This document summarizes a study on retailers' preferences toward products from Lion Foods Pvt Ltd in Trichy, India. The researchers conducted a survey of 166 retailers using a questionnaire to identify preferences on factors like product quality, packaging, labeling, and service quality. Statistical analysis found that retailers highly prefer Lion dates and dates syrup over other products like oats and honey. Retailers were generally satisfied with Lion Foods' service quality factors like credibility, accessibility, reliability, and communication.
consumer behavior & satisfaction towards Amul milkMorisha Roy
The document provides background information on Amul, India's largest dairy cooperative. It discusses how Amul was established in 1946 to empower farmers and end exploitation by private traders. It has since grown to collect over 11 lakh liters of milk daily. Amul pioneered many innovations like chilling centers and brought modern technology to rural areas. It has received several awards and exports products internationally. Amul's success is attributed to providing farmers an assured market while benefiting consumers with quality products.
This document is a retailer survey questionnaire for AMUL retailers. It contains 14 questions regarding retailers' stocking of AMUL chocolates, preferred chocolate brands and varieties, suppliers, satisfaction with distributors, problems faced, consumer expectations, and ratings of AMUL chocolate attributes. The questionnaire aims to collect information from retailers on their perspectives on distributing and selling AMUL chocolates.
This document is a summer training report submitted by Tushar Sinha for his post graduate diploma program. It studies customer satisfaction and delight towards Amul beverages in the Delhi market. Amul is an Indian dairy cooperative based in Gujarat that markets dairy products under the Amul brand. The report provides an overview of Amul, including its founding, vision, mission, values, and manufacturing plants. It studies retailer and customer perceptions of Amul beverages and finds that while customers are satisfied with taste, competitors offer lower prices. It provides recommendations to increase sales and better meet retailer needs.
Brand Maggi :Nestle's powerful Arm
The report entitled A Study of “Brand Maggi” deals with the study of Maggi brand that was launched in India in the year 1983, by Nestle India Limited, which became synonymous with noodles. This research tries to find awareness of Maggi& its product line with that of its competitors. The introduction provides the company background, operational & other important information provided by the company, which would assist in taking the decision for the right brand extension strategy for Maggi.
The document provides an overview of Hindustan Unilever Limited (HUL), describing it as India's largest fast moving consumer goods company with a wide range of food, home care, and personal care brands. It discusses HUL's history dating back to 1888, outlines its mission to add vitality to life, and highlights some of its major brands such as Lifebuoy, Lux, Surf Excel, and Pepsodent that have become household names in India. The document also briefly discusses HUL's social initiatives focused on hygiene, nutrition, and rural development.
This document provides an overview of a research project conducted on the consumer behavior and perception of women towards Lakme cosmetic products. It includes an acknowledgement section thanking those who supported and guided the research. It also includes a certificate verifying the completion of the project. The document consists of 16 chapters that cover topics such as an introduction to consumer behavior and perception, a literature review on the cosmetic industry and Lakme, the research methodology used which involved surveys, an analysis and interpretation of the survey results, findings of the research, suggestions based on the findings, and a conclusion. The overall purpose of the research was to understand the consumer behavior and perception of women regarding awareness and purchase of Lakme cosmetic products.
Content of Project Synopsis
The project synopsis needs to be prepared keeping in mind the following points.
a) Title of the project
– Maximum 20 words
b) Introduction and Objectives of the Study
- Maximum 200 words
c) Problem Statement (including Literature Review)
– Maximum 500 words
d) Research Methodology and References
– Maximum 500 words
Components of Project Report
1. Title of the Project
2. Introduction of the Study
3. Objective(s) of the Study
4. Literature Review
5. Research Methodology
6. Research Hypotheses
7. Research Model
8. Research Plan
9. Sampling Plan
10. Research Procedure
11. Data analysis & Interpretation
12. Results & Discussions
13. Suggestions/Recommendations
14. Limitations and Scope of Future Research
15. Conclusion
16. Bibliography
consumer behavior & satisfaction towards Amul milkMorisha Roy
The document provides background information on Amul, India's largest dairy cooperative. It discusses how Amul was established in 1946 to empower farmers and end exploitation by private traders. It has since grown to collect over 11 lakh liters of milk daily. Amul pioneered many innovations like chilling centers and brought modern technology to rural areas. It has received several awards and exports products internationally. Amul's success is attributed to providing farmers an assured market while benefiting consumers with quality products.
This document is a retailer survey questionnaire for AMUL retailers. It contains 14 questions regarding retailers' stocking of AMUL chocolates, preferred chocolate brands and varieties, suppliers, satisfaction with distributors, problems faced, consumer expectations, and ratings of AMUL chocolate attributes. The questionnaire aims to collect information from retailers on their perspectives on distributing and selling AMUL chocolates.
This document is a summer training report submitted by Tushar Sinha for his post graduate diploma program. It studies customer satisfaction and delight towards Amul beverages in the Delhi market. Amul is an Indian dairy cooperative based in Gujarat that markets dairy products under the Amul brand. The report provides an overview of Amul, including its founding, vision, mission, values, and manufacturing plants. It studies retailer and customer perceptions of Amul beverages and finds that while customers are satisfied with taste, competitors offer lower prices. It provides recommendations to increase sales and better meet retailer needs.
Brand Maggi :Nestle's powerful Arm
The report entitled A Study of “Brand Maggi” deals with the study of Maggi brand that was launched in India in the year 1983, by Nestle India Limited, which became synonymous with noodles. This research tries to find awareness of Maggi& its product line with that of its competitors. The introduction provides the company background, operational & other important information provided by the company, which would assist in taking the decision for the right brand extension strategy for Maggi.
The document provides an overview of Hindustan Unilever Limited (HUL), describing it as India's largest fast moving consumer goods company with a wide range of food, home care, and personal care brands. It discusses HUL's history dating back to 1888, outlines its mission to add vitality to life, and highlights some of its major brands such as Lifebuoy, Lux, Surf Excel, and Pepsodent that have become household names in India. The document also briefly discusses HUL's social initiatives focused on hygiene, nutrition, and rural development.
