Cezar Taurion discusses strategies for using social media effectively. He outlines three key elements needed for a social network to deliver value: contributions, volume of interaction, and number of participants. Successful strategies drive these elements. Social media must be integrated into the overall marketing plan. A listening and competitive research phase is important to understand conversations and positioning. Goals and an action plan framework provide execution guidance.
Delivering on the Promise: Five Ways to Drive Brand Effectiveness with Social...NM Incite
Building successful brands hinges on applying social media insights at every stage of the brand lifecycle. This white paper outlines 5 ways to effectively employ social media to drive positive brand equity and ultimately refine your strategy to create deeper, emotional engagement with your consumers.
The document provides guidance on how companies can effectively engage in social media. It discusses that social media is transforming how people connect and communicate. It recommends that companies empower internal teams to participate in social media to better understand customers and influence brand conversations. It also suggests establishing centralized governance and embedding social media practices across departments to monitor discussions and respond authentically. The document outlines Dell's experience developing a social media strategy and shares lessons learned around goals, listening, participation, and measurement."
Best-in-Class companies are more likely to use video in their marketing efforts than other companies. They utilize video throughout the buyer's journey from awareness to post-sales. Best-in-Class companies are more likely to adopt capabilities that allow them to distribute video content across multiple channels and devices. They also are more likely to track user engagement with their video content and use that data to improve marketing performance.
Frost sullivan windows case study final 12.20.10sbendt
The document discusses Microsoft's strategy for leveraging social media to engage brand enthusiasts in the launch of Windows 7. Key points:
- Microsoft established a dedicated social media team to develop and execute the strategy.
- The team identified and organized brand enthusiasts to support the launch. They rewarded enthusiasts' participation and provided tools to drive word-of-mouth.
- The social media-driven approach exceeded impressions goals by 140% and increased purchase consideration after the launch. Windows 7 reached 4% market share in one month.
The document discusses possible career paths and opportunities in various areas of communications studies including human communications, PR communication, journalism communication, and media production communication. For each area, 3-7 potential job titles are listed along with examples of industries or organizations where related opportunities exist such as non-profits, colleges, corporate businesses, newspapers, entertainment, and the film industry. The document references information from Salisbury University's career services website from 2009.
The document provides an overview of world history from 600 to 1450 CE, covering the rise of Islam and its spread across the Middle East, Northern Africa, and South Asia through both military conquest and missionary activity. It also discusses the Tang and Song dynasties in China, the rise and spread of major civilizations like the Maya, Aztec, and Inca in Meso and South America, and developments in regions like Europe, Africa, India, and Japan during this time period. Key events, beliefs, and empires discussed include the life of Muhammad and the beginnings of Islam, the Islamic Abbasid and Umayyad caliphates, the spread of trade networks, and the influence of major religious groups like Christianity
Cezar Taurion discusses strategies for using social media effectively. He outlines three key elements needed for a social network to deliver value: contributions, volume of interaction, and number of participants. Successful strategies drive these elements. Social media must be integrated into the overall marketing plan. A listening and competitive research phase is important to understand conversations and positioning. Goals and an action plan framework provide execution guidance.
Delivering on the Promise: Five Ways to Drive Brand Effectiveness with Social...NM Incite
Building successful brands hinges on applying social media insights at every stage of the brand lifecycle. This white paper outlines 5 ways to effectively employ social media to drive positive brand equity and ultimately refine your strategy to create deeper, emotional engagement with your consumers.
The document provides guidance on how companies can effectively engage in social media. It discusses that social media is transforming how people connect and communicate. It recommends that companies empower internal teams to participate in social media to better understand customers and influence brand conversations. It also suggests establishing centralized governance and embedding social media practices across departments to monitor discussions and respond authentically. The document outlines Dell's experience developing a social media strategy and shares lessons learned around goals, listening, participation, and measurement."
Best-in-Class companies are more likely to use video in their marketing efforts than other companies. They utilize video throughout the buyer's journey from awareness to post-sales. Best-in-Class companies are more likely to adopt capabilities that allow them to distribute video content across multiple channels and devices. They also are more likely to track user engagement with their video content and use that data to improve marketing performance.
