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What's New In Social Media - Facebook Live Video at FABlog Con
- 2. What’s New In Social Media? Part 1 Facebook Live Video Part 2 Snapchat
- 3. Key to Success ● You have Twitter, Facebook, and Snapchat on your phone ● You are ready to have fun! ● You are willing to jump in and start making posts right away!
- 5. Facebook Live Video - How to Get Started ● Currently it is only on mobile, but coming to desktop natively! ● You can install OBS software for free in order to do live from desktop
- 6. What You Need ● Smart Phone with Facebook app Optional Items: ○ Tripod or selfie stick ○ Mic ○ Lights ○ Background
- 7. Key to Success Plan ahead, and always test your system before going Live!
- 8. Types of Facebook Live Videos ● On the spot ● Scheduled event ● Hosted Show
- 9. On The Spot ● Best for… ○ Quick tips ○ Building connection and authenticity ○ Sharing fun and beautiful moments ○ Unscripted ○ Quality can be lower on this as long as you can be seen and heard
- 10. On The Spot ● Ideas for this type of live video ○ Showing a new product you just got for an “open the box” ○ Sharing a new find in the moment (restaurant, food, etc.) ○ Someone you bumped into unexpectedly and you want to introduce or share
- 11. Key to Success Imagine you are talking to a friend, and look directly at the camera to make “eye contact.”
- 12. Scheduled Event ● Best for… ○ Training ○ Product launch or announcement ○ Interviews ○ Special events
- 13. Scheduled Event ● Ideas for this video type… ○ Have an agenda ○ Plan an outline for what you want to talk about and practice ○ Create a detailed promotion plan
- 14. Key to Success Make it shine! This is something that will be viewed live and after the fact!
- 15. Hosted Show ● Best for… ○ Building your ongoing brand ○ Growing the momentum of your audience ○ A great alternative to or addition to a podcast or other content type ○ Highest level of production quality expected
- 16. Hosted Show ● Ideas for this type… ○ Interview show ○ Regular topic (best of, top 10, etc.) ○ Cooking show (set up may be harder)
- 17. Key to Success Think through your goal and plan and make sure it is sustainable!
- 18. Scheduling
- 19. Key to Success Know your audience! Pick a time when they will be online and able to engage.
- 20. Promoting ● Post publicly about the upcoming event ● If you have a page, use the Publishing tools to schedule ● Invite key people individually ● Send an invite to your email list and promote through other channels ● Give them sneak peeks into what you are planning to make them excited to come ● Tag any show guests, and make sure you communicate with them about promotion ahead of time
- 21. Key to Success Don’t be shy! Make sure your audience knows when, where, and why to tune in!
- 22. After the event... ● Respond to any interactions you missed ● Be sure to continue to watch for interactions and respond even for the next couple days ● Thank people (in private or public) who have helped and promoted ● Make notes immediately after about what you want to do better - always do this right away and write it down because you WILL forget!
- 23. Key to Success Follow up! Make people feel the love!
- 24. Q&A