1. Recruitment
Marketing - 2015
Ivan Harrison – #tru Fixer of Talent
Attraction & Recruitment | Early
adopter of the right tech for talent
| @ivanhapac

2. Recent campaigns – FB & Serco
Sales Campaign - FB Australia
- Ongoing national campaign to attract top sales
professionals and enhance the FB Brand
- Here are a couple of videos created for the
campaign:
Meet Brad - Laminex
Meet Gail – Stramit
(See next slide for the campaign strategy)
Serco - Immigration Campaign
- 350 front line positions to fill across Australia – Sept -
Nov 15
- Minimum of 3000 applications required – we
delivered close to 4000 (25% additional)
Fletcher Insulation –
Extra Shift - Melbourne
- 40 Production
Operators, 6 weeks
from Attraction to
Starting
- Campaign completed
on time and $5k spent
on advertising ($10k
within budget)

3. Sales Effectiveness – Recruitment strategy
Brand &
Channel
Deliver compelling EVP to target
audience
Candidate
Experience
Deliver an engaging &
respectful candidate experience
Process &
Technology
Work Smarter together
People
Create a great place to work
Strategic PrioritiesObjectives
· Align all selection
measures to our
competency
framework and values
· Identify and implement
robust psychometrics
· Utilise Matrix to
promote roles and
build sales community
· Develop secure sales
talent page to share
top talent pipelines via
Matrix
· Develop and trial
Assessment Centre
approach to selection
· Develop a community
of FB Sales
Ambassadors to
maximise our reach
and showcase our EVP
· Enhance FB
Recruitment research
capability and
introduce sales
champion to own
pipeline activity
· Deliver appropriate
training to key people
– selection,
unconscious bias,
social media
· Ensure role design and
content attracts
diverse talent
· Streamline end to end
process
· Develop ongoing
communications
strategy – email,
meetings, events
· Create events
calendar to target
industry and
recruitment events
and develop personal
touch points
· Ensure online content
provides real insight
and allows self
selection
· Launch “Open Doors”
campaign concept
through multiple
channels – measuring
effectiveness
· Develop and
communicate
compelling EVP
· Develop targeted
referral campaign
· Agree and implement
social and content
marketing strategy
Our aspiration is to…
Attract a diverse mix of top
sales professionals that impact
FB’s bottom line
...which means….
Developing a cohesive
employment proposition and
experience across all touch
points to attract talent
and….
delivering on that proposition
to retain and develop that
talent
HR/BU Focus

4. Social Media – Measuring performance
 Managed FB’s Social Media presence:- Linkedin, Facebook, Twitter, YouTube (Insta & Snapchat
limited – but has gained focus for Graduate Recruitment)
 Increased reach, engagement, and click-throughs to the careers site across all SoMe platforms –
especially via Linkedin, where this was the priority channel. (See the next slide for an overview of
this)
 Initiated and managed the online presence for the company’s Glassdoor and Indeed pages
 Developed a Channel Matrix to track and monitor the company’s presence vs. competitors. Also
used this as CRM tool to identify and work with key Employer Brand Advocates – and which SoMe
channels were relevant by job family / function
 Built monthly SoMe reports using GA and Hootsuite – provided updates to the business and the
Executive
 Trained Hiring Managers, Recruiters and HR to better leverage their respective networks – across
SoMe
 Introduced Facebook Recruiter Accounts to eliminate perceived issues around the platform’s
personal vs. professional usage

5. Community growth & engagement
• Took a monthly average reach of 5k (Dec) to a
monthly average of reach ofa 100k (Jan-June)
• Highest reach at 156k (March 15) – over 3000%
increase from Dec 14
• Increased organic followership by 2500 over 6
months
• Increased acquired followership by 1000 over 6
months

6. Showcasing the company & reducing spend
Creating showcases pages to highlight
the company values & to direct
candidates to the recruit team
Candidates can then access the recruiter
video reel via YouTube – to get to know
them better and the company

7. Examples of some created & curated posts on LI…