Business Model Canvas of LifeSoul

1. LIFESOUL
Business Model

2. Overview
■ The business provides a platform where one can pin down his/her feelings and share
them without revealing their identity.
■ It is an anonymous chatting application where expert therapists will chat with the
person suffering emotionally/mentally.

3. BUSINESS MODEL
CANVAS

4. Customer Segment
■ Students going through a hard time
■ Not just students, but also all the faculty and staff members

5. Value Proposition
■ Mental and EmotionalWellness
■ USP – Anonymity

6. Channels
■ Android application followed by iOS application
■ Website
■ A separate login portals for therapists and students
■ End-to-end encryption

7. Customer Relationship
■ The client-customer relationship will be anonymous
■ Anonymity in the hands of customers
■ Councillor may suggest to set up meeting, after customer’s consent

8. Revenue Streams
■ Advertisements
■ In app purchases

9. Key Partners
■ Professional counsellors
■ JGU Health centre
■ JGU peer support team
■ A professional, established psychiatrist/psychologist as core advisor
■ Application developers

10. Key Resources
■ Access to health centre facilities
■ One professional psychiatrist
■ At least 2 counsellors
■ Student partners
■ App development kit

11. Key Activities
■ Hire therapists
■ Reach the target customer segment
■ Developing platform (app with web support)
■ Assuring availability of the councillor

12. Cost Structure
■ App development charges
■ App listing charges
■ Advertisement expenses
■ Hiring therapists

13. THANKS