SlideShare a Scribd company logo
Sensory Marketing
Definition

Sensory marketing: Marketing techniques
that aim to seduce the consumer by using
  his senses to influence his feelings and
                behaviour.
                               ---------AMA
Evolution of Sensory Marketing

1950s                            1970s
Visual Branding
Logos
Corporate colors
Characters
Graphical tools
Look /Appearance
Auditory
Brand Identity.
Emotions
Olfactory
Aroma & Persuasion
Direct Sense
Gustative
Food and beverage brands
Tactile
Material
Surface
Form
Temperature
Weight
10 Rules
Dan Hill, Sensory Logic
• Simple
• Relevant
• Sell hope
• Believable
• Memorable
• Keep it close to home
• Sensory Bandwidth
• Focus on faces
• Don’t lead with price
• Be sensitive to the gender gap
THANK YOU

More Related Content

What's hot

Sensory branding
Sensory brandingSensory branding
Sensory branding
Oana BARBU
 
Consumer as an individual
Consumer as an individualConsumer as an individual
Consumer as an individual
Gauransh Gandhi
 
Imc course session 7 advertising design
Imc course session 7 advertising designImc course session 7 advertising design
Imc course session 7 advertising design
Ali Raza Merchant
 
Consumer Perception
Consumer PerceptionConsumer Perception
Consumer Perception
Abhipsha Mishra
 
Tri component attitude model
Tri   component attitude modelTri   component attitude model
Tri component attitude model
Gowtham Kumar
 
Sensory branding
Sensory brandingSensory branding
Sensory branding
Mridhul. K.M
 
Consumer Perception
Consumer PerceptionConsumer Perception
Consumer Perception
Balachandar Kaliappan
 
Consumer decision making process
Consumer decision making process Consumer decision making process
Consumer decision making process
Dr. Poonamjot Kaur Sidhu
 
Chapter 7 Consumer Learning
Chapter 7 Consumer LearningChapter 7 Consumer Learning
Chapter 7 Consumer Learning
Avinash Kumar
 
Consumer learning
Consumer learningConsumer learning
Consumer learning
JagdeepSingh394
 
Ch. 6 & ch.7 of consumer behaviour
Ch. 6 & ch.7 of consumer behaviourCh. 6 & ch.7 of consumer behaviour
Ch. 6 & ch.7 of consumer behaviour
parth79
 
Multisensory Brand Exhibiting
Multisensory Brand ExhibitingMultisensory Brand Exhibiting
Multisensory Brand Exhibiting
Sarmistha Tarafder
 
Consumer Behaviour-Attitude
Consumer Behaviour-AttitudeConsumer Behaviour-Attitude
Consumer Behaviour-Attitude
princesstong
 
Impact of Culture on Consumer Behaviour
Impact of Culture on Consumer BehaviourImpact of Culture on Consumer Behaviour
Impact of Culture on Consumer Behaviour
charindu sanjeeva
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
Paul Friend
 
Planogram
PlanogramPlanogram
Planogram
Arpita Pari
 
Perception
PerceptionPerception
Perception
Prafulla Tekriwal
 
Advertising Agencies: Integrated Marketing Communication by Amitabh Mishra
Advertising Agencies: Integrated Marketing Communication by Amitabh MishraAdvertising Agencies: Integrated Marketing Communication by Amitabh Mishra
Advertising Agencies: Integrated Marketing Communication by Amitabh Mishra
Amitabh Mishra
 
consumer behavior model
 consumer behavior model  consumer behavior model
consumer behavior model
Kritika Handoo
 
Consumer attitude and attitude change
Consumer attitude and attitude changeConsumer attitude and attitude change
Consumer attitude and attitude change
GALAXY GLOBAL GROUP OF INSTITUTIONS
 

What's hot (20)

Sensory branding
Sensory brandingSensory branding
Sensory branding
 
Consumer as an individual
Consumer as an individualConsumer as an individual
Consumer as an individual
 
Imc course session 7 advertising design
Imc course session 7 advertising designImc course session 7 advertising design
Imc course session 7 advertising design
 
Consumer Perception
Consumer PerceptionConsumer Perception
Consumer Perception
 
Tri component attitude model
Tri   component attitude modelTri   component attitude model
Tri component attitude model
 
