The document discusses why socialism ultimately failed as an economic system. First, productivity declined as people lacked incentive to work hard if their compensation would not increase with effort. Additionally, wealth was determined by political power and position rather than productive contributions. Central government planning also disrupted market prices and led to inefficient allocation of resources. While supporters argued true socialism had not been achieved, these issues demonstrated socialism's incompatibility with human motivation and economic realities.
Scentsibility is a student-run business that sells menthol-scented wax melts and warmers designed to safely relieve cold symptoms in children under age 2. The founders request a $600 loan to operate from January to May 2014. Their product provides a safer alternative to topical menthol rubs, which can irritate skin and pose health risks if ingested by young children. Scentsibility will sell its products through direct sales to parent groups, its website, and by promoting reviews from mom bloggers. The founders have relevant business experience and advisors in entrepreneurship, risk management, and the pharmaceutical industry.
Understanding consumer buying behaviour for beauty productsBhavna Vaja
The document discusses interpretation of beauty and understanding consumer behavior for beauty products. It finds that a majority of women aged 18-30 are willing to spend over half their income on beauty products to look attractive and feel confident. Brand loyalty is high, as women rarely switch brands, though word-of-mouth and friends' opinions significantly influence their choices. The most important factors for women in selecting beauty products are the brand name and quality over price.
Category review Dove leave on hair care products [full]An Le K.
Dove leave-on hair care products in Vietnam are not performing well. While the personal care market in Vietnam is growing steadily, Dove's leave-on products are not widely distributed in stores and consumers lack awareness of them. Dove needs to better understand Vietnamese consumers' hair care needs and match its products to those needs. The document recommends increasing distribution of leave-on products, developing a new line focused on oil control, lowering prices, improving brand positioning to focus on specialized products, and conducting educational campaigns to build awareness of leave-on hair care benefits.
The beauty company Glossier has gained enormous popularity among millennials and Gen-Z since its launch in October 2014. Glossier celebrates the idea of real beauty in real life, providing its customers with customized affordable luxury beauty products. As a tech-savvy company, Glossier understands the power of social media in terms of product sales and promotion. The company also aims to lay foundation for a beauty movement of real women and real beauty. The recently launched Body Hero campaign is a great example reflecting Glossier’s mission.The global cosmetics industry is led by beauty conglomerates including Chanel, Coty, Estée Lauder, Kao, L’Oréal, LVMH and Shiseido. The growing middle class, product innovation and influencer marketing are listed as the three market drivers in the industry; while affordability, counterfeits, and toxic chemicals are part of the market challenges. This marketing plan aims to help Glossier settle key issues hindering the growth of the company.
The document provides an overview and analysis of Johnson & Johnson's Baby products brand. It discusses the history and portfolio of Johnson & Johnson baby products. It then focuses its analysis on Johnson's Baby Shampoo, including the target customer profile, product categories, competitive landscape, brand positioning, marketing elements, and marketing communication activities. It concludes with a mental map of how customers perceive the Johnson's Baby Shampoo brand and a CBBE pyramid analysis.
The document discusses research conducted to understand consumer decision making for cosmetic products. It identifies key factors like price, brand loyalty, quality, and benefits that influence purchasing. The research used surveys of 100 people and collected both primary and secondary data. It analyzed the consumer's need recognition, information search, alternative evaluation, purchase decision, and post-purchase evaluation processes. Segmentation strategies were proposed based on geography, demographics, and behaviors. Implementation strategies addressed search, alternative evaluation, and outlet selection. The recommendations focus on engaging bloggers, providing samples, and balancing quality, price, and options.
Scentsibility is a student-run business that sells menthol-scented wax melts and warmers designed to safely relieve cold symptoms in children under age 2. The founders request a $600 loan to operate from January to May 2014. Their product provides a safer alternative to topical menthol rubs, which can irritate skin and pose health risks if ingested by young children. Scentsibility will sell its products through direct sales to parent groups, its website, and by promoting reviews from mom bloggers. The founders have relevant business experience and advisors in entrepreneurship, risk management, and the pharmaceutical industry.
Understanding consumer buying behaviour for beauty productsBhavna Vaja
The document discusses interpretation of beauty and understanding consumer behavior for beauty products. It finds that a majority of women aged 18-30 are willing to spend over half their income on beauty products to look attractive and feel confident. Brand loyalty is high, as women rarely switch brands, though word-of-mouth and friends' opinions significantly influence their choices. The most important factors for women in selecting beauty products are the brand name and quality over price.
Category review Dove leave on hair care products [full]An Le K.
Dove leave-on hair care products in Vietnam are not performing well. While the personal care market in Vietnam is growing steadily, Dove's leave-on products are not widely distributed in stores and consumers lack awareness of them. Dove needs to better understand Vietnamese consumers' hair care needs and match its products to those needs. The document recommends increasing distribution of leave-on products, developing a new line focused on oil control, lowering prices, improving brand positioning to focus on specialized products, and conducting educational campaigns to build awareness of leave-on hair care benefits.
