Listen & Learn - the only 2 skills needed for the modern communicator
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The document discusses MyNewsDesk, a platform for brands to create and distribute content. It aims to be the open PR platform where stories are created, told, and heard. MyNewsDesk provides tools for content strategy, production, distribution, and measurement. It also offers a Digital PR Academy to help communicators and journalists stay up-to-date on best practices through video courses and certifications.
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Listen & Learn - the only 2 skills needed for the modern communicator
- 1. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean The only 2 skills needed for the modern communicator LISTEN & LEARN
- 2. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean LISTEN AND LEARN © MYNEWSDESK 2016 Our core purpose: To release the full power of stories, to inspire and spark positive change. @jonobean
- 3. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean LISTEN AND LEARN © MYNEWSDESK 2016 Our vision: A world where no story goes untold or unheard. @jonobean
- 4. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean BRAND PUBLISHER CEOs PR’s / Communicators Marketers Content Marketers CONTENT MARKET Journalists Bloggers Freelance Content creators CONSUMER MARKET Everyone consuming company news 1.6m uniques per month LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean
- 5. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean Brand Publisher Market A workflow for companies and organizations to get ideas, tell stories and make themselves heard by the right audience. Content Market A marketplace for content creators to offer and seek professional opportunities around stories Consumer market A direct source of relevant brand stories that inspire engagement and action, for the people that care about them. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean
- 6. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean LISTEN AND LEARN © MYNEWSDESK 2016 Our Product vision: The Open PR Platform where stories are created, told and heard @jonobean
- 7. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean OK heavy stuff over Now What’s on our learning agenda
- 8. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean Virtual and augmented reality LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean
- 9. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean LISTEN AND LEARN © MYNEWSDESK 2016 Snapchat Instagram Stories FaceBook Live @jonobean
- 10. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean Machine learning & artificial intelligence LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean
- 11. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean What you need to be aware of, use and be damn proud of
- 12. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean LISTEN AND LEARN © MYNEWSDESK 2016 Sweden has the best reputation in the world @jonobean
- 13. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean LISTEN AND LEARN © MYNEWSDESK 2016 Sweden has the best reputation in the world @jonobean
- 14. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean - High quality exports - Strong sense of business - Tolerant society - Beautiful cities - High standard of living Why is that so? 73.9 10 74.1 9 74.3 8 74.7 7 75.2 6 76.2 5 76.8 4 77.0 3 77.8 2 78.3 1 Rank Pulse Score Netherlands Ireland Denmark New Zealand Finland Norway Australia Switzerland Canada Sweden Country Source: From the 2016 Country RepTrak® from the Reputa;on Ins;tute
- 15. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean 10 countries best prepared for the digital economy We are digital leaders The top 10 countries harnessing Information technology 10 Japan 9 Luxembourg 8 United Kingdom 7 Switzerland 6 Netherlands 5 United States 4 Norway 3 Sweden 2 Finland 1 Singapore Networked Readiness Index 2016 Global rank* Source: World Economics Forum 2016 *2016 rank out of 139 economies. The index measures how economies use the opportunities offered by information and communications technologies for increased competitiveness and well-being.
- 16. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean
- 17. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean The break (Distraction) The recline (Distraction) The Story & Passion (Interests ) The lookup (Search & find) The update (Information) © MYNEWSDESK 2016 LISTEN AND LEARN @jonobean
- 18. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean The break The update The lookup The story The recline What is your content designed for? The primary national news source
- 19. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean Is it about producing more content? The New York Times Washington Post Unique US Digital Visitors (Millions) 50 60 70 80 April -15 October -15 April -16 Source: ComScore
- 20. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean The Amazonization Of News & Content Head Longtail Discoverability Popularity
- 21. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean LISTEN AND LEARN © MYNEWSDESK 2016 PRESENT 1 @jonobean
- 22. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean • Content Strategy • Content Production (text, photo, video, audio) • Content Distribution • Listening, Measuring and Reporting • Content Education Workshops
- 23. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean • Fast • Engaging & Creative • An Extra Colleague
- 24. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean Product Place Price Promotion Solution Access Value Education
- 25. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean
- 26. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean Digital PR academy PRESENT 2 http://learn.mynewsdesk.com/sv/academy/
- 27. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean Get you and your team up to date on the latest thinking in digital PR, tested and certified for free http://learn.mynewsdesk.com/sv/academy/
- 28. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean LISTEN AND LEARN © MYNEWSDESK 2016 Storytelling Imagery Distribution Measurement Influencer relations @jonobean
- 29. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean LISTEN AND LEARN © MYNEWSDESK 2016 Study guides @jonobean http://learn.mynewsdesk.com/sv/academy/
- 30. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean Video courses http://learn.mynewsdesk.com/sv/academy/
- 31. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean Self assesment & Certification http://learn.mynewsdesk.com/sv/academy/
- 32. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean From 65,000 Mynewsdesk journalists here’s what 2,000 told us… LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean
- 33. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean • Publisher & Journalist Priorities not aligned • Knowledge, Versatility and Creativity are key • Omni-Platform Publishing a reality • Resigned to Sponsored Content • Faith in the Status Quo LISTEN AND LEARN © MYNEWSDESK 2016 Headline here?
- 34. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean 1. Time 2. Relevance of Stories 3. Lack of Images & Video The pains LISTEN AND LEARN © MYNEWSDESK 2016 1. Time 2. Relevance of Stories 3. Lack of Images & Video The gains
- 35. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean From 87,000 commuicators here’s what 2,000 told us… LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean
- 36. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean The state of digital PR 2017 • 85% Increased organisational technology use • 90% Increseased stakeholder outreach and management through tech • 80% Personalised as opposed to mass comms BUT • 50%+ feel that their organisations are not using tech effectively in PR • 33% feel creating a digital PR strategy is challenging © MYNEWSDESK 2016 @jonobean
- 37. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean LISTEN AND LEARN © MYNEWSDESK 2016 “When you talk, you are only repeating what you already know. But if you listen, you may learn something new”. - Dalai Lama @jonobean
- 38. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean LISTEN AND LEARN © MYNEWSDESK 2016 The evolution of media monitoring @jonobean
- 39. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean Mynewsdesk Listen PRESENT 3
- 40. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean • Integrated PR Workflow • Decrease monitoring costs • Actionable insights for influencer relations • Actionable insights for content creation Mynewsdesk Listen
- 41. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean • Available to all in Q4 2016 • Selective roll-out • Talk to your account manager if you do not already have Mynewsdesk Listen
- 42. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean 1. Start to understand the behavior you are designing your content and message for 2. How can you educate yourself, your team and your customers more (SAVE) 3. Become the expert in your niche (Amazonization of Content) 4. Produce more content – be brave – you will not know what works 5. Listen more effectively – Try mynewsdesk Listen Your 5 Takeaways LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean
- 43. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean - Albert Einstein LISTEN AND LEARN © MYNEWSDESK 2016 “The measure of intelligence is the ability to change ”. “Once you stop learning you start dying” @jonobean
- 44. LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean Thank you! @jonobean LISTEN AND LEARN © MYNEWSDESK 2016 @jonobean