Sensory branding
Sensory brandingSensory branding
Sensory branding
 
Consumer Perception
Consumer PerceptionConsumer Perception
Consumer Perception
 
Consumer decision making process
Consumer decision making process Consumer decision making process
Consumer decision making process
 
Chapter 7 Consumer Learning
Chapter 7 Consumer LearningChapter 7 Consumer Learning
Chapter 7 Consumer Learning
 
Consumer learning
Consumer learningConsumer learning
Consumer learning
 
Ch. 6 & ch.7 of consumer behaviour
Ch. 6 & ch.7 of consumer behaviourCh. 6 & ch.7 of consumer behaviour
Ch. 6 & ch.7 of consumer behaviour
 
Multisensory Brand Exhibiting
Multisensory Brand ExhibitingMultisensory Brand Exhibiting
Multisensory Brand Exhibiting
 
Consumer Behaviour-Attitude
Consumer Behaviour-AttitudeConsumer Behaviour-Attitude
Consumer Behaviour-Attitude
 
Impact of Culture on Consumer Behaviour
Impact of Culture on Consumer BehaviourImpact of Culture on Consumer Behaviour
Impact of Culture on Consumer Behaviour
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
 
Planogram
PlanogramPlanogram
Planogram
 
Perception
PerceptionPerception
Perception
 
Advertising Agencies: Integrated Marketing Communication by Amitabh Mishra
Advertising Agencies: Integrated Marketing Communication by Amitabh MishraAdvertising Agencies: Integrated Marketing Communication by Amitabh Mishra
Advertising Agencies: Integrated Marketing Communication by Amitabh Mishra
 
consumer behavior model
 consumer behavior model  consumer behavior model
consumer behavior model
 
Consumer attitude and attitude change
Consumer attitude and attitude changeConsumer attitude and attitude change
Consumer attitude and attitude change
 

Similar to linkage between sensory and neuro marketing

SENSORY BRANDING
SENSORY BRANDINGSENSORY BRANDING
SENSORY BRANDING
vaishnavi vishwanath
 
Do you really have a brand?
Do you really have a brand?Do you really have a brand?
Do you really have a brand?
Everywherebrand
 
What is Branding
What is BrandingWhat is Branding
What is Branding
Mark Ervin
 
Building brand through communications
Building brand through communicationsBuilding brand through communications
Building brand through communications
Amy Aines
 
Formation Branding by Refresh.tn
Formation Branding by Refresh.tnFormation Branding by Refresh.tn
Formation Branding by Refresh.tn
Social media Club Tunisia
 
Brand design
Brand designBrand design
Brand design
Bella Meraki
 
Branding
BrandingBranding
Branding
Sims Creative
 
Segmentation, Targeting & Positioning and Product branding
Segmentation, Targeting & Positioning and Product brandingSegmentation, Targeting & Positioning and Product branding
Segmentation, Targeting & Positioning and Product branding
Arfan Ahmed Shourov
 
Building a strong brand. North West Regional Group, 16 September 2014
Building a strong brand. North West Regional Group, 16 September 2014Building a strong brand. North West Regional Group, 16 September 2014
Building a strong brand. North West Regional Group, 16 September 2014
CharityComms
 
Top 10 Mistakes in Sensory Branding
Top 10 Mistakes in Sensory BrandingTop 10 Mistakes in Sensory Branding
Top 10 Mistakes in Sensory Branding
Vetyver
 
Emotional Branding by Barbara Onianwah
Emotional Branding by Barbara OnianwahEmotional Branding by Barbara Onianwah
Emotional Branding by Barbara Onianwah
Noah's Ark Communications
 
Marketing Strategies that will set up apart
Marketing Strategies that will set up apartMarketing Strategies that will set up apart
Marketing Strategies that will set up apart
BookMyMarketer
 
The Power of Colours: Harnessing Creativity in Branding and Advertising
The Power of Colours: Harnessing Creativity in Branding and AdvertisingThe Power of Colours: Harnessing Creativity in Branding and Advertising
The Power of Colours: Harnessing Creativity in Branding and Advertising
Samuel Gaikwad
 
red’s complimentary ‘Branding Best Practices’ Conference presentations now av...
red’s complimentary ‘Branding Best Practices’ Conference presentations now av...red’s complimentary ‘Branding Best Practices’ Conference presentations now av...
red’s complimentary ‘Branding Best Practices’ Conference presentations now av...
Aleph Vietnam
 

Similar to linkage between sensory and neuro marketing (14)

SENSORY BRANDING
SENSORY BRANDINGSENSORY BRANDING
SENSORY BRANDING
 
Do you really have a brand?
Do you really have a brand?Do you really have a brand?
Do you really have a brand?
 
