Data and how you use it is the differentiator in many winning and losing products. More recently, data itself has become an important product itself. This discussion will lay out steps to approach identifying, analyzing, and leveraging data in your organization along with going through have and have not examples of companies leveraging data.
The C-Suite's Biggest Gripes about Data (And How to Fix It)Domo
Join Chris Wintermeyer, Chief Advocate at Domo, to better understand the challenges modern executives are having with data and reporting, and explore new technology that is changing the way the c-suite is unlocking insights with the data they already have.
Topics of discussion include:
• Most Common Data Frustrations
• How Data Is Reported vs. How Leaders Want Reports
• New Executive Reporting and Dashboard Technology
4 Steps to Creating an Effective Sales DashboardDomo
Sales executives deal with a daily barrage of data - forecast numbers, pipeline velocity, lead volume, territory effectiveness, win/loss reports. The biggest challenge is figuring out how to consume the data and translate it into better decision-making. How is this accomplished? The answer for an increasing number of successful sales leaders is an effective sales dashboard.
Discussion Topics include:
· The Explosion of Sales and Marketing Data
· Key Metrics Sales Leaders are Tracking
· Lessons Learned from a Sales Veteran
· New Sales Dashboard Technologies
50 Marketing Metrics That Matter—Do You Measure Up?Domo
This document discusses marketing metrics and key performance indicators (KPIs) that should be measured. It begins with a poll that finds many marketers' biggest challenge is metrics not being centralized or requiring manual work. The document then categorizes KPIs by objective (tracking, analysis, return) and by function (web, email, etc.). Examples of KPIs under each category are provided. It notes that calculating return on marketing investment (ROMI) is challenging for many due to disorganized data. The presentation concludes by promoting the Domo data platform as a solution to centralize all marketing data and provide real-time insights.
When sales leaders have real-time data at their fingertips, they’ll always be more efficient and successful. Whether it’s identifying opportunities, understanding who top performers are, validating forecasts, highlighting neglected opportunities, or developing talent, better and faster access to real-time data generates more revenue.
But running a data-driven sales org is not an easy task.
Domo polled more than 400 sales leaders and managers across a range of industries to understand their relationship with data. 73 percent of survey respondents said they would consume data more if they could see it one place, and 66 percent said they would consume data more if they could see it in real time.
The problem is, sales leaders often can’t access the data they need. It’s a company’s responsibility to turn data-hungry sales pros into data-driven selling machines. Every minute a sales rep spends creating or analyzing reports takes time away from prospects and customers. Non sales activities are killers in terms of nailing your number.
As a marketer, you’re busy. We get it. You have a lot of priorities to juggle:
• How many leads are you bringing in?
• Which channels are providing the most leads?
• Is your budget running low?
• How are leads converting down the funnel?
• How can you get the most accurate measure of ROI?
At every turn, you need data—and lots of it. But in the past decade alone, marketers’ trouble with data has gone through a dramatic shift: instead of being too difficult to obtain, data is now too difficult to maintain.
In fact, IBM reports that 71% of CMOs feel unprepared to handle today’s “data explosion,” saying that “most CMOs are struggling in one vital respect—providing the numbers that demonstrate a return on investment (ROI) for marketing.”
This survey report reveals marketers’ troubles and successes with data, and it reveals important trends that are defining the data-driven marketer.
The document discusses how to conduct email surveys in a painless and interesting way to get high response rates. It recommends reducing friction as much as possible by not requiring question marks and making the survey feel optional. It also suggests that traditional email metrics like open and click-through rates for different content can provide insights about customer interests and needs without needing direct questions. The document provides an example of an animated gif in an email performing better than a static image in driving responses to a thank you message.
This document discusses Social CRM and the customer journey. Social CRM is a business strategy designed to engage customers in a mutually beneficial relationship through social technology, business rules, workflow and processes. The customer journey involves having a strategy, being relevant to customers' needs, engaging people through communities and partnerships, and being honest by soliciting feedback. The goal is to find, win, and retain customers.
Data and how you use it is the differentiator in many winning and losing products. More recently, data itself has become an important product itself. This discussion will lay out steps to approach identifying, analyzing, and leveraging data in your organization along with going through have and have not examples of companies leveraging data.
The C-Suite's Biggest Gripes about Data (And How to Fix It)Domo
Join Chris Wintermeyer, Chief Advocate at Domo, to better understand the challenges modern executives are having with data and reporting, and explore new technology that is changing the way the c-suite is unlocking insights with the data they already have.
Topics of discussion include:
• Most Common Data Frustrations
• How Data Is Reported vs. How Leaders Want Reports
• New Executive Reporting and Dashboard Technology
4 Steps to Creating an Effective Sales DashboardDomo
Sales executives deal with a daily barrage of data - forecast numbers, pipeline velocity, lead volume, territory effectiveness, win/loss reports. The biggest challenge is figuring out how to consume the data and translate it into better decision-making. How is this accomplished? The answer for an increasing number of successful sales leaders is an effective sales dashboard.
