This document is a comparative market analysis prepared by Ken Brazil for Mr. and Mrs. Client regarding the value of their home. It provides an adjusted market analysis that accounts for differences between comparable properties and the client's home to more accurately indicate an appropriate price range. The analysis also outlines the current real estate market conditions and Ken's plan to market the home to attract qualified buyers quickly. Ken emphasizes the importance of pricing the home correctly and preparing it for sale in "showcase" condition to compete with other listings.

1. Prepared for:
Mr. & Mrs. Client

2. February 1, 2012
Happy Homeowner
123 St
Roseville, CA 95747
Dear Happy,
We appreciate the opportunity to present our marketing plan and analysis to you.
The real estate market is changing everyday. We’ve put together this comparative market analysis to give you the most up-to-date information available
about what is happening in your market area.
Some of the properties included in this analysis vary in size and amenities in comparison to your home. To account for these differences we’ve gone the
extra step and included an adjusted market analysis for you, along with a standard statistical analysis. This adjusted market analysis will more accurately
indicate a price range in today’s market place based on factors like the neighborhood you live in, the actual size of your home, and its specific amenities.
This comparative market analysis will provide you with the information necessary to indicate an appropriate price range for your property in today’s
market.
It is very important that we price your home correctly and get your home in "showcase" condition. There are many competing homes on the market, all at
different price ranges. Buyers understandably are very selective. The best-looking and competitively priced homes will attract the most qualified buyers.
The following pages outline our analysis of the current market conditions, the market value of your home, and our plan to market your home to the widest
possible audience in the quickest amount of time.
Thank you again for this opportunity. We look forward to a successful partnership. Sincerely,
Ken Brazil
Lic #00829410, Associate Broker, CRS, QSC, CDPE, CIAS

3. Who is the BEST person to
market your home?
Ken Brazil
(916) 791-9073
I am!

4. • Serving Clients needs since 1982
• Real Estate Broker
• Certified Residential Specialist, CRS
• Certified Distressed Property Expert, CDPE
• Certified Investor Agent Specialist, CIAS
• Re/Max Hall of Fame
Personal Side of Ken
My lovely wife and I have two children. Our daughter is a RN at one of the local
hospitals and our son is in his last year of college (yeah:)
My passion is sports and coaching. I coached both kids and loved it and now I help
coach my nephews little league teams. I have also been asked to come out and work
with my clients kids. I love teaching the kids the basics of baseball and softball.
My hobbies, besides sports and coaching, are going to the movies with my wife and
holding onto the items that she buys at antique stores or flea markets:) (her love).

5. OBJECTIVE: To professionally counsel my clients in finding the right home for them.
To effectively market my clients home and assist t hemi n getting the highest
possible dollar value with the least amount of problems.
EDUCATION: Graduated from Moreau Catholic High School, Hayward,Ca.
Laney College, Oakland, Ca. Construction Background
Chabot College, Hayward, Ca. Business
Century 21 2&1 Training, San Jose, Ca.
Chamberlin Real Estate School, San Jose, Ca. Brokers Test
Realtors National Institute, Certified Residential Specialist
Quality Service Certification Inc., Quality Service Certified
Placer County Leadership, Certified Placer County Specialist
Distressed Property Institute, Certified Distressed Property Expert
Distressed Property Institute, Certified Investor Agent Specialist
EMPLOYMENT: RE/MAX Gold
2998 Douglas Blvd. Suite 125
Roseville, Ca 95661
March 2008 to Present
RE/MAX Advantage
4881 Granite Dr.
Rocklin, Ca 95677
October 2002 to March 2008
RE/MAX Active Realty
4056 Decoto Rd.
Fremont, Ca. 94555
January 1992 to Present
Century 21 Property Shoppe
34541 Alvarado-Niles Rd.
Union City, Ca. 94587
January 1982 to January 1992
OBJECTIVE: To professionally counsel my clients in finding the right home for them.