Frost sullivan windows case study final 12.20.10sbendt
The document discusses Microsoft's strategy for leveraging social media to engage brand enthusiasts in the launch of Windows 7. Key points:
- Microsoft established a dedicated social media team to develop and execute the strategy.
- The team identified and organized brand enthusiasts to support the launch. They rewarded enthusiasts' participation and provided tools to drive word-of-mouth.
- The social media-driven approach exceeded impressions goals by 140% and increased purchase consideration after the launch. Windows 7 reached 4% market share in one month.
The document discusses possible career paths and opportunities in various areas of communications studies including human communications, PR communication, journalism communication, and media production communication. For each area, 3-7 potential job titles are listed along with examples of industries or organizations where related opportunities exist such as non-profits, colleges, corporate businesses, newspapers, entertainment, and the film industry. The document references information from Salisbury University's career services website from 2009.
The document provides an overview of world history from 600 to 1450 CE, covering the rise of Islam and its spread across the Middle East, Northern Africa, and South Asia through both military conquest and missionary activity. It also discusses the Tang and Song dynasties in China, the rise and spread of major civilizations like the Maya, Aztec, and Inca in Meso and South America, and developments in regions like Europe, Africa, India, and Japan during this time period. Key events, beliefs, and empires discussed include the life of Muhammad and the beginnings of Islam, the Islamic Abbasid and Umayyad caliphates, the spread of trade networks, and the influence of major religious groups like Christianity
Social media marketing is disrupting enterprises, as customers share more openly online. However, most companies are unprepared to engage in social conversations. While marketing has shifted to be more engaging and transparent through social media, companies struggle with fragmented conversations across multiple systems without unified data or effective measurement. The world's only unified social marketing platform can help companies turn insights into actions and connections into customers for life by avoiding silos and leveraging tools to engage customers throughout the product lifecycle.
The document discusses social media analysis of the Rugby World Cup Twitter account @RugbyWorldCup. It provides statistics on the account's followers, most influential followers, social media footprint, country distribution of followers, and analysis of its YouTube channel. The presentation also discusses iGo2 Group, a social business solutions company, and how it can help organizations leverage social media through strategies, intelligence, and community building.
This presentation was used to present to volunteers for PSYBT (Prince's Scottish Youth Business Trust) in a webinar for 'Why social media' - check it out!
Sm biz getting started social media handbookKay-Tee
The beginner's guide to Engagement Marketing for a small business. This handbook will walk you through the changing landscape of coplanning process, evaluation, and determining ROI that's appropriate for your business. It also arms you with a 1, 2, 3 approach for claiming your business (map), online social media, and going mobile. This was a hand out during a live presentation, so a new reader may have to connect the dots just a bit and answer the questions for their own business. Contact info is on each page though for further assistance. Happy engaging!
Genie PR is a leading PR and events company in India. They have a team of seasoned professionals with experience across various industries. Genie PR offers a wide range of PR services including media relations, social media marketing, events, and brand building. Their goal is to help clients achieve their communication objectives and leave a lasting impression on their target audiences.
Engage! Your Employer Brand Strategy via Social MediaTodd Nilson
Where has all the top talent gone? In the past, the people we wanted to hire for our companies were plentiful and easy to find. Lately, their skills are all wrong, and keeping the talent we already have is harder and harder as well. It may seem counterintuitive to look to social media marketing and branding for the answers, but at its heart, HR and social media are both about relationships. During this session, the managing director of social and talent strategies at an IT professional services firm will help you build a strategic framework for social media planning. You'll find out how to define your employer brand, ways to perform and employer brand audit on social media, what a social careers page can do to energize your company's reputation, and how to measure the success of your employer branding efforts to command the attention of your company's C-suite executives.
