Learn how to build an effective measurement framework and optimize PR and marketing campaigns based on real results. View our webinar recap hosted during AMEC measurement month 2015.
Machine learning is all around us. It is driving familiar B2C brands like Amazon and Google. And it is now driving our Quote-to-Cash process. Learn how to streamline and run a global sales operations organization leveraging machine learning to increase sales efficiency and to increase margins and revenue.
How to Achieve Successful Data Migrations [WEBINAR]Apttus
We’ve joined forces with experienced Salesforce Admins: Nana Gregg, VP and Sr. Salesforce Administrator at JLL; Erin Peterson, VP of Customer Experience at Mintigo; and Jennifer Davis, Salesforce Administrator at Magnolia Medical Technologies to share their data migration survival tips!
In this webinar, you will learn how to:
– Identify the key data migration players
– Understand and break down the data migration process
– Develop the solution that works for your organization
– Build data migration applications in minutes
In this webinar, Looker CEO, Frank Bien hosts a panel of BI experts including Cigna, Blue Apron and BuzzFeed, to discuss what he calls the “3rd Wave of BI”, and how you can ride it to win.
During the 1st wave of BI everyone had to wait for data and the insights they needed. The introduction of data visualization in the 2nd wave made it easy for anyone to grab data from anywhere and do it themselves. Today’s 3rd Wave of BI creates a common data language for your business, making it easy for anyone to find, explore and do more with data.
Don’t miss this rare opportunity to hear Frank Bien chat with a panel of BI experts to help you:
- Understand the current shift in BI tech
- Utilize 3rd wave trends in every aspect of your business
- Learn from others successfully riding the 3rd wave
Hear Tomasz Tunguz and Frank Bien discuss their new book, Winning with Data, and offer their unique perspective to help you:
- Understand the positive impact a data culture can have on your company
- Utilize data to optimize every aspect of your business
- Learn how other companies are getting more from their data
3 Best Practices for Implementing Project Portfolio Management on SharePointBrightWork
Recent research conducted by the Project Management Institute shows organizations with strong project portfolio management processes are completing more projects on time and in budget. The message is clear: when implemented correctly, PPM helps to deliver business value faster.
Custom Calculations: Your business is unique — shouldn't your metrics be?Looker
Analytics is about so much more than defining high-level KPIs and building dashboards to amplify them. With a little creativity, you can create custom metrics designed to inform every member of an organization. With this knowledge of their effect on the business, everyone can optimize their impact on company-wide goals.
What you'll learn:
-Why standard KPIs may not be getting you everything you need
-Who can benefit from these new metrics (everyone!)
-How to identify key metrics and roll them out to the entire organization
-Get examples of how other companies are creating custom analytics
Machine learning is all around us. It is driving familiar B2C brands like Amazon and Google. And it is now driving our Quote-to-Cash process. Learn how to streamline and run a global sales operations organization leveraging machine learning to increase sales efficiency and to increase margins and revenue.
How to Achieve Successful Data Migrations [WEBINAR]Apttus
We’ve joined forces with experienced Salesforce Admins: Nana Gregg, VP and Sr. Salesforce Administrator at JLL; Erin Peterson, VP of Customer Experience at Mintigo; and Jennifer Davis, Salesforce Administrator at Magnolia Medical Technologies to share their data migration survival tips!
In this webinar, you will learn how to:
– Identify the key data migration players
– Understand and break down the data migration process
– Develop the solution that works for your organization
– Build data migration applications in minutes
In this webinar, Looker CEO, Frank Bien hosts a panel of BI experts including Cigna, Blue Apron and BuzzFeed, to discuss what he calls the “3rd Wave of BI”, and how you can ride it to win.
During the 1st wave of BI everyone had to wait for data and the insights they needed. The introduction of data visualization in the 2nd wave made it easy for anyone to grab data from anywhere and do it themselves. Today’s 3rd Wave of BI creates a common data language for your business, making it easy for anyone to find, explore and do more with data.
