This document provides tips and best practices for email marketers to maintain strong deliverability during the busy holiday season. It discusses factors that affect deliverability like sender reputation, list hygiene, and content. It recommends focusing on active subscribers, monitoring key metrics, testing campaigns, and avoiding risky data. The document also provides steps to evaluate post-holiday campaign success like analyzing new vs repeat customers, seasonal vs year-round shoppers, and ROI.
2017 Email Marketing Industry Census – The ResultsAdestra
Adestra and Econsultancy present the eleventh edition of the Email Industry Census.
Based on a survey of over 1,200 company and supply-side marketers from across sectors, this annual report has become a definitive study into the email industry’s evolution. Join us for an in-depth discussion of the results as we explore:
- Key success metrics and return on investment
- Personalization results and challenges
- Key aspects like automation, optimization and the future of the channel
- Data management, the impact of GDPR and Brexit
The Power of Integrated Search: Why SEO & SEM Are Better TogetherDemandWave
Savvy marketers love inbound leads - and with good reason. SEO leads cost 60% less and close 2x faster than any other channel.
But, what happens when inbound isn’t enough? As 3 out of 4 marketers practice SEO, you’re competing in a highly saturated market.
The solution lies in the perfect digital lead gen recipe: The long-term investment of SEO coupled with the quick results of SEM. Like peanut butter and jelly, SEO and SEM just go better together.
Enhancing Email Marketing with New Targeting and Customer Experience TacticsHolistic Email Marketing
Watch the webinar here: http://www.holisticemailmarketing.com/enhancing-email-marketing-with-new-targeting-and-customer-experience-tactics.html
Join us for another Holistic Live! Connect webinar with esteemed marketing industry analyst David Daniels, CEO & Founder, The Relevancy Group & Kath Pay, CEO & Founder, Holistic Email Marketing.
David will be sharing new research, tactics and strategies to improve the customer experience and relevance, as well as reviewing several new innovations and technologies and discuss their effectiveness. David’s presentation and discussion will address the following:
• Data utilization in email marketing and the efficacy of real time data
• Individual targeting and the rise of People Based Marketing and its role in email marketing
• The impact of machine learning and other artificial intelligence technology on email marketing
• Innovations in mobile utilization to drive mobile app usage
• The challenges and opportunities of utilizing embedding video in email
David will also take your questions and offer access to research reports available for download.
About David:
As CEO of The Relevancy Group, David directs market research and advisory services essential to digital marketing. Direct Magazine said David is “one of the most influential experts in email marketing, if not the most influential.” Co-author of ‘Email Marketing An Hour A Day’, David has held senior level positions at Forrester, JupiterResearch, Apple, Anthropologie and other top brands. In 2017 David was named Email Marketer Thought Leader of the Year by the eec/DMA. David is also the Publisher and Founder of The Marketer Quarterly a digital magazine for marketers by marketers available for free with registration at www.marketerquarterly.com or via the MQ App on Apple, Google and Amazon.
What if EDMs (Email Direct Marketing) are designed and programmed to be able to promote products and services? People have different reading behaviours. People tend to ignore emails, because they get a lot of them. In fact, on many occasions people ignore emails from sources they know. Is there a way that an email (like a salesman) can prompt the email recipient to take notice of it, open it and do the required 'call for action'. Call for action is the sole purpose of any business email. With an expert panel of data scientists and psychologists, we have researched and invented a system of email campaign delivery that takes into consideration the reading behaviour patterns of the email recipients to smartly target the messages to suit those behaviours.
Although it has been around for years, Email Marketing is still one of the most personal, measurable and cost-effective digital channels available. Even as consumers expand the channels they go to for information, email continues to be the glue that holds it all together. However, email suffers from not being shiny and new, and unfortunately it’s the consumers that are being affected.
2017 Email Marketing Industry Census – The ResultsAdestra
Adestra and Econsultancy present the eleventh edition of the Email Industry Census.
