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Library Transformation - The Mancunian Way
Manchester has a long history of public libraries dating back to the 1850 Public Libraries Act. The document discusses the challenges facing Manchester Libraries including budget pressures and changing technology and customer expectations. It outlines opportunities such as partnerships with other organizations and using libraries to support wider social goals. Recent progress includes refurbishing most of the library estate and co-locating libraries with partners. Future plans include developing the Central Library as a cultural destination through programming, exhibitions, and the Archives+ partnership.
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Library Transformation - The Mancunian Way
- 1. Renewal - ManchesterLibraries Transformation the Mancunian Way M macinnes_neil Strategic Lead – Libraries, Galleries and Culture – Manchester City Council
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- 4. Manchester – LibraryCity • First local authority public lending and reference library – 1850 Public Libraries Act • Edward Edwards – First Chief Librarian – 1858 • 14 Chief Librarians to date • Chetham’s Library – 1653 Oldest public library in the English speaking world • Commercial Library 1919 – 1934 Royal Exchange – ever changing
- 7. Campfield Library, 1852(m64380) Slide 7
- 8. King Street ReferenceLibrary, 1866 (m51700) Slide 8
- 9. Temporary Reference Library, Piccadilly,1914 (m51707) Slide 9
- 10. Slide 10Central Libraryunder construction, 1932 (m51731)
- 11. King George Vand Queen Mary open Central Library, 17 July 1934 (m09980) Slide 8
- 12. Context - ManchesterLibraries • Central Library • 15 Neighbourhood Libraries • 6 Community Partnership Libraries • HMP Manchester Library • Greater Manchester County Record Office / Archives • 24 hour virtual Library • Greater Manchester Libraries
- 13. Challenges • Austerity –pressures on public sector budgets – not just libraries • Increase in book sales vs lending • Impact of the Internet and technology • Competition for free time • Trying to be all things to all people • Lack of awareness – clarity of offer • Customer expectation • Quality of the library estate
- 14. Challenges • Workforce –skills and age • Political landscape • Brexit implications • Reduced opening hours • Reduced resources • Negative media – echo chamber
- 15. Opportunities • Libraries First– supporting wider agendas • Channel shift – Government Digital Services • Fake news – libraries role as safe, reliable spaces and information providers • One public estate – co-location • Fundraising and sponsorship
- 16. Opportunities • Technological solutions– Open Libraries unfreezing community assets • Community Partnership – activation, co-curation – strength based conversations • Volunteer opportunities • Early prevention – savings to other services areas • Public sector reform
- 17. Opportunities • Wider librarysector working – HE/FE • Learning from other library leaders – Library Advocacy Lab • Workforce and staff development • New ways of working / transformation • Collections HQ – making best use of stock – right book, right place, right customer • BL Living Knowledge Network
- 18. Opportunities • Contribution tomany policy and social goals • Contribution to the knowledge economy • Contribution to education, informed citizenry, health literacy and culture • Navigating information and learning sources • Libraries as an economic enabler
- 19. Strategic context Library Strategy– Tiered and Layered • Review of existing locations – district centres, transport, corner plots – visible from a number of approaches • Identify potential partners and funding • No more stand alone libraries • Design principles – glazed frontage, flexible space and retail approach • New technology – RFID, customer self service, Wifi • Customer offer – learning, reading, health, information, digital and cultural – for all ages • Political and community support • Regular refresh of strategy and opportunities
- 20. 99.99% residents within2 miles of all libs 99.99% residents within 1.5m of all libs 16.37% residents within 1.5m of Central 99.57% residents within 1.5m of Neighbourhoods and Central 99.99% residents within 2m of Neighbourhoods and Central
- 22. Progress • 80% oflibrary estate refurbished, modernised or rebuilt since 2005 • Co-location with other partners and service providers • Leisure Centres x 3 • Adult Education and Community Learning Centres x 2 • Further Education • Commercial and Retail Partners • Schools and Academies x 2 • Community partners – social housing providers creating cultural hubs • Now only 5 stand alone libraries in the city • Library 2020 – £2.1m investment • 2 new libraries planned – Health and Wellbeing hub and a new library and leisure centre
- 24. Library and LeisureCentres 3 x Library and Leisure Centres Slide 24Section Heading Section Subheading
- 25. Library and LearningCentres 2 x Adult Education Centres Slide 25Section Heading Section Subheading
- 26. Library and Academies 2x Academies (Public Libraries) Slide 26Section Heading Section Subheading
