Insights & Highlights from FinanceConnect NYC presented by Jennifer Grazel, Director, Global Vertical Marketing, LinkedIn Marketing Solutions at FinanceConnect Sydney, May 14 2015.
Creativity is at the core of being human and making meaningful change possible. When directed at improvement, creativity disrupts, reshapes and solves some of the most complex problems.
Today, the power of creativity goes beyond innovation, and looks to brand, people and culture to unlock value and growth. This talk examines how creative professionals have evolved with time and how businesses recognize the value of creativity as a competitive advantage and the “secret sauce” to redefining themselves and their future growth.
View the presentation that was given at FinanceConnect Sydney on Thursday May 1 by Jennifer Grazel, LinkedIn's Global Head of Category Development - Financial Services. This presentation showcases the key themes arising from FinanceConnect in New York and through two new pieces of research for SMB and High Net Worth in Australia, demonstrates how these themes translate for the Australian market.
Content Marketing to Power your Brand StrategyLinkedIn
View the presentation that was given at FinanceConnect Sydney on Thursday May 1 by Valter Sciarrillo and Ben Russell. This presentation demonstrates how LinkedIn's content marketing tools; Content Marketing Score and Trending Content can be used by marketers to measure the effectiveness of their content to power a more effective brand strategy.
LinkedIn's Most Engaged Marketers AustraliaLinkedIn
LinkedIn unveiled Australia’s 10 Most Engaged Marketers on LinkedIn working at ASX100 companies (or subsidiaries). The list showcases how marketers from diverse industries such as financial services, healthcare, telecommunications, media, property and infrastructure are
taking best advantage of LinkedIn.
10 Marketing Influencers on LinkedIn to Follow TodayLinkedIn
There’s a way to tap into the first-hand intelligence of the visionaries watching the evolving marketing industry, and you can do it right from your desk, tablet or smartphone when you follow LinkedIn Influencers. To get you started, here are 10 Influencers in marketing to follow right now.
Creativity is at the core of being human and making meaningful change possible. When directed at improvement, creativity disrupts, reshapes and solves some of the most complex problems.
Today, the power of creativity goes beyond innovation, and looks to brand, people and culture to unlock value and growth. This talk examines how creative professionals have evolved with time and how businesses recognize the value of creativity as a competitive advantage and the “secret sauce” to redefining themselves and their future growth.
View the presentation that was given at FinanceConnect Sydney on Thursday May 1 by Jennifer Grazel, LinkedIn's Global Head of Category Development - Financial Services. This presentation showcases the key themes arising from FinanceConnect in New York and through two new pieces of research for SMB and High Net Worth in Australia, demonstrates how these themes translate for the Australian market.
Content Marketing to Power your Brand StrategyLinkedIn
View the presentation that was given at FinanceConnect Sydney on Thursday May 1 by Valter Sciarrillo and Ben Russell. This presentation demonstrates how LinkedIn's content marketing tools; Content Marketing Score and Trending Content can be used by marketers to measure the effectiveness of their content to power a more effective brand strategy.
LinkedIn's Most Engaged Marketers AustraliaLinkedIn
LinkedIn unveiled Australia’s 10 Most Engaged Marketers on LinkedIn working at ASX100 companies (or subsidiaries). The list showcases how marketers from diverse industries such as financial services, healthcare, telecommunications, media, property and infrastructure are
taking best advantage of LinkedIn.
10 Marketing Influencers on LinkedIn to Follow TodayLinkedIn
There’s a way to tap into the first-hand intelligence of the visionaries watching the evolving marketing industry, and you can do it right from your desk, tablet or smartphone when you follow LinkedIn Influencers. To get you started, here are 10 Influencers in marketing to follow right now.
LinkedIn's Latest Updates for Your BusinessHubSpot
LinkedIn is undoubtedly a powerhouse for connecting people professionally, and is extremely effective for company growth and lead generation. Are you up to speed on the latest and greatest ways to use LinkedIn for your business? View full presentation here: http://bit.ly/1eZtbK1
6-Step Guide to B2B Content Marketing that WorksLinkedIn
70 percent of marketers report that they plan
to produce more content this year than last
year. At the same time, only 30% rate their
efforts as “effective” or “very effective.”