Based on a survey of over 1,200 company and supply-side marketers from across sectors, this annual report has become a definitive study into the email industry’s evolution. Join us for an in-depth discussion of the results as we explore:
- Key success metrics and return on investment
- Personalization results and challenges
- Key aspects like automation, optimization and the future of the channel
- Data management, the impact of GDPR and Brexit
The Power of Integrated Search: Why SEO & SEM Are Better TogetherDemandWave
Savvy marketers love inbound leads - and with good reason. SEO leads cost 60% less and close 2x faster than any other channel.
But, what happens when inbound isn’t enough? As 3 out of 4 marketers practice SEO, you’re competing in a highly saturated market.
The solution lies in the perfect digital lead gen recipe: The long-term investment of SEO coupled with the quick results of SEM. Like peanut butter and jelly, SEO and SEM just go better together.
Enhancing Email Marketing with New Targeting and Customer Experience TacticsHolistic Email Marketing
Watch the webinar here: http://www.holisticemailmarketing.com/enhancing-email-marketing-with-new-targeting-and-customer-experience-tactics.html
Join us for another Holistic Live! Connect webinar with esteemed marketing industry analyst David Daniels, CEO & Founder, The Relevancy Group & Kath Pay, CEO & Founder, Holistic Email Marketing.
David will be sharing new research, tactics and strategies to improve the customer experience and relevance, as well as reviewing several new innovations and technologies and discuss their effectiveness. David’s presentation and discussion will address the following:
• Data utilization in email marketing and the efficacy of real time data
• Individual targeting and the rise of People Based Marketing and its role in email marketing
• The impact of machine learning and other artificial intelligence technology on email marketing
• Innovations in mobile utilization to drive mobile app usage
• The challenges and opportunities of utilizing embedding video in email
David will also take your questions and offer access to research reports available for download.
About David:
As CEO of The Relevancy Group, David directs market research and advisory services essential to digital marketing. Direct Magazine said David is “one of the most influential experts in email marketing, if not the most influential.” Co-author of ‘Email Marketing An Hour A Day’, David has held senior level positions at Forrester, JupiterResearch, Apple, Anthropologie and other top brands. In 2017 David was named Email Marketer Thought Leader of the Year by the eec/DMA. David is also the Publisher and Founder of The Marketer Quarterly a digital magazine for marketers by marketers available for free with registration at www.marketerquarterly.com or via the MQ App on Apple, Google and Amazon.
What if EDMs (Email Direct Marketing) are designed and programmed to be able to promote products and services? People have different reading behaviours. People tend to ignore emails, because they get a lot of them. In fact, on many occasions people ignore emails from sources they know. Is there a way that an email (like a salesman) can prompt the email recipient to take notice of it, open it and do the required 'call for action'. Call for action is the sole purpose of any business email. With an expert panel of data scientists and psychologists, we have researched and invented a system of email campaign delivery that takes into consideration the reading behaviour patterns of the email recipients to smartly target the messages to suit those behaviours.
Although it has been around for years, Email Marketing is still one of the most personal, measurable and cost-effective digital channels available. Even as consumers expand the channels they go to for information, email continues to be the glue that holds it all together. However, email suffers from not being shiny and new, and unfortunately it’s the consumers that are being affected.
Comment améliorer les performances de vos campagnes grâce à l’analytics ?Experian
Devenu mature, le secteur du e-commerce doit maintenant trouver les leviers adéquats pour s’assurer de la croissance dans un écosystème où le parcours du consommateur n’est plus linéaire. Segmentation, qualication ou scoring de bases de données sont désormais des approches incontournables pour identifier vos opportunités stratégiques. Découvrez une série de best practices permettant de piloter avec efficacité votre activité, d’adapter vos messages et d’anticiper les réactions de vos clients.
Présentation réalisée lors du salon Ecommerce 2013 par Stéphane Martis, Responsable Analytis France et Magalie Lasfargues, Consultante
How to Get the Most Out of Your Email CampaignSparkPost
Email marketing continues to be the foundation of the digital marketing toolkit, yet marketers could still use the medium more effectively. In fact, 96% of campaigns evaluated failed Forrester’s email user experience best practices review.*
If you are sending more and more emails, but are not seeing corresponding increases in engagement and revenue, you could be losing out on a golden opportunity to benefit from email marketing’s high success rates.
