Parle is an Indian company established in 1929 that is a leader in the Indian biscuit and confectionery market. It has over 35% of the total biscuit market share and 15% of the total confectionery market share. The document discusses 14 principles of management put forward by Henri Fayol, including division of work, authority and responsibility, discipline, unity of command, unity of direction, subordination of individual interests, remuneration of personnel, centralization and decentralization, scalar chain, order, equity, stability of tenure, initiative, and esprit de corps. It provides examples and definitions for each principle.