That means a lot of us still struggle with the
marketing aspect of content marketing. Use
the 6 steps in the following slides as a
blueprint of how to build a content strategy
that produces measurable results.
In October 2013, IPSOS released the 2013 US Business Elite survey results, revealing insights on the region's most influential decision makers.
According to this study:
o LinkedIn reaches almost half of Business Elite in the US monthly – more than any other social, international news or business sites measured.
o LinkedIn attracts the highest percentage (49%) of Purchase Decision Makers - those holding an average annual budget of $22m.
o Frequent travel, luxurious lifestyle, and a high-influence-high-standard outlook defines the business elite audience using LinkedIn.
Read the full report for more details on the U.S. Business Elite. See more stats on LinkedIn's C-Suite in this latest infographic: http://www.slideshare.net/LImarketingsolutions/the-american-business-elite-infographic
An Introduction to Conversion Rate Optimization, Landing Pages & A/B TestingGeorgiana Laudi
UPDATE: The original version of this presentation was deleted from Slideshare by accident.
Slides for “Intro to Conversion Rate Optimization" talk given on May 28th, 2014 at (my former side project) Montreal Girl Geeks event.
From Portent's Webinar Series, here is October's session on conversion rate optimization. Our Director of SEO, Josh Patrice, provides 47 actionable tips to get your site's conversions improving ASAP!
In Foundation Capital’s new white paper, MarTech and the Decade of the CMO, general partner Ashu Garg outlines how buyer behavior has shifted to create this opportunity. He also outlines the new strategies and technologies marketers will rely on to excel in this new environment and ultimately increase their influence in the C-suite.
Building Your Personal Brand & Your Career - February 2011Jennifer McClure
What is a Personal Brand? Why is it important in your career? Tips for developing & communicating your Personal Brand effectively.
Presentation given by Jennifer McClure - President of Unbridled Talent, LLC at the Cincinnati USA Regional Chamber Women's Leadership Development Program on February 1, 2011.
#ThinkContent Tour London: IBM, Philips, NewsCredNewsCred
Andrew Grill, Global Managing Partner, IBM Social Consulting
Eva Barrett, Global Head of Brand Marketing Communications, Philips
Shafqat Islam, CEO and cofounder, NewsCred
Alex Cheeseman, Head of International Strategy, NewsCred
What are you going to do this summer? Don't fret, we have asked some of the greatest minds in sales for recommendations on books, television and movies to passs the time.
#LISummerGuide
It's a competitive market out there. How you connect and engage with potential candidates and clients is the difference between standing out and struggling to keep up.
Join LinkedIn's own Marketing Consultant, Inez Chan in a 30 min webcast & find out more about how you can better position your brand in a social world through
• Building awareness through follower acquisition
• Engaging & building relationship in a passive market place digitally through content
• Scaled conversion & brand advocacy
Build your brand and nurture relationships on the world's largest professional network.
LinkedIn's Latest Updates for Your BusinessHubSpot
LinkedIn is undoubtedly a powerhouse for connecting people professionally, and is extremely effective for company growth and lead generation. Are you up to speed on the latest and greatest ways to use LinkedIn for your business? View full presentation here: http://bit.ly/1eZtbK1
6-Step Guide to B2B Content Marketing that WorksLinkedIn
70 percent of marketers report that they plan
to produce more content this year than last
year. At the same time, only 30% rate their
efforts as “effective” or “very effective.”
That means a lot of us still struggle with the
marketing aspect of content marketing. Use
the 6 steps in the following slides as a
blueprint of how to build a content strategy
that produces measurable results.
In October 2013, IPSOS released the 2013 US Business Elite survey results, revealing insights on the region's most influential decision makers.
According to this study:
o LinkedIn reaches almost half of Business Elite in the US monthly – more than any other social, international news or business sites measured.
o LinkedIn attracts the highest percentage (49%) of Purchase Decision Makers - those holding an average annual budget of $22m.
o Frequent travel, luxurious lifestyle, and a high-influence-high-standard outlook defines the business elite audience using LinkedIn.
