The document provides tips for optimizing LinkedIn profiles and company pages to enhance search visibility, emphasizing the relationship between LinkedIn and Google. Key strategies include completing profiles, using keyword-rich descriptions and titles, engaging with relevant groups, and leveraging different types of posts for better SEO. Additionally, it highlights the importance of using anchor text, promoting LinkedIn on other platforms, and creating compelling published content.

1. Optimise
LinkedIn for
Improved Search Results
with Julie Mason

2. Here’s what we’re covering today:
* The Google + LinkedIn relationship
* How to optimise LinkedIn for search
* Leveraging your content on LinkedIn
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3. LinkedIn is the world’s largest
professional networking site with
over 347 million members
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4. LinkedIn have positioned themselves
as a content hub for business
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5. Every LinkedIn profile and company
page is infused with strong
metadata
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6. This is perhaps why Google tends to
consider LinkedIn more relevant
than other social networks
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7. Having said that, it is important to
note that nearly every outbound link
from LinkedIn’s platform is a “no-
follow” link
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8. But that does not mean that
LinkedIn doesn’t have great value in
helping you or your business show
up high on Google’s search results
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9. Test this out by Googling your name
or company...often it will show up
above even your website address
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10. Optimising Personal Profiles
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11. Take time to fully complete your
profile...this matters!
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12. Use anchor text in your website links
Instead of choosing ‘Company Website’
or ‘Blog’...choose ‘Other’ and insert a
keyword rich title (30 characters)
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13. Claim your Vanity URL
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14. Optimise your Experience Titles with
keywords
Titles are like H1 & H2 tags...so use them wisely for
example:
Current – Manager
Optimised – CPA Accountant Specialising In Personal
Tax
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15. Optimise your Experience
Descriptions with keywords
Descriptions are a great place to include your
keywords. Don’t keyword stuff!
By adding them in bullet-point format you can
improve your profile’s scan-ability
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16. Joining relevant LinkedIn Groups can
improve your profile’s SEO
eg: Brisbane Digital Marketing
Network gives you geo-targeted SEO
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17. For improved LinkedIn search results
– connect with more people
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18. Cross-promote your profile on...
* Other social networks
* Website(s)
* Email
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19. Collect Endorsements &
Recommendations
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20. Flesh out your LinkedIn Company
Page
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21. Add your most important keywords
and phrases separated by an asterisk
(*) at the top of your description
field (limit them to 100 characters)
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22. Then add an engaging company
description and use your keywords
and phrases throughout. Avoid
keyword stuffing.
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23. Take advantage of the Specialities
section of your company page – you
can use up to 256 characters in this
section so add your top 10 SEO
keywords
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24. LinkedIn is a content hub
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25. Different types of posts on LinkedIn
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Type of post Value
Personal Status Update (600 ch. max) Keywords & drive traffic to websites
Company Status Update Keywords & drive traffic to website
Group Discussion Keywords in Title & Description + drive
traffic to website
Published Post (40,000 ch.) Keywords, hyperlinks
(Avoid duplicating content from blogs)

26. Published Posts will often rank
higher than your blog posts because
LinkedIn has a high trust score with
Google.
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27. Published Posts can be widely
shared:
* Company pages
* Your website
* Other social networks
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28. Tips when creating a Published Post:
* Craft a good headline (how to & list posts are best
performing)
* Use a Hero Image at top & posts with up to 8 images
throughout seem to perform best
* Posts with video in them, seem to have a lower
performance
* Divide your post using sub-headings
* Posts with approx 2000 words perform best
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29. Q & A