Marketing & Communications Reinvented

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Change is the only constant in marketing, communications and technology today. This presentation details some of the changes that have happened and a new approach to marketing and communications that will ensure future success.

Published in: Marketing, Business, Technology
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Marketing & Communications Reinvented

  1. 1. Marketing and Communications Reinvented Image taken from unsplash.com @jonobean
  2. 2. Change Image taken from wikimedia.org
  3. 3. Only Two questions worth asking Image taken from http://www.whokilledjoe.be
  4. 4. Replacing the 4 Ps Image taken from www.helpscout.net
  5. 5. Concentrate on Owned & Earned Media Image taken from http://www.unsplash.com
  6. 6. Don’t Build your Brand on Rented Land Image taken from http://mertzin.deviantart.com
  7. 7. 10% drop in Facebook Organic Reach = 25% rise in Share Price JANOCT NOV DEC FEB MAR APR $40 0% 15% 12% 9% 6% 3% $50 $60 $70 Facebook Share Price Average Organic Page reach
  8. 8. Build your own audience Image taken from http://www.ianmack.com
  9. 9. The Power of a Subscriber Image taken from http://onlineeducationblog.org
  10. 10. Emotional Connection = Differentiation Image taken from www.spiritualityhealth.com
  11. 11. h
  12. 12. Not Real Time but Right Time Image taken from clydestyle.org
  13. 13. h From media relations to advocate amplification Image taken from www.photobucket.com
  14. 14. Move from ABC to ABH Image taken from www.usstoragesearch.com
  15. 15. From Media Sell in to Content Partnership Image taken from http://mytradelook.com
  16. 16. Image taken from http://mytradelook.com
  17. 17. The 8 Second Value Proposition Image taken from drafthouse.com
  18. 18. 8 Second VP eg
  19. 19. 8 Second VP eg
  20. 20. 8 Second VP eg
  21. 21. The brand newsroom Image taken from http://vigeant.org
  22. 22. The brand newsroom Image taken from http://vigeant.org
  23. 23. Thanks! @jonobean

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