Discussion Topics include:
· The Explosion of Sales and Marketing Data
· Key Metrics Sales Leaders are Tracking
· Lessons Learned from a Sales Veteran
· New Sales Dashboard Technologies
50 Marketing Metrics That Matter—Do You Measure Up?Domo
This document discusses marketing metrics and key performance indicators (KPIs) that should be measured. It begins with a poll that finds many marketers' biggest challenge is metrics not being centralized or requiring manual work. The document then categorizes KPIs by objective (tracking, analysis, return) and by function (web, email, etc.). Examples of KPIs under each category are provided. It notes that calculating return on marketing investment (ROMI) is challenging for many due to disorganized data. The presentation concludes by promoting the Domo data platform as a solution to centralize all marketing data and provide real-time insights.
When sales leaders have real-time data at their fingertips, they’ll always be more efficient and successful. Whether it’s identifying opportunities, understanding who top performers are, validating forecasts, highlighting neglected opportunities, or developing talent, better and faster access to real-time data generates more revenue.
But running a data-driven sales org is not an easy task.
Domo polled more than 400 sales leaders and managers across a range of industries to understand their relationship with data. 73 percent of survey respondents said they would consume data more if they could see it one place, and 66 percent said they would consume data more if they could see it in real time.
The problem is, sales leaders often can’t access the data they need. It’s a company’s responsibility to turn data-hungry sales pros into data-driven selling machines. Every minute a sales rep spends creating or analyzing reports takes time away from prospects and customers. Non sales activities are killers in terms of nailing your number.
As a marketer, you’re busy. We get it. You have a lot of priorities to juggle:
• How many leads are you bringing in?
• Which channels are providing the most leads?
• Is your budget running low?
• How are leads converting down the funnel?
• How can you get the most accurate measure of ROI?
At every turn, you need data—and lots of it. But in the past decade alone, marketers’ trouble with data has gone through a dramatic shift: instead of being too difficult to obtain, data is now too difficult to maintain.
In fact, IBM reports that 71% of CMOs feel unprepared to handle today’s “data explosion,” saying that “most CMOs are struggling in one vital respect—providing the numbers that demonstrate a return on investment (ROI) for marketing.”
This survey report reveals marketers’ troubles and successes with data, and it reveals important trends that are defining the data-driven marketer.
The document discusses how to conduct email surveys in a painless and interesting way to get high response rates. It recommends reducing friction as much as possible by not requiring question marks and making the survey feel optional. It also suggests that traditional email metrics like open and click-through rates for different content can provide insights about customer interests and needs without needing direct questions. The document provides an example of an animated gif in an email performing better than a static image in driving responses to a thank you message.
This document discusses Social CRM and the customer journey. Social CRM is a business strategy designed to engage customers in a mutually beneficial relationship through social technology, business rules, workflow and processes. The customer journey involves having a strategy, being relevant to customers' needs, engaging people through communities and partnerships, and being honest by soliciting feedback. The goal is to find, win, and retain customers.
Why LinkedIn Knows More About The Talent in Your Company Than You DoMartin Sutherland
The quality of talent analytics is dependent on the quality of the data you have to work with. This presentation explores how rethinking the way you collect data from the outside-in can provide a powerful, real-time platform to find, and make the most of the talent you didn't know you had.
5 strategies to turn your contacts into contractsRichard Brasser
The document outlines 5 strategies for turning contacts into contracts: 1) Create a connection, 2) Build the relationship, 3) Provide a memorable experience, 4) Collect good data, and 5) Continue the conversation. It notes that 73% of leads are never contacted and provides strategies to qualify leads better and get prospects to take calls by pre-educating them on products and services and giving timely information. The strategies were tested and found to increase the likelihood prospects would take calls, be aware of the company, and do business with the company.
Today’s leading associations could easily be mistaken for multi-million dollar corporations. Organizations that actively focus on efficiency and scalable processes show greater growth and member retention than those that are using outdated routines, systems, and tools. So how do you know what practices need revisiting, and how do you inspire change?
The ultimate email marketing makeover
During the lead up to EMSA one lucky company is being given the ultimate email marketing makeover. From database, to design, to strategy this session will showcase the email marketing process. From email marketing ugly-duckling to beautiful swan this session will cover the process of transforming (or starting) your email marketing.
Begin Your Home MLM With These Important TipsMichael Russell
This document provides tips for starting a home MLM business. It recommends using online tools like Skype to connect with your downline. As a network marketer, you represent the company and should maintain a positive attitude. You must be available to answer questions from new recruits to help your network grow. Choosing a company with a solid reputation is important for long term success. Outsourcing tasks can give quick results and free up your time. Maintaining a positive attitude and using a system are keys to networking success. Creating a newsletter is also suggested to regularly communicate with your audience. Following these tips will help develop the skills needed for MLM marketing success over time.
Automated Prospect uses personalized email campaigns and business intelligence to communicate with prospects on behalf of clients. The campaigns send up to 4 emails over 8 days with relevant content to prospects across 5 countries and 219 industries. This information targets industry pain points and explains how the client's solution can help. Automated Prospect then books meetings on the client's calendar and provides assistance to ensure a smooth transition for closing deals.
In the ever-increasing fast-paced world of marketing and communications, measuring what worked, if at all, is becoming more and more challenging. But what to measure? How to determine if it’s important or just interesting?