The beauty company Glossier has gained enormous popularity among millennials and Gen-Z since its launch in October 2014. Glossier celebrates the idea of real beauty in real life, providing its customers with customized affordable luxury beauty products. As a tech-savvy company, Glossier understands the power of social media in terms of product sales and promotion. The company also aims to lay foundation for a beauty movement of real women and real beauty. The recently launched Body Hero campaign is a great example reflecting Glossier’s mission.The global cosmetics industry is led by beauty conglomerates including Chanel, Coty, Estée Lauder, Kao, L’Oréal, LVMH and Shiseido. The growing middle class, product innovation and influencer marketing are listed as the three market drivers in the industry; while affordability, counterfeits, and toxic chemicals are part of the market challenges. This marketing plan aims to help Glossier settle key issues hindering the growth of the company.
The document provides an overview and analysis of Johnson & Johnson's Baby products brand. It discusses the history and portfolio of Johnson & Johnson baby products. It then focuses its analysis on Johnson's Baby Shampoo, including the target customer profile, product categories, competitive landscape, brand positioning, marketing elements, and marketing communication activities. It concludes with a mental map of how customers perceive the Johnson's Baby Shampoo brand and a CBBE pyramid analysis.
The document discusses research conducted to understand consumer decision making for cosmetic products. It identifies key factors like price, brand loyalty, quality, and benefits that influence purchasing. The research used surveys of 100 people and collected both primary and secondary data. It analyzed the consumer's need recognition, information search, alternative evaluation, purchase decision, and post-purchase evaluation processes. Segmentation strategies were proposed based on geography, demographics, and behaviors. Implementation strategies addressed search, alternative evaluation, and outlet selection. The recommendations focus on engaging bloggers, providing samples, and balancing quality, price, and options.
suravi pradhan EFFECTIVENESS OF ADVERTISINGSuravi Pradhan
This document analyzes the effectiveness of advertising on fairness cream. It discusses what fairness cream is, the rise in demand for these products in India, and what constitutes an advertisement. The study aimed to determine the most popular fairness cream brand, the reasons for choosing a particular brand, the most attractive medium of advertisement, the most memorable advertisement, and the most attractive part of the advertisements. The methodology involved primary data collection from social media and interviews, and secondary research from newspapers, magazines, and online sources. The findings showed that Olay was the most preferred brand, television advertisements were most attractive, Fair & Lovely had the most memorable commercial, and celebrities promoting the products attracted most respondents. The conclusion recommended spreading awareness of side effects and
- Garnier held football fan zone events at 10 universities during the 2010 football season to promote their new anti-dandruff shampoo to college-aged men. The events included a styling station, green screen photo booth, and distribution of branded items like foam fingers.
- The objectives were to generate brand awareness for the anti-dandruff shampoo, create an interactive experience putting samples in hands of men, and drive traffic to their website.
- The events engaged fans and distributed over 10,000 anti-dandruff samples and other products while also collecting hundreds of green screen photos. Students responded positively and were excited to test and take home Garnier
This document is a project report submitted by Suravi Pradhan to Vidyasagar University for their MBA program. The report analyzes investment opportunities in the stocks of private banks, with a special focus on Axis Bank and YES Bank. Technical analysis tools like candlestick patterns, moving averages, and Fibonacci retracements are used to evaluate the past performance and make recommendations on whether to buy, hold, or sell the stocks. Based on the analysis, the report recommends buying Axis Bank with targets of Rs. 571.67 for intraday and Rs. 602 for long term, and buying YES Bank with targets of Rs. 1,190.08 for intraday and Rs. 1,334.32 for
The document provides details of a business plan for a lipstick production company called Lipstick's Park. It includes sections on market analysis, competitors, organization structure, supply chain, production process, quality management, customer service, and financial forecasting. The marketing plan proposes promotional activities like discounts and sales. Financial forecasts estimate the Vietnamese cosmetics market growth and calculate how to maximize profits in the first month of production by determining the optimal number of lipsticks and lip balms to make given constraints.
Parle is an Indian company established in 1929 that is a leader in the Indian biscuit and confectionery market. It has over 35% of the total biscuit market share and 15% of the total confectionery market share. The document discusses 14 principles of management put forward by Henri Fayol, including division of work, authority and responsibility, discipline, unity of command, unity of direction, subordination of individual interests, remuneration of personnel, centralization and decentralization, scalar chain, order, equity, stability of tenure, initiative, and esprit de corps. It provides examples and definitions for each principle.
