1. RYAN KEEFE
2238 Canyon Blvd. Apt #4, Boulder, CO 80302
ryan.keefe@colorado.edu 303-803-0933
EDUCATION
UNIVERSITY OF COLORADO AT BOULDER-Leeds School of Business May 2015
Bachelor of Science in Business Administration with an emphasis in Marketing
Cumulative GPA 3.7
Cumulative Marketing GPA 3.85
§ Relevant Projects:
o Developed a new product and a fully integrated marketing plan covering all five stages of the new product development
process. Generated a 20 page report over the course of the semester and presented the opportunity to potential investors.
o Grade received: A
§ Relevant Courses:
o Buyer Behavior Advertising and Promotion Management Market Research
Product Strategy Pricing and Channels of Distribution Digital Marketing
INVOLVEMENT
Leeds School of Business Professional Mentorship Program
§ Selected to participate in a program designed to support students’ professional development through meaningful mentoring
experiences with business executives and community leaders.
University of Colorado Program Council
§ Generated awareness for on-campus events such as concerts and guest-speakers through field marketing and fundraisers.
Intramural Sports & Clubs
§ Organized various intramural clubs and teams including soccer, bowling, and snowboarding.
HONORS AND AWARDS
§ Dean’s List Leeds School of Business: Fall 2011, Spring 2012, Fall 2013, Fall 2014, Spring 2015
§ National Society of Collegiate Scholars
§ Member of Beta Gama Sigma International Honor Society
EXPERIENCE
Forbes Marketing Group, Denver, CO November 2015- June 2016
On Site Manager
§ Organized events for prominent brands such as the Denver Broncos and Bud Light while sustaining healthy client relationships.
§ Executed off-premise activations at liquor stores in order to increase sales of client’s new and existing products.
§ Fostered relationships with liquor storeowners leading to increased rapport with client.
§ Presented recaps of events including photos and quantitative data to demonstrate program effectiveness.
Anheuser-Busch InBev / Fusion Marketing, CO June 2015-January 2016
Budweiser Signature Draught Ambassador
§ Obtained new clients through selling-in unique, innovative draught systems to bars and restaurants across Colorado
§ Hosted launch parties for bars/restaurants that installed the new draught system while training on-premise staff.
§ Conducted weekly consumer-sampling events at establishments that installed the system leading to increased sales within accounts.
§ Submitted recaps of events every week to be reviewed by supervisors in order to gauge program effectiveness.
GlobeMD, Boulder, CO October 2015-February 2016
Social Media Marketing Intern
§ Implemented company’s social media marketing through creation/management of Facebook, Twitter, and LinkedIn accounts.
§ Curated relevant content in order to reach and educate the company’s ideal customer base.
§ Conducted market research and converted findings into a segmentation strategy.
§ Blogged about the global healthcare industry.
SKILLS
§ Excellent verbal/written communication skills
§ Proficient with cross-platform social media marketing programs
§ Experienced with Microsoft Word, PowerPoint, and Excel