Not everything that can be measured needs to be. But what matters MUST be.
Key Takeaways:
- Top strategies to measure marketing activities
- Developing metrics that matter
- Determining the priority of what you measure
- Developing a culture that shares
Presentation made by Elton Mayfield at BMA Carolinas on Sept. 18th, 2013.
BEST PRACTICE: Conversations, not campaigns: The evolution of marketingB2B Marketing
This document discusses how marketers need to shift from campaigns to conversations by engaging customers through relevant, conversational, coordinated, and strategic communications across channels. It emphasizes building trust with subscribers through opt-in processes, using behavioral targeting to increase relevance, and applying analytics to measure impact and optimize marketing investments. The goal is to transform marketing from isolated campaigns into a complete system of ongoing customer dialogs.
Little Data: Analytics You Can Try at HomeJanessa Lantz
Learn super-simple email segmentation tricks, conversion optimization techniques, and the best way to calculate marketing ROI. Don't wait around for big data, start analyzing the little data that you have today.
This document discusses the client support and marketing services provided by a mortgage company to help loan officers be successful. It highlights 23 touchpoints of communication during the loan process, ongoing referral marketing, and customized databases to help loan officers focus on selling while the company handles support, processing, and marketing. Benefits for loan officers include getting paid twice a month and a benefits package. The company also aims to help with the transition for any loan officers who join, handling all aspects and immediately beginning marketing to existing clients.
2016 social media trends for lawyers [prezzo]Megan Hargroder
The document discusses 2016 social media trends and how they can impact a business's bottom line. It provides tips for lawyers to use social media successfully, including focusing outreach efforts locally, using images and Canva to create engaging content, developing a clear consistent message across online channels, blogging to attract new clients, and leveraging Facebook's Boost Posts feature. Contact information is provided for Megan Hargroder-Graham, the founder of Conversations LLC, who helps lawyers boost their business through social media.
Sales Development in 2018: Personalization, Relevance and TimingTenbound
The document discusses metrics for measuring sales development representatives (SDRs). It argues that commonly used metrics like calls per day are "bad metrics" that do not capture an SDR's actual performance. Instead, it advocates for "better metrics" like lead efficiency, account penetration, time to value, and pipeline value that better indicate an SDR's progress in engaging with potential customers. The document warns that over-relying on metrics can incentivize the wrong behaviors, and that the most important thing is collaborative creativity between managers and SDRs.
Data is worthless if you don’t communicate itYogita Bansal
This document discusses the importance of communicating data and insights to business decision makers. It notes that while many managers compile vast databases, the information often goes undisseminated or is only shared through auto-generated reports. The key lesson is that as a manager, it is not your job just to crunch numbers, but rather to communicate what the numbers mean and how they can inform business decisions. Effective communication of data insights is important for organizations to fully leverage their data assets.
This document provides tips on how to retain clients. It emphasizes that retaining clients is important because it is less expensive than acquiring new ones and increases profits. The "ultimate customer retention model" involves developing relationships through five stages: getting to know clients, winning their trust, keeping the romance alive, getting them committed long-term, and renewing the relationship. At each stage, agencies should focus on understanding clients' businesses, being transparent, quickly addressing issues, passing on cost efficiencies, showcasing results, and making it easy for clients to publicly endorse the agency. In summary, the key is focusing on developing strategic relationships, seeking innovations, and efficiencies to retain valuable clients.
This document discusses the components of a CRM ecosystem and addresses some common misconceptions about CRM. It explains that CRM involves more than just a database - it requires constituent data, comprehensive technologies to analyze that data, centralized processes, and a culture focused on relationships. While the organization currently has a limited database and focuses resources on top donors, implementing a full CRM system could significantly increase contributions from smaller donors by delivering more personalized and relevant communications across multiple channels over time.
Este documento presenta breves biografías de 13 personas e instituciones importantes en la historia del pensamiento ambiental y económico. Entre ellos se encuentran pioneros como John Evelyn, William Gilpin y Ferdinand Bauer, así como Thomas Malthus, John Muir, Theodore Roosevelt y Arthur Pigou, quien propuso los impuestos correctivos. También se mencionan Karl Myrdal, Constantinos Doxiadis, Lewis Mumford y Resources for the Future. Por último, se describe el Comité Beaver sobre la contaminación del aire en el Reino Unido.
Rangkaian listrik R-L-C seri dimana arus listrik berubah secara bergantian antara komponen resistor, inductor, dan kapasitor akibat perbedaan potensial yang dihasilkan setiap komponen. Contoh soal memberikan gambar rangkaian R-L-C seri dan penyelesaian arus efektif pada rangkaian tersebut.
Why LinkedIn Knows More About The Talent in Your Company Than You DoMartin Sutherland
The quality of talent analytics is dependent on the quality of the data you have to work with. This presentation explores how rethinking the way you collect data from the outside-in can provide a powerful, real-time platform to find, and make the most of the talent you didn't know you had.
