*Whether you are aware or not, you are spreading these messages on your social media
Enhances the PA mission *photos, videos, text, links
If we don’t tell our story in our own way, someone else is going to do it for us
Organize Information, Market and advertise, invite to events, be creative, to seek and procure employment, to share ideas, for fun!
Marine discharged dishonorably???? Secret Service Agent suggested on social media that she would not protect Donald trump from a bullet. Agency quoted that it is taking “swift appropriate action”
If you don’t know the person, then don’t accept them. Even if you have a shared friend. If a person wants to get a hold of you, they will send you a message and remind you who they are. Evaluate what you post, do you really want strangers or casual acquaintances to see it?
Identify and protect critical information
What could an adversary do with this information? What about the media?
Not just what you type, what you photograph, what you video, check those items for OPSEC as well
Think Before you post! Rephrase posts, Generalize, be vague
As public affairs people, we are limited to what we CANT share, but with OPSEC in mind, we can withhold based off of the thought of if the information could jeporzize security, it is withheld.
Understanding what you can and cannot post on social media platforms can go a long way, but MORE can be done by adjusting your privacy settings
Still Always keeping in mind OPSEC, what you post online can still get out there even if you have strict settings
Check often. Social Media sites will change their interfaces or settings, and in doing that everything goes back to default settings.
NOT A CRUTCH
This is for personal pages…unit pages must be public and open.
Bulletin warnings put out by the FBI, the Dept of Homeland Security and the Army Threat Integration center
Coinciding with last slide warning/bulletins
The threat is real
Military Social Media Idiots (facebook page)
This behavior includes posting any defamatory, libelous, obscene, abusive, threatening, racially or ethnically hateful, or otherwise offensive or illegal information or material
Soldiers are encouraged to professionally and respectfully correct errors and misrepresentations made, by others, about the Army.
examples of unreleased information Soldiers are prohibited from posting include information about causalities, detainees or military operations.
Soldiers should only discuss Army issues related to their professional expertise, personal experiences, or personal knowledge.
The Air Force is investigating the photo, and will take “appropriate action at the appropriate level”
Wisconsin National Guard Suspended the soldier from mil funeral honors woman took her social media sites down due to death threats
He also cofounded the Armed Forces Tea Party Website
He didn’t just say this in a bar, or to a friend, he published it…HUGE difference
Lost benefits, lost his job
What does the enlistment oath say??? I will obey the orders of the President of the Untied states?
OPSEC again…check check double check!!
How to respond if you see something, what to do?
UPAR FACEBOOK GROUP!!!!!!
THESE ARE FOR ARMY NATIONAL GUARD Air Force only allows Official Presences at the Wing Level, the 103rd Air Lift wing has a page
Commander discretion what kind of page private group fan page etc
UPAR FACEBOOK GROUP
Friend Newton or Joanis on facebook OR Connecticut Guard
UPAR 2017 10 Social Media
DOD and Social Media
Safe Social Networking
Representing the Military on Social Media
Unit Official Social Media Pages
Resources and Contact Information
In 2010, the DOD issued a Directive-Type Memorandum providing
guidelines for military use of social media and acknowledged, “that
Internet-based capabilities are integral to operations across
the Department of Defense.”
Constantly develop policies, guidelines, best practices, response to
current events, new ways to put out our information effectively and
Soldiers and Airmen are the best and most effective messengers to
spread key themes and messages throughout the community
Social Media enables us to communicate quickly and using a wide
range of media
We have an obligation to tell our story in the spaces and places
where our community is already engaging.
Social Media helps people
and Organizations to
share correct information
to promote awareness, to
gain support and to get
our message out there
Where we get news,
where we share news
Helps us to connect and
stay in contact
Social Media can be dangerous if
you are not careful
Do you know what information
you can post about your job or
your trianing? Did you know that
people can use social media to
steal your identity? Did you know
that you are at risk even if you
don’t use social media?
OPSEC and personal privacy
concerns should be paramount
when using social media
A U.S. Government official on sensitive travel to Iraq created a security
risk for himself and others by Tweeting his location and activities every
A Family on vacation kept friends up-to-date via online profiles; their
home was burglarized while they were away.
Information on social networking sites has led to people losing job
offers, getting fired, and even being arrested.
Social Networking sites are a haven for con-artists, identity thieves.
Kidnapping, rape and murder cases have been linked to social
networking sites where the victims first connected with their attackers.
According to Terrorist Handbooks and literature, terrorists are
encouraged to use social media to find data on Government personnel
and all matters related to them.
Be mindful of OPSEC
Don’t share information that you don’t want
Adjust your privacy settings, turn off
geotagging, and check often.
Be cautious when accepting friend requests
Routinely change your passwords
Think before you post. If you wouldn’t put it
on a sign in your front yard, don’t post it.
