Introduction
Vision
Mission
Raw materials
Locations of Production units
Machinery or equipment
Product range
Production
• Spinning
• Weaving
• Processing
• Stitching
Total quality management
Certificates
Awards
Distribution of the Chenab textile through ChenOne
Exclusive outlet
Stores location
Organizing Inventory
Supply chain management
Marketing oriented Mission
Marketing objectives
Marketing process
• Market segmentation
• Target Marketing
• Positioning
Marketing Mix
• Product
• Price
• Place
• Promotion
Action program
Competitive Advantage
Customer Service
Competitors
Business portfolio
Marketing strategy
BCG matrix
Product life cycle
SWOT Analysis
Introduction
Vision
Mission
Raw materials
Locations of Production units
Machinery or equipment
Product range
Production
• Spinning
• Weaving
• Processing
• Stitching
Total quality management
Certificates
Awards
Distribution of the Chenab textile through ChenOne
Exclusive outlet
Stores location
Organizing Inventory
Supply chain management
Marketing oriented Mission
Marketing objectives
Marketing process
• Market segmentation
• Target Marketing
• Positioning
Marketing Mix
• Product
• Price
• Place
• Promotion
Action program
Competitive Advantage
Customer Service
Competitors
Business portfolio
Marketing strategy
BCG matrix
Product life cycle
SWOT Analysis
introduction,objective,Pricing Strategy, Channel Network, Distribution Chain, Market Product,STP, Marketing Communication Mix, Swot Analysis, Company Green Marketing Initiative, Questionaire
Project Report- A study of floor operations(Reliance Trends) at Avani Mall, h...SOUMYAJIT MUKHERJEE
This is my Summer Internship Project Report (MBA).
I am not sharing any kind of sensitive data in it.
While making my project report I had faced a bit problem to find the company profile of Reliance Trends.
For that reason I am helping others, who are opting for the interview or who is doing their S.I.P with Reliance Trends.
I believe this presentation will be a helpful one....,,,
Thank you very much for surfing my Presentation and dont forget to give your feedback...
marketing project based on pantaloons-pioneer of retail industry, submitted by pgdm batch 2016-18 of jaipuria institute of management. the project was made under the guidance of industry mentor. the project covers of best and latest information of the retail sector.
thanks to all my team mates.
it is knowledgeable for study retail marketing and research. gives knowledge of retail marketing about the retail layout, loyalty program. research methodology
introduction,objective,Pricing Strategy, Channel Network, Distribution Chain, Market Product,STP, Marketing Communication Mix, Swot Analysis, Company Green Marketing Initiative, Questionaire
Project Report- A study of floor operations(Reliance Trends) at Avani Mall, h...SOUMYAJIT MUKHERJEE
This is my Summer Internship Project Report (MBA).
I am not sharing any kind of sensitive data in it.
While making my project report I had faced a bit problem to find the company profile of Reliance Trends.
For that reason I am helping others, who are opting for the interview or who is doing their S.I.P with Reliance Trends.
I believe this presentation will be a helpful one....,,,
Thank you very much for surfing my Presentation and dont forget to give your feedback...
marketing project based on pantaloons-pioneer of retail industry, submitted by pgdm batch 2016-18 of jaipuria institute of management. the project was made under the guidance of industry mentor. the project covers of best and latest information of the retail sector.
thanks to all my team mates.
it is knowledgeable for study retail marketing and research. gives knowledge of retail marketing about the retail layout, loyalty program. research methodology
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
1. Lifestde-Rht Mix Perfect Match
beginners have plenty to learn from Lifestyle - a Dubai-based retail chain, which started
operations in India three years ago. Most international retailers consider India a difficult
market to crack. Says a renowned retailer, “India is a country where preferences change
every five kilometres”. However, this did not stop Lifestyle from emerging hugely
successful. Today, the company has three
- in Hyderabad, Chennai and bangalore and is all set to enter Mumbai.
or Lifestyle, sourcing is whàtmakes it completely different from the other stores in the
country. In retail operations, supply chain is the key and this ‘means getting the right
thing at the right place at the right time and in the right quantities. Given the waler-thin
margins and the number and complexity of items handled, this function assumes
enormous significance for a retailer_This is where Lifestyle India stands apart.