This document summarizes key aspects of social media and online marketing. It discusses how providing shareable social objects can help brands build momentum and become a reference point. Examples of social objects include photos, videos, profiles and documents shared on platforms like Flickr and Wikipedia. The document also emphasizes the importance of listening to conversations on social media through monitoring tools and engaging by contributing valuable content.
The New Rules For Modern Communications: Owned Media to Agile Engagement at P...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, given at the Public Relations Society of America 2012 International Conference in San Francisco Conference - #PRSAICON . In this presentation, topics discussed include the future of content vs. advertising, search working with social, the importance of visualizing your message, and brand engagement.
This document discusses why social media is important for businesses. It notes that most business buyers now use social media to research companies and make purchasing decisions. The document recommends that businesses establish a presence on major social media sites like LinkedIn, YouTube, and SlideShare to share relevant content with prospects before soliciting their contact information. It also advises setting up alerts to monitor what is being said about the company online in order to both capitalize on positive mentions and address any negative comments. The overall message is that social media has become essential for businesses to build their brand, generate awareness, and develop leads through engaging with prospects across online channels.
This document discusses why social media is important for businesses. It notes that most business buyers now use social media as part of their research process before contacting companies. As such, businesses need to participate in social media to engage with prospects early in their decision making. The document provides an overview of common social media platforms and advises businesses to establish a presence on the major sites using their company or brand name to represent themselves and monitor what prospects are saying online.
This document discusses why social media is important for businesses. It notes that most business buyers now use social media to research companies and make purchasing decisions. The document recommends that businesses establish a presence on major social media sites like LinkedIn, YouTube, and SlideShare to share relevant content with prospects before soliciting their contact information. It also advises setting up alerts to monitor what is being said about the company online in order to both capitalize on positive mentions and address any negative comments. The overall message is that social media has become essential for businesses to build their brand, generate awareness, and develop leads through engaging with prospects across online channels.
Social Media ROI - Social Media Academy - Online Management BriefingSociety3
High Impact Enterprise Social Media Strategies with ROI above 100% ;
Online Management Briefing
Social Media ROI It's no longer the question whether or not there is a financial ROI on social media, but how high it can be.
Social Media Academy is introducing some "High Impact Strategies" to get ROI above 100% within a year.- Enterprise level social media engagement models
- Social Media in the support department with ROI of 142%
- Social Media in the product management group creating an ROI of 167%
- Social Media in the sales organization creating an ROI of 337%
- Social Media in the marketing department creating an ROI of 525%
- Methods, models and frameworks to create high impact strategies
- Organization models that allow high impact ROI in enterprises
- Where to start – who to hire.Audience: Business managers / Business consultants
Takeaway : Get the big picture for high impact ROI on social media
There are three key areas social media strategists should focus on in whiteboard sessions: gaining insight into social customers, adopting social media company-wide, and operationalizing social media with workflows and processes. Strategists need to understand customer behaviors, track engagement, and identify advocates. They also must gain corporate buy-in, organize internal teams, and provide training and guidance for company-wide adoption. Finally, strategists should establish plans, policies, and integrations to operationalize social media initiatives.
There are three key areas social media strategists should focus on in whiteboard sessions: gaining insight into social customers, adopting social media company-wide, and operationalizing social media with workflows and processes. Gaining insight involves tracking customer behavior, content engagement, conversation histories, and identifying advocates and influencers. Adopting social media company-wide requires buy-in from corporate leadership and identifying teams to utilize social media. Operationalizing social media involves planning content, customer experiences, integration across channels, and measuring return on social media.
There are three key areas social media strategists should focus on in whiteboard sessions: gaining insight into social customers, adopting social media company-wide, and operationalizing social media with workflows and processes. Gaining insight involves tracking customer behavior, content engagement, conversation histories, and identifying advocates and influencers. Adopting social media company-wide requires buy-in from corporate leadership and identifying teams to utilize social media. Operationalizing social media involves planning content, customer experiences, integration across channels, and measuring return on social media.
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
To be successful with social media, you need a plan. In this presentation, I review a framework strategy approach that aligns the business strategy and goals with social media activities and keeps those activities accountable via analytics and key performance metrics. This deck was presented at the BMA Chicago breakfast series on May 16, 2012.