This document provides an overview of a research project conducted on the consumer behavior and perception of women towards Lakme cosmetic products. It includes an acknowledgement section thanking those who supported and guided the research. It also includes a certificate verifying the completion of the project. The document consists of 16 chapters that cover topics such as an introduction to consumer behavior and perception, a literature review on the cosmetic industry and Lakme, the research methodology used which involved surveys, an analysis and interpretation of the survey results, findings of the research, suggestions based on the findings, and a conclusion. The overall purpose of the research was to understand the consumer behavior and perception of women regarding awareness and purchase of Lakme cosmetic products.
Content of Project Synopsis
The project synopsis needs to be prepared keeping in mind the following points.
a) Title of the project
– Maximum 20 words
b) Introduction and Objectives of the Study
- Maximum 200 words
c) Problem Statement (including Literature Review)
– Maximum 500 words
d) Research Methodology and References
– Maximum 500 words
Components of Project Report
1. Title of the Project
2. Introduction of the Study
3. Objective(s) of the Study
4. Literature Review
5. Research Methodology
6. Research Hypotheses
7. Research Model
8. Research Plan
9. Sampling Plan
10. Research Procedure
11. Data analysis & Interpretation
12. Results & Discussions
13. Suggestions/Recommendations
14. Limitations and Scope of Future Research
15. Conclusion
16. Bibliography
This document is a project report submitted by Maaz Ahmad Khan to Savitribai Phule Pune University in partial fulfillment of an MBA degree. The report analyzes customer satisfaction with Kohinoor Mechanical Electrical & Engineering Works in Mumbai. It includes an introduction outlining the objectives and scope of the project, an acknowledgments section, a theoretical background on topics like the customer buying process and customer satisfaction/delight. It also provides a profile of Kohinoor Mechanical Electrical & Engineering Works and details the research methodology used in the project.
Mother Dairy Fruit & Vegetable Pvt. Ltd. was established in 2005 and has over 3,000 employees. It produces and distributes dairy products using a process that includes planning, organizing, staffing, directing, and controlling its operations. Key aspects of its management include forecasting demand, making decisions through its board of directors, and focusing on product quality, availability, packaging, price, and healthiness.
To Study the Consumer satifaction for Amul Milk in Nashk RegionYash Desai
The document provides information about Amul milk and Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF), including their mission, vision, competitors, and details about GCMMF such as its annual turnover, milk procurement amounts, member unions, and product range. It discusses GCMMF's role in marketing Amul and Sagar branded products and describes some of its achievements and international exports.
Brand management case maggi (final version)DINESH GERA
It was part of brand management evaluation during semester - 4. We did critical analysis on the brand reach as well as how the brand returned in market with bang on strategy, though it does not cover the current problems faced by brand but still a must read for all the maggi lovers & brand management students.
The document discusses several products that failed in the market due to issues with their marketing strategies. Some key reasons for failure included targeting the wrong customer segment, having an unnecessary or unclear value proposition, being overpriced, facing quality issues, and not differentiating effectively from competitors. Specific examples that failed due to these issues include Vanilla Coke, Levis Type 1 jeans, Crystal Pepsi, the Apple Newton, the Commodore Amiga 1000 computer, the Godrej Doodh Ganga milk brand, the Maruti Suzuki Sierra SUV, and the Honda Street motorcycle.
The document presents on the distribution network management of Amul. It discusses Amul's procurement process which involves collecting milk from village cooperative societies twice a day and transporting it for processing. It then discusses Amul's distribution channel which involves transporting processed milk and dairy products from manufacturing units to depots and warehouses, and then to retailers using insulated vehicles. It also discusses Amul's plans to expand direct retailing through franchise-owned stores.
This document discusses various healthcare product categories including baby and child care, skin care, body care, oral and wound care, women's health care, nutritional supplements, over-the-counter pharmaceuticals, and medical devices and equipment. Within the body care category, it lists specific products like body wash, body lotion, gel lotion, and lip care.
Consumer Preferences Towards Branded Sports ShoesMiraj Rajput
The document discusses consumer preferences for branded sports shoes in India. It finds that the top three global sports shoe brands - Nike, Adidas, and Reebok - dominate the Indian market. While Nike has had success sponsoring major sports events, consumers are showing less enthusiasm for Reebok in recent years. The document also analyzes factors that influence consumers' brand preferences such as quality, price, promotions, celebrity endorsements, and weight of the shoe.
The document discusses the history and establishment of Amul milk in India. It details that Amul was established in 1946 as the Kaira District Co-operative Milk Producers' Union in Anand, Gujarat by dairy farmers who were frustrated by exploitation from private milk traders. Amul was formally registered as a co-operative in December 1946. It initially collected 250 liters of milk per day but has since grown significantly. Amul helped empower dairy farmers and establish a cooperative model of milk production and distribution in India. Today, Amul collects over 11 lakh liters of milk daily and has expanded its product portfolio beyond milk to include butter, ghee, cheese and other dairy products.
A study and analysis of customers perception on nandini milk and it’s product...Projects Kart
The document provides an introduction to a study on customer perception of dairy products from Karnataka Milk Federation (KMF) in Hassan city, India. It discusses the background and history of KMF, which has been serving the area for 33 years. The study aims to assess customer behavior and expectations towards KMF's milk products to help the management improve. It will consider factors like gender, age, occupation, income and family size of 100 respondents. The summaries are:
1) The document introduces a study on customer perception of KMF dairy products in Hassan city, examining the brand image and customer relationships over 33 years of service.
2) The study aims to understand customer expectations and loyalty towards KMF's milk
This document is a project report submitted by Rohit Kumar to the Department of Business Studies at Keshav Mahavidyalaya exploring consumer behavior toward Lux soap. It includes an introduction, industry and company profiles on the soap industry and Lux soap, objectives of the report, limitations of the study, and a product profile of Lux soap. The majority of the report appears to be a summary of responses to a questionnaire about Lux soap, including names of respondents and sections on factors influencing soap purchases, opinions of Lux, effectiveness of Lux advertising, and awareness of soap brands.
