The document discusses how Demandbase can help enhance Eloqua conversion performance through account-based marketing (ABM). It highlights that most B2B marketers are aware of and using ABM with success. However, many are still plagued by issues like lacking targeted traffic and engagement. Demandbase integrates with Eloqua to help focus marketing and sales on the right accounts through identification, data management, and analytics. This includes Demandbase-enabled forms that append account data to Eloqua.

1. (C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential
ENHANCE YOUR ELOQUA
CONVERSION PERFORMANCE
NICK ESSLING
Sr. Account Executive
Demandbase
Indianapolis, IN
linkedin.com/nickessling
@nickessling
@demandbase
#ABM

2. (C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential
1. Account-Based Marketing
2. Demandbase
3. Integrations with Eloqua
4. Q&A
What to expect today…

4. More
marketers are
AWARE
of ABM
of B2B companies are
aware of ABM.
75%
of marketers say that
ABM delivers higher
ROI than any other
marketing approach.
84%

5. More
marketers are
USING
ABM
of B2B companies
employing ABM plan
to increase their ABM
efforts over the next
12 months.
72%
of B2B companies
employing ABM plan
to invest more in
technology over the
next 12 months.
61%

6. More
marketers are
having
SUCCESS
with ABM
of B2B marketers
employing ABM
stated they are
aligned with sales.
91%
of B2B companies said
Account-Based
Marketing has an impact
on marketing’s success.
96%

7. (C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential
What
3 Problems
Are Still
PLAGUING
B2B Marketers?
Of site traffic is NOT
from target accounts
85%1
of target accounts do
not engage on web site
80%2
of visitors do not
complete call-to-action
97%3

8. Leads
Titles
Quantity
Individuals
MARKETING
Opportunities
Buyers/Influencers
Quality
Accounts
SALES
The Great Divide…

9. (C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential
50%of marketing-
generated leads
are never followed-up
on by Sales
- Miller Pierce, 2014 VOC Study
Leads aren’t valued

10. (C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential
Identify the
right accounts
STEP 1
Market to those
accounts
STEP 2
Measure by
accounts
STEP 3
Focus on what matters… Accounts

11. (C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential
BIZGROUP
WE HAVE
SOLUTIONS
FOR FINANCIAL
INSTITUTIONS
LEARN MORE
BIZGROUP HOME ABOUT US PRODUCTS CONTACT
WE HAVE
SOLUTIONS FOR
FINANCIAL
INSTITUTIONS
ATTRACT ENGAGE CMS CONVERT MAS, CRM
DEMANDBASE B2B DATA CLOUD
REAL-TIME IDENTIFICATION ENGINE & APIs
Demandbase B2B Data Cloud
CONTACT US:
FULL NAME
EMAIL ADDRESS
COMPANY
BIZGROUP HOME ABOUT US PRODUCTS CONTACT

12. (C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential
MEASURE ANALYTICS
DEMANDBASE B2B DATA CLOUD
REAL-TIME IDENTIFICATION ENGINE & APIs
Demandbase B2B Data Cloud

13. (C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential
BIZGROUP
WE HAVE
SOLUTIONS FOR
FINANCIAL
INSTITUTIONS
LEARN MORE
BIZGROUP HOME ABOUT US PRODUCTS CONTACT
WE HAVE
SOLUTIONS FOR
FINANCIAL
INSTITUTIONS
ATTRACT ENGAGE CMS
MEASURE ANALYTICS
Demandbase B2B Data Cloud
CONTACT US:
FULL NAME
EMAIL ADDRESS
COMPANY
BIZGROUP HOME ABOUT US PRODUCTS CONTACT
CONVERT MAS, CRM

14. (C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential
1. Demandbase-Enabled Forms
2. Data Append/Refresh
3. Additional enhancements for
Oracle Eloqua, coming
soon…
Eloqua Integrations
CONVERT MAS
CONTACT US:
FULL NAME
EMAIL ADDRESS
COMPANY
BIZGROUP HOME ABOUT US PRODUCTS CONTACT

15. (C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential

16. (C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential
DEMANDBASE ENABLED FORM
Ping
Demandbase
via API
$35,622,000,000
Software and Technology
105,000
500 Oracle Parkway
Redwood Shores
CA
94065
Enterprise
Stevens
js@oracle.com
John
Ora|
Manager
DATA
MANAGEMENT
PLATFORM
$35,622,000,000
Software and Technology
105,000
500 Oracle Parkway
Redwood Shores
CA
94065
Enterprise
http://www.oracle.com
Oracle Corp.Company
Revenue
Industry
Acct Status
Employees
Address
City
State
ZIP
Segment
Website
Prospect
Push winning data set to hidden fields
Company Name Autocomplete
Email Domain Check
Demandbase-Enabled Eloqua Forms

17. (C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential
Demandbase-Enabled Eloqua Forms
“According to research conducted by the Harvard Business Review,
companies that follow up with leads within an hour of
engagement were seven times as likely to convert the lead to an
MQL as those who engaged even an hour later – and more than 60
times as likely as those that wait 24 hours or longer.”
“
“

18. (C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential
MARKETING INNOVATION
SUMMIT FOR B2B
PRESENTED BY DEMANDBASE
APRIL 20-21 | Pier 27, San Francisco

19. (C) 2015 Copyright Demandbase, Inc. | Demandbase Confidential
ENHANCE YOUR ELOQUA
CONVERSION PERFORMANCE
NICK ESSLING
Sr. Account Executive
Website Optimization
linkedin.com/nickessling
@nickessling
@demandbase
#ABM