Read the full report for more details on the U.S. Business Elite. See more stats on LinkedIn's C-Suite in this latest infographic: http://www.slideshare.net/LImarketingsolutions/the-american-business-elite-infographic
An Introduction to Conversion Rate Optimization, Landing Pages & A/B TestingGeorgiana Laudi
UPDATE: The original version of this presentation was deleted from Slideshare by accident.
Slides for “Intro to Conversion Rate Optimization" talk given on May 28th, 2014 at (my former side project) Montreal Girl Geeks event.
From Portent's Webinar Series, here is October's session on conversion rate optimization. Our Director of SEO, Josh Patrice, provides 47 actionable tips to get your site's conversions improving ASAP!
In Foundation Capital’s new white paper, MarTech and the Decade of the CMO, general partner Ashu Garg outlines how buyer behavior has shifted to create this opportunity. He also outlines the new strategies and technologies marketers will rely on to excel in this new environment and ultimately increase their influence in the C-suite.
Building Your Personal Brand & Your Career - February 2011Jennifer McClure
What is a Personal Brand? Why is it important in your career? Tips for developing & communicating your Personal Brand effectively.
Presentation given by Jennifer McClure - President of Unbridled Talent, LLC at the Cincinnati USA Regional Chamber Women's Leadership Development Program on February 1, 2011.
#ThinkContent Tour London: IBM, Philips, NewsCredNewsCred
Andrew Grill, Global Managing Partner, IBM Social Consulting
Eva Barrett, Global Head of Brand Marketing Communications, Philips
Shafqat Islam, CEO and cofounder, NewsCred
Alex Cheeseman, Head of International Strategy, NewsCred
What are you going to do this summer? Don't fret, we have asked some of the greatest minds in sales for recommendations on books, television and movies to passs the time.
#LISummerGuide
It's a competitive market out there. How you connect and engage with potential candidates and clients is the difference between standing out and struggling to keep up.
Join LinkedIn's own Marketing Consultant, Inez Chan in a 30 min webcast & find out more about how you can better position your brand in a social world through
• Building awareness through follower acquisition
• Engaging & building relationship in a passive market place digitally through content
• Scaled conversion & brand advocacy
Build your brand and nurture relationships on the world's largest professional network.
In today's competitive employment environment, it's more important than ever to understand and be able to articulate your value in the marketplace. Developing a Personal Brand statement, maximizing the use of social media to communicate and share your brand and identifying activities that allow your brand to shine are critical components of effective Personal Branding.
Creativity is the skill necessary to differentiate your content. It’s the innovative spark that helps your brand stand out to your audience. At Content Marketing World 2013, Coca-Cola’s Jonathan Mildenhall shared his tips for forming a more
creative content culture.
Re designing the World of PR [People Relations]MSL
The world is changing, fast, and our clients are facing huge transformations. There is a strong call for change, in the PR industry like everywhere. At a recent conference, our chief strategy officer Pascal Beucler was asked to stimulate a discussion on if the PR industry was ready for this change, the challenges we face and the power shifts we need to address, as an industry, to make it happen.
Eye on Careers
Shane Phillips, a leading Executive Search Consultant, uses world class career management strategies to help people get their professions back on track, highlighted with real life success stories from the regions top CEOs and Businessmen.
Dubai is flush with unbelievable success stories such as Easa Saleh Al Gurg, BR. Shetty , Micky Jagtiani, or Mohi-Den Ben Hendi; all of which started with nothing more than the shirt on their backs only to rise up and build empires in the sand.
By drawing parallels between these inspirational stories and the audience, “Eye on Careers” provides tangible examples and concrete principles listeners can use immediately to drive their careers to new heights.
This is interactive talk radio with knowledge shared and audience participation encouraged.
Building the right Culture for your BusinessErik Vermeulen
Global speaker and Behavioural Economics Strategist Erik Vermeulen presented at the South African Spa Association on how to build the right culture for your organisation.
Content marketing workshop in Athens with Michael Leander, part 1 of 2Michael Leander
Slide deck from the content marketing workshop in Athens. Speaker and trainer Michael Leander shared his content marketing and inbound marketing experience with 33 top brand marketers and marketing agency folks.
The content marketing workshop was organized the The Institute of Communication and EDEE Greece.
