This document discusses reading incentive programs and ways to motivate students to read. It describes intrinsic and extrinsic motivation, with extrinsic rewards potentially undermining the intrinsic value of reading. The document evaluates different types of reading incentive programs and rewards, and provides alternatives like setting reading goals, book talks, and creating an inviting environment that promotes reading as a pleasure. The overall goal, it argues, should be encouraging reading as its own reward rather than relying solely on extrinsic motivators.