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Social Responsibility &
Business Ethics
Balázs Hámori
bhamori@uni-corvinus.hu
„MULTIDISZCIPLINÁRIS KIHÍVÁSOK, SOKSZÍNŰ VÁLASZOK”
8. Szimpózium, 2016. október 28.
Budapesti Gazdasági Egyetem Kereskedelmi és vendéglátóipari Kar
Outline
CSR as creation of new institution
Corporate Social Responsibility: internal and
external aspects
Ethical issues
Corporate Social Responsibility as an
Institutional Innovation
o Institutional economics had, for a long time, focused on the analysis of a stable
institutional framework, and on the actors adaptation to this framework.
o It presented economic actors as embedded in the institutional network, who
consider this framework as given.
o In the past few decades, however, started to shift the focus of institutional
analysis and look at the other side of the coin.
o They emphasize how actors influence institutions and that they may create new
institutions.
o Corporate Social Responsibility is a typical case of institutional innovation
Like the technological innovations, the institutional
innovations can also be radical, and
their initiators, the so called „institutional entrepreneurs”
 „targets entire fields, the overall networks,
cultural-cognitive systems, organizational
archetypes, and collective action
repertoires…” Bockhaven et al, 2015, 175)
“create a whole new system of meaning that
ties the functioning of disparate sets of
institutions together.” – (Garud et al,
2002,196.)
 See also DiMaggio &Powell (1983) and the
book of Scott (2008).
 The Corporate Social
Responsibility is an excellent
example for radical institutional
innovations
Four Possible Ethical Stances
100
years
ago
60
years
ago
40
years
ago
20
years
ago
The Corparate responsibility and the ICT
revolution
 In the recent era we are witnessing
genuine institutional explosions
 New institutions come into
existence day by day, especially as a
result of ICT revolution
 “We theorize that these moments
of transition, from one historical
period to the next, are times when
institutional stability and
isomorphism may be somewhat
weakened and institutional
innovations may play a greater
role.” (Raffaely & Glynn, 2015, 411.)
 The ITC Revolution has also a major role in developing
of Corporate Social Responsibility.
 In the industrial era the reputation of the firms has
changed relatively slowly, the customers being isolated
from each others, and they had not a real influence of
the corporate behavior in the short run
 But the Web brought fundamental changes in this
regard.
 The evalulation of customers is penetrating the net in
some days or maybe some minutes, and the companies
have to take into consideration of the public opppinion
already in short run
 So the innovation of corporate responsiblity was not by
chanche in paralell with diffusion of ICT in all sphere of
life
Business ethics –
the societal expectations of organisations
 Macro level
Range from laissez faire to shapers of society
Ethical stance of organisation in society
Extent an organisation exceeds its minimum obligations to
stakeholders and society
 Corporate social responsibility
Specific ways to exceed minimum obligations imposed by
legislation/corporate governance
Reconcile conflicting demands of stakeholders
 Individual level
Behaviour and actions of individuals within organisations
Corporate social responsibility
 Corporate social responsibility (CSR, also called
corporate conscience, corporate citizenship, social
performance, or sustainable responsible business/
Responsible Business) is a form of corporate self-
regulation integrated into a business model
 CSR policy functions as a built-in, self-regulating
mechanism whereby a business monitors and ensures its
active compliance with the spirit of the law, ethical
standards, and international norms
 The goal of CSR is to embrace responsibility for the
company's actions and encourage a positive impact through
its activities on the environment, consumers, employees,
communities, stakeholders and all other members of the
public sphere who may also be considered as stakeholders.
Corporate Social Responsibility
Internal Aspects External Aspects
Employee welfare Environmental issues
Working conditions Products
Job design Markets and marketing
Intellectual property Suppliers
Employment
Community activity
Human rights
o Ecology and Environmental Quality
o Pollution cleanup and prevention
o Dispersion of industry
o Land use and beautification
o Consumerism
o Truth in lending, advertising, and business
o Product warranty and service
o Control of harmful products
o Community needs
o Use of expertise for local problems
o Aid with health-care facilities and education
o Service on voluntary groups
o Governmental relations
o Restrictions on lobbying
o Control of business political action
The most important areas of the
corporate social responsibility (1)
• Minorities and Disadvantages persons
– Training of unemployed
– Equal employment opportunity
– Locating plants and offices in minority areas
– Purchasing from minority businesses
• Labor relations
– Improved occupational health and safety
– Provision of day-care centers
– Options of flexible work hours
• Stockholder relations
– Public seats on the board of directors
– Improved financial disclosure
• Corporate philanthrophy
– Financial support for arts and culture
– Special scholarships and gifts to education
– Financial support for assorted charities
The Most Important Areas of the
Corporate Social Responsibility (2)
o Social obligation - corporate behavior at this level
conforms only to legal requirements and competitive market
pressures
o Social responsibility - Corporate behavior at this level is
congruent with prevailing norms, values, and expectations of
society.
o Social responsiveness - Corporate behavior at this level
takes preventive action to avoid adverse social impacts from
company activities and even anticipates or takes the lead in
future movement beyond current expectations.
