This document introduces LIVA brand sarees made from natural cellulosic fibers like viscose and modal. It discusses Birla Cellulose's foray into the saree market with their fluid fabrics and unique blends. The document then describes an exclusive LIVA saree event in Kolkata that brought together top saree retailers, manufacturers and designers to experience LIVA sarees. Details are provided on the vendor participants and different LIVA saree fabric blends, weaves and GSMs that were showcased.

1. Welcome to the world of NATURAL FLUID FASHION, It’s the world of LIVA.
Natural new age fabrics that infuse fluidity into garments.
Created from our natural cellulosic fibres, it transforms your Sarees,
giving them the most fluid, soft drape.
Like liquid, when you move, it moves with you.
When your sarees will have the Liva tag, you will know the difference.
Take a journey with us through the Vibrant, exciting, Premium world of Liva
and get enchanted.

2. Birla Cellulose, a world leader in Man-made cellulose fibres has forayed into the
intriguing sphere of Sarees.
Offering a wide range of Viscose and Modal fibres with unique blends to the
clients we are helping them to extend natural, soft feel, sustainable products to
the end consumer. This is based on extensive market research done by Birla
cellulose team, keeping in mind client and consumer feedback.
Sarees being the most ancient traditional attire, associating with this category was
an ideal step forward. Presenting our fluid fabrics with Gen next sarees is

3. “Introduction and growth of viscose /Modal in Saree category currently using competing fiber, by developing products with value
proposition and adoption by market leader”
Saree Market Volume in India – 2050 TPD (NHS Data)
The Addressable LIVA Saree Market size is 90 TPD.
Objective - LIVA Saree Launch with TOP End Designer Sarees Players in Kolkata
1. LIVA Saree Event serves as the platform in Kolkata for saree community to experience
LIVA sarees, which has been Dominated by Silk till date.
2. launch the LIVA sarees collection with Top 4 Designer and Next 7 Designer Saree
Leaders.
3. Create a aspirational presence of LIVA in sarees and actively create a RUB Off in
Sarees throughout Country
• Business Value Preposition –
1. To entre the current Saree segment which constitutes of Cotton (482 tpd) saree
which is stiff but comfortable. Silk (36 tpd) saree which is lustrous, rich and
expensive but unmanageable. Polyester (1503 tpd) saree which is fine, bouncy,
crispy, durable, economical and lacks in comfort attributes.
2. Modal and Viscose Blended Polyester, Silk & Cotton saree segment which adds
value with fluidity, comfort, manageability, balance of fashion & other gaps that
existed.
3. U&A Study conducted to understand Indian Saree Consumer attitudes.
70%
1%
1%
0%
26%
2%
Saree Market – Fibre-wise
break-up: NHS data
PFY VFY NFY Cupro Cotton Silk
LIVA Saree Project

4. PRESENTS MANASVI

5. She is the source of Life …
She is the first touch …
She imparts life’s first lesson …
she is the source of strength …
She stands as a shield against all odds …
She comforts, she caresses, she is rigid when needed …
She is spirited …
She exists …
Let us experience the different shades of her Persona …

6. Lavanya in sanskrit meaning grace, beauty. Purity
shines through her melodious speech and her poise
enhances her personality. Her beauty lies in the
harmony of her wit, grace and her simplicity.
Lavanya Collection by Parasmani Sarees
. LAVANYA

7. . SATTVIKA
Sattvika meaning calm, pure, spirited in sankrit. Her
existence is pure, her presence is ecstatic .
Her feminity adds charm, her soul is spirited and
soothing … She is kind and compassionate …
Sattvika by Peach and Pink

8. . ABHATI
Abhati in sanskrit means light, shine or illumine. She is an
epitome of beauty. She lights up the whole sphere
with her exuberance and wit. Her aura soothes the un-
settled mind. Positivity is what she carries along
with her.
Abhati by Studio AV

9. Sthairya meaning stability. A knowledgeable woman will
carry herself with humble quiet grace and utmost
poise. Her stability shines through her virtuous conduct
and that is what she imparts to all.
Sthairya by Sammanita
. STHAIRYA

10. Anagata in sanskrit meaning belonging to the
future. She is a daughter, she is a wife, she is a
Mother,
she plays different roles with aplomb…but her
existence is not just these…
she is a woman of substance….Make way she is the
new age woman.
She existed in the past… she made her presence felt
in the present…she is on the path to conquer the
Future...
Anagata by Nilima Sarees
. ANAGATA