5 strategies to turn your contacts into contractsRichard Brasser
The document outlines 5 strategies for turning contacts into contracts: 1) Create a connection, 2) Build the relationship, 3) Provide a memorable experience, 4) Collect good data, and 5) Continue the conversation. It notes that 73% of leads are never contacted and provides strategies to qualify leads better and get prospects to take calls by pre-educating them on products and services and giving timely information. The strategies were tested and found to increase the likelihood prospects would take calls, be aware of the company, and do business with the company.
Today’s leading associations could easily be mistaken for multi-million dollar corporations. Organizations that actively focus on efficiency and scalable processes show greater growth and member retention than those that are using outdated routines, systems, and tools. So how do you know what practices need revisiting, and how do you inspire change?
The ultimate email marketing makeover
During the lead up to EMSA one lucky company is being given the ultimate email marketing makeover. From database, to design, to strategy this session will showcase the email marketing process. From email marketing ugly-duckling to beautiful swan this session will cover the process of transforming (or starting) your email marketing.
Begin Your Home MLM With These Important TipsMichael Russell
This document provides tips for starting a home MLM business. It recommends using online tools like Skype to connect with your downline. As a network marketer, you represent the company and should maintain a positive attitude. You must be available to answer questions from new recruits to help your network grow. Choosing a company with a solid reputation is important for long term success. Outsourcing tasks can give quick results and free up your time. Maintaining a positive attitude and using a system are keys to networking success. Creating a newsletter is also suggested to regularly communicate with your audience. Following these tips will help develop the skills needed for MLM marketing success over time.
Automated Prospect uses personalized email campaigns and business intelligence to communicate with prospects on behalf of clients. The campaigns send up to 4 emails over 8 days with relevant content to prospects across 5 countries and 219 industries. This information targets industry pain points and explains how the client's solution can help. Automated Prospect then books meetings on the client's calendar and provides assistance to ensure a smooth transition for closing deals.
In the ever-increasing fast-paced world of marketing and communications, measuring what worked, if at all, is becoming more and more challenging. But what to measure? How to determine if it’s important or just interesting?
Not everything that can be measured needs to be. But what matters MUST be.
Key Takeaways:
- Top strategies to measure marketing activities
- Developing metrics that matter
- Determining the priority of what you measure
- Developing a culture that shares
Presentation made by Elton Mayfield at BMA Carolinas on Sept. 18th, 2013.
BEST PRACTICE: Conversations, not campaigns: The evolution of marketingB2B Marketing
This document discusses how marketers need to shift from campaigns to conversations by engaging customers through relevant, conversational, coordinated, and strategic communications across channels. It emphasizes building trust with subscribers through opt-in processes, using behavioral targeting to increase relevance, and applying analytics to measure impact and optimize marketing investments. The goal is to transform marketing from isolated campaigns into a complete system of ongoing customer dialogs.
Little Data: Analytics You Can Try at HomeJanessa Lantz
Learn super-simple email segmentation tricks, conversion optimization techniques, and the best way to calculate marketing ROI. Don't wait around for big data, start analyzing the little data that you have today.
This document discusses the client support and marketing services provided by a mortgage company to help loan officers be successful. It highlights 23 touchpoints of communication during the loan process, ongoing referral marketing, and customized databases to help loan officers focus on selling while the company handles support, processing, and marketing. Benefits for loan officers include getting paid twice a month and a benefits package. The company also aims to help with the transition for any loan officers who join, handling all aspects and immediately beginning marketing to existing clients.
2016 social media trends for lawyers [prezzo]Megan Hargroder
The document discusses 2016 social media trends and how they can impact a business's bottom line. It provides tips for lawyers to use social media successfully, including focusing outreach efforts locally, using images and Canva to create engaging content, developing a clear consistent message across online channels, blogging to attract new clients, and leveraging Facebook's Boost Posts feature. Contact information is provided for Megan Hargroder-Graham, the founder of Conversations LLC, who helps lawyers boost their business through social media.
Sales Development in 2018: Personalization, Relevance and TimingTenbound
The document discusses metrics for measuring sales development representatives (SDRs). It argues that commonly used metrics like calls per day are "bad metrics" that do not capture an SDR's actual performance. Instead, it advocates for "better metrics" like lead efficiency, account penetration, time to value, and pipeline value that better indicate an SDR's progress in engaging with potential customers. The document warns that over-relying on metrics can incentivize the wrong behaviors, and that the most important thing is collaborative creativity between managers and SDRs.
Data is worthless if you don’t communicate itYogita Bansal
This document discusses the importance of communicating data and insights to business decision makers. It notes that while many managers compile vast databases, the information often goes undisseminated or is only shared through auto-generated reports. The key lesson is that as a manager, it is not your job just to crunch numbers, but rather to communicate what the numbers mean and how they can inform business decisions. Effective communication of data insights is important for organizations to fully leverage their data assets.
This document provides tips on how to retain clients. It emphasizes that retaining clients is important because it is less expensive than acquiring new ones and increases profits. The "ultimate customer retention model" involves developing relationships through five stages: getting to know clients, winning their trust, keeping the romance alive, getting them committed long-term, and renewing the relationship. At each stage, agencies should focus on understanding clients' businesses, being transparent, quickly addressing issues, passing on cost efficiencies, showcasing results, and making it easy for clients to publicly endorse the agency. In summary, the key is focusing on developing strategic relationships, seeking innovations, and efficiencies to retain valuable clients.