This document contains a survey questionnaire aimed at collecting data about passenger experiences with Indian Railways. The survey contains questions about ticket booking preferences, travel companions, frequency of rail travel, and ratings of various railway services like timing, price, cleanliness, food quality, and comfort. Responses will help identify areas for improvement and solutions to problems in the Indian railway system. All information provided in the survey will remain confidential and anonymous.
This document provides an overview of consumer behavior and satisfaction related to Amul milk and products. It discusses the importance of understanding consumer behavior for marketing management. Consumer behavior is influenced by psychological, social, and physical factors and involves awareness, evaluation, purchase, consumption, and sharing of experiences. It notes that consumer behavior is a social process and marketing must take into account individual differences and influences. The concept of consumer behavior is introduced as the study of how individuals make decisions on spending resources. Key questions around who, how, where, when, why and how often products are bought and used are important to understand the decision making process.
This document provides a summary of a study on customer perception and satisfaction towards More supermarkets in Mangalore taluk. The study aims to understand customer perception using five components of service quality: tangibility, reliability, assurance, empathy and responsiveness. Primary and secondary data was collected through questionnaires, interviews and literature reviews. 240 customer responses were analyzed using statistical tools like mean, regression and ANOVA tests to achieve the objectives of studying customer perception, satisfaction levels and factors affecting store choice. The document also provides the industry and company profile of More supermarkets and reviews literature related to customer satisfaction and service quality in the retail industry.
Case Study - Dove's Campaign for Real BeautyAmanda Page
Dove's Campaign for Real Beauty began in 2004 with the goal of increasing women's self-esteem and changing unrealistic beauty standards. The campaign utilized statistics showing that most women do not consider themselves beautiful. Dove focused on celebrating different body types rather than unattainable standards. This approach increased sales while making women feel more confident. Dove used various advertising channels and generated over 160 million views for one video. While some criticize conflicting messages with other brands owned by Unilever, the campaign overall sparked important discussions about female empowerment.
A project report on consumer satisfaction and awareness towards siddhadhara m...Babasab Patil
This document discusses the dairy industry in India and the National Dairy Development Board (NDDB). It provides a brief history and overview of the development of the dairy industry in India from the pre-independence period through the establishment of the NDDB in 1965. The NDDB was founded to modernize the dairy industry and transform it into an instrument for rural development. Through its Operation Flood program spanning 26 years, India became the world's largest milk producer. As of 2006, over 12 million farmers were members of over 17,000 village dairy cooperatives across India procuring over 21 million liters of milk daily.
Amul ppt Presentation - largest food brand in India & AsiaAjay Kumar Gupta
This ppt presentation explain about Amul- Largest food brand in India and Asia. this is a in-depth analysis of GCMMF.
This ppt has been prepared during my PGDM.
1) Marico India Ltd is a consumer goods company founded in 1857 and headquartered in Mumbai. It provides coconut, hair, skin care and other products.
2) In 2010, Marico's operating profit margin of 16.01% and net profit margin of 11.57% were the highest of the past 5 years, indicating increased profitability.
3) Key financial ratios like earnings per share and return on net worth have also increased from 2009-2010, demonstrating the company's improved performance and returns to shareholders over this period.
Project Report on Research MethodologyOjas Narsale
This document provides a summary of a student research project on research methodology regarding Apple and Samsung. It includes sections on the meaning of research, objectives of research, and an introduction that outlines the structure and components of the research project such as objectives, literature review, data collection methods, questionnaire design, data analysis methods, and theoretical framework. The project was completed by a student at the University of Mumbai for their M.Com degree under the guidance of a professor.
Amul is an Indian dairy cooperative based in Gujarat that is jointly owned by 3.6 million milk producers. It has a 38% market share in India and generates over 38,000 crores annually in revenue. Amul produces and distributes milk and dairy products nationwide using a cooperative model that aims to maximize returns to milk producers. It has a wide product portfolio including milk, butter, cheese, ice cream and more. Amul relies on a large distribution network and pursues strategies like cost leadership, product diversity and technology to maintain its leading position in the Indian dairy market.
Pricing Strategies by Coca-Cola in IndiaRohan Bharaj
This document describes the the pricing journey of Coca-Cola India right from its entry till today. Coca-cola competes in a very fiercely competitive market and pricing is one of the most important factors it has to consider while conceptualizing its strategies.
This document provides an overview of the dairy industry in India. It discusses that India is the largest producer of milk in the world. It also discusses the major players in the Indian dairy industry like Amul, Britannia, Mother Dairy. It provides details about the traditional and western milk products available in India. It discusses the market size and growth of products like butter, cheese and yogurt. It also provides information about the major companies involved in production of these products and their expansion plans.
This document is a project report submitted by Maaz Ahmad Khan to Savitribai Phule Pune University in partial fulfillment of an MBA degree. The report analyzes customer satisfaction with Kohinoor Mechanical Electrical & Engineering Works in Mumbai. It includes an introduction outlining the objectives and scope of the project, an acknowledgments section, a theoretical background on topics like the customer buying process and customer satisfaction/delight. It also provides a profile of Kohinoor Mechanical Electrical & Engineering Works and details the research methodology used in the project.
Mother Dairy Fruit & Vegetable Pvt. Ltd. was established in 2005 and has over 3,000 employees. It produces and distributes dairy products using a process that includes planning, organizing, staffing, directing, and controlling its operations. Key aspects of its management include forecasting demand, making decisions through its board of directors, and focusing on product quality, availability, packaging, price, and healthiness.
To Study the Consumer satifaction for Amul Milk in Nashk RegionYash Desai
The document provides information about Amul milk and Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF), including their mission, vision, competitors, and details about GCMMF such as its annual turnover, milk procurement amounts, member unions, and product range. It discusses GCMMF's role in marketing Amul and Sagar branded products and describes some of its achievements and international exports.
