This document outlines a research project exploring corporate social responsibility related to aging populations. It discusses three planned papers: 1) A literature review finding most research examines how aging influences corporations rather than corporate influences on aging. It argues for a new field of "corporate gerontology". 2) An analysis of global CSR schemes finding aging is rarely mentioned and almost never specifically addressed. It introduces the concept of "corporate geronto-responsibility". 3) A case study of Israeli bank sustainability reports finding little mention of aging, mainly regarding support for elderly parents of employees. The researcher argues for inclusion of aging in CSR and sustainability reporting guidelines.

1. Corporate Social Responsibility
in an Aging Society
Liad Ortar

2. • 45, Born in Haifa
• Married to Ofer
• Father to Ohad & Maya
• Lives in Pardes Hana
• Enjoys cooking…
• Grandchild to Ada Salama (95)
Family

3. http://www.ynet.co.il/articles/0,7340,L-4674600,00.html
Lets start with - Covid19
A blind spot – private homes

4. The aim of this research project is to explore, identify,
and present the social responsibilities of business
corporations in face of humanity’s aging population.

5. A brief introduction to CSR?
(corporate social responsibility)
CSR is defined by the European Commission as "the responsibility of
enterprises for their impacts on society". Enterprises "should have in place
a process to integrate social, environmental, ethical human rights and
consumer concerns into their business operations and core strategy in
close collaboration with their stakeholders“ (EU, 2014)
R. Edward
Freeman
CSR Grand Theories
• Capitalism - Maximizing Shareholders Value (MSV) 70’s –
(Friedman, 1970)
• Stakeholders Theory - 80’s (Freeman, 1984)
• Legitimacy Theory – 90’s (Suchman, 1995)
• Shared Value Theory – 2011 (Kramer, 2011)
Milton
Friedman
Mark Suchman
Michael Porter

6. Research outline:
Paper 1: Time for Corporate Gerontology: A Systematic
Literature Review
Paper 2: Aging’ in Global CSR Schemes: Time for
Corporate Geronto-Responsibility (CGR)".
Paper 3: Aging in Sustainability Reporting: A Case Study of
Israeli Banks

7. Paper 1: Time for Corporate Gerontology: A Systematic
Literature Review
Goal –To explore the extend and context through which gerontology’s
academic literature is addressing the manner in which corporations
interact with, influence, and are influenced by older persons and the
aging of society;
Method – A systematic literature review (SLR) designed for exploring
and presenting the current state of academic research in the
multidisciplinary realm of aging and the business corporation.

8. Paper 1: Time for Corporate Gerontology: A Systematic
Literature Review
Aging
63%
Corporations
27%
Receprocital
10%
Independent Variable
Results - Of the forty-six
papers surveyed, the majority
belong to the category in
which aging is an independent
variable that influences the
performance of business
corporations. Only 27%
belong to the second category,
which is concerned with the
ways in which the conduct of
corporations can influence
various aspects of aging.

9. Paper 1
The findings of this study indicate, the business
corporation as an influential economic and social
institution has received very little attention in mainstream
gerontology research.
It is our hope that the establishment of a new theoretical framework
of corporate gerontology will raise awareness of this phenomenon
and thus contribute to the structuring of multi-sectoral social
resilience regarding aging. In short, the time has come for the rise of
corporate gerontology.

10. Paper 2: Aging’ in Global CSR Schemes: Time for Corporate
Geronto-Responsibility (CGR)".
Goal –To explore the presence and context of ‘aging’ in global CSR
schemes
Method – a mixed method approach that included both quantitative
and qualitative methods was used. This methodology provided an
inductive way of analysing the context in which aging appears and
exploring whether and how corporations are expected or being asked
to address this issue.

11. Paper 2: Aging’ in Global CSR Schemes: Time for Corporate
Geronto-Responsibility (CGR)".
Results – 37 CSR schemes were reviewed
Not
mentioned
78%
Generally
mentioned
19%
Mentioned and
explained
3%
Specific guidelines
0%
Aging in CSR Methodologies
Article 2 – Universal Declaration of
Human Rights: Everyone is entitled
to all the rights and freedoms set
forth in this Declaration, without
distinction of any kind, such as race,
colour, sex, language, religion,
political or other opinion, national or
social origin, property, birth or other
status.
+ age is ‘generally mentioned’

12. Corporate Geronto-responsibility
the ethics of Corporate Gerontology
Legal demands
Profit-driven behavior
Philanthropy
Ethics - CSR
Legal
Economic
(Carroll, 1991)
Donations and voluntary community
involvement
Carroll’s CSR pyramid

13. The
firm
Retiree
associations
Political
groups
(grey
power)
Aging
employees
Past
generations
Employees
– caregivers
Aging
customers
Aging
communities
Corporate
geronto-
stakeholders

14. Paper 3: Aging in Sustainability Reporting: A Case Study of
Israeli Banks
Goal –To explore the presence and context of ‘aging’ in 24
sustainability reports of Israeli banks
Method – a mixed method approach that included both quantitative
and qualitative methods was used. This methodology provided an
inductive way of analysing the context in which aging appears and
exploring whether and how corporations are addressing this issue de
facto.

15. Paper 3: Aging in Sustainability Reporting: A Case Study of
Israeli Banks
Results - “Aging” as a general theme is hardly present in the 24
reports, and when it does appear, it is mainly in the context of aid for
elderly parents of employees.

16. The next step:
• Reporting guidelines on ageing
So why…

17. Thank you !
Liad Ortar
Liad.ortar@gmail.com