Attend this Webinar to learn:
• Current consumer attitudes toward email marketing
• How marketers can respond to end user needs
• Where existing email programs fall short
• How to increase engagement and ROI
*Source: The Best And Worse Of Email Marketing, Forrester Research, Inc., June 20, 2014
Featuring guest speaker Shar VanBoskirk of Forrester Research and Jose Santa Ana of Message Systems
Almost all companies collect email addresses to use for marketing or customer outreach purposes. But not every company approaches handling or maintaining email quality the same way. One company can have numerous tactics for just managing deliverability. The email industry is constantly changing—that’s why we’ve conducted a research study to bring you up to speed on the latest news and developments on email data quality.
Check out this slidedeck from our October 28th roundtable with industry experts to learn about this year’s trends, challenges and imperatives to ensure your email initiatives are heading in the right direction.
We discussed:
- Industry challenges regarding email collection and database maintenance
- How businesses manage email deliverability
- How businesses track email marketing success
On June 25, 2015, Shirley Zhao, Content Marketer, and Melanie Clark, Retail Partner Manager presented a webinar, “Loyalty matters: How better data drives more loyalty and more revenue.” The webinar covered statistics around loyalty, three ways to improve insights on loyalty and increasing the success of your loyalty or customer engagement program.
It’s never too early to start gearing up for the holiday season. People are already dreaming of getting holiday emails from favorite brands or businesses with deals, promotions and gift ideas neatly wrapped inside. But you’re more worried about making sure that those messages get delivered without any hiccups. The cost of bad emails far outweighs the cost of preventing bad emails.
The number of emails being collected is on the rise; unfortunately, so are the inaccuracies. In the past year, almost 80 percent of companies have suffered from poor customer service, lost revenue and unnecessary costs as consequences of bad email addresses. And when the holiday shopping season is starting earlier and earlier every year, bad emails can cost you the big bucks.
Check out this slidedeck and learn how to avoid major email marketing challenges to keep your holiday campaigns running smoothly, fill your database with accurate emails you can use with confidence and ultimately, make the 2015 holiday season a lucrative one.
You’ll find out:
- The top email collection challenges faced by businesses today
- Ways to leverage email validation and deliverability techniques
- How real-time verification solutions are the best line of defense against a poor email database—no matter what season it is
Gain insight into consumer behaviour over the festive period. Find out:
• Offline and online consumer trends from last Christmas and our predictions for 2014
• Practical tips to help you intelligently interact with your customers during the Festive period
• Results from our Global Festive Marketers Survey
Building a successful omnichannel marketing experience - Why data quality is keyExperian Data Quality
This webinar was presented on April 29, 2015.
These days consumers interact with companies across multiple channels—from walking into a physical location to engaging with your website or even calling to make a complaint. Is your customer experience consistent across these channels? Or do these multiple touch points mean multiple consumer experiences?
Learn how you can create a truly seamless omnichannel experience and gain better insights from a single customer view, all through unlocking the power of your data.
View this webinar deck to find out:
• Where the omnichannel dream falls flat
• What role data and its quality plays in omnichannel and the single customer view
• How to address common data collection challenges, through every channel you interact with customers
• How to achieve omnichannel success through better data quality
Why do you need a good onboarding strategy? A successful onboarding program can drive adoption, resulting in lower customer attrition and higher customer satisfaction. No matter what a customer’s first touchpoint with your brand is, focus on using the momentum of that first experience to deepen the relationship and future success.
Learn More about The Future is Now webinar series.
Link: http://pages.exacttarget.com/thefutureisnow
It’s never been more imperative to understand if you're providing enough value to your customers. Check out our best practices for building a customer health score based on product analytics, customer success, and support data.