Brand management case maggi (final version)DINESH GERA
It was part of brand management evaluation during semester - 4. We did critical analysis on the brand reach as well as how the brand returned in market with bang on strategy, though it does not cover the current problems faced by brand but still a must read for all the maggi lovers & brand management students.
The document discusses several products that failed in the market due to issues with their marketing strategies. Some key reasons for failure included targeting the wrong customer segment, having an unnecessary or unclear value proposition, being overpriced, facing quality issues, and not differentiating effectively from competitors. Specific examples that failed due to these issues include Vanilla Coke, Levis Type 1 jeans, Crystal Pepsi, the Apple Newton, the Commodore Amiga 1000 computer, the Godrej Doodh Ganga milk brand, the Maruti Suzuki Sierra SUV, and the Honda Street motorcycle.
The document presents on the distribution network management of Amul. It discusses Amul's procurement process which involves collecting milk from village cooperative societies twice a day and transporting it for processing. It then discusses Amul's distribution channel which involves transporting processed milk and dairy products from manufacturing units to depots and warehouses, and then to retailers using insulated vehicles. It also discusses Amul's plans to expand direct retailing through franchise-owned stores.
This document discusses various healthcare product categories including baby and child care, skin care, body care, oral and wound care, women's health care, nutritional supplements, over-the-counter pharmaceuticals, and medical devices and equipment. Within the body care category, it lists specific products like body wash, body lotion, gel lotion, and lip care.
Consumer Preferences Towards Branded Sports ShoesMiraj Rajput
The document discusses consumer preferences for branded sports shoes in India. It finds that the top three global sports shoe brands - Nike, Adidas, and Reebok - dominate the Indian market. While Nike has had success sponsoring major sports events, consumers are showing less enthusiasm for Reebok in recent years. The document also analyzes factors that influence consumers' brand preferences such as quality, price, promotions, celebrity endorsements, and weight of the shoe.
The document discusses the history and establishment of Amul milk in India. It details that Amul was established in 1946 as the Kaira District Co-operative Milk Producers' Union in Anand, Gujarat by dairy farmers who were frustrated by exploitation from private milk traders. Amul was formally registered as a co-operative in December 1946. It initially collected 250 liters of milk per day but has since grown significantly. Amul helped empower dairy farmers and establish a cooperative model of milk production and distribution in India. Today, Amul collects over 11 lakh liters of milk daily and has expanded its product portfolio beyond milk to include butter, ghee, cheese and other dairy products.
A study and analysis of customers perception on nandini milk and it’s product...Projects Kart
The document provides an introduction to a study on customer perception of dairy products from Karnataka Milk Federation (KMF) in Hassan city, India. It discusses the background and history of KMF, which has been serving the area for 33 years. The study aims to assess customer behavior and expectations towards KMF's milk products to help the management improve. It will consider factors like gender, age, occupation, income and family size of 100 respondents. The summaries are:
1) The document introduces a study on customer perception of KMF dairy products in Hassan city, examining the brand image and customer relationships over 33 years of service.
2) The study aims to understand customer expectations and loyalty towards KMF's milk
This document is a project report submitted by Rohit Kumar to the Department of Business Studies at Keshav Mahavidyalaya exploring consumer behavior toward Lux soap. It includes an introduction, industry and company profiles on the soap industry and Lux soap, objectives of the report, limitations of the study, and a product profile of Lux soap. The majority of the report appears to be a summary of responses to a questionnaire about Lux soap, including names of respondents and sections on factors influencing soap purchases, opinions of Lux, effectiveness of Lux advertising, and awareness of soap brands.
This document contains a survey questionnaire aimed at collecting data about passenger experiences with Indian Railways. The survey contains questions about ticket booking preferences, travel companions, frequency of rail travel, and ratings of various railway services like timing, price, cleanliness, food quality, and comfort. Responses will help identify areas for improvement and solutions to problems in the Indian railway system. All information provided in the survey will remain confidential and anonymous.
This document provides an overview of consumer behavior and satisfaction related to Amul milk and products. It discusses the importance of understanding consumer behavior for marketing management. Consumer behavior is influenced by psychological, social, and physical factors and involves awareness, evaluation, purchase, consumption, and sharing of experiences. It notes that consumer behavior is a social process and marketing must take into account individual differences and influences. The concept of consumer behavior is introduced as the study of how individuals make decisions on spending resources. Key questions around who, how, where, when, why and how often products are bought and used are important to understand the decision making process.
This document provides a summary of a study on customer perception and satisfaction towards More supermarkets in Mangalore taluk. The study aims to understand customer perception using five components of service quality: tangibility, reliability, assurance, empathy and responsiveness. Primary and secondary data was collected through questionnaires, interviews and literature reviews. 240 customer responses were analyzed using statistical tools like mean, regression and ANOVA tests to achieve the objectives of studying customer perception, satisfaction levels and factors affecting store choice. The document also provides the industry and company profile of More supermarkets and reviews literature related to customer satisfaction and service quality in the retail industry.
Case Study - Dove's Campaign for Real BeautyAmanda Page
Dove's Campaign for Real Beauty began in 2004 with the goal of increasing women's self-esteem and changing unrealistic beauty standards. The campaign utilized statistics showing that most women do not consider themselves beautiful. Dove focused on celebrating different body types rather than unattainable standards. This approach increased sales while making women feel more confident. Dove used various advertising channels and generated over 160 million views for one video. While some criticize conflicting messages with other brands owned by Unilever, the campaign overall sparked important discussions about female empowerment.
A project report on consumer satisfaction and awareness towards siddhadhara m...Babasab Patil
This document discusses the dairy industry in India and the National Dairy Development Board (NDDB). It provides a brief history and overview of the development of the dairy industry in India from the pre-independence period through the establishment of the NDDB in 1965. The NDDB was founded to modernize the dairy industry and transform it into an instrument for rural development. Through its Operation Flood program spanning 26 years, India became the world's largest milk producer. As of 2006, over 12 million farmers were members of over 17,000 village dairy cooperatives across India procuring over 21 million liters of milk daily.
