Learn super-simple email segmentation tricks, conversion optimization techniques, and the best way to calculate marketing ROI. Don't wait around for big data, start analyzing the little data that you have today.

1. Please take your seats and silence your cell phones!
The show will begin shortly…

2. Common
Misconceptions
about Data

3. MISCONCEPTION #1
I need more data.

4. MISCONCEPTION #2
I need better data.

5. I need more time
MISCONCEPTION #3
I need more time.

6. #LittleData
How to get value out of your data
Look at your data sets in new ways
Integrate your data
Get started today
1
2
3

7. Analytics You
Can Try at Home

8. Email
Segmentation

9. #LittleData
Optimization #1
Turn non-purchasers into paying customers

10. Sent
15,527
Opens
5.6%
Clicks
3.21%
Aggregate email performance

11. Segment customers by purchasing history
Purchases = 0 Purchases = 1 Purchases = 1+

12. Purchases = 0 Purchases = 1 Purchases = 1+
Sent
7,982 4,288 3,257
Opens
2.67% 5.63% 8.5%
Clicks
1.23% 2.7% 5.7%

13. #LittleData
Optimization #2
Cater to high CLV customers

14. Segment customers by CLV
Bottom % Middle % Top %

15. Bottom % Middle % Top %
Sent
7,589 4,288 854
Opens
4.35% 3.98% 2.3%
Clicks
2.51% 2.7% 1.7%

16. Bottom % Middle % Top %
Sent
7,589 4,288 854
Opens
4.35% 3.98% 2.3%
Clicks
2.51% 2.7% 1.7%

17. #LittleData
Optimization #3
Tailor product offers based on preferences

18. Tailor experiences based on product preferences
Explorer Unpredictable Old Faithful

19. Offer1Offer2Offer3Offer4
Explorer Unpredictable Old Faithful

20. Conversion
Optimization

21. #LittleData
Optimization #4
Increase average order value

22. Sort based on order totals
Lowest Value Middle Value High Value

23. Lowest Value Middle Value High Value
FREESHIPPINGTHRESHHOLD

24. Lowest Value Middle Value High Value
FREESHIPPINGTHRESHHOLD

25. Question
What type of business are you?

26. #LittleData
Optimization #5
Find your conversion KPI

27. Identify common user actions
Login Frequency
Human
Touch
Building
Charts
Length of
Trial
Drip
Campaign
Training
Creating New Users
Importing More Data
Sharing Dashboards

28. Login Frequency
Human
Touch
Building
Charts
Length of
Trial
Drip
Campaign
Training
Creating New Users
Importing More Data
Sharing Dashboards

29. What we found
60%
conversion
+
77%
conversion
1 chart 2 charts0 charts
30%
conversion

30. #LittleData
Optimization #6
Turn abandoned carts into purchases

31. Find the sweet spot
DAY

32. Go deeper
HOUR

33. ...and one more!
MINUTE

34. Use this for remarketing
Your site
ad
Prospect

35. #LittleData
Optimization #7
Reverse engineer your best customers

36. Find your best customers

37. Find the next best group

38. Continue

39. Marketing
ROI

40. #LittleData
Optimization #8
Improve marketing ROI
Campaign #1
Campaign #2
Campaign #3
?

41. How most people calculate ROI

42. The right way to calculate ROI

43. Key Takeaways

44. #LittleData
Key Takeaways
Look at your data sets in new ways
Integrate your data
Get started today
1
2
3

45. Thank You!