Lifebuoy launches 'School of 5' campaign.
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Lifebuoy, a health soap brand from Unilever, has launched its global hand washing campaign ´School of 5´ in Nepal.
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BREAK THE CHAIN CAMPAIGN
The Kerala government launched the "Break the Chain" campaign to educate people about public and personal hygiene and contain the spread of COVID-19. As part of the campaign, hand sanitizer is being produced and sold at affordable prices. Hand washing facilities like water taps and sanitizers have been installed in public places like railway stations, offices, bus stops and places of worship. The government is encouraging people to wash their hands regularly to break the chain of virus infection.
Break the chain campaign
The Kerala government has launched a mass hand washing campaign called "break the chain" to educate people about public and personal hygiene. As part of the campaign, hand sanitizers are being made widely available at affordable prices and water taps with hand wash have been installed at public places like railway stations. Celebrities are promoting the campaign on social media to encourage people to regularly wash their hands or use hand sanitizers when outdoors to help break the chain of coronavirus transmission.
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Neuromarketing Examples - Neuromarketing Overview
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Diana Lucaci, Founder & CEO
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Competitive Marketing landscape.
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Apex Porter Novelli worked with Unilever to launch the Lifebuoy 'School of 5' handwashing campaign in Kenyan primary schools. The campaign formed handwashing clubs in 83% of schools and collected over 1.7 million signatures from people pledging to wash their hands. Lifebuoy doubled its market share from February to October 2011. Popular singer Esther Wahome promoted the campaign and handwashing clubs were formed in most schools, significantly increasing children's handwashing rates and Lifebuoy's sales.
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The Kerala government launched the "Break the Chain" campaign to educate people about public and personal hygiene and contain the spread of COVID-19. As part of the campaign, hand sanitizer is being produced and sold at affordable prices. Hand washing facilities like water taps and sanitizers have been installed in public places like railway stations, offices, bus stops and places of worship. The government is encouraging people to wash their hands regularly to break the chain of virus infection.
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The Kerala government has launched a mass hand washing campaign called "break the chain" to educate people about public and personal hygiene. As part of the campaign, hand sanitizers are being made widely available at affordable prices and water taps with hand wash have been installed at public places like railway stations. Celebrities are promoting the campaign on social media to encourage people to regularly wash their hands or use hand sanitizers when outdoors to help break the chain of coronavirus transmission.
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- Aggressive advertising in parenting/women's magazines and participation in mother/baby and lifestyle events
- A consumer promotion giving pouches for purchasing baby/woman products
- Participation in the Indonesia Maternity Baby & Kids Expo and Kuta Karnival community event
- Engagement with mom's communities and child day care/learning centers
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Competitive Marketing landscape.
Impulse buying, confusion in marketplace.
Conventional marketing is disruptive.
Shift to digital, inbound marketing.
Marketing & Advertising need better tools.
De-clutter – Simplify messaging and visuals.
Differentiate – Sharp contrast against competition.
Build brands – Brands are shortcuts to reward.
Adapted from Gemma Calvert, Neurosense, Chair of Applied Neuroimaging, University of Warwick.
Neuromarketing fMRI Example
The ad campaign that created the greatest activity in a certain brain region, generated significantly more calls to a stop-smoking hotline. (Source: Sage Journals, 2012)
Neuromarketing EEG Example
Engaging multiple senses:
Communicates with the old brain, through the use of imagery.
Communicates with the neocortex, by making you wonder if the kid can move objects..
Stimulates the Senses, with epic soundtrack!
Make You Feel It. It’s simply a sweet story.
Neuromarketing Eye-Tracking Example
Decision Paralysis – Less is More
Grocery store displayed 24 varieties of jam, and offered samples.
60% of customers stopped to sample the jams
3% made a purchase
Next day, displayed only 6 jars.
40% customers stopped
30% made a purchase
Study by Sheena Iyengar, Professor at Columbia University.