Amul ppt Presentation - largest food brand in India & AsiaAjay Kumar Gupta
This ppt presentation explain about Amul- Largest food brand in India and Asia. this is a in-depth analysis of GCMMF.
This ppt has been prepared during my PGDM.
1) Marico India Ltd is a consumer goods company founded in 1857 and headquartered in Mumbai. It provides coconut, hair, skin care and other products.
2) In 2010, Marico's operating profit margin of 16.01% and net profit margin of 11.57% were the highest of the past 5 years, indicating increased profitability.
3) Key financial ratios like earnings per share and return on net worth have also increased from 2009-2010, demonstrating the company's improved performance and returns to shareholders over this period.
Project Report on Research MethodologyOjas Narsale
This document provides a summary of a student research project on research methodology regarding Apple and Samsung. It includes sections on the meaning of research, objectives of research, and an introduction that outlines the structure and components of the research project such as objectives, literature review, data collection methods, questionnaire design, data analysis methods, and theoretical framework. The project was completed by a student at the University of Mumbai for their M.Com degree under the guidance of a professor.
Amul is an Indian dairy cooperative based in Gujarat that is jointly owned by 3.6 million milk producers. It has a 38% market share in India and generates over 38,000 crores annually in revenue. Amul produces and distributes milk and dairy products nationwide using a cooperative model that aims to maximize returns to milk producers. It has a wide product portfolio including milk, butter, cheese, ice cream and more. Amul relies on a large distribution network and pursues strategies like cost leadership, product diversity and technology to maintain its leading position in the Indian dairy market.
Pricing Strategies by Coca-Cola in IndiaRohan Bharaj
This document describes the the pricing journey of Coca-Cola India right from its entry till today. Coca-cola competes in a very fiercely competitive market and pricing is one of the most important factors it has to consider while conceptualizing its strategies.
This document provides an overview of the dairy industry in India. It discusses that India is the largest producer of milk in the world. It also discusses the major players in the Indian dairy industry like Amul, Britannia, Mother Dairy. It provides details about the traditional and western milk products available in India. It discusses the market size and growth of products like butter, cheese and yogurt. It also provides information about the major companies involved in production of these products and their expansion plans.
The document contains a retailer survey questionnaire about Amul ice cream. It collects information on whether retailers stock Amul ice cream, which varieties they prefer to store, their most preferred ice cream brand overall, how they obtain Amul ice cream, and their satisfaction with Amul distributors. It also asks about their awareness and interest in Amul parlor benefits and distribution opportunities. A customer survey portion collects information on customers' awareness and usage of Amul products, preferred ice cream brands, expectations of Amul ice cream quality and availability. Both surveys rate attributes like quality, brand image, availability and packaging.
Reduction of toxicity from aqueous solution by low cost adsorbent: RSM method...Premier Publishers
Heavy metal pollution of waste water is a common environmental hazard, since the toxic metal ions dissolved can ultimately reach the top of the food chain and thus become a risk factor for human health. Chromium is present in waste water as trivalent and hexavalent. Trivalent chromium is relatively less toxic and less mobile while hexavalent chromium is toxic, carcinogenic, and mutagenic to animals as well as humans. Therefore, the removal of Cr (VI) from industrial waste water has been a research topic of great interest. In the present study carried out the comparative study of removal of the chromium (VI) from waste water by adsorption method. The search for new technologies involving the removal of toxic metals from wastewaters has directed attention to adsorption, based on metal binding capacities of various materials.
A comparative study of customer satisfaction towards performance of Hero, Baj...hasnain2
MBA marketing project report on
A comparative study of customer satisfaction towards performance of Hero, Bajaj, Honda and Tvs bikes(A Case of Malegaon City)
This document discusses various factors that influence international pricing strategies and decisions. It outlines analytical dimensions like production costs, exchange rates, and competition that managers consider. It also presents different pricing objectives such as market penetration or market skimming. The document then examines pricing policies like uniform pricing or market-by-market pricing. Finally, it analyzes environmental influences and provides alternatives for global pricing approaches.
A comparative study on consumer behaviour about colgate and pepsodent ...Anand Gupta
This document provides information about a comparative study on consumer behavior regarding Colgate and Pepsodent toothpaste brands in Indore, India. It includes profiles of Colgate-Palmolive Company and Pepsodent-Hindustan Unilever Limited, which are the parent companies of the toothpaste brands. Various factors that influence consumer behavior are discussed such as product quality, packaging, promotion, brand awareness, and family influence. The study methodology and several data tables are presented, showing results of consumer surveys such as brand preference, reasons for choice, affordable options, and preferred varieties. Most respondents indicated preferring Colgate due to quality and finding it more affordable than Pepsodent or other brands. The majority
The strong brand equity value has turned into an exceptionally critical element that influences
customers' behaviour of a brand. Success brand management climbs from understanding and overseeing brand
equity fittingly to create the characteristics that will impact customers' behaviour when settling on their decisions.
The study makes use of primary and secondary data relating to consumers’ behaviour and brand equity. Data
collected from 100 customers from two major cities in odisha. Convenient sampling method is adopted for the
selection of samples. This paper stresses on the examination of the effect of purchaser behaviour and brand equity
dimensions on purchase of durable products. Spearman's Correlation Coefficient is used for analysis and
interpretation in order to study the difference among the purchase value of durable goods, consumer’s buying
behaviour of durable goods, brand awareness, brand image, perceived quality, brand association and brand
loyalty
The strong brand equity value has turned into an exceptionally critical element that influences customers' behaviour of a brand. Success brand management climbs from understanding and overseeing brand equity fittingly to create the characteristics that will impact customers' behaviour when settling on their decisions. The study makes use of primary and secondary data relating to consumers’ behaviour and brand equity. Data collected from 100 customers from two major cities in odisha. Convenient sampling method is adopted for the selection of samples. This paper stresses on the examination of the effect of purchaser behaviour and brand equity dimensions on purchase of durable products. Spearman's Correlation Coefficient is used for analysis and interpretation in order to study the difference among the purchase value of durable goods, consumer’s buying behaviour of durable goods, brand awareness, brand image, perceived quality, brand association and brand loyalty.