This document discusses the components of a CRM ecosystem and addresses some common misconceptions about CRM. It explains that CRM involves more than just a database - it requires constituent data, comprehensive technologies to analyze that data, centralized processes, and a culture focused on relationships. While the organization currently has a limited database and focuses resources on top donors, implementing a full CRM system could significantly increase contributions from smaller donors by delivering more personalized and relevant communications across multiple channels over time.
Este documento presenta breves biografías de 13 personas e instituciones importantes en la historia del pensamiento ambiental y económico. Entre ellos se encuentran pioneros como John Evelyn, William Gilpin y Ferdinand Bauer, así como Thomas Malthus, John Muir, Theodore Roosevelt y Arthur Pigou, quien propuso los impuestos correctivos. También se mencionan Karl Myrdal, Constantinos Doxiadis, Lewis Mumford y Resources for the Future. Por último, se describe el Comité Beaver sobre la contaminación del aire en el Reino Unido.
Rangkaian listrik R-L-C seri dimana arus listrik berubah secara bergantian antara komponen resistor, inductor, dan kapasitor akibat perbedaan potensial yang dihasilkan setiap komponen. Contoh soal memberikan gambar rangkaian R-L-C seri dan penyelesaian arus efektif pada rangkaian tersebut.
El documento describe las características, elementos y protección jurídica del software en Perú. El software se desarrolla y no se fabrica, no se estropea sino se desactualiza, y depende de problemas específicos del usuario. Los componentes del software se desarrollan usando lenguajes de programación con vocabulario, gramática y reglas definidas. En Perú, el software recibe protección de derechos de autor como una creación artística intangible de acuerdo al Decreto Legislativo 822.
The document summarizes various topics related to biology, including the criteria for determining if something is alive, the basic life processes, nutrition, photosynthesis, and respiration. It provides details on the modes of nutrition like autotrophic and heterotrophic, the process of photosynthesis including the role of chlorophyll and stomata, and the different types of respiration like aerobic and anaerobic. Activities are described to show that chlorophyll and carbon dioxide are necessary for photosynthesis. Nutrition in animals like amoeba and humans is also outlined, focusing on the organs of the digestive system and the breakdown of food.
El documento describe los conceptos de nueva gestión pública y modernización de la gestión pública, los cuales se basan en mejorar el gobierno y modernizar sus estructuras y procesos organizacionales. También discute la división del poder ejecutivo entre los poderes ejecutivo, legislativo y judicial, y cómo los sistemas informáticos pueden apoyar la administración de justicia mediante la protección de la seguridad jurídica y la confianza del público en el sistema.
El documento describe las ventajas del teletrabajo para los trabajadores como horarios flexibles y más tiempo libre. Explica que el teletrabajo implica el desarrollo de tareas laborales de manera no presencial a través de medios tecnológicos. También señala que para el Estado implementar el teletrabajo no generará mayores costos e incluso podría representar ahorros al no requerir nuevos equipos.
1. The document discusses what planning is and why it is important. It defines planning as preparing for the future and identifying problems to find solutions. Planning helps communities prioritize projects and coordinate development.
2. The document outlines the main roles of urban planners, which includes developing land use plans and programs, conducting research on factors affecting land use, and ensuring orderly community development through transportation networks and land use controls.
3. The planning process involves setting up an inclusive citizen participation process, then having citizens work with officials to set goals and objectives for the community.
1. Electric potential is defined as the work required to move a unit positive charge from infinity to a given point in an electric field without losing or gaining kinetic energy along the way.
2. The potential difference between two points is equal to the work required to move a unit positive charge between the two points. The SI unit of electric potential is the volt.
3. Domestic wiring in houses uses parallel circuits so that if one appliance stops working, all other appliances continue working independently. This ensures reliability of power for different devices.
Derechos fundamentales en el derecho de la informaciónHans Quenaya Layme
El documento describe cómo el internet ha tenido un gran impacto en la sociedad al permitir que las personas se conecten de manera fácil y práctica a una red global para acceder y compartir información sobre avances tecnológicos, noticias y más. Explica que internet es una red descentralizada de computadoras interconectadas a través de protocolos como TCP/IP.
This document provides information about biology concepts related to criteria for life, life processes, nutrition, and the human digestive and circulatory systems. It defines criteria for determining if something is alive, describes the main life processes of nutrition, respiration, transportation and excretion. It explains the modes and types of nutrition in organisms, detailing photosynthesis and the human digestive system. It also describes the circulatory system, types of respiration, and the process of excretion in humans.
El documento discute la definición compleja de pornografía infantil y cómo ha evolucionado con factores culturales y tecnológicos. Explica que el tráfico de pornografía infantil ahora ocurre principalmente entre pedófilos en Internet y redes sociales en lugar de por lucro. También describe los riesgos que plantea para los niños y las medidas de autorregulación y bloqueo recomendadas para protegerlos.
5 Things Blockbuster Movies Can Teach You About Business AttireDiana Pemberton-Sikes
Blockbuster movies and great business attire have a lot in common - they both appeal to a wide audience and bank serious coin. Here's how you can do the same.