Don’t miss this rare opportunity to hear Frank Bien chat with a panel of BI experts to help you:
- Understand the current shift in BI tech
- Utilize 3rd wave trends in every aspect of your business
- Learn from others successfully riding the 3rd wave
Hear Tomasz Tunguz and Frank Bien discuss their new book, Winning with Data, and offer their unique perspective to help you:
- Understand the positive impact a data culture can have on your company
- Utilize data to optimize every aspect of your business
- Learn how other companies are getting more from their data
3 Best Practices for Implementing Project Portfolio Management on SharePointBrightWork
Recent research conducted by the Project Management Institute shows organizations with strong project portfolio management processes are completing more projects on time and in budget. The message is clear: when implemented correctly, PPM helps to deliver business value faster.
Custom Calculations: Your business is unique — shouldn't your metrics be?Looker
Analytics is about so much more than defining high-level KPIs and building dashboards to amplify them. With a little creativity, you can create custom metrics designed to inform every member of an organization. With this knowledge of their effect on the business, everyone can optimize their impact on company-wide goals.
What you'll learn:
-Why standard KPIs may not be getting you everything you need
-Who can benefit from these new metrics (everyone!)
-How to identify key metrics and roll them out to the entire organization
-Get examples of how other companies are creating custom analytics
Counting — the foundation for marketing analytics. While it seems simple (How many people placed orders last week?), it's often not. What’s regularly missing is speed and flexibility, causing you to wait hours or days for the data you need, or realizing you actually need that data sorted by state and having to start all over again. Suddenly, you’ve become the data analyst's worst nightmare — the marketer who always needs more.
This webinar covered how The RealReal created a culture where everyone has access to the data they need and data is the foundation of all decisions.
They use Looker for:
- Flexible segmentation: marketers slice and dice the raw data without hitting technical dead-ends.
- Behavior segmentation: easily identifying their healthiest customers and flagging those who are at risk.
- Segment-based campaign evaluation: use behavioral segmentation to track whether campaigns are driving the behavior you expect.
Pragmatic steps to implement big data analyticsAlton Alexander
How to approach and deliver on a big data or analytics project. Do you have a tough problem that begs a tough solution? We discuss why and how to complete the project without rockstars, ninjas, or unicorns. A few case studies will be presented for discussion. Attendee participation is encouraged as we discuss different vendor capabilities and technologies.
"How to Take a Test & Innovate Approach to Digital Marketing" - Brooks Bell, ...Tealium
Brooks Bell reveals the importance of leveraging testing and optimization in everything you do to increase results. This includes leveraging tag management to optimize and improve the process, including testing multichannel segments.
Creating a Single Source of Truth: Leverage all of your data with powerful an...Looker
With a centralized data store, the entire spectrum of analytics is at your fingertips. Using Looker & Segment, you can collect, store and analyze everything from click-stream and event data to transactional and behavioral data in your data warehouse.
Some of the topics this webinar will include:
-The advantages of a centralized data warehouse with Segment Warehouses
-Creating a data model to get your company on the same page with Looker Blocks
-Putting it all together: Best practices for making your data accessible to your end users
Opticon 2015-Personalization Using Optimizely Audience IntegrationsOptimizely
Featuring speakers from Microsoft Store, Citrix, Access Intelligence
Trevin Chow, Director of Product Management, Microsoft Store
Ravi Venkatesan, Conversion Analyst, Citrix
Stacy Hill, Analytics Manager, Access Intelligence
Moderated by: Clarissa Bukhan, Technology Partner Manager, Optimizely
This session will highlight how Optimizely's Audience integrations allow you to deliver personalized experiences to your visitors. We'll hear from a panel of Optimizely customers about how they've used Optimizely’s integrations with first and third-party data platforms, such as BlueKai, Demandbase, and Lytics, to create custom audiences for targeted testing and personalization.
Join Rich Taylor, Looker’s Senior Director of Operations & Marketing (and a long time SFDC user), as he chats with Kevin Marr, Senior Looker Data Analyst. They’ll discuss the ways we, as well as our customers, use Looker to get the most out of data captured by SFDC.
Better ways to leverage your SFDC Data with Looker:
Snapshots of pipeline: Develop a clear understanding of the business, trends over time, and pipeline vs. target analysis.
Conversion Rates: view them at each step of the sales funnel, and compare them across teams, individuals, and timeframes.
Identifying trends: Project the probability of pipeline closing over time.
Rep Specific Dashboards: Compare a single rep to team and the entire sales org on multiple factors, including customer health for improved and proactive customer retention.