This document summarizes a research paper from the International Journal of Management that examines retailer brand awareness. The paper aims to understand the effect of demographic variables and brand awareness on consumer purchasing behavior. A survey was conducted with 500 respondents in Bangalore, India across various retail locations. The findings show that consumers are interested in knowing the manufacturer of retailer brand products. Consumers were also able to differentiate retailer brands from other brands. Statistical analysis found that demographic variables and brand awareness influence consumer buying behavior. The paper concludes that retailers launching private brands can tap new market opportunities by improving brand awareness through promotions.
Changing Dynamics of IT and Marketing Teams in the Procurement of Marketing T...Anurag Anwariya
With the increase of digitization in marketing, marketers are steering towards the purchase of technologies which enables them to make informed decisions. Initially marketers in association with their agencies were making the purchase decision of these marketing technologies without defining technical specifications. This ultimately led to the role conflict between IT and Marketing due to implementation challenges and lack of IT compliance. This white paper tries to bring forth the necessary viewpoints on how IT can play a vital role in executing marketing strategies and be the revenue generator of the organization. By collaborating both IT and Marketing teams can define each other’s responsibilities, draw a strategy road map and work towards the shared goal of the organization.
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
This literature review discusses several past studies on consumer perceptions and behaviors related to retail stores. One study compares consumers' perceptions of superstores versus family-run stores in Bangkok, finding consumers preferred the lower prices, variety and environment of superstores but also wanted restrictions on their expansion. Another examines customers' satisfaction with various marketing factors of the retail chain Big Bazaar in India. A third discusses psychological factors like motivation, perception, learning and beliefs that influence consumers' buying choices.
Key drivers influencing shopping behaviour in retail storeAamir Hasan
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1. Retailers Preference Towards Various Product
Of Lion Foods Pvt Ltd
AUTHORS
S.RAMYA
First MBA, MAM College Of Engineering
(9629708873)
R.KEERTHANA
First MBA, MAM College Of Engineering
(9080164786)
S.IKRAMULLAH
First MBA, MAM College Of Engineering
(ikramsrz@gmail.com)
2. ABSRACT
Marketing is the back bone for the success of any
organization. A study of retailers preferences towards
various products in lion foods, in trichy was conducted
by the researcher. The objective of the project is to
identify the preferences of the retailer towards various
products. Some of the products quality and service
quality features has identified such as packaging,
labeling, specification, weight, complaints and samples.
A sample of 166 was taken and convenience sampling
technique was done using a structured questionnaire. The
analysis of retailer preference was done by using
statistical tools and based on it suggestions for the
improvements of retailer perception was given. So that it
helps to develop the companies
performance.
3. INTRODUCTION
Lion dates is a fine quality and modern packaging of dates an
ISO9001:2008 certified company and private ltd is India’s
largest dates processing and trading company. The mission that
inspires Lion dates Impex pvt. Ltd 1000 plus employees is to”
Add vitality to life”. Creative packs are available in the market
ranging from normal day today packs to gift packs, festival
packs and family packs not only in India but in east asian
countries and Europe also. Marketing is a process of
communicating the value of a products are service to
customers. It is a critical business function for attracting
customers. Product marketing deals with forest of the 7p’s of
marketing which are product, pricing, place, promotion,
physical environment, process and people. Marketing can be
defined as “the science and art of exploring, creating and
delivering value to satisfy the need of the product market at a
profit. Marketing identifies and fulfilled needs and desires. It
defines measures and quantity the six of the identified market
and the profit potential. It pinpoints which segments the
company is capable of serving best and designs and promotes
the appropriate products and services”. Retailer are part of an
integrated systems called the supply chain. The retailer
purchases goods are products in large quantity from
manufactures directly are through year, wholesale and then
selves smaller quantity to the consumer for the profit. Retailing
can be done in either fixed location like stores or markets door
to door or by deliver. Retailing includes subordinator services
such as delivery.
4. THE PRODUCTS OFFERED BY LION DATES
ARE
Lion Dates – deseeded.
Lion Desert King dates.
Lion Dates syrup.
Lion Kashmir honey.
Lion Oats.
Lion Tamarind.
Lion Jam – Mixed fruit, Dates and Pineapple.
Lion rose sharabat
RETAIL MARKETING
Retail Marketing is the multifaceted, systematic approach of
selling goods / services that satisfy specific needs of customers,
adopted by every business and not for-profit agency and group
with a message. It attempts to optimize organization's ability to
make a profit.
RETAIL MARKETING MIX
Retail Marketing Mix is the term used to describe the various
elements and methods required to formulate and execute retail
marketing strategy. The mix may very greatly according to the
type of market the retailer is in, and the type of
product/services.
5. MARKETING STRATEGY
A marketing strategy is a process that can allow an
organization to concentrate its limited resources on the greatest
opportunities to increase sales and achieve a sustainable
competitive advantage. A marketing strategy consists of a well
thought out series of tactics to make a marketing plan more
effective. Marketing strategies serve as the fundamental
underpinning of marketing plans designed to fill market needs
and reach marketing.
LITERATURE REVIEW
Praveen kopalle and biswas (2009)
Suggested that until recently, retailers have taken either/or
approach to competition. Either reacting fiercely to competitive
price changes or ignored them all together. Today, however,
firms makes a concerted effort to determine and quantity
competitive effects. In this paper we focused on how pricing
and competitive effects interact as a general phenomena
particularly as it applies to retailing. A general framework was
constructed that enhances the understanding of the emerging
research issues in the area of pricing and competitive effects
and we examine their implications for practice. The areas that
show high promise/opportunity are in the online setting for all
types of goods-fashion, perishable and understanding the
impact of competition. Other opportunities include
understanding the pricing and competitive affects in the
perishable goods category sold in specialty, discount, and
convenience store.