A Better Understanding: Solving Business Challenges with DataEric Kavanagh
Good decisions make great companies. That's why the data-driven mantra keeps gaining momentum. Increasingly, smart business people are taking a data-first approach for both strategic planning and tactical decision-making. They spend ample time exploring their data to better understand their options. In doing so, they capitalize on real opportunities, while avoiding low-value projects.
Register for this episode of The Briefing Room to hear veteran Analyst Dr. Robin Bloor explain why a data-first mindset can help companies optimize their resources and thus make better decisions. He'll be briefed by Rishi Patel and Erin Haselkorn of
The Briefing Room with Dr. Robin Bloor and Experian
Experian, who will showcase Experian Pandora, which enables the kind of discovery that businesses need to better understand their data. They'll explain how Pandora can help professionals build a business case for their ideas and plans.
For more information, contact Experian at bigdatainfo@experian.com
Citations:
Slide 3, Digital content will increase 44x in next 10 years: http://cdn.idc.com/research/Predictions12/Main/downloads/IDCTOP10Predictions2012.pdf
Peter Sonergaard quote, slide 2: http://www.gartner.com/newsroom/id/1824919
#MITXData "How the Data Revolution is Turning the Marketing World Upside Down...MITX
-Michele Goetz, Senior Analyst, Forrester
-Beatriz Santin, Senior Director of Marketing and Product, Experian QAS
Ever wished the data revolution never came and threw your world into chaos? Know that you can't turn back but don't know where to start or how to get there fast? Excited to finally have a seat at the table but anxious about how to deliver against rising expectations?
This session presented by Experian QAS, a part of Experian Marketing Services, and Forrester will explore the sentiments of marketers as we change our day-to-day and look for new avenues to propel business growth. From B2B to B2C, relevance is more important than ever – but how can we leverage data to make our brands stand out amongst all the others? Join to hear case studies and practical advice to guide you in a world where data is there not only for you but also for your customers and your competitors – to analyze and to consume.
Best Practices Are Killing Marketing - It's Time to Get AgileBeth McEnery
Multiple screens, countless channels, five-second attention spans: This environment requires unique experiences to get clicks and conversions—not a broad "best practice" that's easily copied.
Break free from “best practice” to tackle the challenges created by customers' high expectations for effortless interactions. Adopt an agile and iterative mind-set. Agile marketing is not a new concept, but an increasingly important approach to delivering customer-centric digital experiences based on the unique needs and wants of your customers.
The key to achieving demonstrable results and ROI in your digital marketing efforts is to execute in a flexible, agile manner—and to leverage technology that supports execution by providing real-time insights.
Better leverage your data: Overcome common data quality challengesExperian Data Quality
Erin Haselkorn, Analyst and Public Relations Manager at Experian Data Quality, presented the "Better leverage your data: Overcome common data quality challenges" webinar. The webinar covered key trends around data today, how organizations are changing to better utilize data, five key tactics for improving your data assets along with customer stories.
Upland Adestra breakfast seminar: February 2019
Presentation by Danielle Woolley, Head of Customer Success, Adestra.
Discover Dani’s tips for achieving effective 1:1 customer communications, brought to life by successful case studies and examples.
Cross-channel marketing that centers around your customer
Differentiate your brand through truly rich customer experiences by activating your customer data to create intelligent interactions, every time.
A Good Email Marketing Campaign can Help you:
Increase Your Sales Conversion
Generate Repeat Sales
Up-sell and Cross-sell Products and Services
Gain Valuable Feedback from your Visitors
Drive Web Users to Make Offline Purchases
February 16, 2017 -- Experian Data Quality hosts a fundraiser to support YouthBuild, a Boston-based nonprofit working to better the lives of low-income individuals by providing education and professional development opportunities. In partnership with renowned sales trainer, Ed Wal, the event raised over $8,000.
Inside the circle of trust: Data management for modern enterprisesExperian Data Quality
Data-driven businesses rely on large amounts of information to make informed decisions. But an underlying lack of trust in the quality of data undermines these initiatives. This presentation explores why trusted data is essential and how organizations can start to build confidence in their information.