This document discusses the treatment of accumulated profits/losses, workmen compensation fund, and investment fluctuation fund when admitting a new partner to a partnership firm. It provides examples of journal entries for distributing reserves and funds to old partners' capital accounts in their old profit sharing ratios when the balance sheet shows accumulated profits, no claim on funds, or shortfalls covered by the funds. If claims exceed a fund's balance, the old partners must share the loss.
Presentation on Heels of Marketing For Business Studies 12th clasDeepanshu Agarwal
The document is a project report submitted by students for their class 12 business studies project. It summarizes their project on marketing high heels as a product. The key points covered are surveying the market, developing a questionnaire, selecting and marketing the product, and designing the marketing mix including the product, price, promotion, and placement strategies. The document provides details on the features and varieties of their high heel product, its pricing, packaging, distribution channels, manufacturing, and online business strategies.
This document discusses the history and formulation of lipsticks. It provides details on key ingredients used in lipsticks like waxes, oils, pigments, and preservatives. Different types of lipsticks are described such as matte, gloss, liquid, and pearlescent formulations. Common brands are compared based on major ingredients and customer reviews. Manufacturing processes and potential defects are also outlined.
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company. One of HUL's most famous products is Fair & Lovely, a skin lightening cream launched in 1978. Fair & Lovely has dominated the skin lightening market through effective marketing campaigns, though some of its early ads received controversy for promoting fairness. The success of Fair & Lovely is attributed to factors like addressing consumer aspirations and being the first mover in the skin lightening category in India. However, the brand also faces threats such as increasing competition and legal issues regarding its messaging.
The document discusses the marketing strategies of Fair & Lovely skin lightening cream. It provides details on the brand's products, pricing, distribution networks, and promotional activities. Fair & Lovely is Hindustan Unilever's leading skin lightening brand in India with over 30 years of presence and a 53% market share. It utilizes affordable sachet pricing, rural outreach programs, and high-visibility advertising campaigns to promote its skin lightening technology and message of empowerment.
This document discusses introducing an anti-aging cream for men under the Nivea for Men brand in India. It notes the growing male grooming market in India and lack of anti-aging products for men. The proposed strategy is to launch an anti-aging cream under Nivea for Men to gain a first mover advantage and create a new segment. An accompanying campaign would promote the importance of skincare and graceful aging for men through a dedicated website, print/TV ads with Saif Ali Khan as brand ambassador, and expert advice.
37 ways is a set of checklists and inspiration sources for product ideas or product development. Based on successful innovations, we extracted important trends, principles or evolutions.
37 ways is useful in individual or group brainstorms. You can browse systematic or let you inspire at random.
Looking for new products, look and imagine if one of the 37 ways is possible for your challenge.
Presentation on Fairness cream of Marketing For Business Studies 12th classDeepanshu Agarwal
This document is a project submission for a business studies class. It begins with acknowledgements thanking the guide Yavnika Arora for her support and guidance. It then lists the group members who worked on the project. The main topic of the project is fairness creams as a product. It provides information on major fairness cream competitors in the market like Fair & Lovely, Olay, Garnier, Ponds, and Emami. It discusses the marketing mix elements for these fairness creams like product features, packaging, pricing, distribution channels, and production details.
This document summarizes the marketing plans for three shampoo brands - Alimento, Hair & Shine, and Silk - targeting different consumer segments in India. Alimento targets urban metro consumers seeking solutions for six hair problems. Hair & Shine targets middle-income consumers in selected states looking to address four hair issues. Silk aims at lower-income households seeking silky hair and is positioned as an affordable basic shampoo. Promotional strategies, target segments, product attributes, and financial projections including manufacturing and promotion costs are provided for each brand.
This document provides an overview of the Indian chocolate industry and Cadbury India. It discusses the size and growth of the Indian chocolate market, the major players and their market shares, and details about Cadbury India's history, vision, objectives, brands, and leadership in the Indian market. Cadbury India has the largest market share at around 70% and offers various chocolate products like Dairy Milk, Gems, and Celebrations to suit different occasions and consumers in India. The document also reviews Nestle, Amul, and Campco as other key players in the growing Indian chocolate industry.
This document provides an overview of the Indian shampoo market and consumer behavior related to shampoo purchases. It discusses how shampoo manufacturers like Procter & Gamble and Hindustan Unilever segment the market and position different brands based on benefits. The aggressive marketing of new brands and line extensions in India has led to rapid market growth. The document also examines factors like pricing, advertising, and consumer perceptions that influence shampoo sales. Finally, it outlines the objectives and methodology of a study analyzing brand preferences and the impact of advertising on consumer buying behavior in the Indian shampoo market.
This document outlines a marketing plan for a new pen product called Puzzle Pens. It includes sections on the product range, competitors' strengths, pricing, distribution channels, promotions, and the unique selling proposition of Puzzle Pens. The key points are that Puzzle Pens will target students and professionals, have ergonomic designs, waterproof ink, and stress-free writing. It will be distributed through wholesalers and retailers to customers.