- 27. Library and FECollege Slide 27Section Heading Section Subheading
- 28. Library – YoungPeople’s Hub Moss Side Slide 28Section Heading Section Subheading
- 29. Traditional Carnegie Libraries Slide29Section Heading Section Subheading
- 30. Communications Review -6 steps • A brand (two brands in this case) • Signage – Internal and External • Customer segmentation and targeting • Promotion, programme and comms channels • Review of online presence and customer journey • Review experience, feedback and data
- 31. The Brand andstraplines • No brand guidelines and a combination of old MCC branding or “hand made” branding • No brand guidelines • Approved brand with guidance • How the look can be used • A consistent tone of voice • Positive messages • Consistent use across all libraries • Straplines – give an instant feel for the offer • Central Library -Your world in one place • Manchester Libraries – Endless possibilities
- 33. Signage – Externaland Internal • Signage audit • Outdated and not fit for purpose • Lack of clarity • Negative messages • Customer Self Service
- 35. Customer segmentation and targeting •Analysis customer base and non customers in wards • Plot heat maps • Trigger points when customers use libraries – study, children, unemployment ….. • Use of LMS
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- 43. Inform • Population (andprojected) • % Children 0 – 15 • Age of population • Catchment areas • Transport • Usage patterns • KPIs • Building performance Slide 43
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- 48. Real time datacapture
- 49. Success • Library Strategy •Exemplar Library Service • Tiered and layered sustainable physical and digital offer • Strong leadership and governance • Part of wider UK, European and worldwide libraries network • Quality estate • Strong brand identity • Strong partnerships
- 50. Central Library Transformation •A major programme of refurbishment and transformation including the Town Hall Extension, Central Library, Library Walk, St Peter’s Square and now the Town Hall • Major refurbishment of Central Library - iconic and much loved building and cultural venue for residents, communities & visitors - £48m investment
- 51. Transformation Journey • 2005– Initial feasibility – TLC • 2006 – Heritage Audit • 2007 - Fire • 2008 – Funding granted • 2010 – Decant and closure • 2010 - Elliot House, Deangate • 2014 – Rebirth • 2017 - Civic and Ceremonial
- 52. New Central Libraryservice concept - The why • A refurbished and restored Central Library – Original Modern • 70/30 not 30/70 – accessibility – people and collections – explore and discover • New services and new audiences • Commitment to Special Collections • One integrated Archive Centre of Excellence • Extended to Town Hall Extension • The Library as the ‘Third Place’- The City’s Living Room, Study and Treasure Trove • Key cultural destination • Exhibition programme
- 53. The City’s LivingRoom – a Flexible, Third Space to • Meet, learn, share, explore – a trusted place to spend time • Improved access to space and collections • Brighter and more exciting place and a cultural destination • Respect what we have – restore architecture • Engage communities from all ages and backgrounds
- 54. Customer Offer • Informationand Business Services incl partnership with BL • Henry Watson Music Library • Archives + (printed, film and digital) • Transforming service delivery through use of IT incl new Media Lounge • Conference facilities (links with Manchester Central) • Performance and Cultural Programme – Arts Council
- 55. Customer Offer • Chineseand Community Languages • Communities of Interest eg LGBT • Health Information • Children’s Library – Digital – Secret Garden • Youth offer and gaming zone • City Centre Lending library – rising population • Reference floor • 170 PCs including I-Macs and gaming
- 56. Target Audiences • Schools(KS2, KS3, KS4) • Young People • Families • BME communities • Place based communities • Communities of Interest • Heritage Tourists • Tourists – within the top ten MCR venues on Trip Advisor • 1.5 millions visits per year
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- 58. Cultural Ambition • Collaborativeprojects • Themed activity • Seasonal programme of events • Performance Space • External civic space • Visitor Attraction QAS • Giving space up
- 59. Collaborative Partnership • JazzFestival • Manchester International Festival • Literature Festival • Festival of Light and Sound • Manchester Day • Kino Film Festival • Science Festival • Manchester Pride
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- 65. Author Programme • JeremyPaxman • Zadie Smith • Alan Carr • Ruby Wax • Jeanette Winterson • Val McDermid • Ann Cleeves • Rainbow Rowell • Doug the Pug • Gordon Brown
- 66. Archives+ Partnership • Bringstogether and integrates Manchester’s largest and most important archives & records. • Traditional and film archives from local authority, both Manchester universities and voluntary sector. • One Stop Shop for Family History. • Creates user driven, freely accessible resources for people to engage with histories. • Breaking down barriers and encouraging new audiences to engage with Archives.