Continuum of social responsibility
Stakeholders Their main interest
Suppliers Long term connections
Buyers Quality, quick reaction, low
price
Other business partners Long term connection, liquidity
Potencial entrans Stable and business-like market
Substitute product
producers
Clear roles, and conditions
Workers, and their unions Good working conditions, wages
Employer’s association Rule-following behavior
Government’s regulators Rule-following behavior
Enterprises in the industry Acceptance some mutual rules
Stakeholders Their main interest
Local authorities Tax, subsidy
Local communities Help, support, sponsorship
Trade unions Acceptance
Customer groups Consumer-friendly behavior
Employment association Acceptance
Government Pay tax, follow the laws
Press, media Provide infromation, and
advertise
Pressure groups Specific interest
Foreign countries Follow the local custom
Attitudes to Social Responsibility
oObstructionist Stance (Unconcerned)
o Do as little as possible to solve social or environmental
problems
oDefensive Stance (Damage Control)
o Do only what is legally required and nothing more
oAccommodative Stance (Compliance)
o Meet legal and ethical obligations and go beyond that in selected cases
oProactive Stance (Ethical Culture)
o Organization views itself as a citizen and proactively seeks
opportunities to contribute to society
Major arguments againts
social responsibility
Major arguments for social
responsibility
Loss of business profits Long-run profit for business
Increased business costs Public image of business will
improve
Dilution of business purpose Better environment for
everyone
Too mach social power for
business
Public expectations support
business social responsibility
Lack of business
accountability to public
Business may avoid more
regulation
Arguments for and againts of corporate
social responsibilities
Four ways of rationalize ethical misconduct
involving moral hazard and opportunism
 Convincing yourself that the
behaviour is not really illegal
 Convincing yourself that the
behavoiur is really everyone’s best
interests
 Convincing yourself that nobody will
ever find out what you have done.
 Convincing yourself that the
organization will protect you.
 Moral hazards can be present any
time two parties come into
agreement with one another.
Each party in a contract may have
the opportunity to gain from
acting contrary to the principles
laid out by the agreement.
 Economic opportunism is a
term related to the subversion of
morality to profit.
Critical approach to organizational culture
o Organization as a Site of Domination
o Power, Hegemony, and Concertive Control
o Power - the possibility of imposing one’s will upon the behavior of other persons
o Hegemony - the predominant influence over others
o Concertive Control - based on adherence to socially constructed norms and
values developed by organizational members as they attempt to structure the
environment
o Communication and Critical Theory
o Habermas - goal to develop a theory of society that aims at the self-emancipation
of people from domination (the ideal speech situation)
o The utterances are truthful
o There is a legitimate relationship established between the participants
o The utterances are sincere
o The utterances are comprehensible
UN Global Impact Initiative (1)
 Human Rights
• Principle 1: Businesses should support and respect the
protection of internationally proclaimed human rights; and
• Principle 2: make sure that they are not complicit in human
rights abuses.
 Labour
• Principle 3: Businesses should uphold the freedom of
association and the effective recognition of the right to collective
bargaining;
• Principle 4: the elimination of all forms of forced and
compulsory labour;
• Principle 5: the effective abolition of child labour; and
• Principle 6: the elimination of discrimination in respect of
employment and occupation.
UN Global Impact Initiative (2)
 Environment
• Principle 7: Businesses should support a precautionary approach to
environmental challenges;
• Principle 8: undertake initiatives to promote greater environmental
responsibility; and
• Principle 9: encourage the development and diffusion of
environmentally friendly technologies.
 Anti-Corruption
• Principle 10: Businesses should work against corruption in all its
forms, including extortion and bribery.
