1. Garima Sareen Nagpal
House no. 108, Sector 17 A, Gurgaon
Contact Number – 9871318308
Email id – garimanagpal333@gmail.com
Digital Marketing, Brand Management & Campaign Management
PROFILE SUMMARY
Solutions-focused,meticulous and result-oriented professional with over 6 years of a digital marketingexperience in a reputed
advertisingagency rolewithin a clientservices,planningand projectmanagement team within the digital and wider marketingsector.
Currently associated with AdGlobal360 Pvt Ltd. as Group Head – Account Management and involved in all activities related to Digital
Marketing, Campaign Management and Branding.
.
Proven track record of excellence with sound exposure to SEM, SEO, SMO campaigns and Website& App development projects.
Successfully designed digital marketingcampaigns for travel,education,real estate, healthcareand ecommerce industries.
An out-of-the-box thinker with a flair for identifying& adoptingemerging trends & addressingindustry requirements to achieve
organizational and clientobjectives
Excellent interpersonal,communication and organizational skillswith proven abilitiesin team management and campaign management
planning.
CORE COMPETENCIES
~ Search Engine Marketing (SEM)
~Client Servicing
~Social Media Marketing
~Brand
Management
~Affiliateand Email
marketing
~Campaign Management
~Client Servicing
~App and website development
managed
ORGANISATIONAL EXPERIENCE
AdGlobal360 PvtLtd, Gurgaon March 2010 -Present
Group Head – Account Management
•Key Result Areas:
• Managingdigital marketingcampaigns (SEM, SMO, SEO) includingcreativedevelopment, website and microsite
development.
• Knowledge about Double Click campaign,GoogleAnalytics.
• Creating engaging social media strategies and executing plans thatcultivateaudiences,increased web presence and
enhanced brand awareness.
• Preparingand monitoringthe performance of Social Media Campaigns reports through dashboards.
• Handlingday-to-day Search Engine Marketing (SEM) activities includingcampaign planning,implementation,budget
management, performance review, and optimization of paid search campaigns
• Reporting of campaigns with in-depth analysison performanceof keywords, ad copies,bounce rates, etc.
• Formulatingdigital strategy for deliveringbest ROI for campaigns on various resultoriented matrices of costper click
• Managinga team of 4 at present.
• Managinga quarterly revenue of INR 35 lacs atpresent.
• Workng Closely with creative team in order to ensure creativeis on budget/schedule and closely quality controlled.
• SEO – On page/Off page optimization,preparing& analyzingmonthly reports for organic ranking.
• Website development – preparingsitemaps,creatingwireframes,understandingthe functionalities to meet the client’s
requirement.

2. Highlights:
 Achieved CTR of 14% in one of the SEM campaigns.
 Successfully launched brand “Veena World” on Digital Media.
 Worked with travel companies like Kesari Tours Pvt Ltd & Veena Patil Hospitality Pvt Ltd & launched them on Digital space.
Devised Social Media,GoogleAdwords, SEO campaigns for them & successfully created their brand awareness Online.
 Complete ideation & link structuringfor the Corporate Website of Vipul Group.
 Managingall digital campaignsfor AOC India, includingsussessful hashtagtrendingcontests on Twitter in Social Media,
launch of their new Tablets, Televisions & interactivesites.
 ManagingOnlineSocial Media Campaignsfor brands like Three Graces, Clinic Dermatech, Enhance Aesthetic & Cosmetic
Studio, Aayna.
 Have worked with many Education Institutes like Amity University, Career Launcher, IIFP, IITT, IIMT, DBS, IMC, Marwadi
Education & more as their digital marketingAccount Manager.
 Have also worked on lead generation campaigns for Real Estate clients like Vipul Group, Satya Developers, Bajaj SARE.
 In hospitality sector,I have been working with hotels likeSarovar, Imperial, Karma Resorts for their digital campaigns.
Internship:
Axis Bank, Hisar [60 Days]
Personalized Banking in Axis Bank & its new trends: “Targeting of high net worth individuals,thepriority customers at Axis bank &
study of customer satisfaction level atits Hisar branch.”
Academic:
MBA with Dual Specialization in Marketing& Financefrom IILM instituteof higher education,Gurgaon in year 2010 with CGPA of
2.99 out of 4.
B. Com from Dayanand College(K.U.K.), Hisar in year 2008 with 70%.
IT Skills:
Knowledge of MS Word, MS Excel, Powerpoint, Google & Facebook Analytics.
Personal Details:
Date of Birth: 3rd October, 1986
Languages known: English & Hindi