Kristine Krattiger is a business development director seeking a new opportunity utilizing her experience with interactive store environments and relationships with architecture, design, and branding professionals. She has over 15 years of experience in business development, securing new opportunities with budgets from $50K to $8M. She is skilled in networking, sales, account management, and event production. She holds leadership positions in professional organizations and has a degree in business management.

1. KRISTINE M. KRATTIGER m: 862-881-0297
23 Espy Road, Unit B6 e: KristineNJ@aol.com
Caldwell, New Jersey 07006
OBJECTIVE:
Business Development Director seeking permanent opportunity which utilizes my experience with interactive
store environments and extensive relationships with architecture, design and branding professionals.
SPECIALITIES
New Business Development • Prospecting • Qualifying/SPIN Selling• Client Relationship/Account
Management• Professional Networking/Associations • Public Speaking/Tradeshows • Event
Production/Management • Consultative Sales/Hunter • Marketing • Field/ B2B Sales
BUSINESS ACHIEVEMENTS:
 Secured new opportunities for projects with budgets ranging from $50K to $8M.
 Established relationships with Architecture and Design (A&D) firms -- Pompei AD, Chute Gerdeman,
Gensler, Callison, Little, Ted Moudis, TSC Design, TPG Architecture, Mancini-Duffy, Bergmeyer
 Obtained required sales contracts to generate $3M in venture capital funding for a dotcom.
 Independently managed the start-up of two regional sales offices.
 Board Officer for a Non-Profit Organization which develops, promotes and manages monthly retail
events to educate architects and designers. Instrumental in increasing event attendance by 400%.
WORK EXPERIENCE:
Orkid Interactive, New Jersey / New York 8/10-present
Sales Consultant (A&D), North America
• Pioneer sales of proprietary 3D interactive software to architecture, design and retail brands
• Present and demonstrate ways immersive software can strategically assist property developers and
realtors when showcasing pre-construction projects for retail stores, malls, resorts, museums and sports
complexes.
Creative Realities, LLC, New York, New York 8/08-4/10
Director, Business Development (A&D), North America
• Aggressively established trusted referral relationships with top A&D firms across North America.
• Delivered over $10,000,000 in project opportunities through networked relationships.
• Collaborated with architects, designers and branding firms to create vertical and horizontal relationships.
• Elected to executive positions within targeted A&D professional organizations.
• Delivered CEU courses and speeches to architects, designers and other industry professionals.
Electrosonic Systems, Inc., Burbank, California 8/07-2/08
Business Development Manager, New York
• Created and maintained marketing plan identifying architecture and design firms for in need of high
quality commercial audio visual and managed media systems (digital signage/content development).
• Qualified opportunities by evaluating key factors and project milestones.
• Landed Jones Apparel account and implemented 8 pilot roll-out within first 7 weeks of employment.
• Planned, coordinated and marketed tradeshows, product demos and open house promotional events
• Demonstrated company’s product and systems capabilities to C-level executives.
• Obtained bids and assisted in preparing proposals with creative, technical and engineering departments.
Creative Realities, Inc., Fairfield, New Jersey 12/04-08/07
Business Development Manager, Greater New York
• Developed and executed strategic sales tactics for Audio Visual design services.
• Collaborated with architects, designers and branding firms to create vertical and horizontal relationships.
• Created and maintained weekly reporting mechanisms for opportunity types, channels, and forecasts.
• Identified high-end retail, hospitality and entertainment opportunities through Organization involvement,
research, networking/industry events, tradeshows/conferences, personal observations and encounters.

2. • Delivered CEU courses to architects, designers and other industry professionals.
Hotel Services International, Englewood Cliffs, New Jersey 11/01-12/04
Independent Advertising Consultant, East Coast (Independent Contractor)
• Fostered relationships between hotel managers and local businesses to create custom guest directories
• Presented advertising programs and benefits to local restaurants, health clubs, entertainment venues,
salons and other businesses looking to increase profits by offering exclusive programs for hotel patrons.
• Utilized exceptional communication, presentation and negotiation skills to obtain new business, service
existing accounts and effectively overcome objections.
• Worked closely with graphic artists to customize directory content and ad layouts for hotel brands and
local businesses.
Signeta.com, Inc., New York, New York 05/00-8/01
National Account Manager/Functional Software Consultant
• Pioneered, generated and managed the sale of e-commerce software.
• Conducted virtual sales presentations and web conferences.
• Defined tactical sales goals and objectives to meet increasing standards of venture capitalists.
• Generated high-impact sales presentations and proposals to Fortune 500 companies.
• Organized marketing surveys and reviewed data analysis to determine optimal target audience
• Liaison between technical team and end users to further develop and improve functional enhancements.
Jules Scheck Associates, Inc., Wayne, New Jersey 05/99-05/00
Multi-Line Manufacturers Sales Representative/Regional Manager
• Represented the promotional product lines (pens, plaques, golf wear) of 12 wholesale manufacturers.
• Launched Northeastern sales office while acquiring accounts and conducting marketing activities.
• Designed and recommended custom promotional programs to Fortune 500 corporations.
• Coordinated national trade show activities and other sales-oriented initiatives.
EDUCATION:
Bachelor of Science - Business Management
William Paterson University, Wayne, New Jersey
PROFESSIONAL AFFILIATIONS:
 Secretary, Retail Design Institute, NYC Chapter www.retaildesigninstitute.org/chapter/7/board/10
 Member, SEGD, Society for Environmental and Graphic Design
 Member, International Interior Design Association
 Member, Commerce & Industry Association of New Jersey
 Member, International Council of Shopping Centers
 American Institute of Architects
 The Retail People (Construction Management Magazine)
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