12th bst project on marketing management Jasmeet Singh
This 3-page document provides guidelines and instructions for a class 12 business studies project on marketing management. It outlines the required sections and content for the project, including an introduction, survey of the market, product details, marketing mix strategies, packaging, distribution channels, promotion plans, pricing analysis, and conclusions. The project aims to enhance students' understanding of key marketing concepts and develop their analytical, creative, and presentation skills.
1) The document provides details about a marketing project done on jeans by a student. It discusses the history and manufacturing process of jeans and provides information on major jeans brands like Levi's, Pepe Jeans, Lee, Wrangler and Diesel.
2) The student has selected jeans as the product for their project as jeans are very popular, comfortable and in high demand. Jeans manufacturing also has relatively fewer legal restrictions.
3) The student proposes branding their jeans company as "Inborn" to appeal to customers across income levels in India's large rural population. The branding uses a blue logo representing the iconic color of jeans.
This document provides background information on Drunk Elephant's 2021 integrated marketing campaign. It includes a SWOT analysis, customer and target market profiles, objectives and strategies. The target market is millennial activists aged 23-38 who care about environmental and ethical issues. Objectives are to boost relevance to millennials, increase web traffic and social media following. Strategies include redesigning the website and social media accounts, creating a skin care blog, and subscription savings programs. The creative strategy focuses on protecting both skin and the environment. Promotional strategies include Instagram, TikTok, and magazine advertisements.
Drunk Elephant is developing an IMC campaign to increase web traffic and online sales through efforts like repackaging products and redesigning its website. The campaign also aims to grow its social media following by overhauling account designs and increasing ad presence. As a leader in clean beauty, Drunk Elephant will focus on strengthening customer loyalty among millennial activists by emphasizing its commitment to transparency, natural ingredients, and sustainability.
suravi pradhan EFFECTIVENESS OF ADVERTISINGSuravi Pradhan
This document analyzes the effectiveness of advertising on fairness cream. It discusses what fairness cream is, the rise in demand for these products in India, and what constitutes an advertisement. The study aimed to determine the most popular fairness cream brand, the reasons for choosing a particular brand, the most attractive medium of advertisement, the most memorable advertisement, and the most attractive part of the advertisements. The methodology involved primary data collection from social media and interviews, and secondary research from newspapers, magazines, and online sources. The findings showed that Olay was the most preferred brand, television advertisements were most attractive, Fair & Lovely had the most memorable commercial, and celebrities promoting the products attracted most respondents. The conclusion recommended spreading awareness of side effects and
- Garnier held football fan zone events at 10 universities during the 2010 football season to promote their new anti-dandruff shampoo to college-aged men. The events included a styling station, green screen photo booth, and distribution of branded items like foam fingers.
- The objectives were to generate brand awareness for the anti-dandruff shampoo, create an interactive experience putting samples in hands of men, and drive traffic to their website.
- The events engaged fans and distributed over 10,000 anti-dandruff samples and other products while also collecting hundreds of green screen photos. Students responded positively and were excited to test and take home Garnier
This document is a project report submitted by Suravi Pradhan to Vidyasagar University for their MBA program. The report analyzes investment opportunities in the stocks of private banks, with a special focus on Axis Bank and YES Bank. Technical analysis tools like candlestick patterns, moving averages, and Fibonacci retracements are used to evaluate the past performance and make recommendations on whether to buy, hold, or sell the stocks. Based on the analysis, the report recommends buying Axis Bank with targets of Rs. 571.67 for intraday and Rs. 602 for long term, and buying YES Bank with targets of Rs. 1,190.08 for intraday and Rs. 1,334.32 for
The document provides details of a business plan for a lipstick production company called Lipstick's Park. It includes sections on market analysis, competitors, organization structure, supply chain, production process, quality management, customer service, and financial forecasting. The marketing plan proposes promotional activities like discounts and sales. Financial forecasts estimate the Vietnamese cosmetics market growth and calculate how to maximize profits in the first month of production by determining the optimal number of lipsticks and lip balms to make given constraints.
Parle is an Indian company established in 1929 that is a leader in the Indian biscuit and confectionery market. It has over 35% of the total biscuit market share and 15% of the total confectionery market share. The document discusses 14 principles of management put forward by Henri Fayol, including division of work, authority and responsibility, discipline, unity of command, unity of direction, subordination of individual interests, remuneration of personnel, centralization and decentralization, scalar chain, order, equity, stability of tenure, initiative, and esprit de corps. It provides examples and definitions for each principle.