What is Branding
What is BrandingWhat is Branding
What is Branding
 
Building brand through communications
Building brand through communicationsBuilding brand through communications
Building brand through communications
 
Formation Branding by Refresh.tn
Formation Branding by Refresh.tnFormation Branding by Refresh.tn
Formation Branding by Refresh.tn
 
Brand design
Brand designBrand design
Brand design
 
Branding
BrandingBranding
Branding
 
Segmentation, Targeting & Positioning and Product branding
Segmentation, Targeting & Positioning and Product brandingSegmentation, Targeting & Positioning and Product branding
Segmentation, Targeting & Positioning and Product branding
 
Building a strong brand. North West Regional Group, 16 September 2014
Building a strong brand. North West Regional Group, 16 September 2014Building a strong brand. North West Regional Group, 16 September 2014
Building a strong brand. North West Regional Group, 16 September 2014
 
Top 10 Mistakes in Sensory Branding
Top 10 Mistakes in Sensory BrandingTop 10 Mistakes in Sensory Branding
Top 10 Mistakes in Sensory Branding
 
Emotional Branding by Barbara Onianwah
Emotional Branding by Barbara OnianwahEmotional Branding by Barbara Onianwah
Emotional Branding by Barbara Onianwah
 
Marketing Strategies that will set up apart
Marketing Strategies that will set up apartMarketing Strategies that will set up apart
Marketing Strategies that will set up apart
 
The Power of Colours: Harnessing Creativity in Branding and Advertising
The Power of Colours: Harnessing Creativity in Branding and AdvertisingThe Power of Colours: Harnessing Creativity in Branding and Advertising
The Power of Colours: Harnessing Creativity in Branding and Advertising
 
red’s complimentary ‘Branding Best Practices’ Conference presentations now av...
red’s complimentary ‘Branding Best Practices’ Conference presentations now av...red’s complimentary ‘Branding Best Practices’ Conference presentations now av...
red’s complimentary ‘Branding Best Practices’ Conference presentations now av...
 

Recently uploaded

The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
my Pandit
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
Top Forex Brokers Review
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
SabaaSudozai
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
my Pandit
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Neil Horowitz
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
IPLTech Electric
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
taqyea
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
Adnet Communications
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
CLIVE MINCHIN
 
Negotiation & Presentation Skills regarding steps in business communication, ...
Negotiation & Presentation Skills regarding steps in business communication, ...Negotiation & Presentation Skills regarding steps in business communication, ...
Negotiation & Presentation Skills regarding steps in business communication, ...
UdayaShankarS1
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
TTop Threads
 
Innovative Uses of Revit in Urban Planning and Design
Innovative Uses of Revit in Urban Planning and DesignInnovative Uses of Revit in Urban Planning and Design
Innovative Uses of Revit in Urban Planning and Design
Chandresh Chudasama
 
Digital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on SustainabilityDigital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on Sustainability
sssourabhsharma
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
ssuser567e2d
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
msthrill
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
CA Dr. Prithvi Ranjan Parhi
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
GraceKohler1
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Lacey Max
 

Recently uploaded (20)

The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
 
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
 
Negotiation & Presentation Skills regarding steps in business communication, ...
Negotiation & Presentation Skills regarding steps in business communication, ...Negotiation & Presentation Skills regarding steps in business communication, ...
Negotiation & Presentation Skills regarding steps in business communication, ...
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
 
Innovative Uses of Revit in Urban Planning and Design
Innovative Uses of Revit in Urban Planning and DesignInnovative Uses of Revit in Urban Planning and Design
Innovative Uses of Revit in Urban Planning and Design
 
Digital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on SustainabilityDigital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on Sustainability
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
 
GKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt PresentationGKohler - Retail Scavenger Hunt Presentation
GKohler - Retail Scavenger Hunt Presentation
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
 

linkage between sensory and neuro marketing