For further information, guidance material, please visit the Global Compact
website: www.unglobalcompact.org
Literature
o Robert C. Ellickson (1991): Order Without Law: How
Neighbors Settle Disputes, Cambridge: Harvard University
Press,
o Guiso, L., Sapienza, P.& Zingales. L.( 2013): The Value of
Corporate Culture. NBER Working paper.
o ttp://faculty.chicagobooth.edu/luigi.zingales/papers/research
/The_Value_of_Corporate_Culture.pdf
o Lewis, David (1969). Convention: A Philosophical Study.
Cambridge,Mass.: Harvard University Press,

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Social Responsibility and Business Ethic ppt.pptx

  • 1. Social Responsibility & Business Ethics Balázs Hámori bhamori@uni-corvinus.hu „MULTIDISZCIPLINÁRIS KIHÍVÁSOK, SOKSZÍNŰ VÁLASZOK” 8. Szimpózium, 2016. október 28. Budapesti Gazdasági Egyetem Kereskedelmi és vendéglátóipari Kar
  • 2. Outline CSR as creation of new institution Corporate Social Responsibility: internal and external aspects Ethical issues
  • 3. Corporate Social Responsibility as an Institutional Innovation o Institutional economics had, for a long time, focused on the analysis of a stable institutional framework, and on the actors adaptation to this framework. o It presented economic actors as embedded in the institutional network, who consider this framework as given. o In the past few decades, however, started to shift the focus of institutional analysis and look at the other side of the coin. o They emphasize how actors influence institutions and that they may create new institutions. o Corporate Social Responsibility is a typical case of institutional innovation
  • 4. Like the technological innovations, the institutional innovations can also be radical, and their initiators, the so called „institutional entrepreneurs”  „targets entire fields, the overall networks, cultural-cognitive systems, organizational archetypes, and collective action repertoires…” Bockhaven et al, 2015, 175) “create a whole new system of meaning that ties the functioning of disparate sets of institutions together.” – (Garud et al, 2002,196.)  See also DiMaggio &Powell (1983) and the book of Scott (2008).  The Corporate Social Responsibility is an excellent example for radical institutional innovations
  • 5. Four Possible Ethical Stances 100 years ago 60 years ago 40 years ago 20 years ago
  • 6. The Corparate responsibility and the ICT revolution  In the recent era we are witnessing genuine institutional explosions  New institutions come into existence day by day, especially as a result of ICT revolution  “We theorize that these moments of transition, from one historical period to the next, are times when institutional stability and isomorphism may be somewhat weakened and institutional innovations may play a greater role.” (Raffaely & Glynn, 2015, 411.)  The ITC Revolution has also a major role in developing of Corporate Social Responsibility.  In the industrial era the reputation of the firms has changed relatively slowly, the customers being isolated from each others, and they had not a real influence of the corporate behavior in the short run  But the Web brought fundamental changes in this regard.  The evalulation of customers is penetrating the net in some days or maybe some minutes, and the companies have to take into consideration of the public opppinion already in short run  So the innovation of corporate responsiblity was not by chanche in paralell with diffusion of ICT in all sphere of life
  • 7. Business ethics – the societal expectations of organisations  Macro level Range from laissez faire to shapers of society Ethical stance of organisation in society Extent an organisation exceeds its minimum obligations to stakeholders and society  Corporate social responsibility Specific ways to exceed minimum obligations imposed by legislation/corporate governance Reconcile conflicting demands of stakeholders  Individual level Behaviour and actions of individuals within organisations
  • 8. Corporate social responsibility  Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business/ Responsible Business) is a form of corporate self- regulation integrated into a business model  CSR policy functions as a built-in, self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms  The goal of CSR is to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders.