Future of Neuromarketing
Deloitte predicts that the marketing and advertising industry will likely have brains on the brain for 2012. (Source: Deloitte TMT Predictions 2012)
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True Impact provides Neuromarketing research and strategy, to solve Marketing and Advertising challenges.
Technologies: fMRI, EEG, eye-tracking
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Apex Porter Novelli worked with Unilever to launch the Lifebuoy 'School of 5' handwashing campaign in Kenyan primary schools. The campaign formed handwashing clubs in 83% of schools and collected over 1.7 million signatures from people pledging to wash their hands. Lifebuoy doubled its market share from February to October 2011. Popular singer Esther Wahome promoted the campaign and handwashing clubs were formed in most schools, significantly increasing children's handwashing rates and Lifebuoy's sales.
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Hindustan Unilever (HUL) is the largest soap manufacturer in India. To increase sales of its Lifebuoy soap brand, HUL launched health education campaigns promoting handwashing with soap. These campaigns educated people about invisible germs and how handwashing with Lifebuoy soap can prevent diseases like diarrhea. One such campaign, Swasthya Chetna, reached over 15,000 villages across 8 states. The campaigns were successful in increasing Lifebuoy sales and reducing disease incidence through improved hygiene behaviors.
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The document outlines Lifebuoy's "Help a Child Reach 5" campaign to promote handwashing with soap. The campaign aims to change the handwashing habits of 1 billion people by 2015. It features a film telling the story of a father delighted that his child survived to age 5. Viewers are encouraged to pledge handwashing support and share the film. Indian actor Kajol advocates the campaign. Lifebuoy implements handwashing programs in villages and schools. The campaign has impacted over 58 million people in India and generated over $740 million in free media coverage.
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Diarrheal disease causes over 2 million deaths annually worldwide mainly due to contaminated water and poor sanitation and hygiene practices such as not washing hands with soap, though Hindustan Lever Limited's Lifebuoy soap brand addressed this through their Swasthya Chetna rural hygiene education program which reached over 120 million people across India between 2002-2008 by educating communities on the importance of handwashing with soap to prevent the spread of invisible germs.
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This document discusses Lifebuoy's goal to change the handwashing behavior of 1 billion people across Asia, Africa and Latin America by 2015. It outlines Lifebuoy's role in Unilever's Sustainable Living Plan and commitment to making a daily difference through handwashing behavior change programs, skills development partnerships, and advocacy efforts like Global Handwashing Day. The document also tracks social and business impacts and celebrates Lifebuoy handwashing champions.
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Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai, Maharashtra. It is a subsidiary of Unilever, a British-Dutch company.[3] HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.
HUL was established in 1933 as Lever Brothers and, in 1956, became known as Hindustan Lever Limited, as a result of a merger among Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It employs over 16,000 workers,[3] while it also indirectly helping to facilitate the employment of over 65,000 people.[4] The company was renamed in June 2007 as "Hindustan Unilever Limited".
HUL is committed to operate and grow its business in a socially responsible way. Our vision is to grow our business whilst reducing the environmental impact of our operations and increasing our positive social impact. Our aim is to achieve responsible growth and we will inspire to bring this to life by encouraging people to take small everyday actions that will add up to make a big difference. We have embraced the Unilever Sustainable Living Plan (USLP), which is our blueprint for sustainable growth.
The Plan is helping to drive profitable growth for our brands, save costs and fuel innovation.