This document provides tips and strategies for improving sales and marketing in today's economy. It discusses the importance of expanding relationships within organizations, creating urgency, and linking return on investment to emotional benefits. It also provides seven tips for improving cold calling, including sustaining calling efforts, making every call count, using call guides instead of scripts, respecting executive assistants, always being relevant and informed, gaining opt-ins, and following up. Finally, it discusses four levels of customer satisfaction and four strategies for cracking into corporate accounts, including using an objection elimination strategy, shouting out your value proposition clearly, leveraging triggering events, and employing a multi-touch campaign strategy.
The Four Proven Marketing Systems Every Contractor Must Optimize to Maximize ...Digital Downloads
It's easier than ever for consumers to quickly research and compare various contacting businesses.
You can see this is a chart from a search for “top contractors in Denver, Colorado, and I can easily, easily pull up this type of information from a huge variety of sites, and see how other people are rating certain services, right?
So you can see here “Tim’s Tree Services” 4.8, three stars out of five. That’s great. You can see how many people have reviewed it, the ratings of reviews that are out there, and the average rating of all the contractors in Colorado, on this particular site.
But this is just one of dozens and dozens of sites that I could check at any time to learn more about you and your competitors.
The Future of Contact Centers Artificial IntelligenceJim Iyoob
It is not possible to have your company everywhere all the time, right? But today’s customers want it fast, they want it good and they want it their way. Your customer will leave you if it’s not their way; you can expect up to 95% of them to tell their friends, family and co-workers about their bad experience. Matt Rocco and I have put in a lot of work together to write “The Future of Contact Centers”.
Creating an effective content marketing strategy requires identifying your core messaging and target personas, mapping your message to each persona, organizing content by distribution method, incorporating different voices (corporate, subject matter expert, personal), keeping content topical and relevant to current events, and most importantly, being authentic in your messaging. The goal of content marketing is to establish yourself as a trusted subject matter expert by providing valuable, educational content to your target audience.
Presented at the Digital Workplace Conference Australia, held in Melbourne AU on August 15th and 16th, 2018. This presentation outlines the evolution that has happened in marketing, and the components that are necessary for successful brand building and digital marketing.
This document provides tips for generating leads for businesses targeting the affluent consumer market. It discusses defining an ideal customer profile based on profitable traits and characteristics. The document also discusses creating a unique selling proposition and value proposition focused on resolving customer issues. It then outlines a two-step lead generation process and sample lead follow up system with multiple touchpoints. Finally, it lists over 100 lead generation techniques for businesses to try, highlighting some low-cost and underutilized methods.
15+1 Сritical Mistakes in Lead Generation You Better AvoidLyuba Lazarenko
The Lead Generation is not an easy thing to do. It is long and tedious process that requires efforts and time. And you never can do it perfectly. Usually the results come after failures and lessons learned. Even the most influential growth strategies and marketing professionals have dealt with big mistakes in lead generation.
In this presentation I collected those mistakes that I believe can seriously affect the efforts of lead generation, and not avoiding them can be itself a huge mistake.
Tytel Image Marketing provides direct marketing, advertising, and creative services for both business-to-business and business-to-consumer clients. They specialize in direct response messaging and communication programs to help clients achieve their business objectives. The document discusses seven common mistakes companies make in marketing and provides remedies, including not thanking clients, using outdated lists, poor messaging, lack of permission-based email marketing, outdated websites, not asking for referrals, and not reviewing marketing plans. It emphasizes the importance of understanding the customer perspective and having a consistent, relevant message across marketing channels.
Vincent gmc growth hacking ultimate version october 2016Vasil Azarov
This document provides information on growth hacking strategies and tactics. It discusses:
1. The speaker's experience growing traffic and followers for various websites and apps, reaching tens of millions of pageviews and followers.
2. An overview of growth hacking, which uses creativity, social metrics, and analytics to gain exposure and sell products.
3. Ten "rules of growth hacking" including speaking to customers first, investigating different channels, setting goals, and focusing resources on the most effective tactics.
4. Specific growth channels and tactics discussed include content marketing, email marketing, social media, influencer marketing, and customer acquisition tools. Paid advertising and automation strategies are also covered.
5. The presentation
Predictable revenue guide to tripling your sales part 3 - outbound salesAaron Ross
Outbound prospecting, also known as "Spears", involves salespeople proactively reaching out to potential customers rather than waiting for inbound leads. The document discusses the pros and cons of outbound prospecting and provides case studies of companies like Acquia that have used outbound prospecting successfully. Acquia launched a prospecting team that generated $6 million in qualified leads and $3 million in revenue in its first year. Key factors in Acquia's success included executive support, focusing on bigger deals, and using sales tools like Yesware to track email engagement and drive more conversations.
Daniel Richards – Insight Marketing
- Using marketing to grow your client base, with practical examples
- Online marketing tools – Websites, email and social media
- Referrals and lead generation – Two steps every firm can take to produce new results
The document discusses how slower buyer response is lowering business profits due to factors like the "clutter effect", fewer prospects in the current economic climate, and declining trust in advertising. It provides 8 ways for businesses to get more sales in this environment by optimizing communication, sending educational content via RSS, embedding images in emails, getting to the point quickly, responding rapidly to interested prospects, cultivating more warm leads through social media, being fully engaged online, and listening to and accepting customer suggestions. The document promotes a product called "The Rapid Responder" that claims to help bridge the growing "response gap" and get more sales more quickly through enhanced email messaging, web traffic tools, and social media integration.