More Related Content
Similar to Naughty to Nice: How to Recover from those Holiday Email Issues
Comment améliorer les performances de vos campagnes grâce à l’analytics ?Experian
Devenu mature, le secteur du e-commerce doit maintenant trouver les leviers adéquats pour s’assurer de la croissance dans un écosystème où le parcours du consommateur n’est plus linéaire. Segmentation, qualication ou scoring de bases de données sont désormais des approches incontournables pour identifier vos opportunités stratégiques. Découvrez une série de best practices permettant de piloter avec efficacité votre activité, d’adapter vos messages et d’anticiper les réactions de vos clients.
Présentation réalisée lors du salon Ecommerce 2013 par Stéphane Martis, Responsable Analytis France et Magalie Lasfargues, Consultante
How to Get the Most Out of Your Email CampaignSparkPost
Email marketing continues to be the foundation of the digital marketing toolkit, yet marketers could still use the medium more effectively. In fact, 96% of campaigns evaluated failed Forrester’s email user experience best practices review.*
If you are sending more and more emails, but are not seeing corresponding increases in engagement and revenue, you could be losing out on a golden opportunity to benefit from email marketing’s high success rates.
Attend this Webinar to learn:
• Current consumer attitudes toward email marketing
• How marketers can respond to end user needs
• Where existing email programs fall short
• How to increase engagement and ROI
*Source: The Best And Worse Of Email Marketing, Forrester Research, Inc., June 20, 2014
Featuring guest speaker Shar VanBoskirk of Forrester Research and Jose Santa Ana of Message Systems
Almost all companies collect email addresses to use for marketing or customer outreach purposes. But not every company approaches handling or maintaining email quality the same way. One company can have numerous tactics for just managing deliverability. The email industry is constantly changing—that’s why we’ve conducted a research study to bring you up to speed on the latest news and developments on email data quality.
Check out this slidedeck from our October 28th roundtable with industry experts to learn about this year’s trends, challenges and imperatives to ensure your email initiatives are heading in the right direction.
We discussed:
- Industry challenges regarding email collection and database maintenance
- How businesses manage email deliverability
- How businesses track email marketing success
On June 25, 2015, Shirley Zhao, Content Marketer, and Melanie Clark, Retail Partner Manager presented a webinar, “Loyalty matters: How better data drives more loyalty and more revenue.” The webinar covered statistics around loyalty, three ways to improve insights on loyalty and increasing the success of your loyalty or customer engagement program.
It’s never too early to start gearing up for the holiday season. People are already dreaming of getting holiday emails from favorite brands or businesses with deals, promotions and gift ideas neatly wrapped inside. But you’re more worried about making sure that those messages get delivered without any hiccups. The cost of bad emails far outweighs the cost of preventing bad emails.
The number of emails being collected is on the rise; unfortunately, so are the inaccuracies. In the past year, almost 80 percent of companies have suffered from poor customer service, lost revenue and unnecessary costs as consequences of bad email addresses. And when the holiday shopping season is starting earlier and earlier every year, bad emails can cost you the big bucks.
Check out this slidedeck and learn how to avoid major email marketing challenges to keep your holiday campaigns running smoothly, fill your database with accurate emails you can use with confidence and ultimately, make the 2015 holiday season a lucrative one.
You’ll find out:
- The top email collection challenges faced by businesses today
- Ways to leverage email validation and deliverability techniques
- How real-time verification solutions are the best line of defense against a poor email database—no matter what season it is
Gain insight into consumer behaviour over the festive period. Find out:
• Offline and online consumer trends from last Christmas and our predictions for 2014
• Practical tips to help you intelligently interact with your customers during the Festive period
• Results from our Global Festive Marketers Survey
Building a successful omnichannel marketing experience - Why data quality is keyExperian Data Quality
This webinar was presented on April 29, 2015.
These days consumers interact with companies across multiple channels—from walking into a physical location to engaging with your website or even calling to make a complaint. Is your customer experience consistent across these channels? Or do these multiple touch points mean multiple consumer experiences?