Our Plan sets out three big goals:
• Improving health & well-being
• Reducing environmental impact
• Enhancing livelihoods
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This document summarizes Hindustan Unilever Limited's (HUL) soap business in India through its Lifebuoy brand and efforts to promote handwashing and hygiene. It discusses HUL's product portfolio and market leadership in soap. It then outlines causes of diarrhea in India and how handwashing can help reduce cases. HUL partnered with public health organizations on programs like the Swasthya Chetna initiative to educate people on germs and promote frequent handwashing using Lifebuoy soap. The program reached millions of people across India in a low-cost and scalable way, helping increase sales while also improving health. Both public-private partnerships and branded programs like Swasthya C
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Hindustan Unilever (HUL) is India's largest fast moving consumer goods company. One of HUL's oldest and largest brands is Lifebuoy soap, which was launched in 1895. Lifebuoy is positioned as a health and hygiene soap and has a user base of over 600 million consumers in India. It is the largest selling soap brand in the world. HUL promotes Lifebuoy through health education programs, TV and print ads focusing on family health, and demonstrations of germs on hands at public events. Lifebuoy is primarily sold in Asia and Africa, with a focus on rural areas through health officer teams and a goal of reaching every Indian village.
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The document discusses the repositioning of the Lifebuoy brand by Hindustan Unilever Limited in India. Originally positioned as a masculine soap, Lifebuoy's market share declined in the late 1990s with the rise of beauty soap brands. HUL repositioned Lifebuoy in 2002 to target entire families rather than just men, changing the product formulation, packaging, and marketing campaigns. The repositioning was successful, with Lifebuoy regaining market share and launching rural health programs that reached over 120 million people.
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Hindustan Unilever (HUL) is India's largest FMCG company with 100 factories. It was incorporated in 1931 and touches 2 out of 3 consumers. One of HUL's most prominent brands is Surf Excel, a detergent powder launched in 1959. Surf Excel has effectively managed its product lifecycle through innovations and marketing strategies like variants, ads campaigns with slogans like "Daag Acche Hain", and social media promotions. It aims to build an emotional connection with mothers through celebrating children and education initiatives.
Samvardhanajune
On June 5, 2021, a program was organized in Hadonahalli village to distribute masks, sanitizers, and dustbins and create awareness about their importance during the pandemic. Students from Seshadripuram Institute of Commerce and Management participated in the distribution and awareness campaign. On January 16, 2021, a similar awareness program was organized to educate students about protecting pregnant women and infants from COVID-19. A mega voluntary blood donation festival was organized on the 109th birth anniversary of Late Sri K.M. Nanjappa to meet the need for blood during the pandemic. The event was attended by notable guests and helped create awareness about the importance of blood donation during the crisis.
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This document provides a guide for developing large-scale national handwashing promotion programs. It lays out the experiences of the Global Public-Private Partnership for Handwashing with Soap (PPPHW) which has brought together governments, donors, private sector partners, and organizations to promote handwashing on a mass scale. The guide covers laying the foundation for a national program, understanding target consumers through research, implementing promotion programs, and organizing public-private partnerships. It emphasizes the importance of handwashing in preventing diarrhea and respiratory infections, which are two leading causes of child mortality globally. Promoting handwashing with soap at key times can reduce diarrhea incidence by 42-47% and respiratory infections by 30%, making it
GLOBAL Hands washing DAY
Global Handwashing Day is celebrated annually on October 15th to promote handwashing with soap at key times. Proper handwashing can help reduce the spread of diseases and save lives. The campaign aims to improve handwashing habits worldwide by raising awareness of its importance. Ignaz Semmelweis's discovery in 1846 that handwashing with chlorine reduced childbed fever mortality rates demonstrated hand cleansing can prevent infection. A Lifebuoy campaign in an Indian village significantly reduced diarrhea rates among children by encouraging more frequent handwashing.
Global handwashing day planners guide
Global Handwashing Day is celebrated on October 15th to promote handwashing with soap. The document provides information about Global Handwashing Day, including its goals of fostering a global culture of handwashing, raising awareness of its benefits, and advocating for policies to promote behavior change. It also discusses the importance and effectiveness of handwashing with soap for preventing diseases, especially diarrhea and pneumonia, the critical times for handwashing, and how handwashing is a highly cost-effective health intervention.
