Cume readers
***Estudio de rectoría Gaither September 2014)
Circulation: 200,598* | Readership: 1,198,114**
Magacín publishes every Sunday in El Nuevo Día
More than 1/2 million people 18+ read Magacín
Magacín Readership: 526,539***
Family

17. Family
Lifestyle Edition
Glossy edition
Quarterly publication
30K print run
Guaranteed distribution
(Home delivery household A/AB)
Topics:
• Style
• Beauty
• Life Style
• Jewelry
• Home & Decor
• Wine & Gastronomy
• Travel
{Quarterly dates: March 13, June 19, September 25, November 13 }

18. Family
Special Editions
Such as:
Bridal Fashion and Events
Mother’s & Father’s Day
Luxury Travels
Resort Lifestyle and Wear
Prom Fashion and Events
Men’s Fashion and Trends
Home and Decor
Christmas Holiday and Gifts Ideas
(About 18 special editions throughout the year.)

19. Family
Digital presence
Responsive page dedicated to:
Trends
Social Events
Fashion Top Lists
Puerto Rican Socialites
Philanthropy Activists
Beauty Top Lists

20. Family
Boutique
Exclusive advertising vehicle
Experience platform for customers “premium”
or “high-end”
Aimed at high-income sector
and an aspirational audience
Promotions & unique experiences
Designers, artists, hotels, restaurants,
services and others

21. Family
Social media
Delivering content of the happenings in social
& lifestyle topics. Paid post of our clients are
included in the content offering.
We are active on:
Facebook { 62,243 likes }
Twitter { 1,392 followers }
Instagram { 1,692 followers }
Pinterest { 520 followers }

22. { Magacín }
—12 FP/FC—
{ Magacín }
—1 Promo Mag—
Print
{ magacin.com }
—970x90 Display ad, 100k impressions —
{ Magacín Facebook }
—12 Sponsored Post—
{ Magacín e-mail blast }
—3 Branded e-mail blast —
Digital
Investment: $50K Multipack
Rate Card: $115,515.12 / 56.7%

23. Investment: $30K Multipack
Rate Card: $44,508.70 / 32.6%
{ Magacín }
—4 FP/FC—
{ Magacín }
—1 Promo Mag—
Print
{ magacin.com }
—970x90 Display ad, 75k impressions —
{ Magacín Facebook }
—4 Sponsored Post—
{ Magacín e-mail blast }
—1 Branded e-mail blast —
Digital

24. Investment: $15K
Rate card: $22,610.60 / 33.7%
{ Magacín }
—3 MP/FC—
{ Magacín }
—1 Promo Mag—
Print
{ magacin.com }
—970x90 Display ad, 50k impressions —
{ Magacín Facebook }
—2 Sponsored Post—
{ Magacín e-mail blast }
—1 Branded e-mail blast —
Digital
Multipack

25. Investment: $10K
Rate card: $13,886.36 / 28.0%
{ Magacín }
—2 MP/FC—
{ Magacín }
— ½ Promo Mag—
Print
{ magacin.com }
—970x90 Display ad, 50k impressions —
{ Magacín Facebook }
—1 Sponsored Post—
{ Magacín e-mail blast }
—1 Branded e-mail blast —
Digital
Multipack

26. Regular and Special editions 2015 calendar
January
Trends / Fashion;
Beauty; Jewelry;
Publishes: Sunday, 18
Ad deadline: Friday, 9
February
Valentine’s Day I
Gift Ideas; Love recipes;
Special Content around
the festivity;
Publishes: Sunday, 1
Ad deadline: January, 23
Valentine’s Day II
Gifts Ideas; Fashion;
Romantic Getaways;
Publishes: Sunday, 8
Ad deadline: January, 30
March
Women / Chic-Young
Professional Women
Profiles; Fashion; Beauty;
Publishes: Sunday, 8
Ad deadline: February, 27
Spring & Summer
Wedding Trends
Publishes: Sunday, 15
Ad deadline: Friday, 6
Mall of San Juan Opening
Publishes: Sunday, 22
Ad deadline: Friday, 13
April
Technology
Publishes: Sunday, 19
Ad deadline: Friday, 10
May
Mother’s Day
Publishes: Sunday, 3
Ad deadline: April, 24
June
Father’s Day
Publishes: Sunday, 14
Ad deadline: Friday, 5
Brides Album:
Exquisite Weddings
Publishes: Sunday, 21
Ad deadline: Friday, 12
July
Senior Proms
Publishes: Sunday, 5
Ad deadline: June, 26
Resort Lifestyle;
Summer fashion and
Getaways
Publishes: Sunday, 12
Ad deadline: Friday, 3
August
Jewelry
Publishes: Sunday, 16
Ad deadline: Friday, 7
September
Luxury Travel
Publishes: Sunday, 6
Ad deadline: August 28
Men with Style: Profiles;
Fashion; Need to have
Publishes: Sunday, 20
Ad deadline: Friday, 11
October
Beauty Trends
Publishes: Sunday, 4
Ad deadline: Sept, 25
Brides Album:
Exquisite Weddings
Publishes: Sunday,25
Ad deadline: Friday, 16
Perfect Hostess
Publishes: Sunday, 25
Ad deadline: Friday, 16
November
Magacín 18th Anniversary
Publishes: Sunday, 1
Ad deadline: Oct, 23
Looking for Bachelors /
Young Professional
Profiles; Men's fashion
Publishes: Sunday, 15
Ad deadline: Friday, 6
December
Christmas Gift Ideas I
Publishes: Sunday, 6
Ad deadline: Nov 27
Christmas Gift Ideas II
Publishes: Sunday, 13
Ad deadline: Friday, 4
Ponce Art Museum Gala
Publishes: Sunday, 20
Ad deadline: Friday, 11
Fashion - Beauty Trends - Jewelry - Home Design & Deco - Social Events
Publishes every Sunday { Ad Work Deadline: every Wednesday prior to publishing }

27. I
Publishes: March 13
Space/Material Closing: Feb. 6
Ad deadline: February 13
II
Publishes: June 19
Space/Material Closing: May 15
Ad deadline: May 22
III
Publishes: September 25
Space/Material Closing: Aug. 21
Ad deadline: August 28
IV
Publishes: November 13
Space/Material Closing: Oct. 9
Ad deadline: October 16
Discounts by Placements
Placements Cost Discount
1 placement $ 4,750.00 N/A
2 placement $ 4,037.50 15%
3 placement $ 3,800.00 20%
4 placement $ 3,562.50 25%