Learn how you can create a truly seamless omnichannel experience and gain better insights from a single customer view, all through unlocking the power of your data.
View this webinar deck to find out:
• Where the omnichannel dream falls flat
• What role data and its quality plays in omnichannel and the single customer view
• How to address common data collection challenges, through every channel you interact with customers
• How to achieve omnichannel success through better data quality
Why do you need a good onboarding strategy? A successful onboarding program can drive adoption, resulting in lower customer attrition and higher customer satisfaction. No matter what a customer’s first touchpoint with your brand is, focus on using the momentum of that first experience to deepen the relationship and future success.
Learn More about The Future is Now webinar series.
Link: http://pages.exacttarget.com/thefutureisnow
It’s never been more imperative to understand if you're providing enough value to your customers. Check out our best practices for building a customer health score based on product analytics, customer success, and support data.
A Better Understanding: Solving Business Challenges with DataEric Kavanagh
Good decisions make great companies. That's why the data-driven mantra keeps gaining momentum. Increasingly, smart business people are taking a data-first approach for both strategic planning and tactical decision-making. They spend ample time exploring their data to better understand their options. In doing so, they capitalize on real opportunities, while avoiding low-value projects.
Register for this episode of The Briefing Room to hear veteran Analyst Dr. Robin Bloor explain why a data-first mindset can help companies optimize their resources and thus make better decisions. He'll be briefed by Rishi Patel and Erin Haselkorn of
The Briefing Room with Dr. Robin Bloor and Experian
Experian, who will showcase Experian Pandora, which enables the kind of discovery that businesses need to better understand their data. They'll explain how Pandora can help professionals build a business case for their ideas and plans.
For more information, contact Experian at bigdatainfo@experian.com
Citations:
Slide 3, Digital content will increase 44x in next 10 years: http://cdn.idc.com/research/Predictions12/Main/downloads/IDCTOP10Predictions2012.pdf
Peter Sonergaard quote, slide 2: http://www.gartner.com/newsroom/id/1824919
#MITXData "How the Data Revolution is Turning the Marketing World Upside Down...MITX
-Michele Goetz, Senior Analyst, Forrester
-Beatriz Santin, Senior Director of Marketing and Product, Experian QAS
Ever wished the data revolution never came and threw your world into chaos? Know that you can't turn back but don't know where to start or how to get there fast? Excited to finally have a seat at the table but anxious about how to deliver against rising expectations?
This session presented by Experian QAS, a part of Experian Marketing Services, and Forrester will explore the sentiments of marketers as we change our day-to-day and look for new avenues to propel business growth. From B2B to B2C, relevance is more important than ever – but how can we leverage data to make our brands stand out amongst all the others? Join to hear case studies and practical advice to guide you in a world where data is there not only for you but also for your customers and your competitors – to analyze and to consume.
Best Practices Are Killing Marketing - It's Time to Get AgileBeth McEnery
Multiple screens, countless channels, five-second attention spans: This environment requires unique experiences to get clicks and conversions—not a broad "best practice" that's easily copied.
Break free from “best practice” to tackle the challenges created by customers' high expectations for effortless interactions. Adopt an agile and iterative mind-set. Agile marketing is not a new concept, but an increasingly important approach to delivering customer-centric digital experiences based on the unique needs and wants of your customers.
The key to achieving demonstrable results and ROI in your digital marketing efforts is to execute in a flexible, agile manner—and to leverage technology that supports execution by providing real-time insights.
Better leverage your data: Overcome common data quality challengesExperian Data Quality
Erin Haselkorn, Analyst and Public Relations Manager at Experian Data Quality, presented the "Better leverage your data: Overcome common data quality challenges" webinar. The webinar covered key trends around data today, how organizations are changing to better utilize data, five key tactics for improving your data assets along with customer stories.
Upland Adestra breakfast seminar: February 2019
Presentation by Danielle Woolley, Head of Customer Success, Adestra.
