The document discusses the benefits of using LinkedIn for both employees and organizations, providing an overview of what LinkedIn is and how to build an effective professional profile by highlighting experiences, education, and involvement in groups. It also promotes a new HRSS Members Only group on LinkedIn aimed at encouraging internal communication and professional development through the sharing of ideas.

1. Professional Development
Series I – Linkedin
By
Usman Sufi

2. Agenda
 Introduce Linkedin
 Benefits of using Linkedin for Employees
 Benefits of using Linkedin for the Organization
 Linkedin 101
 HRSS linkedin Members Only Group

3. What is Linkedin
 Linkedin is the world’s largest professional network with over 120
million members and growing rapidly.
LinkedIn connects you to your trusted contacts and helps you
exchange knowledge, ideas, and opportunities with a broader
network of professionals.

4. Linkedin Resources
 Professional Profiles
 Linkedin Answers
 Linkedin Groups

5. What Linkedin Means to You
 Resource for sharing Knowledge
 Resource for sharing Ideas
 24/7 networking event
 HRSS Linkedin Members-Only Group

6. What it means to your Organization
 Firm Social Media Profile
 Intranet Portal to exchange ideas internally
 Platform for exhibiting existing talent,
attracting new talent and showcasing HRSS
competency

7. Profile Components
 Overview
Fact-
 Headline
“Complete Profiles”
 Summary are 40 times more
likely to be viewed
 Experience
 Education

8. Overview
 Your LinkedIn profile represents your definitive professional image on Web
and is discoverable through millions of searches on LinkedIn or from search
engines like Google.
 You are in complete control over what others see on your profile, so leverage
this to showcase your skills and talents so the right people and opportunities
find you.
 This guide will step you through how to build an outstanding LinkedIn profile.

9. Headline
 This blue section will indicate who you are and the degrees of
separation between that visitor and yourself.
 Give your visitors to your profile a short, punchy way to
quickly understand who are with your profile headline. Think
of the headline as the slogan for your personal brand.
 Most prefer to highlight their current title and company, but a
best practice is to highlight unique skill sets or competencies

10. Summary
 A good summary should outline what your
professional niche is while highlighting your
unique skills and specialties.
 Always open with a personal positioning statement
that lays out who you are, what key skills you
provide, and a unique differentiator.
 Third Person tense used

11. Experience
 Most professionals use the Experience section to
outline the role and responsibilities of jobs they’ve
had in their career.
 You can augment a basic description of your roles
and responsibilities by highlighting your key
successes by adding quantitative results.

12. Education
 There’s a lot room to bolster your professional
image by expanding on activities and achievements
during your academic career. Most list out schools
attended and degrees acquired.
 Career switchers and young professionals like to
highlight school projects and leadership
experiences to highlight skills they can transfer from
their academic career to their professional career.

13. HRSS Members Only Group
 Objective:
-To encourage intercommunication
within the Firm
- Professional Development through
sharing of ideas