Lifestyle has ensured a mix of domestic and
international goods in its merchandise. This means
-
global sourcing has been a part of company strategy from day one. Savvy marketing and
clear
communication emphasising its international
affiliation attracted customers. And once they were in the store, Lifestyle made sure that
they would
want to come in again and again. This is where merchandising and sourcing played a
major role. At
the outset, the company clearly identified the categories which could be sourced from the
country
2. those that had to be imported. Says H Ramanathan, MD, Lifestyle India, “we first
decided what sort of statement we wanted to make. Then we ‘broke our entire
merchandise into core and fillers.
‘Wherever possible, we try to get the core and even a lot of seasonal merchandise from
the domestic
market, while fillers and flashes are sourced from international markets. In certain
categories like household items, gift glassware ranges and furniture are sourced from the
international markets, as we did not find good suppliers from within the country”. The
whole idea was to provide ‘a varied merchandise mix, which was different from that
offered by competitors.
ç s rtwitwe ad a lot of problems hi
I ith.A h_.rm..a’ - mr’ m..Sc” —.
from India”, says Mr Ramanathan. The company
was taken aback by the plethora of regulations,
complex sales tax, octroi and excise structures.
“While the retail margins were very low, the other • costs especially the real estate costs
were very high”, says Mr Ramanathan. Clearly, the company needed to come up with
something to function effectively at these lower margins. So it began working directly
with the smaller manufacturers and regional brands which provided considerable
flexibility in merchandising and range planning. This helped Lifestyle in offering more
variety.
t this strategy was not devoid of difficulties. Reveals Mr Ramanathan, “one of the major
problems we faced was to have these people think and plan for longer cycles”. Many of
the smaller vendors have an erratic way of functioning with no concept of seasonal
planning. The company actually worked with them, stressing the importance of planning
for the season, developing collections, giving them feedback on the products and in
making them understand the importance of having a variety. “Initially, there is a lot of to-
and-fro before the final range is accepted”, he explains.
Quality was another major issue. “We have very strict guidelines on quality and some of
these vendors could not empathise with our requirements initially”, says Mr Ramanathan.
Quality was not restricted only to stitching - the company also needed to work on the
styles, fits and designs to make them conform to international standards. The company
holds training sessions for these vendors to familiarise them with the organisation’s
culture and update them with the latest in fashion. As a result of these stringent controls,
it takes the company an average of 6 months (sometimes even a year) to register a
vendor. This involvement, right ‘from the fabric development stage, has paid rich
dividends and today the company is acclaimed for its range planning. Not only this, the
company ‘stocks a large variety of brands - but the company has been able to achieve
great product adjacencies in the stores with the help of these brands and its private labels.
“It took us almost two years to solve our problems. We also made ‘mistakes and learned
from them - today we are prepared to expand our market reach”, says Mr Ramanathan.
-- —-w--- — Technology plays an important role in achieving the company’s goals. The
company has an in-house planning and monitoring software, which has been connected
3. with the P08 system and the company can download the stock movement data of the store
on a daily basis. The software was devised by the parent company six years ago and has
been used successfully in several markets.
‘With an array of merchandise to manage across centres, efficient logistics and supply
chain management is a valuable asset for the company. Lifestyle seems to have adopted
and adapted its ‘practices across the world for its operations in India. The merchandise
mix at the Lifestyle stores comprises Indian branded products, locally ‘manufactured
goods and imported brands. Usually, household items, high fashion garments, toys,
nursery furniture and toiletries for infants are imported.
‘he company operates through city-specific warehouses, which are located in each city
where Lifestyle showrooms are located. The warehouse
can service one or more showrooms in the city. A
._.Th._e_____C ._rTh.
The company operates through city-specific
warehouses, which are located in each city where
Lifestyle showrooms are located. The warehouse can service one or more showrooms in
the city. A centralised sourcing set-up based in Chennai handles the complex tasks of
range planning, vendor identification, sourcing, order placement and administration.
Goods are shipped to regional warehouses once the centralised sourcing base in Chennai
has placed the order.
The key to the success of Lifestyle stores has been the horizontal deployment of globally
practised ‘methods and principles. Lifestyle believes in the
‘science behind retailing -- understanding
‘manufacturers, markets, consumers, trends and so
on. Information on practices are collated and periodically shared across centres. The
group also lays substantial emphasis on training. Merchandisers and buyers are trained
both locally
globally on various parameters. Senior global buyers are consulted in certain key
decisions such as fashion trends. It is this international experience and knowledge that
has led to Lifestyle’s success
narathershortsanof ti me.