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The document describes a "Break the Chain" social marketing campaign launched by the Kerala health ministry in India to promote hand washing and other hygiene practices to prevent the spread of COVID-19. The campaign uses social media platforms to raise awareness of the importance of personal hygiene, like frequent hand washing with soap and water, in order to break the chain of virus transmission within communities. Kerala has been able to minimize virus spread so far through early surveillance and public support of measures like hand washing promoted by the "Break the Chain" campaign.
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Hindustan Unilever (HUL) is the largest soap manufacturer in India. To increase sales of its Lifebuoy soap brand, HUL launched health education campaigns promoting handwashing with soap. These campaigns educated people about invisible germs and how handwashing with Lifebuoy soap can prevent diseases like diarrhea. One such campaign, Swasthya Chetna, reached over 15,000 villages across 8 states. The campaigns were successful in increasing Lifebuoy sales and reducing disease incidence through improved hygiene behaviors.
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The document outlines Lifebuoy's "Help a Child Reach 5" campaign to promote handwashing with soap. The campaign aims to change the handwashing habits of 1 billion people by 2015. It features a film telling the story of a father delighted that his child survived to age 5. Viewers are encouraged to pledge handwashing support and share the film. Indian actor Kajol advocates the campaign. Lifebuoy implements handwashing programs in villages and schools. The campaign has impacted over 58 million people in India and generated over $740 million in free media coverage.
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Diarrheal disease causes over 2 million deaths annually worldwide mainly due to contaminated water and poor sanitation and hygiene practices such as not washing hands with soap, though Hindustan Lever Limited's Lifebuoy soap brand addressed this through their Swasthya Chetna rural hygiene education program which reached over 120 million people across India between 2002-2008 by educating communities on the importance of handwashing with soap to prevent the spread of invisible germs.
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AN OVERVIEW ON THE CORPORATE SOCIAL RESPONSIBILITY INITIATIVES BY HINDUSTHAN ...
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HUL was established in 1933 as Lever Brothers and, in 1956, became known as Hindustan Lever Limited, as a result of a merger among Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It employs over 16,000 workers,[3] while it also indirectly helping to facilitate the employment of over 65,000 people.[4] The company was renamed in June 2007 as "Hindustan Unilever Limited".
HUL is committed to operate and grow its business in a socially responsible way. Our vision is to grow our business whilst reducing the environmental impact of our operations and increasing our positive social impact. Our aim is to achieve responsible growth and we will inspire to bring this to life by encouraging people to take small everyday actions that will add up to make a big difference. We have embraced the Unilever Sustainable Living Plan (USLP), which is our blueprint for sustainable growth.
The Plan is helping to drive profitable growth for our brands, save costs and fuel innovation.
Our Plan sets out three big goals:
• Improving health & well-being
• Reducing environmental impact
• Enhancing livelihoods
YM2_ASM12.1_VanHieu
This campaign by Lifebuoy soap in Vietnam from 2012-2016 aimed to promote handwashing with soap. It created the "Clean Hands Team" who traveled the country educating children and mothers on hygiene. The team engaged in activities to teach communities about preventing disease through proper handwashing. Lifebuoy used PR as the lead channel to introduce the team on TV and online, then educate the public through the team's activities. Digital channels further amplified the message and engaged more people in sharing the importance of clean hands. The campaign was successful in growing Lifebuoy's Facebook fans and video views while also reaching many provinces in Vietnam with its hygiene message.
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This document summarizes Hindustan Unilever Limited's (HUL) soap business in India through its Lifebuoy brand and efforts to promote handwashing and hygiene. It discusses HUL's product portfolio and market leadership in soap. It then outlines causes of diarrhea in India and how handwashing can help reduce cases. HUL partnered with public health organizations on programs like the Swasthya Chetna initiative to educate people on germs and promote frequent handwashing using Lifebuoy soap. The program reached millions of people across India in a low-cost and scalable way, helping increase sales while also improving health. Both public-private partnerships and branded programs like Swasthya C
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The document discusses the repositioning of the Lifebuoy brand by Hindustan Unilever Limited in India. Originally positioned as a masculine soap, Lifebuoy's market share declined in the late 1990s with the rise of beauty soap brands. HUL repositioned Lifebuoy in 2002 to target entire families rather than just men, changing the product formulation, packaging, and marketing campaigns. The repositioning was successful, with Lifebuoy regaining market share and launching rural health programs that reached over 120 million people.