The document discusses how slower buyer response is lowering business profits due to factors like the "clutter effect", fewer prospects in the current economic climate, and declining trust in advertising. It provides 8 ways for businesses to get more sales in this environment by optimizing communication, sending educational content via RSS, embedding images in emails, getting to the point quickly, responding rapidly to interested prospects, cultivating more warm leads through social media, being fully engaged online, and listening to and accepting customer suggestions. The document promotes a product called "The Rapid Responder" that claims to help bridge the growing "response gap" and get more sales more quickly through enhanced email messaging, web traffic tools, and social media integration.
I’m not going to spend any time on Google Analytics.
How healthy is this business?
It’d be great to track metrics like these: 1 MRR, Churn, LTV, acquisition cost 2 Virality, DAU, MAU 3 Average order value, repurchase rate 4 Funnels and conversions
But you don’t have any data yet
Your data is in a constant rate of decay
Your data is messy
Use metrics that measure your biggest problem. Ignore the rest.
Gateway Metrics
When picking metrics, always ask yourself: What’s my biggest constraint right now and which metric will tell me if I’m making progress?
You need to do the right things in the right order.
Gateway #1: Is your idea any good?
Your main constraint: Getting anyone to care about your idea.
Your main metric: Get someone to pay or use your product regularly.
Bad metrics for this gateway: 1 Asking people if they’ll pay 2 AdWords clicks 3 Beta or waiting list signups 4 Traffic
Gateway #2: Is your product good enough?
Your main constraint: Having a product that’s good enough to build a business on.
Your main metric: Ask 500 users the Product/Market Fit Question
What is the P/M Fit Question?
Your goal for the P/M Fit Question: At least 40% of users should say “Very disappointed.” *Sean Ellis and Hiten Shah get credit for this one.
How do you get to the first 500 users/customers? Hustle.
The P/M Fit Question isn’t perfect, verify with a retention metric.
Gateway #3: Can you grow?
Your main constraint: Acquiring customers consistently from at least one channel.
You have plenty of options to choose from: 1 Inbound (Google, Content, Social) 2 Paid (PPC, Affiliates) 3 Virality (Invites, Referrals)
Pick just one to start Work on your channel for at least 3 months. Assume it’ll work and get the resources needed to execute.
Your main metrics: Your main business metric and acquisition funnel.
Main business metrics: 1 SaaS: Monthly Recurring Revenue 2 Ecommerce: Monthly Revenue 3 Consumer Tech: Monthly Active Users
Why not cost per acquisition or lifetime value? You have no idea how much it costs to acquire customers or how much they’ll spend (yet).
Gateway #4: Do you have a stable model?
Your main constraint: In order to keep scaling, you need a stable model for your business.
Your main metrics: Depends entirely on what business model you have.
The SaaS Model
The Ecommerce
The Consumer Tech Model
Find someone in your industry that knows the key benchmarks.
Finally, get serious with data.
If you have a sales team, pile data into your CRM.
If consumer tech, do everything in-house.
Google Analytics plus an internal database will take you far.
Start with constraints, hack together what you need to measure them.
How to get data you really need: 1 One team owns data quality. 2 Hire a data engineer. 3 Clean up and integrate your data. 4 Use customer analytics. 5 Build a Growth Team.
PSE has over 25 years worth of experience within the offline marketing sector. As we are a marketing agency who specialise in offline marketing, we thought who better to write The Ultimate Guide to Offline Marketing than us?
STEP BY STEP GUIDE
In this step by step guide, we delve into every stage of the campaign from planning to reviewing and everything in between including categories like:
What is offline marketing
Planning your offline marketing campaign
Sourcing and cleansing data
Creating and Designing
Postage
Campaign circle of life
Tips from over 25 years of experience in offline marketing
And much much more………
This in-depth over 77-page guide will be your partner when running a Direct Mail, Door Drop, Partially Addressed Mail, Insert or Programmatic Mail campaign.
An overview of metrics for startups. "A start-up without metrics, is like a car without a windshield". Have them!
Presented by Stephen Merity for Incubate summer workshop 2013.
The Internet is wide open to you and your business. Jacqueline Gordon
While the major corporations throw millions of dollars at billboards and TV ads trying to gain the eyeballs of the average population, you can quickly and easily corner a very specialized niche market of your own.
Here are a few ways you can produce immediate breakthroughs on your website. Check out our latest eBook to find great ways to produce breakthroughs for your web business! http://www.marketingrt.com/index.php/coffee-break/downloads
The keynote presentation from UserConf 2012. Richard White, CEO of UserVoice.com, talks about how business on the web has changed...and why taking care of customers is the only way you can succeed anymore.
Check out the video of this talk on YouTube: http://www.youtube.com/watch?v=qKapwfmpvew
Learn more about UserConf at http://www.userconf.co
This is a talk presented by Daniël Heerkens, Digital Marketing Strategy Director at 2Stallions Digital Marketing Agency, at The American Chamber of Commerce on 25th May 2017. He is sharing insights on marketing automation and its importance to modern marketers.