6. Amit poddar and naveen donthu (2013)
Tested a model of trade promotion receptiveness by retailer,
using data collected from senior executives from a broad swath
of the retail industries. Both promotion satisfaction and
relationship satisfaction with the vendor played important role
in trade deal receptiveness. Vendors could increase relationship
satisfaction by emphasizing benevolence and enhance
promotional satisfaction by improving their trade promotion
management system and process.
Song zhon (2012)
Assessed service satisfaction value of retailers developed from
fuzzy assessment methods and apply to questionnaire analysis
of retailer service satisfaction. Subjective judgment are often
vague and it is not easy for retailer to express the satisfaction of
service quality using and exact numerical value, and suggest
the necessity of using the fuzzy approach. Applying the fuzzy
approach service satisfaction values are identified and
organized into five basic service types service of client
manager, ordering service, delivering service, consulting
service, complaint service, and business environment.
Juan chen and Anna tikina (2011)
Conducted a nation wide survey of wood products retailers to
examine their perceptions related to forest certification and its
impacts in the market place. Four widely accepted forest
certification standards were taken into account: international
organization for standardization (ISO) 14001, forest
stewardship council (FSC), sustainable forestry initiative (SFI),
and the canadian standards association (CSA) z809 standard.
7. The survey inquired about the economic impacts of forest
certification, namely wood purchasing policies and the
potential for price premiums on certified wood products. The
responses indicated that most retailers had no particular
purchasing policies for certified products. However, they
reported up to a 20% price premium on certain certified
products, although the number of customers who request
certified wood products was small (less then 10%). The
retailers also indicated that the most important reason for
buying or selling certified forest products revolved around
improved company image, being an environmental felt that
forest certification had minimal impacts on the social aspects
of forest management were perceived to be subject to more
marked changes.
Oliveira and Braga (2010)
Conducted an exploratory research to identify the attributes
required to accomplish he overnight goods delivery in urban
areas from the point of view of researchers, transporters and
retailers. The identification of preferences is important to
assess the impact of the policies provided for the overnight
delivery that are being deployed in most urban centers. The
paper brings to the discussion of urban distribution assessing
the behavior of those involved in overnight distribution
process. The analysis was performed using a stated preference
technique, that working issues such as delivery time, extra
costs and improving service level. Results showed the
divergent views among researchers, transporters and retailers
about the strategies that should be implemented to reduce the
impacts of growing demand for urban goods distribution.
8. Kim shyan fan, Bill merrilees (1998)
Suggested that this paper compares the promotional practices
and perceptions between two countries of disparate cultural
backgrounds, namely Australia and hongkong. The paper
argues that the preference for the particular promotional tool is
influenced by the degree of cultural orientation as measured by
Hofstede’s collectivism index. The central hypothesis is that
countries with a higher score on the collectivism index are
likely to favor personal selling promotion tools then will
countries with the lower score. This hypothesis is tested with
two separate samples of clothing and shoe retailers from
Australia and hong kong the hypothesis is supported from the
statistical results.
Kolbrun and Emilia (2006)
conducted quantitative, descriptive analysis (QDA) was used to
analyze the sensory quality of eight cod products different with
regard to origin (wild/farmed), storage time (short/extended)
and storage method (fresh/packed in modified atmosphere). At
the same time 378consumers in four European countries tasted
and scored the cod products on a point hedonic scale in
addition information on a consumers attitudes motives/barriers
and fish purchase behavior was collected. The QDA
discriminated well between the products. The farmed cod
products were considerably different from wild cod, with more
light and even color, meaty texture, odor and flavor.
9. RESEARCH METHEDOLOGY
OBJECTIVES
To identify the retailers preference towards various products in
lion foods.
To identify the satisfaction of service quality towards various
products in lion foods.
RESEARCH DESIGN OF STUDY
Research design expresses both the structure of the research
problem the frame work organization of the relationship among
variables of the study and the plan of investigation used to
obtain empirical evidence on those relationship.
DESCRIPTIVE RESEARCH DESIGN
Description of phenomena associated with the subject
population (the who, what, when, where and how). Estimates
of the proportions of a population that have these
characteristics. Discovery of associations among different
variables.
CONVENIENCE SAMPLING
A convenience sample is the sample where the respondents are
selected in part or in whole, based on the convenience of the
researcher with a convenience sample, efforts have been to
ensure is representative of the population. Convenience
samples are appropriate for the population.
SAMPLE SIZE
The sample size of the study is 166 retailers in trichy.
10. METHODS OF DATA COLLECTION
PRIMARY DATA
Primary data are those, which are gathered directly through
questionnaire by issuing it to retailer and it is original source of
data collected by the researcher.
SECONDARY DATA
The secondary data are collected with the help of company
profile and discussion with the manager.
STATISTICAL TOOLS
percentage analysis
chi-square test
PERCENTAGE ANALYSIS
Percentage analysis refers to a special kind of ratio. Percentage
are used to making comparisons between two or more series of
data percentage are used to describe the relationships.
CHI SQUARE TEST
The chi square test is a statistical test. Chi square is the most
popular discrete data hypothesis testing method. The chi-
square test is based on a statistic that measures the divergence
of the observed data from the values that would be expected
under null hypothesis of no association. They require
calculation of the expected values on data.
11. Null and Alternative hypothesis
Null hypothesis(h0) There is no significant relationship
between dependent and independent variable. Ex: no
relationship between taste and type of the products.
Alternative hypothesis(h1)There is a significant
relationship between the dependent and independent variable.
Ex: relationsip between taste and type of the products.
LIMITATION OF THE STUDY
Some of the respondent are refused to fill the questionnaire.
The research limited to trichy only.
There was a time constraint.
