This document outlines the key topics and learning outcomes of a business ethics module. The module will help students: 1) Identify stakeholders and explain the relationship between business and its stakeholders. 2) Define ethics and business ethics by examining definitions from various research articles. 3) Understand that business exists within society and impacts social structures through its activities.

2. Topic Learning Outcomes
At the end of this module, students will able to:
1) identify who are the stakeholders.
2) explain the relationship between business
and its stakeholders.

3. Definition: Moral & Ethics
Find the definition of Ethics from the research
article by Khalidah, Rohani, and Mashitah
(2010). From those definition, infer the
meaning of “Business Ethics”.
Tips: Look for
1) Nikel et. al. (2008) @ INTRODUCTION
2) Lilie (1971) @ INTRODUCTION
3) Mauro et. al. (1999) @ INTRODUCTION
4) Crane & Matten (2007) @ INTRODUCTION
5) Wiley (1995) @ LITERATURE REVIEW
[Find what are the “same” and what are “similar” among
those definitions].

4. Definition: Business Ethics
Find the definition of Ethics from the
research article by Khalidah, Rohani, and
Mashitah (2010). From those definition,
infer the meaning of “Business Ethics”.
Definition: Value
Values can be defined as those things that
are important to or valued by someone/org.
Example UniKL's core values - in this case,
commitment, integrity, teamwork,
innovativeness and excellence.

5. Why does an organization exist?
Who does the organization serve?

6. Business and Society: An
Interactive System
• Business refers to
any organization
that is engaged in
making product or
providing service for
profit.
• Society refers to
human beings and
social structure that
they collectively
created
• As a set of organization
created by human beings,
business is clearly a part of
society. Business activities
impacts others in society as
well.

7. Forces that Shape Business
and Society

8. Who are the Stakeholders?
• In understanding the meaning of
Stakeholder, let answer these 2 questions.
Who is affected or will be affected with
the existence of UniKL MIAT campus in
Jenderam Hulu? Which party will get
benefits with UniKL MIAT’s programs?

9. Who are the Stakeholders of UniKL
MIAT?
UniKL MIAT
Stakeholders
Students/
Future
Students
Parents
UniKL
MIAT’s
Staff
MARA/
Share
holder
DCAM
Local
Authority
(MPS)
Jenderam
& BBST
Community
Aviation
Industry
Sponsors
MQA MOHE
Graduates
/ Alumni
Suppliers

10. So, what is the Stakeholders?
“Individuals or parties who will share
the interest in business enterprise,
and who will be impacted with the
decision and activities of the business
entity.”

11. Who are the Stakeholders?

12. Market Stakeholders of
Business

13. Non-Market Stakeholders of
Business

14. Stakeholders:
Nature of
Interest and
Power

15. Stakeholders:
Nature of
Interest and
Power (con.)

16. Interactive System
Ethical
Crisis
.
.
.

17. Hypothetical Case:
Stakeholders
“The Customer is Always
Right”
INSTRUCTION:
1) Divide yourself into 4 groups.
2) Read the case given and answer the
questions?

18. Coverage of this Business
Ethics Course