This document discusses the treatment of accumulated profits/losses, workmen compensation fund, and investment fluctuation fund when admitting a new partner to a partnership firm. It provides examples of journal entries for distributing reserves and funds to old partners' capital accounts in their old profit sharing ratios when the balance sheet shows accumulated profits, no claim on funds, or shortfalls covered by the funds. If claims exceed a fund's balance, the old partners must share the loss.
Presentation on Heels of Marketing For Business Studies 12th clasDeepanshu Agarwal
The document is a project report submitted by students for their class 12 business studies project. It summarizes their project on marketing high heels as a product. The key points covered are surveying the market, developing a questionnaire, selecting and marketing the product, and designing the marketing mix including the product, price, promotion, and placement strategies. The document provides details on the features and varieties of their high heel product, its pricing, packaging, distribution channels, manufacturing, and online business strategies.
This document discusses the history and formulation of lipsticks. It provides details on key ingredients used in lipsticks like waxes, oils, pigments, and preservatives. Different types of lipsticks are described such as matte, gloss, liquid, and pearlescent formulations. Common brands are compared based on major ingredients and customer reviews. Manufacturing processes and potential defects are also outlined.
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company. One of HUL's most famous products is Fair & Lovely, a skin lightening cream launched in 1978. Fair & Lovely has dominated the skin lightening market through effective marketing campaigns, though some of its early ads received controversy for promoting fairness. The success of Fair & Lovely is attributed to factors like addressing consumer aspirations and being the first mover in the skin lightening category in India. However, the brand also faces threats such as increasing competition and legal issues regarding its messaging.
The document discusses the marketing strategies of Fair & Lovely skin lightening cream. It provides details on the brand's products, pricing, distribution networks, and promotional activities. Fair & Lovely is Hindustan Unilever's leading skin lightening brand in India with over 30 years of presence and a 53% market share. It utilizes affordable sachet pricing, rural outreach programs, and high-visibility advertising campaigns to promote its skin lightening technology and message of empowerment.
This document discusses introducing an anti-aging cream for men under the Nivea for Men brand in India. It notes the growing male grooming market in India and lack of anti-aging products for men. The proposed strategy is to launch an anti-aging cream under Nivea for Men to gain a first mover advantage and create a new segment. An accompanying campaign would promote the importance of skincare and graceful aging for men through a dedicated website, print/TV ads with Saif Ali Khan as brand ambassador, and expert advice.
37 ways is a set of checklists and inspiration sources for product ideas or product development. Based on successful innovations, we extracted important trends, principles or evolutions.
37 ways is useful in individual or group brainstorms. You can browse systematic or let you inspire at random.
Looking for new products, look and imagine if one of the 37 ways is possible for your challenge.
Presentation on Fairness cream of Marketing For Business Studies 12th classDeepanshu Agarwal
This document is a project submission for a business studies class. It begins with acknowledgements thanking the guide Yavnika Arora for her support and guidance. It then lists the group members who worked on the project. The main topic of the project is fairness creams as a product. It provides information on major fairness cream competitors in the market like Fair & Lovely, Olay, Garnier, Ponds, and Emami. It discusses the marketing mix elements for these fairness creams like product features, packaging, pricing, distribution channels, and production details.
This document summarizes the marketing plans for three shampoo brands - Alimento, Hair & Shine, and Silk - targeting different consumer segments in India. Alimento targets urban metro consumers seeking solutions for six hair problems. Hair & Shine targets middle-income consumers in selected states looking to address four hair issues. Silk aims at lower-income households seeking silky hair and is positioned as an affordable basic shampoo. Promotional strategies, target segments, product attributes, and financial projections including manufacturing and promotion costs are provided for each brand.
This document provides an overview of the Indian chocolate industry and Cadbury India. It discusses the size and growth of the Indian chocolate market, the major players and their market shares, and details about Cadbury India's history, vision, objectives, brands, and leadership in the Indian market. Cadbury India has the largest market share at around 70% and offers various chocolate products like Dairy Milk, Gems, and Celebrations to suit different occasions and consumers in India. The document also reviews Nestle, Amul, and Campco as other key players in the growing Indian chocolate industry.
This document provides an overview of the Indian shampoo market and consumer behavior related to shampoo purchases. It discusses how shampoo manufacturers like Procter & Gamble and Hindustan Unilever segment the market and position different brands based on benefits. The aggressive marketing of new brands and line extensions in India has led to rapid market growth. The document also examines factors like pricing, advertising, and consumer perceptions that influence shampoo sales. Finally, it outlines the objectives and methodology of a study analyzing brand preferences and the impact of advertising on consumer buying behavior in the Indian shampoo market.
This document outlines a marketing plan for a new pen product called Puzzle Pens. It includes sections on the product range, competitors' strengths, pricing, distribution channels, promotions, and the unique selling proposition of Puzzle Pens. The key points are that Puzzle Pens will target students and professionals, have ergonomic designs, waterproof ink, and stress-free writing. It will be distributed through wholesalers and retailers to customers.