DATA ANALYSIS AND INTERPRETATION
FREQUENCY TABLE
Frequency distribution of age of the respondents
Frequency precent column
Less than 20years 4 2.4
20-30years 87 52.4
30-40years 55 33.1
40-50years 9 5.4
Above 50years 11 6.6
Total 166 100.0
13. Impact of quality and type of lion foods products
Quality
Highly
Less
Less
Preferred
Neutral Preferred Highly
Preferred
Total
Products Lion
dates
1 7 10 68 80 166
Lion
Dates
SYRUP
1 7 10 68 80 166
Lion
HONEY
9 9 43 52 53 166
Lion
oats
9 14 49 62 32 166
Total 20 37 112 250 245 664
14. INTERPRETATION
From the table it is inferred that lion dates and lion dates syrup is
highly preferred for its quality where as less preferred for lion
oats and lion honey.
Chi-square test on impact of quality and type of lion food products
INTERPRETATION
From the table it is inferred that H0 is rejected. Therefore
there is a significant relationship between quality type of
products.
15. IMPACT OF FREQUENCY OF PURCAHASE OF LION FOODS
Purchase
Once
in a
month
Twice
in a
month
Thrice
in
a
month
Total
Communication Highly
satisfied
9 3 2 14
Satisfied 103 21 9 133
Netural 6 7 1 15
Dissatisfied 0 1 1 3
Highly
Dissatisfied
0 1 0 1
Total 118 33 15 166
INTERPRETATION
From the table it is inferred that purchase is made once in a
month for which with the satisfaction of communication given
to the retailers by the lion foods is satisfied.
16. Chi-square test impact of frequency of purchase of lion foods
Value df Asymp sig
(2-sided)
Pearson chi
square
32.565a 12 .001
INTERPRETATION
From the table it is inferred that H0 is rejected. Therefore there
is a significant relationship between frequency of purchase of
lion food s and communication of the lion foods service
quality.
FINDING
*(52.4%) 87 of the retailer are in between 20-30 years of age
group.
* (85.5%) 142 of the retailer are male.
* (84.3%) 140 of the retailer are married.
* (44.0%) 73 of the retailer are sslc.
* (50.6%) 84 of the retailer earning range from 20000-30000
* (62.7%) 104 of the retailer are 2-6 years of experience.
* (71.1%) of the retailers purchase the product for once in a
month.
*(80.1%) 133 of the retailers are satisfied with the credibility
of service quality.
* (85.5%) 142 of the retailers are satisfied with the
accessibility of service quality.
* (76.5%) 127 of the retailers are satisfied with the reliability
of service quality.
17. * (80.1%) 133 of the retailers are satisfied with the
Communication of service quality.
* (78.3%) 130 of the retailers are satisfied with their
responsiveness of service quality by attending calls and
complaints addressed.
* (31.3%) 52 of the retailers are obtained mode of replacement
As quality, where as (8.4%) 14 of them are say it is of very
frequently replaced as quality.
* (39.8) 66 of the retailers are obtained mode of replacement as
price reduced, where as (7.2%) 12 of them are say it is of very
frequently replaced.
* (65.1) 108 of retailers are having high impression towards
first impression of the lion foods quality.
* (45.8%) 76 of the retailers are loyal with the lion foods,
because of the quality.
* (37.3%) 62 of the retailers are obtained total replacement is
rarely done, where as (11.4%) 9 of them are very frequently
replaced .
*(96.4%) of the retailers are being providing shelf space for all
the products of lion foods.
CHI-SQUARE FINDINGS
*The retailer who are all earning 20000 to 30000 are having 2-
6 years of experience .
*Ingredients is highly preferred for lion dates and lion dates
syrup, where as less preferred for lion oats and lion honey.
*Taste is highly preferred for lion dates and lion dates syrup,
where as less preferred for lion oats and lion honey.
*Quality is highly preferred for lion dates and lion dates syrup,
where as less preferred for lion oats and lion honey.
*Packaging is highly preferred for lion dates and lion dates
syrup, where as less preferred for lion oats and lion honey.
18. *Labelling is highly preferred for lion dates and lion dates
syrup, where as less preferred for lion oats and lion honey.
*Flavour is highly preferred for lion dates and lion dates syrup,
where as less preferred for lion oats and lion honey.
*Variety is highly preferred for lion dates and lion dates syrup,
where as less preferred for lion oats and lion honey.
*Credit facility is highly preferred for lion dates and lion dates
syrup, where as less preferred for lion oats and lion honey.
*Offers is highly preferred for lion dates and lion dates syrup,
where as less preferred for lion oats and lion honey.
*Retailers with experience between 2-6years are more satisfied
and 6-10 years with the credibility of lion foods.
*Retailers purchase is of satisfied with accessibility in the
service quality of lion foods.
*accessibility is of satisfied with responsiveness of lion foods
service quality.
*Quality is the reason for loyal and reliability in the lion foods
service quality.
*Purchase need is of made with the satisfaction of
communication given to the retailers by the lion foods.
*complaints are very frequently done for lion dates syrup and
lion honey, where as obtained for lion oats and lion dates.
*Damages are obtained for lion oats and lion dates, whereas
rarely for lion oats.
*Price is of be reduced moderately for replacing the lion foods
products.
SUGGESSTION
19. *More advertisements and offers should give to the oats and
honey.
*Style of packaging can be change.
*The company has to improve the promotional aspects to
improve the retailers performance.
*Price of the product should be offer able which is to be
helpful for the retailers to increase their performance.
*The company has to do some innovative promotional schemes
to attract more customers to the retailers.
CONCLUSION
A study on retailers preference towards various products in lion
foods, in trichy was conducted with a sample of 166.
Convenience sampling technique was done using a structured
questionnaire. The analysis of the study was done using SPSS
package .The retailers to preference towards various products
was found to be good but can be definitely improved. Based on
it, it was found that there can be improvements made to avoid
damages and from complaints. Some suggestions are given
pertaining to it. If the suggestions are implemented it will help
to develop the company’s performance.