Qantas Grounding Takes Off in Social MediaiGo2 Pty Ltd
When Qantas Airways grounded its fleet in a dispute with unions it ultimately effected 110,000 travelers world-wide. The event caused a social media storm, and we track some of that in this analysis. The question is now, will Qantas step up to the plate and transform itself from a social brand into a social business in order to help it's recovery?
1) CompuTec S.A. is using social media like Twitter, LinkedIn and Facebook to strategically promote the launch of their new manufacturing add-on called ProcessForce.
2) They developed a social media marketing strategy which includes defining objectives, choosing appropriate platforms, and creating a content release schedule.
3) By following their strategic social media approach, CompuTec S.A. has generated approximately €12,000 in revenue and gained new industry followers.
An intro into AI and how business leaders should use itLutz Finger
FOUR RULES: (1) AI is a tool not a business model. (2) Protect your data but use federated learning to share models. (3) Regulation should guide you & not stop you - use tools like LIME. (4) Think holistically and build a data culture of fair data usage.
Bigit Keynote - Big Data & Critical ThinkingLutz Finger
BIGIT Technology Malaysia 2016, the Anchor Event of the Big Data Week Asia featuring concurrent conferences themed Data Security World Show and the 4th Big Data World Show will be held on 19th-20th September 2016 at KLCC Convention Centre, Malaysia.
As the leading Big Data World Show in Asia, BIGIT Technology Malaysia 2016 is co-organized with Malaysia Digital Economy Corporation (MDEC) - Malaysia's government agency leading the national Big Data Analytics initiative.
Social media marketing is disrupting enterprises, as customers share more openly online. However, most companies are unprepared to engage in social conversations. While marketing has shifted to be more engaging and transparent through social media, companies struggle with fragmented conversations across multiple systems without unified data or effective measurement. The world's only unified social marketing platform can help companies turn insights into actions and connections into customers for life by avoiding silos and leveraging tools to engage customers throughout the product lifecycle.
The document discusses social media analysis of the Rugby World Cup Twitter account @RugbyWorldCup. It provides statistics on the account's followers, most influential followers, social media footprint, country distribution of followers, and analysis of its YouTube channel. The presentation also discusses iGo2 Group, a social business solutions company, and how it can help organizations leverage social media through strategies, intelligence, and community building.
This presentation was used to present to volunteers for PSYBT (Prince's Scottish Youth Business Trust) in a webinar for 'Why social media' - check it out!
Sm biz getting started social media handbookKay-Tee
The beginner's guide to Engagement Marketing for a small business. This handbook will walk you through the changing landscape of coplanning process, evaluation, and determining ROI that's appropriate for your business. It also arms you with a 1, 2, 3 approach for claiming your business (map), online social media, and going mobile. This was a hand out during a live presentation, so a new reader may have to connect the dots just a bit and answer the questions for their own business. Contact info is on each page though for further assistance. Happy engaging!
Genie PR is a leading PR and events company in India. They have a team of seasoned professionals with experience across various industries. Genie PR offers a wide range of PR services including media relations, social media marketing, events, and brand building. Their goal is to help clients achieve their communication objectives and leave a lasting impression on their target audiences.
Engage! Your Employer Brand Strategy via Social MediaTodd Nilson
Where has all the top talent gone? In the past, the people we wanted to hire for our companies were plentiful and easy to find. Lately, their skills are all wrong, and keeping the talent we already have is harder and harder as well. It may seem counterintuitive to look to social media marketing and branding for the answers, but at its heart, HR and social media are both about relationships. During this session, the managing director of social and talent strategies at an IT professional services firm will help you build a strategic framework for social media planning. You'll find out how to define your employer brand, ways to perform and employer brand audit on social media, what a social careers page can do to energize your company's reputation, and how to measure the success of your employer branding efforts to command the attention of your company's C-suite executives.
