1. Description and Responsibilities
1. Determining annual unit and gross-profit plans by implementing marketing strategies;
analysing trends and results.
2. Establish sales objectives by forecasting and developing annual sales quotas for regions and
territories; projecting expected sales volume and profit for existing and new products.
3. Implement national sales programs by developing field sales action plans.
4. Maintain sales volume, product mix, and selling price by keeping current with supply and
demand, changing trends, economic indicators, and competitors.
5. Establish and adjust selling prices by monitoring costs, competition, and supply and demand.
6. Complete national sales operational requirements by scheduling and assigning employees;
following up on work results.
7. Maintain national sales & marketing staff by recruiting, selecting, orienting, and training
employees.
8. Maintain national sales staff job results by counseling and disciplining employees; planning,
monitoring, and appraising job results.
9. Maintain professional and technical knowledge by attending educational workshops;
reviewing professional publications; establishing personal networks; participating in
professional societies.
10. Contributes to team effort by accomplishing related results.
11. Contribute to marketing effectiveness by identifying short-term and long-range issues that
must be addressed; providing information and commentary pertinent to deliberations;
recommending options and courses of action; implementing directives.
12. Obtain market share by developing marketing plans and programs for each product;
directing promotional support.
13. Maintain relations with customers by organizing and developing specific customer- relations
programs; determining company presence at conventions, annual meetings, trade
associations, and seminars.
14. Provide short- and long-term market forecasts and reports by directing market research
collection, analysis, and interpretation of market data.
15. Influence present and future products by determining and evaluating current and future
market trends.
16. Develops new uses for existing products by analysing statistics regarding market
development; acquiring and analysing data; consulting with internal and external sources.
17. Maintains research database by identifying and assembling marketing information.
18. Provides marketing information by answering questions and requests.
19. Achieves financial objectives by preparing an annual budget; scheduling expenditures;
analysing variances; initiating corrective actions.
20. Completes marketing department operational requirements by scheduling and assigning
employees; following up on work results.
21. Develops marketing staff by providing information, educational opportunities, and
experiential growth opportunities.
22. Maintains professional and technical knowledge by attending educational workshops;
reviewing professional publications; establishing personal networks; participating in
professional societies.
23. Contributes to team effort by accomplishing related results as needed