Designed for secondary school students to begin to examine the use of images, sound, and tone to develop PSAs in order to communicate their research.

1. What makes these effective?
Watch, Look, Listen.

2. You are going to watch several PSAs.
Look closely at the images.
Listen to the different sounds.
How is the tone conveyed in each?
How effective are they in getting their
messages across?
Why are they effective?

3. https://www.youtube.com/watch?v=5Z_zWIVRIWk
Is this the type of PSA you would expect on
Super Bowl Sunday?
● What images did you notice?
● What voices did you hear?
● What other sounds were heard?
● Were there any words typed on the screen?
● Even though the words did not tell the message,
how did the writers get it across?

4. https://vimeo.com/146336286
Which techniques are used in this PSA?
Who do you think this message is for?
How is this different?
What elements would be considered effective?
Why are they effective?

5. https://www.youtube.com/watch?v=H-P9K-phRo8
This PSA provides an action plan.
● How is research used?
● How did the creators of this ad make the statistics
meaningful to the audience?

6. https://www.youtube.com/watch?v=FhsN7lUMZoA
This PSA has no spoken words.
What techniques are used that you think are
effective?
Why?

7. Is one more effective than another?
https://www.youtube.com/watch?v=glpt76ygMho https://www.youtube.com/watch?v=E06VTFtHd30

8. Which techniques will you use in your PSA?
Why?