This document summarizes key aspects of social media and online marketing. It discusses how providing shareable social objects can help brands build momentum and become a reference point. Examples of social objects include photos, videos, profiles and documents shared on platforms like Flickr and Wikipedia. The document also emphasizes the importance of listening to conversations on social media through monitoring tools and engaging by contributing valuable content.
The New Rules For Modern Communications: Owned Media to Agile Engagement at P...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff, given at the Public Relations Society of America 2012 International Conference in San Francisco Conference - #PRSAICON . In this presentation, topics discussed include the future of content vs. advertising, search working with social, the importance of visualizing your message, and brand engagement.
This document discusses why social media is important for businesses. It notes that most business buyers now use social media to research companies and make purchasing decisions. The document recommends that businesses establish a presence on major social media sites like LinkedIn, YouTube, and SlideShare to share relevant content with prospects before soliciting their contact information. It also advises setting up alerts to monitor what is being said about the company online in order to both capitalize on positive mentions and address any negative comments. The overall message is that social media has become essential for businesses to build their brand, generate awareness, and develop leads through engaging with prospects across online channels.
This document discusses why social media is important for businesses. It notes that most business buyers now use social media as part of their research process before contacting companies. As such, businesses need to participate in social media to engage with prospects early in their decision making. The document provides an overview of common social media platforms and advises businesses to establish a presence on the major sites using their company or brand name to represent themselves and monitor what prospects are saying online.
This document discusses why social media is important for businesses. It notes that most business buyers now use social media to research companies and make purchasing decisions. The document recommends that businesses establish a presence on major social media sites like LinkedIn, YouTube, and SlideShare to share relevant content with prospects before soliciting their contact information. It also advises setting up alerts to monitor what is being said about the company online in order to both capitalize on positive mentions and address any negative comments. The overall message is that social media has become essential for businesses to build their brand, generate awareness, and develop leads through engaging with prospects across online channels.
Social Media ROI - Social Media Academy - Online Management BriefingSociety3
High Impact Enterprise Social Media Strategies with ROI above 100% ;
Online Management Briefing
Social Media ROI It's no longer the question whether or not there is a financial ROI on social media, but how high it can be.
Social Media Academy is introducing some "High Impact Strategies" to get ROI above 100% within a year.- Enterprise level social media engagement models
- Social Media in the support department with ROI of 142%
- Social Media in the product management group creating an ROI of 167%
- Social Media in the sales organization creating an ROI of 337%
- Social Media in the marketing department creating an ROI of 525%
- Methods, models and frameworks to create high impact strategies
- Organization models that allow high impact ROI in enterprises
- Where to start – who to hire.Audience: Business managers / Business consultants
Takeaway : Get the big picture for high impact ROI on social media
There are three key areas social media strategists should focus on in whiteboard sessions: gaining insight into social customers, adopting social media company-wide, and operationalizing social media with workflows and processes. Strategists need to understand customer behaviors, track engagement, and identify advocates. They also must gain corporate buy-in, organize internal teams, and provide training and guidance for company-wide adoption. Finally, strategists should establish plans, policies, and integrations to operationalize social media initiatives.
There are three key areas social media strategists should focus on in whiteboard sessions: gaining insight into social customers, adopting social media company-wide, and operationalizing social media with workflows and processes. Gaining insight involves tracking customer behavior, content engagement, conversation histories, and identifying advocates and influencers. Adopting social media company-wide requires buy-in from corporate leadership and identifying teams to utilize social media. Operationalizing social media involves planning content, customer experiences, integration across channels, and measuring return on social media.
There are three key areas social media strategists should focus on in whiteboard sessions: gaining insight into social customers, adopting social media company-wide, and operationalizing social media with workflows and processes. Gaining insight involves tracking customer behavior, content engagement, conversation histories, and identifying advocates and influencers. Adopting social media company-wide requires buy-in from corporate leadership and identifying teams to utilize social media. Operationalizing social media involves planning content, customer experiences, integration across channels, and measuring return on social media.