Similar to Contactually - Startup Sales Teams (20)
"Cold Call Campaigns Success visually represent data and information related to the effectiveness of cold calling in sales and marketing strategies. These graphics use a combination of charts, graphs, and illustrations to convey key insights and statistics in a concise and engaging manner.
The infographics may include data on conversion rates, lead generation, call-to-sale ratios, and other metrics to showcase the impact of cold calling on business growth. They can also highlight best practices, tips, and strategies for optimizing cold call campaigns to improve success rates.
By presenting complex information in a visually appealing format, these infographics make it easier for viewers to understand and digest the content quickly. This makes them an effective tool for businesses looking to communicate the benefits of cold calling and its role in driving sales success.
Overall, infographics on Cold Call Campaigns Success serve as a valuable resource for sales professionals, marketers, and business owners seeking to enhance their cold calling strategies and achieve greater success in their campaigns.
2. Email Follow-Up is Key
88% of prospects would
use their current vendor
again or recommend them
to others.
1
Only 25% of buyers
actually do.
Follow Up With Current Leads Is King
3. Day In The Life: Startup Account Executive
2
Daily
Tasks
You have a lot of daily tasks every
day and end up spending most of
your time dealing with what is urgent,
and don’t have a plan or strategy in
place to focus on the “important”
Daily Tasks
Prospects are inundated with offers
from other competitors. With so
many firms making themselves
available, you have to stand out from
the crowd.
Hyper Competitive
Problems of
Day To Day
Competition
4. Updating
Making Calls
You are busy prospecting new
customers and working on sales
collateral.
Constantly Prospecting
When there is time to make calls,
you may struggle with questions
such as:
“Who should I reach out to?”
“When was the last time I spoke to
this person?”
“What was the last thing we were
talking about?”
Hyper Competitive
3
5. Understanding the Breakdown of Leads
3
Referrals
Up to 80%+ Deals come from Self-
Generated Referrals.
Doing the Leg Work
75% of buyers who say they would
work with their vendor again.
Following-Up
Past
Customers
It takes on average 9 attempts to
connect with and qualify a lead.
Most sales people give up after
2-3 attempts.
80%
Self-Generated Referrals
0% 80%
75%
Repeat Business
0% 75%
6. The Problem
Without tools for salespeople to get
referrals or repeat customers, the
problem of missed opportunities falling
through the cracks will only grow
Consistent personalized follow up is
the #1 most impactful activity
salespeople can do to succeed.
7. Potential Opportunity vs. Existing Network
How Many Opportunities Exist In Your Network?
Without knowing it, 90% of
potential opportunities are being
left on the table unfilled and
unqualified.
90% Potential Opportunity
Imagine your current existing
network, old contacts, lost contacts,
new leads and possible referrals that
exist. This is your existing network
filled with untapped opportunity.
10% Of Existing Network
5
8. Potential Opportunity vs. Existing Network
97% Of Growth of
New Network
6
Contactually helps you collect
old contacts, new leads and
referrals automatically and is
guaranteed to grow your network
of opportunities.
Never Miss a Follow-Up Or Opportunity Again.
9. Contactually Automates the busy work with
ZERO Manual Entry
1. Aggregates Your Network
2. Segments Your Network Instantly
3. Engages Your Contacts Strategically +
Purposefully
The Solution
10. Contactually Automatically Constructs the Ultimate Rolodex
9
Contactually syncs all of your current and lost contacts from every
platform without need of manual entry.
1. No Manual Entry
2. Collects all scattered
contacts
3. Automated Data
4. Collected all in one
place
11. Staying At The Top Of The Mind With Contactually Buckets
8
Contactually helps you set up contacts into buckets to instantly sort
contacts into priority, association, and by date:
1. What is Your Relationship
2. How Should You Follow Up To Accomplish Specific Goals
Past Contacts
ReferralsLeads
90
305
12. Results: Be The Account Executive That Always Follows Up
9
Automatically Build Your Database
Tell Us Who Is Important
We Make It Easy to Never Lose Touch
Contactually automatically builds the strongest database an agent has ever had. We
automatically pull in every contact and message from e-mail, calendar, social media,
spreadsheets, and more. We keep all contacts up to date, de-dupe contacts, and let
agents manually record any additional information
Bring order to the chaos. Users can setup a series of categories (we call them buckets), and
add their most important contacts. They define how often it’s necessary to stay in touch, and
Contactually provides deep insight into the health of a particular group of contacts
Users receive a daily list of contacts that they should engage with today – important
relationships who are starting to slip through the cracks, anniversaries, manual reminders, and
more. We make it easy to stay in touch with e-mail templates that can be dropped in, and
relevant information to make it personal. More advanced features like ScaleMail and Programs
can be used to help turn salespeople into marketing mavens.
13. Quantitative Results of Using Contactually
10
Seeing Contactually in Action on as a Company Wide Platform Dramatically Increased
Value and Customer Base
Increase in Leads
Increase in Referrals
25%
40%
98% Increase in Engagement