Lead Generation Quotes from Top ProfessionalsBizInfor
Lead generation is a process that consumes an enormous amount of energy and demands utmost patience.This presentation showcases list of top professionals that have helped Industries to get maximum ROI.
Similar to LinkedIn Marketing Solutions FinanceConnect 15 - Highlights From NYC with Jennifer Grazel (20)
Our product experts will cover the latest quarterly products updates to help you access your product performance data, reach candidates even earlier in their job search, and much more.
Our product experts will cover the latest quarterly products updates to help you access your product performance data, reach candidates even earlier in their job search, and much more.
Product deep dive with LinkedIn's lead gen forms and matched audiences. Presented by Sudeep Cherian, Director of Product Marketing, LinkedIn Marketing Solutions.
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...LinkedIn
Welcome to our Q1 2017 Quarterly Product Release webcast. A new, consolidated approach to how we inform customers of new features and enhancements
All product updates will be available in our Product Updates Hub: https://lnkd.in/productupdates
To increase your reach into and success engaging qualified candidates, LinkedIn Talent Solutions recently announced 3 new product updates: Open Candidates, Apply Starters, and Contractor Targeting.
This webcast takes a deep-dive into these features — along with other recent product enhancements, empowering users to start benefiting from them right away.
Customer Webcast: Measuring employer brand success with the new LinkedIn Care...LinkedIn
With the new LinkedIn Career Pages, it's now easier than ever to measure your employer brand performance. This webcast session covered how the new LinkedIn Career Pages will optimise results and, more importantly, help you measure success to ensure further employer brand investment.
You’ll learn:
- What's new? The power of the enhanced Analytics section and the most relevant metrics you should be keeping track of
- How will the business benefit? How these analytics can be applied to justify further investment, adjust your talent brand approach or extend reach through employee engagement
- Who's already seeing results? Explore examples and hear about other customers’ return on investment (ROI) from their new Career Pages
The New Role of Executives in the Financial Services IndustryLinkedIn
LinkedIn and Hootsuite partnered to develop new research on how technology and social media is transforming the financial services industry.
With trust suffering post GFC, technological disruption has shifted Australian preferences and demand for financial products and services. Customer relationships have become increasingly digital and financial services executives must adapt to compete in the face of digital disruption.
At this exclusive executive event, we shared key insights from the research paper. Including the future role of the executive within the Australian financial services industry.
Through keynotes and panel discussions attendees learnt about:
Digital disruption across FSI in Australia
-The impact of technology on customer expectations
-Social media as a tool to capitalise on disruption
-The role of leaders and executives within FSI
Hear about the latest LinkedIn research to understand the profile of the modern traveler, know where they are and how to engage them at the right time.
Employee to Advocate: Amplify your talent brand through employee engagement LinkedIn
On average, a company’s employees have 10 times as many connections as a company has followers! So what better way to amplify your talent brand message than through your own employees?
Building an engaged employee base helps you retain the great talent you already have and attract new, qualified people to come work for your organization. But how exactly do you do that?
Hear Talent Brand Consultants Natasha Stoeckel & Inez Chan who will teach you how to turn your employees into advocates for your talent brand. You will learn:
- How to promote your brand internally
- How to boost your referrals & social media advocacy
- How to facilitate employee created content, and more.
Employer Branding - get ahead of the curve 2017LinkedIn
Now, more than ever, your employment brand needs to be working hard to attract and retain top talent.
Join us for a 45-minute webcast to uncover where HR & Talent Acquisition leaders should focus in the year ahead to be competitive.
Jessica Tucci, National Employer Brand Leader at PWC and Kit Foong, Regional Business Development Director - APAC at Universum will talk about:
How you can define key audiences and develop a targeted talent attraction strategy
How to define a content strategy to engage effectively online
How you can use your Employer Brand to differentiate yourself from your competition
5. Mohamed El-Erian
- Chief Economic Adviser, Allianz
“We are living in a world in which disruptors
come with their core competencies and are
disrupting existing industries.
And they do it - by not being like the existing
industry by applying a core competency that
grew up somewhere else”
6. “Millennials are different
- they have grown up expecting
and empowered to have a more
self-directed life”
“They are looking for
solutions not product”
Mohamed El-Erian
- Chief Economic Adviser, Allianz