12th bst project on marketing management Jasmeet Singh
This 3-page document provides guidelines and instructions for a class 12 business studies project on marketing management. It outlines the required sections and content for the project, including an introduction, survey of the market, product details, marketing mix strategies, packaging, distribution channels, promotion plans, pricing analysis, and conclusions. The project aims to enhance students' understanding of key marketing concepts and develop their analytical, creative, and presentation skills.
1) The document provides details about a marketing project done on jeans by a student. It discusses the history and manufacturing process of jeans and provides information on major jeans brands like Levi's, Pepe Jeans, Lee, Wrangler and Diesel.
2) The student has selected jeans as the product for their project as jeans are very popular, comfortable and in high demand. Jeans manufacturing also has relatively fewer legal restrictions.
3) The student proposes branding their jeans company as "Inborn" to appeal to customers across income levels in India's large rural population. The branding uses a blue logo representing the iconic color of jeans.
This document provides background information on Drunk Elephant's 2021 integrated marketing campaign. It includes a SWOT analysis, customer and target market profiles, objectives and strategies. The target market is millennial activists aged 23-38 who care about environmental and ethical issues. Objectives are to boost relevance to millennials, increase web traffic and social media following. Strategies include redesigning the website and social media accounts, creating a skin care blog, and subscription savings programs. The creative strategy focuses on protecting both skin and the environment. Promotional strategies include Instagram, TikTok, and magazine advertisements.
Drunk Elephant is developing an IMC campaign to increase web traffic and online sales through efforts like repackaging products and redesigning its website. The campaign also aims to grow its social media following by overhauling account designs and increasing ad presence. As a leader in clean beauty, Drunk Elephant will focus on strengthening customer loyalty among millennial activists by emphasizing its commitment to transparency, natural ingredients, and sustainability.
This document summarizes a study on consumer buying behavior towards cosmetic products. The study collected data through surveys from 200 consumers in Haryana, India. Key findings include that most consumers are aged 15-30 years, prefer domestic brands, and organic products. Quality is the most important factor in purchase decisions. Popular brands include Dove for haircare, Himalaya for skincare, and Axe for male deodorant. The conclusion is that while females dominate the market, male consumers are increasing and quality remains the primary reason for ongoing cosmetic purchases.
This pitch deck presentation is based on a fictional company to assist companies for a capital raise at any stage.
For free business consulting and advisory services, please contact Michael DeDonato mdedonato@elcmanino.edu
This presentation provides a sample template for an Investment Pitch Deck based on a fictional company. May be adapted by startups and any business at any financing round.
The document outlines objectives and activities for a lesson to help students identify propaganda strategies used in advertising, analyze the intentions behind them, and reflect on how propaganda works. It defines several common propaganda techniques like bandwagon, testimonials, plain folks, and provides examples of each. Students are tasked with activities where they must recognize the propaganda strategies used in different messages and scenarios.
This document provides a summary of key trends in the makeup industry in 2014 according to a report by Consumer Insight. It identifies 10 major trends: health and wellness, easy and affordable, sustainability and ethics, sensory and indulgence, individualism and expression, smart and connected, evolving landscapes, comfort and uncertainty. Each trend section includes a SWOT analysis and discussion of themes within that trend, with examples given of new products embracing various trends. The document also provides statistics on the makeup market breakdown and insights on packaging and technology innovations.
UK beauty and skincare sector research and insights, part of what informed the brand repositioning of, and creative content for an independent women's beauty brand and the NPD of a new men's line.
Young Marketers Elite 3 - Assignment zero - Đình Giang + Phúc Hậu + Văn HiểnGiang Nguyễn
This document discusses brand positioning and communication. It begins by defining consumer insight, market research, and brand positioning. It then provides examples of how to develop a brand key and formulate an effective brand positioning statement. The document also discusses various methods for generating brand communication ideas, such as leveraging common interests or insights. It emphasizes that integrated brand communication should be focused on a single idea, utilize multiple touchpoints, and exploit ideas across appropriate channels to meet objectives.
Despite the fact that the beauty industry is diversifying and various products tailored to individual needs are being developed, their market has recently declined. The pandemic and changing aesthetic standards, as well as rising concerns about the effect of daily use of cosmetics on the skin and the introduction of green trends and safety-oriented goods, are being monitored closely.
Even before the pandemic, the evolving definition of 'beauty' and the industry's radical changes resulted in a wide range of consumer wants and interests. Brands must think beyond campaigns to comprehend the needs of the new consumer.