An introduction to SAP Analytics Hub, a single portal that enables analytics users to access the right analytics at the right time in a curated environment
IT Security has long been a concern for organizations both large and small. While most concerns originated from traditional infrastructure standpoint, today’s more complex IT environments now must address IT Security issues across a more diverse and complex “meshed” IT environments addressing WAN/LAN, private and public based Cloud, as well as mobile and VOIP networks. Our speakers addressed emerging issues and trends as they relate to IT Security and provided insights as to how organizations and entrepreneurs can prepare and protect themselves in building and maintaining secure IT environments.
IT Security has long been a concern for organizations both large and small. While most concerns originated from traditional infrastructure standpoint, today’s more complex IT environments now must address IT Security issues across a more diverse and complex “meshed” IT environments addressing WAN/LAN, private and public based Cloud, as well as mobile and VOIP networks. Our speakers addressed emerging issues and trends as they relate to IT Security and provided insights as to how organizations and entrepreneurs can prepare and protect themselves in building and maintaining secure IT environments.
Slides of a short training for product managers to learn the basic concepts and must-to-do practice in search engine optimization SEO.
This presentation was prepared by Motea Alwan as a guest speaker for a weekly event in Product School in Santa Monica.
Life at LEWIS: What Does Employee-Owned Mean? (APAC)LEWIS
Employee ownership is central to our independent status. We have 29 offices and over 600 employees worldwide. Our culture is people-centric and we focus on how our teams are trained, how they learn and how they continue to grow as part of a global company. So what does it really mean to be employee-owned?
The Big Picture, May 2015: The Power of Data - Rick JonesLEWIS
The Power of Data
From Rick Jones, Head of Client Development at Google's DoubleClick
//
The Big Picture is a bi-annual must attend event for senior B2B marketers and corporate communication professionals to gain insight, understanding and strategic advice from leading industry practitioners.
The May event focussed on making the most of the digital conversation, and involved speakers from Google DoubleClick, LinkedIn, Oracle Eloqua, Sysomos, Purestone and LEWIS.
For more information visit the event page: thebigpicture2015.purestone.co.uk
The Big Picture, May 2015: Lead Lifecycle Management, Sylvia JensenLEWIS
Lead Lifecycle Management and Marketing Automation
From Sylvia Jensen, Sr. Director of EMEA Marketing at Oracle Marketing Cloud
//
The Big Picture is a bi-annual must attend event for senior B2B marketers and corporate communication professionals to gain insight, understanding and strategic advice from leading industry practitioners.
The May event focussed on making the most of the digital conversation, and involved speakers from Google DoubleClick, LinkedIn, Oracle Eloqua, Sysomos, Purestone and LEWIS.
For more information visit the event page: thebigpicture2015.purestone.co.uk
Counting — the foundation for marketing analytics. While it seems simple (How many people placed orders last week?), it's often not. What’s regularly missing is speed and flexibility, causing you to wait hours or days for the data you need, or realizing you actually need that data sorted by state and having to start all over again. Suddenly, you’ve become the data analyst's worst nightmare — the marketer who always needs more.
This webinar covered how The RealReal created a culture where everyone has access to the data they need and data is the foundation of all decisions.
They use Looker for:
- Flexible segmentation: marketers slice and dice the raw data without hitting technical dead-ends.
- Behavior segmentation: easily identifying their healthiest customers and flagging those who are at risk.
- Segment-based campaign evaluation: use behavioral segmentation to track whether campaigns are driving the behavior you expect.
Pragmatic steps to implement big data analyticsAlton Alexander
How to approach and deliver on a big data or analytics project. Do you have a tough problem that begs a tough solution? We discuss why and how to complete the project without rockstars, ninjas, or unicorns. A few case studies will be presented for discussion. Attendee participation is encouraged as we discuss different vendor capabilities and technologies.
"How to Take a Test & Innovate Approach to Digital Marketing" - Brooks Bell, ...Tealium
Brooks Bell reveals the importance of leveraging testing and optimization in everything you do to increase results. This includes leveraging tag management to optimize and improve the process, including testing multichannel segments.
Creating a Single Source of Truth: Leverage all of your data with powerful an...Looker
With a centralized data store, the entire spectrum of analytics is at your fingertips. Using Looker & Segment, you can collect, store and analyze everything from click-stream and event data to transactional and behavioral data in your data warehouse.