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
To be successful with social media, you need a plan. In this presentation, I review a framework strategy approach that aligns the business strategy and goals with social media activities and keeps those activities accountable via analytics and key performance metrics. This deck was presented at the BMA Chicago breakfast series on May 16, 2012.
Qantas Grounding Takes Off in Social MediaiGo2 Pty Ltd
When Qantas Airways grounded its fleet in a dispute with unions it ultimately effected 110,000 travelers world-wide. The event caused a social media storm, and we track some of that in this analysis. The question is now, will Qantas step up to the plate and transform itself from a social brand into a social business in order to help it's recovery?
1) CompuTec S.A. is using social media like Twitter, LinkedIn and Facebook to strategically promote the launch of their new manufacturing add-on called ProcessForce.
2) They developed a social media marketing strategy which includes defining objectives, choosing appropriate platforms, and creating a content release schedule.
3) By following their strategic social media approach, CompuTec S.A. has generated approximately €12,000 in revenue and gained new industry followers.
An intro into AI and how business leaders should use itLutz Finger
FOUR RULES: (1) AI is a tool not a business model. (2) Protect your data but use federated learning to share models. (3) Regulation should guide you & not stop you - use tools like LIME. (4) Think holistically and build a data culture of fair data usage.
Bigit Keynote - Big Data & Critical ThinkingLutz Finger
BIGIT Technology Malaysia 2016, the Anchor Event of the Big Data Week Asia featuring concurrent conferences themed Data Security World Show and the 4th Big Data World Show will be held on 19th-20th September 2016 at KLCC Convention Centre, Malaysia.
As the leading Big Data World Show in Asia, BIGIT Technology Malaysia 2016 is co-organized with Malaysia Digital Economy Corporation (MDEC) - Malaysia's government agency leading the national Big Data Analytics initiative.
This document outlines an agenda for a presentation on extracting business value from big data. The agenda covers topics such as asking the right questions, understanding that data alone is useless without action, decision trees, pitfalls with data like overfitting, and privacy and ethics. It provides examples of using data from companies like LinkedIn and discusses challenges that the media industry faces in leveraging customer data.
The document discusses the shortage of data analytics skills and talent in the United States by 2018. It is estimated that there will be a shortage of 140,000 to 190,000 people with deep analytical skills, as well as 1.5 million managers and analysts able to use big data analysis to make effective decisions. The document provides tips on how to be data-driven, including asking the right questions, measuring the right data, taking action and learning from results. It emphasizes that data alone is useless - it is action based on information that counts.
The business world is increasingly adopting the Moneyball principle of using data to predict and gain a competitive advantage in healthcare, telecommunications, retail, media, energy, and many other industries. Some argue that organizations that do not possess strong data and the skills to create value out of it will not survive. How can companies leverage data - sometimes described as the “new gold” - for consumer insights, improved processes or new product ideas? Can data assets be leveraged effectively for the overall business?
This document discusses the importance of asking the right questions, measuring the right data, and learning from actions taken based on insights gained. It advocates focusing on small, relevant data rather than large datasets. Examples show how identifying influencers based on connectivity within networks can provide useful insights. Prediction and recommendations are also discussed as important outcomes of an ask-measure-learn approach, but the document cautions that correlation does not always indicate causation or the truth.
Making sense of your data doesn't require mountains of data; it requires a systematic approach that leads to actionable insights. But how to get there? This keynote (given at "Predictive Analytics and Business Insights") shows how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results. Using this system can help you learn to:
* Focus on business-related questions
* Find measures that have high causation, a low error rate and a low cost
* Create actionable insights by starting with predictions, benchmarks or recommendations
The world of Journalists is changing. Their business model seems to vanish. That is not really true. Their world is only shifting. This lecture focus on the change brought to Journalists by Big Data.
Big Data is "hype-term" but “being data-driven” creates new possibilities for Journalists. The talk goes through the 5 V's of Big Data and why we should focus on small Data.
Several use-cases for Journalists are discussed from Influencers over Reach Metrics to Trend Prediction and Content Validation. A few tools supporting the Journalistic work are introduced.