- 67. Archives+ • Visitors &residents exploring their histories and heritage across the city – a dispersed ‘museum’ • Signposting visitors to other venues/ parts of the city • Potential shared audience for ‘social history’ of over 4 million visits Central Library & Archives+ 2,000,000 John Rylands Library 67000 visitors Chethams & Medieval 1/4 13500 visitors People’s History Museum 76000 visitors Manchester Museum 350000 visitors Manchester Jewish Museum GM Police Museum 11000 visitors MoSI 850000 visitors IWMN 300,000 visitors Salford Museum 88000 visitors National Football Museum 350000 visitors Working Class Movement Library City as its own museum: Ancoats, N ¼, Castlefield etc
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- 70. Central Library Development Trust Anew charity formed to support additional activities of Manchester Central Library intended to complement and add value to Manchester City Council’s major ongoing commitment to core services.
- 71. Accomplishments • Between 2012– date - almost £1m raised • MCLDT website • Legacy funding £40k – funded an events post for 12 months • Sunday Fundays • Library Lovers • Donation boxes and donation tins in all branches • Business Sponsorship and naming rights – eg Wolfson Reading Room
- 73. Finally a happyending !
- 74. Slide 74Section Heading SectionSubheading
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Editor's Notes
- #13 The Libraries’ offer is in a unique position of having multiple venues; Central Library with existing international profile and neighbourhood libraries in the heart of communities. This ambitious and vibrant arts programme embedded across Manchester’s libraries will start the journey to establishing sustainable creative libraries embedded within, and integral to, the ecology of Manchester’s arts sector and as learning and legacy, develop a future framework for making real and virtual neighbourhood:central library arts connections, developing community involvement and engaging wider local communities through marketing and broadcasting the process and its public culmination. The newly refurbished Library retains the traditional much-loved features of the library and offers a radically new approach using innovative technology and media. The whole library space is intended to be welcoming to all users – and includes the Media Lounge, the Music Library with digital music making and mixing equipment and young people (13-25) are encouraged to take part in the volunteering offer and ambassadors programme. A Youth Consultation Report found 91% of 505 respondents believed that the library is young people friendly, with many users returning once a week or more.
- #20 £48 million for Central Library Whitworth – £15million refurb Aim to provide a Cultural counter balance to london in the north of england. George Osborne £78 million ‘culture is a key part of the northern powerhouse– major catalyst for cultural economy Home
- #22 22 neighbourhood libraries
- #51 Central Library re-opened on march 22nd last year after 4 years of closure. during closure, Manchester libraries has continued to challenge perceptions of what and who a library is for, inviting emerging local indie band Violet Youth to play in the temporary City Library, on Deansgate for World Book Night 2012 . And artists Dan Dubowitz and Alan Ward have recorded its transformation, capturing the moment when the city’s populace has been locked out, recording the stories of those restoring the buildings and uncovering archive images, for a book and exhibition which will launch in 2014. Library Live built on this existing foundation.