Humana People to Peoploe Annual Report 2015
The document is the 2015 annual report for Humana People to People, an international development movement made up of 31 member associations that work in 45 countries across 5 continents. In 2015, the movement's 860 projects reached over 14.5 million people through activities focused on education, health, agriculture, and community development. Major programs discussed in the report include the Total Control of the Epidemic HIV/AIDS program, farmers' clubs, child aid projects, clothes collection and sales, and teacher training colleges.
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Hindustan Unilever (HUL) is India's largest FMCG company with 100 factories. It was incorporated in 1931 and touches 2 out of 3 consumers. One of HUL's most prominent brands is Surf Excel, a detergent powder launched in 1959. Surf Excel has effectively managed its product lifecycle through innovations and marketing strategies like variants, ads campaigns with slogans like "Daag Acche Hain", and social media promotions. It aims to build an emotional connection with mothers through celebrating children and education initiatives.
Samvardhanajune
On June 5, 2021, a program was organized in Hadonahalli village to distribute masks, sanitizers, and dustbins and create awareness about their importance during the pandemic. Students from Seshadripuram Institute of Commerce and Management participated in the distribution and awareness campaign. On January 16, 2021, a similar awareness program was organized to educate students about protecting pregnant women and infants from COVID-19. A mega voluntary blood donation festival was organized on the 109th birth anniversary of Late Sri K.M. Nanjappa to meet the need for blood during the pandemic. The event was attended by notable guests and helped create awareness about the importance of blood donation during the crisis.
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GLOBAL Hands washing DAY
Global Handwashing Day is celebrated annually on October 15th to promote handwashing with soap at key times. Proper handwashing can help reduce the spread of diseases and save lives. The campaign aims to improve handwashing habits worldwide by raising awareness of its importance. Ignaz Semmelweis's discovery in 1846 that handwashing with chlorine reduced childbed fever mortality rates demonstrated hand cleansing can prevent infection. A Lifebuoy campaign in an Indian village significantly reduced diarrhea rates among children by encouraging more frequent handwashing.
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Global Handwashing Day is celebrated on October 15th to promote handwashing with soap. The document provides information about Global Handwashing Day, including its goals of fostering a global culture of handwashing, raising awareness of its benefits, and advocating for policies to promote behavior change. It also discusses the importance and effectiveness of handwashing with soap for preventing diseases, especially diarrhea and pneumonia, the critical times for handwashing, and how handwashing is a highly cost-effective health intervention.
Unmulan NGO presentation
This presentation shows the working of a running NGO UNMULAN in kanpur and nearby places. it shows the works and programmes runs under it.
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As many as 46 teachers of Sindhuli district have resigned after the Commission for the Investigation of Abuse of Authority (CIAA) started investigating their teaching licences and academic certificates.
Education Ministry to speed up textbook monitoring to ensure timely supply
The Ministry of Education in Nepal is increasing monitoring of textbook distribution to ensure students receive their books on time at the beginning of the new academic year in mid-April. There have been claims that textbooks will be ready but the Ministry remains doubtful. A four-member team has begun visiting textbook publishers to check the printing progress. The government has allocated $1.82 billion for free delivery of textbooks and will take action against those responsible if students do not receive their books on the first day of classes.
School textbook monitoring begins
The Department of Education in Nepal has begun monitoring school textbooks to ensure they are printed on time and distributed before the new school year begins in mid-April. A four-member team led by an education official has visited the main government printing press and some private publishers. The government press has already printed 6.9 million textbooks for grades 6-10 and is producing 85,000 copies daily. There is still a need for over 2 million textbooks, and some private publishers have yet to begin printing, putting the distribution deadline at risk.