Some of the topics this webinar will include:
-The advantages of a centralized data warehouse with Segment Warehouses
-Creating a data model to get your company on the same page with Looker Blocks
-Putting it all together: Best practices for making your data accessible to your end users
Opticon 2015-Personalization Using Optimizely Audience IntegrationsOptimizely
Featuring speakers from Microsoft Store, Citrix, Access Intelligence
Trevin Chow, Director of Product Management, Microsoft Store
Ravi Venkatesan, Conversion Analyst, Citrix
Stacy Hill, Analytics Manager, Access Intelligence
Moderated by: Clarissa Bukhan, Technology Partner Manager, Optimizely
This session will highlight how Optimizely's Audience integrations allow you to deliver personalized experiences to your visitors. We'll hear from a panel of Optimizely customers about how they've used Optimizely’s integrations with first and third-party data platforms, such as BlueKai, Demandbase, and Lytics, to create custom audiences for targeted testing and personalization.
Join Rich Taylor, Looker’s Senior Director of Operations & Marketing (and a long time SFDC user), as he chats with Kevin Marr, Senior Looker Data Analyst. They’ll discuss the ways we, as well as our customers, use Looker to get the most out of data captured by SFDC.
Better ways to leverage your SFDC Data with Looker:
Snapshots of pipeline: Develop a clear understanding of the business, trends over time, and pipeline vs. target analysis.
Conversion Rates: view them at each step of the sales funnel, and compare them across teams, individuals, and timeframes.
Identifying trends: Project the probability of pipeline closing over time.
Rep Specific Dashboards: Compare a single rep to team and the entire sales org on multiple factors, including customer health for improved and proactive customer retention.
An introduction to SAP Analytics Hub, a single portal that enables analytics users to access the right analytics at the right time in a curated environment
IT Security has long been a concern for organizations both large and small. While most concerns originated from traditional infrastructure standpoint, today’s more complex IT environments now must address IT Security issues across a more diverse and complex “meshed” IT environments addressing WAN/LAN, private and public based Cloud, as well as mobile and VOIP networks. Our speakers addressed emerging issues and trends as they relate to IT Security and provided insights as to how organizations and entrepreneurs can prepare and protect themselves in building and maintaining secure IT environments.
IT Security has long been a concern for organizations both large and small. While most concerns originated from traditional infrastructure standpoint, today’s more complex IT environments now must address IT Security issues across a more diverse and complex “meshed” IT environments addressing WAN/LAN, private and public based Cloud, as well as mobile and VOIP networks. Our speakers addressed emerging issues and trends as they relate to IT Security and provided insights as to how organizations and entrepreneurs can prepare and protect themselves in building and maintaining secure IT environments.
Slides of a short training for product managers to learn the basic concepts and must-to-do practice in search engine optimization SEO.
This presentation was prepared by Motea Alwan as a guest speaker for a weekly event in Product School in Santa Monica.
Life at LEWIS: What Does Employee-Owned Mean? (APAC)LEWIS
Employee ownership is central to our independent status. We have 29 offices and over 600 employees worldwide. Our culture is people-centric and we focus on how our teams are trained, how they learn and how they continue to grow as part of a global company. So what does it really mean to be employee-owned?
The Big Picture, May 2015: The Power of Data - Rick JonesLEWIS
The Power of Data
From Rick Jones, Head of Client Development at Google's DoubleClick
//
The Big Picture is a bi-annual must attend event for senior B2B marketers and corporate communication professionals to gain insight, understanding and strategic advice from leading industry practitioners.
The May event focussed on making the most of the digital conversation, and involved speakers from Google DoubleClick, LinkedIn, Oracle Eloqua, Sysomos, Purestone and LEWIS.
For more information visit the event page: thebigpicture2015.purestone.co.uk
The Big Picture, May 2015: Lead Lifecycle Management, Sylvia JensenLEWIS
Lead Lifecycle Management and Marketing Automation
From Sylvia Jensen, Sr. Director of EMEA Marketing at Oracle Marketing Cloud
//
The Big Picture is a bi-annual must attend event for senior B2B marketers and corporate communication professionals to gain insight, understanding and strategic advice from leading industry practitioners.
The May event focussed on making the most of the digital conversation, and involved speakers from Google DoubleClick, LinkedIn, Oracle Eloqua, Sysomos, Purestone and LEWIS.
