This document discusses using LinkedIn for digital marketing. It explains that LinkedIn can be used to build a professional network and showcase skills and expertise through profiles and company pages. It describes LinkedIn organic promotion through updating profiles, connecting with relevant contacts, and contributing to groups. It also discusses setting up LinkedIn advertising campaigns through sponsored content, text, dynamic, and InMail ads to gain followers, post jobs, generate leads, and drive traffic. Insight tags are also mentioned to track campaign performance metrics.

1. By Victorious Digital
Best digital marketing training institute in pune

2. Overview
 LinkedIn is social platform, but every platform have
different agenda. It is to build professional network.
Where you can showcase your skills & expertise. It is
applicable for both, individual as well as company. You
can increase followers of your company by creating
company page and posting valuable content to
community.
 Ex. If I am providing digital marketing courses in
pune, I will create company page of my institute and
will provide relevant information to user.

3. LinkedIn Organic
 LinkedIn organic consist of free part of promotion.
Where we promote our self, our company page purely
based on creativity.
 First part is updating my profile includes skills,
education, expertise. So that when any employer,
company is looking for potential candidate your profile
will match with their requirement.
 Second part is increase your connection on LinkedIn
which are relevant to your profession which might
open up future opportunities for you.

4. Continued…….
 Third part is exposure to larger audience, it can be
achieved through joining different groups and
contributing to those group by posting knowledgeable
information.
 Like previously said, if I have digital marketing
institute , I will join relevant group of digital
marketing to gain knowledge from group as well as for
posting updates in digital marketing.

5. LinkedIn Advertisement
 To run ad campaign you will require company page.
 The get started you need to follow given sequence:-
 (name, currency, company page selection for which ad
will run)
Menu Work Advertise Create ad
Create
account

6. Continued….
 Then follow-
 There are Four ads type that can be done in LinkedIn
and they are as follow-
Set group
Campaign
group
campaign Ad

7. Type of ads
 Sponsored content- where you don’t need to create
new content for post. You have to select previously
posted content on your company page and just
promote it.
 Text ad- Text ad is simplest form ad. In text ad you will
require only headline and some description for ad.

8. Continued….
 Dynamic ads- In dynamic ad we need to create whole
new content for ad, as in this type you can not fetch
content from previous post. You will need image, text,
headline, description, call-to-action button.
 Inmail ad- Inmail ad used to send personalized msg to
your target audience. These ads directly placed in
user’s LinkedIn inbox.

9. Objective of advertisement
 To gain followers for company page
 To post jobs
 To do lead generation for business
 To get traffic to company page or website

10. Insight Tag
 Insight tag give in depth campaign reporting what it
share, url page view, ip address, browser and devices
etc.
 Insight tag will generate one code upon setup, you just
need to place that code in your website.