  • 9. Corporate Social Responsibility Internal Aspects External Aspects Employee welfare Environmental issues Working conditions Products Job design Markets and marketing Intellectual property Suppliers Employment Community activity Human rights
  • 10. o Ecology and Environmental Quality o Pollution cleanup and prevention o Dispersion of industry o Land use and beautification o Consumerism o Truth in lending, advertising, and business o Product warranty and service o Control of harmful products o Community needs o Use of expertise for local problems o Aid with health-care facilities and education o Service on voluntary groups o Governmental relations o Restrictions on lobbying o Control of business political action The most important areas of the corporate social responsibility (1)
  • 11. • Minorities and Disadvantages persons – Training of unemployed – Equal employment opportunity – Locating plants and offices in minority areas – Purchasing from minority businesses • Labor relations – Improved occupational health and safety – Provision of day-care centers – Options of flexible work hours • Stockholder relations – Public seats on the board of directors – Improved financial disclosure • Corporate philanthrophy – Financial support for arts and culture – Special scholarships and gifts to education – Financial support for assorted charities The Most Important Areas of the Corporate Social Responsibility (2)
  • 12. o Social obligation - corporate behavior at this level conforms only to legal requirements and competitive market pressures o Social responsibility - Corporate behavior at this level is congruent with prevailing norms, values, and expectations of society. o Social responsiveness - Corporate behavior at this level takes preventive action to avoid adverse social impacts from company activities and even anticipates or takes the lead in future movement beyond current expectations. Continuum of social responsibility
  • 13. Stakeholders Their main interest Suppliers Long term connections Buyers Quality, quick reaction, low price Other business partners Long term connection, liquidity Potencial entrans Stable and business-like market Substitute product producers Clear roles, and conditions Workers, and their unions Good working conditions, wages Employer’s association Rule-following behavior Government’s regulators Rule-following behavior Enterprises in the industry Acceptance some mutual rules
  • 14. Stakeholders Their main interest Local authorities Tax, subsidy Local communities Help, support, sponsorship Trade unions Acceptance Customer groups Consumer-friendly behavior Employment association Acceptance Government Pay tax, follow the laws Press, media Provide infromation, and advertise Pressure groups Specific interest Foreign countries Follow the local custom
  • 15. Attitudes to Social Responsibility oObstructionist Stance (Unconcerned) o Do as little as possible to solve social or environmental problems oDefensive Stance (Damage Control) o Do only what is legally required and nothing more oAccommodative Stance (Compliance) o Meet legal and ethical obligations and go beyond that in selected cases oProactive Stance (Ethical Culture) o Organization views itself as a citizen and proactively seeks opportunities to contribute to society
  • 16. Major arguments againts social responsibility Major arguments for social responsibility Loss of business profits Long-run profit for business Increased business costs Public image of business will improve Dilution of business purpose Better environment for everyone Too mach social power for business Public expectations support business social responsibility Lack of business accountability to public Business may avoid more regulation Arguments for and againts of corporate social responsibilities
  • 17. Four ways of rationalize ethical misconduct involving moral hazard and opportunism  Convincing yourself that the behaviour is not really illegal  Convincing yourself that the behavoiur is really everyone’s best interests  Convincing yourself that nobody will ever find out what you have done.  Convincing yourself that the organization will protect you.  Moral hazards can be present any time two parties come into agreement with one another. Each party in a contract may have the opportunity to gain from acting contrary to the principles laid out by the agreement.  Economic opportunism is a term related to the subversion of morality to profit.
  • 18. Critical approach to organizational culture o Organization as a Site of Domination o Power, Hegemony, and Concertive Control o Power - the possibility of imposing one’s will upon the behavior of other persons o Hegemony - the predominant influence over others o Concertive Control - based on adherence to socially constructed norms and values developed by organizational members as they attempt to structure the environment o Communication and Critical Theory o Habermas - goal to develop a theory of society that aims at the self-emancipation of people from domination (the ideal speech situation) o The utterances are truthful o There is a legitimate relationship established between the participants o The utterances are sincere o The utterances are comprehensible
  • 19. UN Global Impact Initiative (1)  Human Rights • Principle 1: Businesses should support and respect the protection of internationally proclaimed human rights; and • Principle 2: make sure that they are not complicit in human rights abuses.  Labour • Principle 3: Businesses should uphold the freedom of association and the effective recognition of the right to collective bargaining; • Principle 4: the elimination of all forms of forced and compulsory labour; • Principle 5: the effective abolition of child labour; and • Principle 6: the elimination of discrimination in respect of employment and occupation.
  • 20. UN Global Impact Initiative (2)  Environment • Principle 7: Businesses should support a precautionary approach to environmental challenges; • Principle 8: undertake initiatives to promote greater environmental responsibility; and • Principle 9: encourage the development and diffusion of environmentally friendly technologies.  Anti-Corruption • Principle 10: Businesses should work against corruption in all its forms, including extortion and bribery. For further information, guidance material, please visit the Global Compact website: www.unglobalcompact.org
  • 21. Literature o Robert C. Ellickson (1991): Order Without Law: How Neighbors Settle Disputes, Cambridge: Harvard University Press, o Guiso, L., Sapienza, P.& Zingales. L.( 2013): The Value of Corporate Culture. NBER Working paper. o ttp://faculty.chicagobooth.edu/luigi.zingales/papers/research /The_Value_of_Corporate_Culture.pdf o Lewis, David (1969). Convention: A Philosophical Study. Cambridge,Mass.: Harvard University Press,