The media industry is well positioned. They could have "better" data (in the meaning of better for placing advertisements) than many social networks. However they need to embrace data and become a data driven organization.
Lutz Finger analyzes in his talk (video: http://youtu.be/mzWBXUc1QWo) the two main worries the media industry has today: Reach / Expertise - in both areas they are faced with competition from new social media channels.
He shows that BigData and Analytics is the only way out of the issue. Media companies could become the leader in Media Data and in Media Analytics.
Our own experience tells us, that some people are more influential then others. A good run CRM system should therefore identify those “Opinion Leader”, “task makers” or “influencer” to treat them differently. But do they even exist? Lutz Finger (@LutzFinger) will look at anecdotal evidence as well as research to clarify how to measure influence. The findings:
# Influencers are often not wide-spreading… they are local.
# There not only a few dominating the rest… it is more network and peer pressure which influences.
# Influencers are often overestimated… 50% is homophily.
# Influence very much depends on the topic.
Rather than to look for influencers look for Broadcaster. However be aware that broadcaster only create awareness and not necessarily intention.
The video from the presentation: http://youtu.be/HgCNwUytjZI
Social Data can give an even better and in-depth view on your customers. However please mind that it is not about 'more data'. It is about the 'right data' put to work.
A) Start wit the question
B) Combine Structured and Unstructured Data
C) Apply continuous machine learning
The document discusses the future of social CRM and the social CRM market landscape. It explores two main topics: 1) the integration landscape and key players in the social CRM market and 2) whether there will be dominance by large companies in the future of social CRM. A list of 24 winners of the CRM Watchlist 2012 is also presented, including major players like Salesforce, Microsoft, Oracle, and SAP.
This document discusses measuring social media and determining return on investment (ROI). It begins with an introduction of the speaker and session goals. Various metrics for measuring social media are then presented and discussed, including numbers of likes, shares, comments, and words in posts. Participants debate whether ROI can be determined from social media and most feel it depends on the specific application. Key points are that the purpose and goals must be defined upfront to guide meaningful measurement and determine if any metrics represent a true ROI. Examples of metrics for marketing, sales, and customer care applications are also provided.
Lutz Finger (@LutzFinger) has co-founded Fisheye Analytics, a company, which measures the SPREAD of a message next to other metrics about the social chatter.
Our clients include the World Economic Forum, International Olympic Committee, Eli Lilly and Nikon. Try us out!
How well did leWeb go? More then 70.000 articles? What is important? See more then pure numbers?
1) Which Story is important?
2) Did Karl Lagerfeld create an impact?
3) How are articles spreading?
4) and many more metrics.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Driving Business Innovation: Latest Generative AI Advancements & Success Story
INSEAD MBA class D12 - Examples
1. INSEAD
MBA
D12
28th
May
2012
Facebook
N
Online
News
Blog
Twi3er
Video
Examples
Social
Media
TV
Print
By
Lutz
Finger
Images
Forum
We
make
sense
out
of
media
2. Which
feature
to
choose?
● Our
client
thought
about
3
different
features
to
implement.
Which
one
should
they
choose?
● RESULT:
Ease
of
use
is
clearly
the
favorite
in
the
public
discussion
–
but
Security
was
highly
important
in
Japan.
3. Understand
your
Media
Impact!
● Which
brand
has
managed
to
create
the
most
media
impact?
● Which
brand
uses
which
media
type
to
create
impact?
● RESULT:
Samsung
is
the
leader
in
terms
of
message
spread
(due
to
a
new
product)
and
RIM
should
focus
more
on
social
media
such
as
facebook,
UG1-‐
videos
or
UG1
images.
1
UG
=
user
generated
4. On
what
topic
to
focus?
● Which
topics
need
to
be
addressed
by
A
candidate
for
the
Singapore
the
brand?
Who
should
one
talk
to?
ElecFon
(incl.
SenFment)
● RESULT:
this
candidate
was
mainly
seen
Healthcare
in
conjunc_on
with
“healthcare”
Financial
reforms
discussions
but
not
associated
with
"First
class"
“financial
reforms”.