11. . AIKYA
Aikya in sanskrit meaning identity. She was suppressed by the
society, yet she stood still. She fought her own
battles and yet she does… She has come a long way breaking down
norms and breaking un-fair rules …
to mark her individual persona and to claim her own identity …
Aikya by Silk India

12. Urja in Sanskrit meaning strength. She has
withheld many battles, many of the mind and
few of the other
kinds …Her stability and compassion, her
motivation and courage drives us to achieve
new heights.
Her strength is the force that encourages us.
Urja by Banktesh Saree
. URJA

13. . Yatika
Yatika meaning traveller. She embodies the rich
culture we have been brought up in and which
she comes
across on her journey…she is well travelled and
learned … her experiences enrich her views and
understanding… She collects memoirs to
treasure, that’s her wealth to keep.
Yatika by Wonder Collection

14. . VIBHI
Vibhi meaning fearless. Nothing can stop her
when she sets her mind to something.
She is fierce and fearless.
Vibhi by Tatwamm

15. . EKANTIKA
Ekantika meaning the ultimate, devoted, the absolute.
She is who creates, she is who gives birth.
If not for her there would be no life. She exuberates
strength, courage and Power. She is devoted towards her
aim. She is an absolute source.
Ekantika by Aashirwad

16. LIVA Manasvi Saree Event :
• As an initiative in reaching LIVA out to other apparel category - Saree,
Birla Cellulose hosted an exclusive Liva Saree Event in Kolkata ( invitation
only) and request top notch Saree Fratenity to be present during the
show.
• The event is a get together of –
• 50+ premium High End Saree Retail Houses across India,
• 30+ Saree manufacturing Houses from Kolkata,
• 10+ Fabricators and
• Saree Designers .
Krishna Mehta’s
Show stopper collection

17. LIVA Saree Fabrics:
Sr Vendor Participants Fabric blend Weave GSM
1 Gokul Tex Samannita,Parasmani, Ashirwad, Avinandan,Nilima 60's modal X 60's Modal Plain 85
2 Gokul Tex Samannita,Parasmani, Ashirwad, Avinandan,Nilima 60s Cupro X 60's modal Plain 73
3 Gokul Tex Samannita,Parasmani, Ashirwad, Avinandan,Nilima 60s Cupro X 60's modal dobby 70
4 Gokul Tex Samannita,Parasmani, Ashirwad, Avinandan,Nilima 60s Cupro X 60's modal plain 63
5 Gokul Tex Samannita,Parasmani, Ashirwad, Avinandan,Nilima 60 VFY X 60's modal plain 60
6 Gokul Tex Samannita,Parasmani, Ashirwad, Avinandan,Nilima 60’s Cupro X 60's modal plain 60
7 Gokul Tex Samannita,Parasmani, Ashirwad, Avinandan,Nilima 60's modal X 60's Modal satin 135
8 Gokul Tex Samannita,Parasmani, Ashirwad, Avinandan,Nilima 60d Cupro X 40's viscose plain 90
9 Gokul Tex Samannita,Parasmani, Ashirwad, Avinandan,Nilima 60s Cupro X 60's modal Jaquard 85
10 Gokul Tex Samannita,Parasmani, Ashirwad, Avinandan,Nilima 60s Cupro X 60's modal Jaquard 85
11 Ujjawal Tatwam 60 CuproX 60'smodal satin 90
12 Ujjawal Tatwam 60 Cupro X 60'smodal dobby 90
13 Banktesh Banktesh 30 d Nylon X 20's viscose Jaquard 120
14 Banktesh Banktesh 20d PFY X 2/40's viscose Jaquard 110
15 Dayal Silk Dayal silk 30 d Nylon X 20's viscose Jaquard 120
16 Dayal Silk Dayal silk 20d PFY X 2/40's viscose Jaquard 110
18 Sukanta Paul Sukanta Paul 30 d Nylon X 20's viscose Jaquard 120
19 Sukanta Paul Sukanta Paul 20d PFY X 2/40's viscose Jaquard 110
20 Fabric Plus Fabric Plus Nm 2/140 Eri X1/60 Modal Jaquard 119
21 Fabric Plus Fabric Plus Nm 2/140 Eri X1/60 Modal Jaquard 120
22 Fabric Plus Fabric Plus Nm 2/140 Eri X1/60 Modal Jaquard 121

18. THE END