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How and why links influence search engine rankings Paul Rogers @gpmd_paulr | paul@gpmd.co.uk The importance of link building – Paul Rogers
Search engines see links as recommendations The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
Links from relevant websites are seen as more reputable recommendations The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
Links with anchor text provide insight into what the page is about  The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
But, remember... The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
Search engines aren’t stupid! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
They can devalue links and penalize those who try to manipulate their algorithm The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
So, how can you build links? The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
Get involved within your industry! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
Get a blog… And start using it! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
Create content that deserves links! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
Build on existing resources… The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
Provide data and research that doesn’t already exist! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
Make new friends and build relationships! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
Take advantage of existing relationships! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
Get involved in your local community! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
Think quality, not quantity! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
Monitor links being built to your website! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
Monitor links being built by your competitors! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
In Summary... - Don't buy links - Only try to get links from sites that you deem link-worthy  - Keep an eye on your competitors  - Think quality, not quantity = More traffic & more money! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
Any Questions? Keep in touch: @gpmd_paulr linkedin.com/in/paulnrogers [email_address] www.gpmd.co.uk The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk

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Link Building Presentation from Online Marketing Meetup July 2011

  • 1. How and why links influence search engine rankings Paul Rogers @gpmd_paulr | paul@gpmd.co.uk The importance of link building – Paul Rogers
  • 2. Search engines see links as recommendations The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  • 3. Links from relevant websites are seen as more reputable recommendations The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  • 4. Links with anchor text provide insight into what the page is about The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  • 5. But, remember... The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  • 6. Search engines aren’t stupid! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  • 7. They can devalue links and penalize those who try to manipulate their algorithm The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  • 8. So, how can you build links? The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  • 9. Get involved within your industry! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  • 10. Get a blog… And start using it! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  • 11. Create content that deserves links! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  • 12. Build on existing resources… The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  • 13. Provide data and research that doesn’t already exist! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  • 14. Make new friends and build relationships! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  • 15. Take advantage of existing relationships! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  • 16. Get involved in your local community! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  • 17. Think quality, not quantity! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  • 18. Monitor links being built to your website! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  • 19. Monitor links being built by your competitors! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  • 20. In Summary... - Don't buy links - Only try to get links from sites that you deem link-worthy - Keep an eye on your competitors - Think quality, not quantity = More traffic & more money! The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk
  • 21. Any Questions? Keep in touch: @gpmd_paulr linkedin.com/in/paulnrogers [email_address] www.gpmd.co.uk The importance of link building – Paul Rogers @gpmd_paulr | paul@gpmd.co.uk