Protection of critical and sensitive
information in order to protect your
organization, your missions and personnel
Five Step Process
› Identify the critical information
› Analyze the treats
› Analyze the vulnerabilities
› Assess the risks
› Apply OPSEC countermeasures
Personal identifiable information
Future Operations, dates, times, locations
(to include deployment and training dates)
Weapons systems & Equipment status and
Mission Specifics, limitations, goals &
Pride and support for service,
units, and service members
Generalizations about service
General status of the location of
› (“operating in southern
Afghanistan” as opposed to
“operating in the village of Hajano
Kali in Arghandab district in
General Photos that do not
depict exact locations,
Any other information already
Understand and adjust
who can see what you
Most all major social
networking sites have
privacy options, but the
defaults are set to
public, you have to
change them manually.
The process of adding
geographical identification to
photos, videos, websites, and
The equivalent of adding a 10-
digit grid coordinate to
everything you post on the
Geotags are automatically
embedded in photos taken
Disable GPS features on your
smartphone and social media
› ISIL and supporters use web forums and social
media to encourage supporters in the United
States to attack military, law enforcement,
security, and intelligence personnel. Tweets
encouraged ISIL followers to use the yellow
pages and social media to identify the addresses
of military families, and to “show up [at their
homes] and slaughter them.”
› An Air Force Service Member posted photos to his
social media from a flight over Iraq during a bombing
campaign. Those photos were shared by a military
website with his photo credit. Following those posts,
his social media as well as the social media accounts
of his family members here at home, were swarmed
with offensive derogatory messages.
› ISIS linked Twitter account posts; “We have a raid on
an American pilot account at 9:00 evening Mecca
time who is participating in the crusaders’ bombing.
Retweet this if you are ready to be part of the raid.”
› Islamic State claims to hack US Central Command
Social Media Sites.
› Posted messages, “American Soldiers, we are
coming, watch your back.” “ISIS is already here, we
are in your PCs, in each military base.”
› The following day, ARNG Twitter Page was tagged by
an unknown account with messages and screen
shots of information about military commanders,
including phone numbers, email addresses and
Military members are personally responsible for
all content they publish on social media sites,
blogs, or other websites.
Military members must be thoughtful about the
non-Soldier related content they post. The lines
between a Soldier’s personal and professional
life often blur in the online space.
As a Soldier or Airman, it’s important to follow
certain rules of conduct when interacting on
social media platforms.
It’s important that all Guardsmen know
that once they log on to a social media
platform, they still represent the
National Guard, the Army, Air Force
and the DOD.
A Guardsman who violates Federal
law, regulations or policies through
inappropriate personal online
activity is subject to disciplinary
action under the Uniform Code of
Military Justice (UCMJ) on Title 10,
and the Connecticut Code of
Military Justice on Title 32.
Soldiers and Airmen are expected
to maintain their military bearing
both on and offline, in uniform and
Appropriately representing the Military both on and off duty
Guardsmen should avoid
posting offensive material and
photos illustrating inappropriate
behavior especially in uniform
or in an official capacity.
Be careful when expressing
personal opinions, or even
better, keep them out of print!
Do not promote personal or
private fund-raising activities in
uniform or in an official capacity
(ALS Ice Bucket Challenge)
“We put the FUN in Funeral”
“It’s so damn cold
out...WHY have a
getting a jacked up
“This pic is 3 years old. I was a young airman
who didn’t care (not uncommon). I was young
and dumb… getting called out for a mistake
that took a few second to make but a lifetime
to make up for.”
Sgt. Gary Stein, former
member of the Marine Corp
received a “less that
honorable discharge” in 2012
for posting negative
comments about the president
on his facebook page.
Stein argued that he was
exercising his right of free
What Happens online is
available to everyone everywhere
OPSEC Process with personal
and professional information
Check Privacy Settings, but don’t
use as a crutch
Post appropriate behavior,
especially when in uniform
Stay away from fundraising in
Be careful posting personal
opinions that violate your oath
Use common sense!
Send Photos and
cutlines to be shared on the
Official State Social Media
pages. Or take photos and
tag our pages. Be creative!
Admin an Official Unit
Social Media Page or
assist your unit with in
Keep an eye out for your
If you see something say
Obtain approval from Commander and PAO and
request CTARNG Social Media Policy and
Checklist and follow procedures.
Designate a minimum of THREE administrators,
one being a full time unit member. PLEASE
note these on provided form, and send to PAO.
Register page with CTNG PAO
Enforce OPSEC, Comply with Regulations
MODERATE, MODERATE, MODERATE!
Do you think that your unit would benefit from a Public or Private
Unit Social Media Page?
Unit day-today activities, training, show military/guard life
› Promotions, awards & recognitions, parties
Camaraderie (in and out of uniform when appropriate)
Posts related to holidays or national recognition days. Use
trending hashtags for inspiration.
What do you post about your military life on your personal
social media? Can that translate to your unit pages?
@The Connecticut National Guard
CT National Guard
Connecticut National Guard
Connecticut National Guard
CT National Guard Public Affairs
130th Public Affairs Detachment
130th Public Affairs Detachment
103rd Airlift Wing
103rd Airlift Wing
OPSEC and Safe Social Networking Training (IA training site)
DISA Social Networking Class
FBI Brief on Identity Theft
U.S. ARMY & Air Force Information on Slide Share