CSR, triple-bottom line and cross sector collaboration


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CSR, triple-bottom line and cross sector collaboration

  1. 1. Fredrik Björk, Malmö University
  2. 2.  US – 1950s ”Business can also be responsible” Initial focus: Internal (Employees and their families) Eventually – more focus on local community Today – Global perspectives
  3. 3.  Social responsibility – or responsibility towards society? What do we mean by ”social”? Environment and sustainability becoming more important issues Corporate responsibility (CR)
  4. 4.  Ethics: Code of Conduct, product liability Social: Diversity in the workplace, equality, employee participation, community involvement Environment: Sustainable resource use, healthy products, "pure" product chain
  5. 5.  The sustainability megatrends: climate change, resource shortages and demographic changes present both opportunities and risks for business Climate change and water shortage are the two most pressing long-term trends that require global solutions. People are starting to realize the economic repercussions. The financial market is beginning to see the risks but also the emerging opportunities.
  6. 6.  On a corporate level: Who will gain and who will lose from these trends? How is it possible to differentiate between companies that are ready and the ones that are not? New approaches to analyzing and investing in companies New approaches to auditing and consulting
  7. 7.  A wider notion of stakeholders – and stakeholders interests Global Regarding ”nature” as a stakeholder?
  8. 8.  Milton Friedman: “The Social Responsibility of Business is to Increase its Profits”
  9. 9.  Public relations - marketing Seen as an ”extra” - no commitment Foggy definitions ”Green washing”/”White washing”
  10. 10. CSR – one aspect of cross-sector collaboration
  11. 11. Business Civil society Government
  12. 12.  Challenges need wider solutions Knowledge and commitment – other perspectives Access to resources – tangible, but also aspects such as trust
  13. 13. How do we do it? six principles for developing collaboration - partnership 1. recognising and accepting the need for partnership; 2. clarity and realism of purpose; 3. commitment and ownership; 4. developing and maintaining trust; 5. creating clear and robust structure 6. monitoring, measuring and learning
  14. 14. One step further Social capital – important in creating informal accountability mechanisms Leadership and organisational culture – negotiations and dislogue ‘Implementation’ is an important element of collaboration - associated with different organisational logics: How will the outcomes be sustained?
  15. 15.  ”People, Planet, Profits. In that order!” Accountability How to communicate what you are doing? Social return on investment Ecosystem services
  16. 16. Social Return on Investment(SROI)  Measuring the social and economic value created by an activity  Stakeholder perspective  Monetary value on things that do not have market value.  Giving the beneficiaries a voice in decisions on resource allocation.
  17. 17. Ecosystem services  Resources and processes provided by natural ecosystems are called ecosystem services  They are essential to the earths life support system  Contribute to human well-being  Ex. The climate system; pollination etc.
  18. 18. Ecosystem services in general not ascribed any value or adequately quantified in terms comparable with economic services Often considered as “commons” The paradox: Without these seemingly „worthless‟ services, the socio-economic systems of the earth would grind to a halt so in a sense their total value to society and economy is infinite.
  19. 19.  CR – creating value for business Cross-sector collaboration creates oppurtunities Collaboration makes it easier to meet the triple bottom line!