Permaculture Propaganda: A Crash Course in Marketing, Brand Development, Prod...DiegoFooter
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L'oreal Consumer Buying Behaviour - MET STUDENTSRajesh Shetty
L'Oreal was founded in 1909 by a French chemist and is now the world's largest cosmetics company. Headquartered near Paris, L'Oreal started in the hair color business but expanded into skin care, makeup, perfumes, and hair care. It has a portfolio of brands like L'Oreal Paris, Maybelline, Garnier, Lancome, and Vichy. L'Oreal is the top patent holder in nanotechnology in the US. While cosmetics are its main revenue driver, it also operates in dermatology and pharmaceuticals.
This document summarizes a marketing research study on shampoos in India. The objectives were to study the current Indian shampoo market, analyze brand relationships, assess advertising influence, and study impact of clinical lab seals. Primary and secondary data was collected through interviews and research reports. The scope covered major shampoo categories from a customer satisfaction perspective. Limitations included a one month time constraint. The study's universe was Delhi and sampled 28 consumers through disproportionate stratified random sampling. Key findings showed people use multiple shampoos or remedies for various hair problems. Advertising most influenced purchases. Recommendations included developing quality, benefits, and targeting specific problems.
The campaign aims to raise awareness among DePauw students about harmful chemicals in personal care products. It will educate students on ingredients that are potentially toxic but unregulated in the US. The campaign will use multiple communication channels, including social media, printed materials, and word-of-mouth. On Facebook, it will share videos and event information to engage students and reward those who like and follow the page.
The document discusses social media conversations around skin care products. It finds that over 10% of comments were posted by men and over 60% of comments were posted between 0800-15,000 hours. Key emerging themes identified include deals, natural remedies, animal testing, and celebrity endorsements. For deals, consumers prefer social platforms that offer discounts. For natural remedies, consumers prefer products with natural ingredients over cosmetics. For animal testing, many consumers were unaware certain brands test on animals and this impacts purchase intent. Celebrity endorsements are also questioned in terms of compensation and realistic results portrayed. The document provides analytics on social conversations to understand consumer preferences and purchase drivers.
The cosmetics industry is led by the skincare category and generates billions in annual revenue in the US. Consumers are increasingly interested in natural products with fewer chemicals. The top companies in the industry are L'Oreal, Beiersdorf, Johnson & Johnson, Avon, and Estee Lauder. Au Naturel Beauty plans to launch a line of organic skin care and makeup products with recycled packaging to meet consumer demand for natural cosmetics.
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
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Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
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2. TABLE OF CONTENTS
About Me…………………………………………3
Goals………………………………………………4
Resume……………………………………………5
Sample of Work………………………………….6
Sample of Work…………………………………..7
Volunteer and Organizations…………………...8
Example of Visual Merchandising……………...9
Mannequin Modeling Windows………………...10
Previous/Current Employers…………………...11
3. ABOUT LINDSEY MARTIN
Graduating with undergrad in 3.5 years (2013)
GPA of 3.4
2012 GLIAC All-academic team
Best-overall window of 2011 Midland Mannequin
Modeling night.
Hobbies & Interests: Working, Shopping, Running
and Cooking.
Words that Describe Me: Clever, Spunky, Punctual,
Organized and Responsible.
4. GOALS
Work abroad in Paris, Italy or London
Travel internationally at least twice a year
Graduate with a 3.5 From Northwood
Open up my own business(es)
Gain more experience in the management aspect
of the fashion industry
Continue to help with various charities
5. Lindsey Martin
RESUME 4915 Universal Drive Apartment #9 | Midland, MI 48640 | 5742172887 | Martinl912@northwood.edu
QUALIFICATIONS
Trained at White House Black Market a high end retailer located in Notre Dame, Indiana for the highest quality of
customer service. Retained a strong customer base and following for my company. Trained and specialized in
loss prevention at Deb shops. Averaged $40 over company expectations/goals while at Vanity as an associate.