For more information visit the event page: thebigpicture2015.purestone.co.uk
Life at LEWIS means having access to an amazing network of colleagues and opportunities around the world. We have 28 offices and over 550 employees across the US, EMEA and Asia Pacific. Have a sneak peak into our story.
Influencer Relations: The Strategy and The ScienceLEWIS
What is influencer relations? This presentation aims to define what influencer relations is and how to identity and engage key influencers, measure influencer authority and track influencer relations activity and ROI.
The Big Picture, November 2015: 10 Marketing Trends for 2016LEWIS
10 Marketing Trends for 2016
From Giles Peddy, Group Managing Director UK, LEWIS
//
The Big Picture is a bi-annual must attend event for senior B2B marketers and corporate communication professionals to gain insight, understanding and strategic advice from leading industry practitioners.
The November event focussed on what we can expect from digital marketing in 2016, and involved speakers from Google, Purestone and LEWIS.
For more information visit the event page: thebigpicture2016.purestone.co.uk
Life at LEWIS: What Does Employee-owned Mean?LEWIS
Employee ownership is central to our independent status. We have 28 offices and over 500 employees worldwide. Our culture is people-centric and we focus on how our teams are trained, how they learn and how they continue to grow as part of a global company. So what does it really mean to be employee-owned?
The convergence of content or how to tell a consistent cross-channel storyLEWIS
A brief guide on how to tell appealing and consistent stories in an omni channel marketing strategy. Do's and don'ts and a couple of examples of how it should be done as presented at LEWIS Kuala Lumpur's quarterly Lunch 'n Learn.
88% of marketers invest in content marketing but only 42% of those content marketers have a documented content strategy in place.
LEWIS PR and Adobe recently hosted an exclusive webinar to help content marketers maximise their investment.
Here are the key takeaways, with tips on how to develop an effective content strategy, leverage your in-house experts, produce engaging content and measure your efforts.
Brand journalism is a PR philosophy that stimulates sharing corporate stories in a journalistic way, to engage with customers and stakeholders. Companies need to start becoming more like publishers by having a journalistic mindset. Here are a few brands that have mastered the concept of brand journalism.
Life at LEWIS means having access to an amazing network of colleagues and opportunities around the world. We have 29 offices and over 600 employees across the US, EMEA and Asia Pacific. Have a sneak peak into our story.
Make 2016 the Year You Conquer Customer SuccessGainsight
2016 is just around the corner — and that means it’s time to set your business New Year’s resolution for 2016. But why settle for one generic goal like reducing churn or raising upsell? Why not resolve to make 2016 the year your organization invests in your customers as a major business driver?
This was presented at the SAP Insider BI2016 HANA2016 conference in Las Vegas on March 16-19, 2016.
It is based on the BI Dashboard Formula methodology as taught in the BI Brainz Academy designed for professionals who want to achieve true success in business intelligence/analytics.
This deck was part of our presentation "Putting Digital Back in the Boardroom" delivered by Adam Abrahami, Managing Director, iris Concise at Social Media Week New York 2017.
You know the story too well. You have a great idea. You sell it in and secure the budgets. Your team deliver the best campaign you’ve ever seen. Your boss asks you how it performed. You ask your team how it performed. Three weeks later you receive a report. It talks about site visits, it talks about bounce rate, it talks about likes, shares, comments. You excitedly take it to your boss.
She looks at you with a bemused look on her face…
“What does this all mean?”
You tell her that it’s beating industry benchmarks. It’s going viral. It’s trending!
“What is it doing for the business though?”
In this era of marketing transparency everyone expects to receive tangible sales information as part of your post-campaign reports. It’s not always available. How do you package up your performance metrics in a way that has resonance at a board level? How do you get your show-stopping, award-winning, best-in-class campaign the kudos it deserves? How do you make small scale activities interesting to executives?
iris Worldwide approach these situations with the help of their in-house management consultancy iris Concise. Together, this deck will be taking you through the frameworks, approaches, and strategies used to develop campaign KPIs, measurement metrics, and reports that executives not only pay attention to, but talk about.
If you’re looking to have your work get more interest internally, or find ways to present your campaign performance in a way that makes your clients look better than ever before, this workshop is for you.