Discover Dani’s tips for achieving effective 1:1 customer communications, brought to life by successful case studies and examples.
Cross-channel marketing that centers around your customer
Differentiate your brand through truly rich customer experiences by activating your customer data to create intelligent interactions, every time.
A Good Email Marketing Campaign can Help you:
Increase Your Sales Conversion
Generate Repeat Sales
Up-sell and Cross-sell Products and Services
Gain Valuable Feedback from your Visitors
Drive Web Users to Make Offline Purchases
Similar to Naughty to Nice: How to Recover from those Holiday Email Issues (20)
February 16, 2017 -- Experian Data Quality hosts a fundraiser to support YouthBuild, a Boston-based nonprofit working to better the lives of low-income individuals by providing education and professional development opportunities. In partnership with renowned sales trainer, Ed Wal, the event raised over $8,000.
Inside the circle of trust: Data management for modern enterprisesExperian Data Quality
Data-driven businesses rely on large amounts of information to make informed decisions. But an underlying lack of trust in the quality of data undermines these initiatives. This presentation explores why trusted data is essential and how organizations can start to build confidence in their information.
On Tuesday, March 22, 2016, we hosted the 'Gain better customer insight via improved data quality' webinar. Erin Haselkorn, Analyst and Public Relations Manager and Basil Brown, Pandora PreSales – Technical Lead discussed the key takeaways: how to gain better customer insights, how to improve data operation and how the data management space is evolving.
On February 24, 2016, we presented the "Improve your data usage in 2016" webinar with DestinationCRM.
Data has the potential to tell incredible stories. In 2016, many companies want to better leverage their data resources to understand consumers, improve business operations and make more informed decisions. The problem, however, is that using data to tell us a story is only possible through proper management, collection, and resources. These slides will cover:
- How to build customer relationships through better data
- Trends in data quality challenges, and
- How data management is evolving?
This short ebook discusses how having a comprehensive data hygiene strategy will help your organization and five tips for building a data hygiene strategy.
Building and executing a data quality strategy can be a massive organizational project, but having the right people, processes and technology in place will ensure a successful and effective journey.
Check out 10 tactics for you and your organization to start building an effective data quality strategy.
The Chief Data Officer: Bridging the gap between data and decision-makingExperian Data Quality
Data is becoming more integral in day-to-day operations, but many organizations cannot stop seeing their data as a challenge and start leveraging it as a strategic asset. Experian Data Quality recently conducted a study of more than 250 CIOs and CDOs in the U.S. and this webinar will discuss some of the key findings of our research.
On Tuesday, August 18th, we discussed how data is an untapped resource at most organizations, the emergence of the Chief Data Officer role, and how to ensure your organization is ready for the shift that this new role brings.
Key takeaways included:
- Tips for overcoming typical data challenges within your organization
- The rise of data management and how it is affecting the CIO role
- The new and growing need for a Chief Data Officer
Rishi Patel, Strategic Account Manager at Experian Data Quality and Michael Ott, Senior Vice President at Innovative Systems, Inc., an Experian Data Quality partner, presented a webinar, “De-risking data integration projects.” The webinar focused on four major topics: the historical challenges of data integration projects, how current environments introduce additional complexity, an advanced methodology for overcoming data integration challenges, and a checklist to ensure that your project stays on track for success.
Check out the recorded webinar and related blog here: https://www.edq.com/blog/de-risking-data-integration-projects/
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
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Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Spencer:
Recognized industry leader in email deliverability and subscriber engagement.
More than 10 years of experience to Experian Marketing Services in helping companies, both midsize and enterprise, increase the ROI of their overall marketing programs.
Responsible for the product development and innovation road map of Experian Marketing Services’ email deliverability services in more than 30 countries around the world.
Named a Top 50 Email Marketing Influencer on Social Media by Vocus, Inc. and is quoted frequently in industry publications such as Direct Marketing News, MediaPost, FierceCMO and others.
Bridgette:
Focus on bringing Experian Data Quality’s email validation product to market.