EDUCATION
Northwood University – Midland, MI
Bachelor of Business Administration December 2013
Major: Fashion Marketing & Management
GPA: 3.4/4.0
Scholarships: Northwood University Freedom Scholarship awarded on academic merit; Freedom and Penn
High School Booster Club
PROFESSIONAL EXPERIENCE
Sales Associate
Vanity – Midland, MI October 2012-January 2013
Exceeded Vanity corporate average sales per hour of $95 and delivered a personal average sales per
hour of $115
Deb Shops – Midland, MI June-October 2012
Successfully identified shoplifters to police and recovered merchandise before exiting the mall
Selected to design and execute all visual merchandising displays throughout store
White House Black Market – Mishawaka, IN May-August 2011
o Set National single sales record at company with highest number of clothing units for
sales over $4000
o Highest units per transaction; June week 3 and July week 1
Demonstrated professionalism with strong interpersonal and sales skills, along with in-depth knowledge to
assist customers with merchandise and accessory selections to best meet their requirements
Managed cash drawer and processed all cash and credit transactions with 100% accuracy
Northwood University Mannequin Modeling Night – Midland, MI
Model October 2012
Visual Merchandiser October 2011
Team recognized with „Best Overall‟ and „Most Unique‟ window display awards
Collaborated with 2-person team to create concept and execute design for 7 window displays to coincide
with the annual theme – New Year‟s Eve Around the World
VOLUNTEER
Northwood University Softball Camp 2011-Present
Participant in Greekfest 2012
Blessings in a Backpack 2011-Present
6. In 1958 the FDA publish in the federal register its very first list of substances they believed
to be recognized as safe. The first list of products had 200 items on it and later grew up to
SAMPLE OF WORK 700. People became more conscience of the things their put into their bodies and what
they used as cosmetics. Especially with the case of lip products as they are not just
absorbed through the skin but also ingested by eating and drinking. Studies show that
90% of lip products worn and ingested. Many people criticize cosmetic companies
because of many claims of harmful ingredients in cosmetics. For example, when a
company wants to produce a line of lipsticks, if it contains preservatives then it will in turn
Chemicals in last around 1-2 years without turning rancid. If a lipstick doesn‟t contain preservatives it is
Cosmetics; known to turn rancid very quickly and in turn you waste product which is not popular to
What goes into what the consumer wants in their cosmetics. People don‟t like to see themselves throwing
their not yet all the way used cosmetic products and neither do companies. Companies
them and why want to extend the shelf life of their products while they have not yet been sold so
are they used in companies put these chemicals in them in order to preserve their products.
Methylparaben is a preservative used in a lot of beauty products in the United States. It
Cosmetics? was recently outlawed in European countries because has been proved to be cancerous.
This preservative that is commonly in our cosmetic also disrupts the endocrine system
and is labeled in the Cosmetics Database as “High Hazard”. Another potentially harmful
chemical to consumer used in cosmetics is Propylparaben. This chemical causes irritation
and severe reaction to people who are allergic to it. This chemical is considered to be a
moderate hazard chemical. “Retinyl Palmitate is a synthetic form of vitamin A and may be
toxic to pregnant woman.” (Gerstein, 2012) This chemical found in cosmetics is labeled as
moderate only because of the lack of evidence and studies in pregnant woman that use
cosmetics that contain this ingredient. Lipstick also contains many dyes and chemicals
that help make the color of the lipstick that are potentially harmful to people. Colorants
such as D&C Red 36 and D&C Red Aluminum Lake are usually tested on animals first
before going into the department store but the studies done with these colorants suggest
direct affects to nervous system damage and other health issues. Tocopheryl Acetate is
most commonly used in a wide range of products. It is used in things such as lipstick to
moisturizer to foundation. If you are allergic to this ingredient you may experience itching,
burning hives and even skin blistering. The only way to know if you are allergic to these
ingredients is to have previously known or unfortunately to find out the hard way. Many
cosmetic counters that I have visited have suggested that I first try out a new product on
the underside of my wrist to test to see if I am allergic to the product or not. (Gerstein,
2012)
7. 4. The Socialist dream turned out to be a complete disaster for many reasons. First, there
SAMPLE OF WORK was a huge reduction in productivity, creativity, innovation and overall effort in the labor
force. People didn‟t want to work hard anymore because the amount of effort they put out
was not going to equal what they got out of that work. Why work hard when they didn‟t
pay you very much? This was all a socialist plan to make everyone get their equal share,
Socialism and why it but why would people want to put in extra effort if they got no extra pay. Why would
did not work out.
someone doing nothing want to do anything at all if they were guaranteed the equal share
Answer for essay
at the end of the day? People who supported Socialism said that China was not
question in Public
committed to true socialism and that‟s why it wasn‟t working. The supporters also said that
Policies class.
if everyone was committed to true socialism that people would stop being so self-
absorbed and only think about their own self-interest and that they would finally start
making a contribution to the common good. Wealth was also distributed in a different way
instead of making a lot of money by working hard to make a product, wealth was now
about how high you stood on the totem pole of the government. All the power and wealth
came from your position in the Communist party. To not be a part of this Communist party
was to be poor. These government officials also messed up market prices by central
planning. The government officials set market prices for goods and resources at whatever
they wanted with no correlation between supply and demand. As a result of this
centralized planning people used up more raw materials and was slow in production of
exports because nobody had the incentive to produce anything. The Soviets could not
come up with a price system because then it would conflict with everything the Socialist
party ever said about everyone receiving their fair share at the end of the day. An
economy needs a system to determine future supply and demand of a resource and how
8. VOLUNTEER AND ORGANIZATIONS
Northwood Softball Team 2010-2013
Deans List 2010-2013
Kids Against Hunger 2010
Blessings in a Backpack
Test Anxiety Workshop
Mike Lilly and John Linker Speaker
Mannequin Modeling Model 2012
Greek fest Volunteer