CSR, triple-bottom line and cross sector collaboration
Fredrik Björk, Malmö University
US – 1950s ”Business can also be responsible” Initial focus: Internal (Employees and their families) Eventually – more focus on local community Today – Global perspectives
Social responsibility – or responsibility towards society? What do we mean by ”social”? Environment and sustainability becoming more important issues Corporate responsibility (CR)
Ethics: Code of Conduct, product liability Social: Diversity in the workplace, equality, employee participation, community involvement Environment: Sustainable resource use, healthy products, "pure" product chain
The sustainability megatrends: climate change, resource shortages and demographic changes present both opportunities and risks for business Climate change and water shortage are the two most pressing long-term trends that require global solutions. People are starting to realize the economic repercussions. The financial market is beginning to see the risks but also the emerging opportunities.
On a corporate level: Who will gain and who will lose from these trends? How is it possible to differentiate between companies that are ready and the ones that are not? New approaches to analyzing and investing in companies New approaches to auditing and consulting
A wider notion of stakeholders – and stakeholders interests Global Regarding ”nature” as a stakeholder?
Milton Friedman: “The Social Responsibility of Business is to Increase its Profits”
Public relations - marketing Seen as an ”extra” - no commitment Foggy definitions ”Green washing”/”White washing”
CSR – one aspect of cross-sector collaboration
Challenges need wider solutions Knowledge and commitment – other perspectives Access to resources – tangible, but also aspects such as trust
How do we do it? six principles for developing collaboration - partnership 1. recognising and accepting the need for partnership; 2. clarity and realism of purpose; 3. commitment and ownership; 4. developing and maintaining trust; 5. creating clear and robust structure 6. monitoring, measuring and learning
One step further Social capital – important in creating informal accountability mechanisms Leadership and organisational culture – negotiations and dislogue ‘Implementation’ is an important element of collaboration - associated with different organisational logics: How will the outcomes be sustained?
”People, Planet, Profits. In that order!” Accountability How to communicate what you are doing? Social return on investment Ecosystem services
Social Return on Investment(SROI) Measuring the social and economic value created by an activity Stakeholder perspective Monetary value on things that do not have market value. Giving the beneficiaries a voice in decisions on resource allocation.
Ecosystem services Resources and processes provided by natural ecosystems are called ecosystem services They are essential to the earths life support system Contribute to human well-being Ex. The climate system; pollination etc.
Ecosystem services in general not ascribed any value or adequately quantified in terms comparable with economic services Often considered as “commons” The paradox: Without these seemingly „worthless‟ services, the socio-economic systems of the earth would grind to a halt so in a sense their total value to society and economy is infinite.
CR – creating value for business Cross-sector collaboration creates oppurtunities Collaboration makes it easier to meet the triple bottom line!