Educated countless customers on the importance of list quality and acquisition best practices and their connection to the success of overall deliverability and email marketing efforts.
Passionate about the email marketing space and helping customers solve their marketing challenges.
Unknown Users
We distinguish Spamtraps and Honeypots
Spamtraps are former active addresses
Honeypots have never been used
Recycled are addresses that use to be real users but are no longer
Spamtraps don‘t click and open E-Mails. They also never sign up for newsletters
By analyzing incoming mail traffic, ISPs can determine, if best-practices are followed or not
The holiday season lasts only 6-8 weeks for most brands. Some brands wait for their email service provider to flag issues, or only check metrics once a week or less. Don’t wait until it’s too late to discover you’ve been experiencing a deliverability issue. Increase the frequency in which you’re monitoring key metrics. Analyze feedback loops and look for spikes in bounce rates or complaints. Ensure you’re inbox placement and click through rates are in line with what you would expect for your brand. Importantly, each ISP has their own algorithms for measuring customers. Pay special attention to the major ISP’s such as Gmail or Hotmail. Monitoring your benchmarks will ensure you can act quickly if there is a problem.
Another way to increase engagement, a positive weight in deliverability, is to couple your holiday welcome campaigns with incentives. According to the EMS Email Benchmark Report from Q3 last year, welcome emails have a 2.5x higher transaction rate than those without. In addition, use welcome campaigns as a way to drive users to shop through additional channels. EMS found that coupons offering $10 off or 20% off caused a higher click through rate than other promotional mailings. So before cutting into your product margins or service costs, consider smaller coupons and discounts. Coupons should be available for use both in-store and online. Ensure your coupons are easily accessible via a mobile device, so that users can quickly pull them up on their smart phones during check out. If you’re incentivizing your customers to join your mailing list, ensure they are providing a deliverable email address as well. If you aren’t validating email addresses, ensure you do so prior to send. Avoid wasted costs and mitigate the risk of sending to undeliverable users.
Give your new customers a little gift with your welcome email.
Source: http://www.iab.net/media/file/emailmarketingquarterlybenchmarkstudyq42013.pdf
During Q4 of 2013, emails sent on Saturdays and Sundays boasted some of the highest open and clickthrough rates. Similarly, emails sent later at night tended to be most engaging. It’s important to try A/B testing different days and times to determine what works best for your audience. If you’re increasing mailing frequency or adding more users during the holiday season, ensure you’re also testing to determine what works best for your brand to drive user engagement. If engagement rates drop as mailing increases, you may want to reevaluate your messages or times of day to determine what is and is not working with your customers.
Throughout the year, new users collected at POS tend to be the riskiest data points and this is especially true during the holiday season. Both shoppers and associates may be rushed to give out their email address. Typos and spelling mistakes are usually innocent reasons why bounce rates from POS can be upward to 40%. It’s important to reduce delivering to unknown users by validating email addresses prior to delivery. In addition, if you are incentivizing your store associates to collect email addresses – try incentivizing them only for deliverable email addresses. This will encourage them slow down or reconfirm when collecting an email from a customer.
It’s always a best practice to avoid list buying lists or doing e-appends of any kind, but the temptation to have a bigger list during the holiday season is especially great. Buying lists or doing appends can often lead to an increase in spam trap hits, complaints, or mailing to unengaged users – none of which will help you during the holiday season. In addition, don’t be tempted to reach too deep into your database for your holiday campaigns. As Spencer mentioned earlier, we don’t advise sending to inactive users.
Finally, manage your bounces. Monitor feedback loops and remove unknown users, true hard bounces, immediately. This is a widely accepted best pracice, and one that should be easy to implement by working with your ESP, if they aren’t doing this already.
Provide them options to reduce frequency
Let Experian Data Quality’s team of compliance and deliverability experts do an analysis of your deliverability health, and review your long- and short-term deliverability recommendations. This audit will ensure you are using email marketing best practices and your messages are reaching subscribers.
Sign up link will be included in our follow up email with the deck and recording.