6. Testimonials
“We were aware of your highly-regarded reputation in the area before interviewing you to list our home, but after experiencing both selling and buying a home with
you, we cannot speak highly enough of your work. We are now your clients for life, and will be referring you with the highest regards to all our local friends and
family”. -Aaron & Kelly
“We found Ken to be extremely professional, personable, communicative and always looking out for our best interests”. -Fred & Donna
“No words can express our gratitude and appreciation for all your hard work and diligence you have shown through these months”. –Ira & Marcie
“His marketing plan was complete and successful. I know that my home received exposure in many venues left unexplored by other brokers. We also had a very
difficult appraiser who almost negated the sale. Ken worked with the purchaser's broker and lending officer/institution to facilitate the process in order to complete
the sale. This involved many calls and creative work on his part. I felt good about his attitude and willingness to get the job done”. –Pauline
“You listen to the client to understand their needs and to help point them in the right direction. You keep on top of issues and requests to make the client feel
he/she is the only client you have at that time”. –Bill & Dorothy
“Professionalism, integrity and dedication are just a few of the traits that you demonstrated during our business relationship. However, most important to us was
communication”. –Jessica & Nick
“If character, ethics, integrity, honesty, effective communications, organization, plan and execution and application of the "golden rule" are important to a
prospective client they need look no further. We found you to possess and practice all of these”. –Ralph & Marilyn
“Ken was always customer service oriented, friendly, polite and never lost touch with the end goal which was to sell our home”. –Diane S.
“Ken's experience in short sales and his understanding of the current market really proved true as we watched him sell our home. He made use of all of his
resources to maximize the exposure on our home and monitored and followed up on all responses in order to keep our home competitive. His experience in short
sales really shined through as we saw him working with our lender which can be the most difficult part. He was great at getting things moving forward with the
lender and was always on top of whatever the lender needed. I even saw our lender's representative make a note of how impressed she was at how well put
together all the paper work was from Ken”. –Teng & Patany
“I trust everything will go well. I know it’s been a long time coming. You’ve done a wonderful job for the homeowner. I wish everyone was so efficient”. –
Elizabeth, Bank of America Short Sale Department

8.  #1 Independently Owned Residential Real Estate Company in Northern and Central California
 #1 RE/MAX in California
 #3 RE/MAX Franchise in the World
 Over 120,000 closed transactions and $32 billion in real estate sold in 20 years
 9,150 families helped in 2013, with over $2.6 billion in closed sales
 25 Locations in 12 Counties in Northern and Central California
 Strong Supporter of Children’s Miracle Network
 Locally Owned and Managed

9. KW
7.3
C21
8.2
CB
8.5
ERA
9.5
REALTY
EXECUTIVES
12.4
17.1

11. OUR AGENTS SELL A HOME
EVERY 12.5 MINUTES
DURING BUSINESS HOURS
Nobody sells more real estate than RE/MAX.

12. KenBrazil.net
Realtor.com
Your own property web site

13. Did you know that REMAX.com…
• Is the MOST VISITED real estate company web site?
• Automatically syndicates your
home to Trulia, Zillow, Realtor and
Homes.com for even greater
exposure?
Welcome to the
neighborhood!
• Helps 5 million home shoppers search properties each Quarter, and
has more than 46.29 million visits?**
Nobody in the world sells more real
estate than RE/MAX
**Source: Adobe Omniture January 2013 thru
July 2013

14. WorkingForYou.remax.com

15. RE/MAX
83.2%
Century 21
6.2%
Coldwell Banker
10.6%
4.45 Billion
Impressions
OUR TELEVISION ADVERTISING
Brings more buyers to
you!

17. Additional Services that I Provide
 To communicate the results of our activities weekly to you.
 To assist you in getting the highest possible dollar value for your property with the least amount
of problems.
 Referral Networking: Company and personal.
 Follow-up on all the salespeople that have shown your home for their response.
 Represent you upon the presentation of all contracts by the cooperating brokers and to help in
negotiating the best possible price and terms for you.
 Represent your interests at inspections and assist you in coordinating repairs, if any, pursuant to
your purchase agreement.
 Handle follow-up and keep you informed, after the contract has been accepted, on all mortgage,
title, and other closing procedures.
(Feel free to request to see my full plan and services)

18. Thousands of customized
print & digital products
available to market your
home to the right buyers.
Through remax.net and in-house design services

19. For all the things that move you.sm
Your Associate ID is 00591470

21. In the next section, we will look
into area home values, and
what your home will sell for in
today’s market place.
We look at neighboring
comparable homes and work
together to come up with the
best list price for your home.