We all struggle with measuring performance. How do we measure strategy..? How do we pick the right KPIs that tell us how we are tracking towards our goals..? How do we get buy-in..? How do we get consensus on what the KPI is telling us..? And the really big question - why do we have to adjust our KPIs all the time..!
Mobile Marketing in the CPA profession shares information and tips about the immediate and long-term mobile trends in the CPA profession.
This deck covers:
- Behavioral changes taking place due to mobile tech;
- Best practices for collecting and analyzing data;
- Stochastic models for conversion, targeting, and cross-selling;
- Mobile strategies that integrate analytics; and the
- Critical role of analytics in responding to customer needs.
Becoming as quantitative as you are creative: How do you really put reality i...Gorkana
The second in a series of webinars hosted by Gorkana Group, AMEC and Booz Allen Hamilton delved deep into the practicalities of setting up a measurement programme that will analyse both the quantity and quality of media.
Alongside expert insight and practical case studies, the webinar covered:
o Setting up a measurement/return on engagement programme
o Obtaining buy-in from the c-suite
o Demonstrating evidence of value
Gainsight is a versatile tool for surveys. Deep-dive into the approach and setup for sending NPS Surveys and more. How can you leverage Copilot to make the survey experience easier?
Have your own Ticker Tape Parade—Promote Solution SuccessBMC Software
You and the team have spent months pushing a solution from start to finish. Wouldn’t it be nice to be able to share the impact of your efforts with everyone affected? How do you identify the benefit that your project will return to the business? Don’t be shy! There are easy, effective ways to showcase success and help promote value. How often to you feel that IT is under appreciated? We want to show you how to share the value that is almost always there with the team, business owners, and management.
How to Create a Web Analytics Measurement Plan - StrategyRyan Stewart
For more information, please visit us on the web: http://webris.org/services/web-analytics
Without a good grasp on your company's data, you are operating blind.
Think about it - how can you make effective decisions without the proper information?
Web analytics gives your business the power to see, think and act clearly. Having a good grasp on your data allows you to make better informed decisions about your marketing spend which will ultimately increase your top line revenues.
Before you can extract this data, you need to tag your analytics platform with the correct .javascript pixels.
Before you can tag your website, you need to know WHAT to tag.
A web analytics measurement plan outlines the goals, business objectives and key performance indicators that you need in order to translate them into tags.
This slideshow shows you how to create a web analytics measurement plan.
Sales and Marketing Alignment: Bridging the Great Divide through ABMDemandbase
Featuring Peter Isaacson
Chief Marketing Officer, Demandbase
Ever feel like your sales team just isn’t satisfied with the volume or the quality of the leads you generate? Are you hitting your goals, but your sales team is not? Join Demandbase’s CMO, Peter Isaacson, as he outlines some of the greatest challenges for today’s B2B Marketers, and shares how to overcome them by aligning around high-value accounts and focusing on key strategies to drive revenue. He will illustrate the basic foundations for turning your marketing organziation into an ABM machine through the example of Demandbase’s own journey to an ABM strategy.
Web Analytics, Multiplicity, & Synergy - PixelMEDIAPixelMEDIA
Slides from a Pixel presentation at University of New Hampshire with the latest information on Web Analytics, Multiplicity, & Synergy. Producing insights, not reporting.
By Jonathan B. O'Donnell
Connecting Analytics to Strategy: Keeping Your Corporate Objective in SightShelley Reece
Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. But there is one essential element that is often left out of the conversation, and that is strategy. How does my product decisions support the overall strategy of the business, and am I tracking the right metrics based upon that strategy?
In many ways, customer engagement has become the most important metric for any modern software business.
Not too long ago the software marketers job was to optimize the funnel for impression, traffic and pipeline generation and it usually ended when a sale closed. Corks were popped and parties were thrown. But to a modern software marketer, this old funnel looks like something out of Mad Men.
Today the modern marketer or growth hacker needs to optimize the funnel for lifetime value. And it requires a dramatically different process and approach to growing your business.
In this webinar, Sean Ellis and Brian Kelly will be showing you how to:
Find you North Star Metric, which will help you increase true value to your customers
Identify your greatest opportunities for sustainable growth
Set up a growth process based on experimentation
Analyze your customer behavior and increase customer engagement
Similar to [Webinar Recap] 7 Ways to Effectively Analyze Data and Evolve Campaigns (20)
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
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Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.