Idea Studio handover to KUSOM by UNICEF
Idea Studio Incubation Center, Nepal’s first innovative platform to turn promising ideas into practical business solutions to the social problems faced in local communities, was handed over to the School by UNICEF.
One teacher for grades one to seven
Here is a school where students of Grade I to VII have to squeeze themselves in one room and they are taught by only one teacher.
One teacher for grades one to seven
One teacher has been teaching students from grades 1 to 7 at a school in Gobargada VDC for the last eight months. The school used to have three teachers when it was a primary school, but now only has one teacher since the principal retired. Guardians are worried that the school may have to shut down if the only teacher takes leave, as students often return home early due to a lack of regular classes. While a new teacher was recommended, they have yet to start working at the school. The district education officer said teacher appointments were delayed by elections but assured that new teachers would be sent soon.
KU, Korean university to promote organic farming
A two-year project was launched between Kathmandu University in Nepal and Chonbuk National University in South Korea to promote organic farming through education and research. The project aims to develop graduate programs in organic farming technology, establish advanced laboratories and infrastructure for education, and provide technical training to students, government officials, and farmers. The estimated $666,666 project is funded by Korea International Cooperation Agency and will see Chonbuk University provide funding, personnel, and technology to enhance Kathmandu University's education and research capabilities around organic farming.
Students want parties to return to talks
Twenty-one-student unions aligned to ruling parties and parties in opposition have jointly demanded that political parties sit for dialogue and forge consensus for peace and constitution.
Children will get textbooks before start of academic session: JEMC
Janak Education Materials Centre is all set to provide school textbooks to students before the start of the new academic session that begins from mid-April.
Star-studded Pentagon enter semis, SPA win
3Star-studded Pentagon College advanced to the semi-finals, while hosts SPA confirmed their place in the last eight in the Hotel Devotee SPA Cup Cricket Tournament here on Tuesday.
CTEVT permits nursing colleges to hike fees by 20 pc
Council for Technical Education and Vocational Training (CTEVT) has increased the fee of nursing studies by 20 per cent.
The British College, Softwarica College join hands
The British College (TBC) and Softwarica College of IT and E-Commerce have signed a strategic partnership agreement.
Over 500‚000 taking SLC tests
The Office of the Controller of Examinations (OCE) today said a total of 572,207 students will be appearing in this year’s School Leaving Certificate examinations scheduled from March 19
LOCUS 2015 on February 20
The annual technology festival LOCUS organized by undergraduate engineering students of the Institute of Engineering (IOE), Pulchowk Central Campus is coming with its 12th edition in February.
LOCUS 2015 on February 20
LOCUS 2015 is the 12th annual technology festival organized by undergraduate engineering students at the Institute of Engineering in Pulchowk, Nepal from February 20-22. The theme is "Technology for the Future" and it will include competitions in various areas like quizzes, presentations, hackathons and startup pitches, focusing on social development and green technology. Over 30,000 visitors are expected to attend the three day event, and the application deadline is February 13.
Rotary Club rescues MBBS student who was at sea.
Sameekshya Kandel passed School Leaving Certificate with 80 per cent marks from a community school in Kaski.
Rotary Club rescues MBBS student who was at sea
Sameekshya Kandel passed School Leaving Certificate with 80 per cent marks from a community school in Kaski.
NCED‚ British Council to conduct primary level teachers' training
The National Centre for Education Development and the British Council are going to conduct teachers’ training on teaching different subjects through English as the medium of instruction.
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Education Ministry to speed up textbook monitoring to ensure timely supply
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Children will get textbooks before start of academic session: JEMC
Children will get textbooks before start of academic session: JEMC
CTEVT permits nursing colleges to hike fees by 20 pc
CTEVT permits nursing colleges to hike fees by 20 pc
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