Fisheye
can
suggest
Iraq
who
he
should
talk
to
to
spread
the
Race
issues
word.
Elec_ons
Employment
0
20
40
60
80
100
120
140
Posi_ve
Neutral
Nega_ve
5. Sales
&
Social
Media
AcFvity
● Does
social
media
ac_vity
or
does
the
80%
spread
of
your
brand
in
the
news
(via
SMI)
Acer
saw
an
increase
of
67%
in
their
sales
month
help
you
to
predict
sales?
70%
R2
=
0.949
on
month
● Our
client
measures
Sales
vs.
the
spread
of
60%
media
ac_vity.
Also
he
measures
the
EMV
(editorial
marke_ng
value)
of
his
%
Sales
Share
50%
involvement.
40%
● RESULT:
The
client
can
be3er
control
the
Dell
value
of
his
media
ac_ons.
30%
HP
20%
Apple
has
tradi_onal
a
strong
social
media
presence.
10%
Lenovo
0%
0
5
10
15
20
25
30
35
Medion
Asus
Social
Media
Impact
in
‘000
on
media
coverage
6. Stock
Price
and
Social
Media
● Does
the
public
percep_on
impact
your
share
price?
● RESULT:
There
is
a
correla_on
between
BP’s
share
price
and
the
net
sen_ment
score1
on
BP.
1
Net
sen_ment
score
=
#
of
pos.
men_ons
vs.
#
of
nega_ve
men_ons
7. Know
who
to
reach?
● Who
complains
about
your
service?
● RESULT:
our
client
can
reach
out
to
help
them.
Moreover
he
has
a
metric
to
decide,
who
is
important
and
who
is
not.
Reach
out
!
Know
their
importance
!
8. PosiFon
in
the
Media
Proportion of coverage among Axa Insurance !
and competitors in top media! Frequency!
● Every
client
has
publica_ons,
which
are
‘important’
for
them.
How
well
is
he
here
posi_oned
vs.
his
compe_tors?
● RESULT:
Axa
Insurance
needs
to
work
on
their
rela_onship
with
the
interac_ve
Investor.
It
is
talking
ac_vely
about
Axa’s
compe_tors
but
propor_onal
not
enough
about
Axa
itself.
9. 3000
2500
EvaluaFon
of
PR
tacFcs
PR
tacFcs
employed
for
a
naFonal
tourism
Volume
of
men_ons
2000
authority
over
a
7-‐month
period
1500
1000
500
0
1-‐Jan-‐10
1-‐Feb-‐10
1-‐Mar-‐10
1-‐Apr-‐10
1-‐May-‐10
1-‐Jun-‐10
1-‐Jul-‐10
1-‐Aug-‐10
23 Feb 2010
21 Nov 2009 29 April 2010
Main ambassador
Unveiling of special
27 April 2010 Council unveils national 1 July 2010
named
mascots song Announced the third
The second
ambassador
ambassador is
announced
May 17 2010
8 March 2010
99 Days Countdown Celebration
Design revealed
● Volume
or
reach
of
men_ons
over
_me
reveals
for
many
clients
what
has
worked
in
their
Media
Strategy.
● RESULT:
The
team
can
compare
different
events
and
plan
be3er
in
the
future.
10. Originators
vs.
Proliferators
Gail’s
AcFvity
vs.
Response
Profile
Compared
AcFvity
Response
● Who
is
an
effec_ve
influencer?
Gail
75
45
30
60
150
● Who
talks
about
your
brand
and
is
listened
to?
Steve
42
50
40
40
20
Own
Ac_vity
● RESULT:
out
of
60
ambassadors,
FB
Shares/likes
choose
the
right
ones
for
a
Comments
Ron
50
19
20
40
80
product
promo_on.
Retweets
Bitly
clicks
VJ
100
7
29
30
60
0
50
100
150
200
250
300
350
400
Node
of
influence
Gail’s
Topic
Word
Cloud